Customer Analytics In A World Where The Customer Is Everywhere All The Time
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1 © 2012 Alteryx, Inc. Confidential. Customer Analytics In A World Where The Customer Is Everywhere All The Time Paul Ross, Alteryx
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Presentation by Paul Ross, VP of Industry and Product Marketing at Alteryx, during CRM webinar, “Make the Most of your Customer Data” http://bit.ly/WnuKMQ
Transcript of Customer Analytics In A World Where The Customer Is Everywhere All The Time
1© 2012 Alteryx, Inc. Confidential.
Customer Analytics In A World Where The Customer Is Everywhere All The Time
Paul Ross, Alteryx
2© 2012 Alteryx, Inc. Confidential.
Our Picture of the Customer is Not Getting Any More Clear
3© 2012 Alteryx, Inc. Confidential.
Customer Analytics Are the Start of The Key Strategic Decisions
Unify picture of across channels &
systemsImprove customer profitability with
sophisticated analytics
Empower decision Makers with analytic
apps
4© 2012 Alteryx, Inc. Confidential.
Traditional Customer Analytics Model Has Been Disrupted
Awareness & Influence
Decision Making
PurchaseUse &
Maintenance
Data Sources
Outbound Inbound
Advertising
PRPromotion
Social…
SocialContentLoyalty
SEO…
Data Sources
Traditional New
CampaignSurvey
Compete…
SocialSEO
Clickstream…
Data Sources
Traditional New
PromotionPOS
Location…
Golden PathClick
streamCart…
Data Sources
Traditional New
CRMServicesSurvey
…
SocialForumsUsage
…
5© 2012 Alteryx, Inc. Confidential.
Traditional Customer Analytics Model Is Just Wrong
Awareness & Influence
Decision Making
Purchase
Use & Maintenance
6© 2012 Alteryx, Inc. Confidential.
Big Data is Great But Context is King
7© 2012 Alteryx, Inc. Confidential.
Cloud Data
“I just want to understand what
we should be doing…”
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Solution Equation for the 360 Degree Customer Project
Large IT Data
Project
Multiple Tools
A Lot of Time
Fail
9© 2012 Alteryx, Inc. Confidential.
10© 2012 Alteryx, Inc. Confidential.
How Are They Solving this Challenge?
Data Artisan
Capabilities of Data Scientist that Drive Largest Value Today
Marketing or Customer Analyst
11© 2012 Alteryx, Inc. Confidential.
Utilize & Integrate any data source
Inte
gra
te
Rapid design of predictive
analytics with unique spatial understanding
Analy
ze
App &
Data
All Relevant Data
Enrich
Packaged Market & Customer
Data
Consumerize the use of sophisticated analytics
The Alteryx Solution
12© 2012 Alteryx, Inc. Confidential.
The Alteryx Producer and Consumer Model
13© 2012 Alteryx, Inc. Confidential.
Next Steps
Visit www.alteryx.com/customeranalytics
14© 2012 Alteryx, Inc. Confidential.
• Consumer Analytics• Predictive Analytics• Strategic Analytics• Big Data Analytics• Big Data Analysis• Humanizing Big Data• Strategic Analytics• Data Scientist• Data Artisan• Data Analyst• Big Data Gap• Unstructured data• Analytics Platform• Unstructured Data
• Alteryx• Paul Ross• CRM Round Table• Alteryx Analytics Gallery• Inspire 2013• Alteryx Inspire
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