Customer 360 Symposium - Australia's largest liquor promo
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Transcript of Customer 360 Symposium - Australia's largest liquor promo
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© Traction Digital Pty Ltd. All rights reserved. Supplied commercial in confidence.
The story of Australia’s largest liquor promo
Amplifying user experience withpromotions on demand
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Lion & XXXX GOLD
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» Reactivating lapsed customers» Improve category sales by creating
opportunity to buy on more occasions» Return value to loyal customers» Shift Brand perception
Goals
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» The barbeque » Borrowed interest» Continued engagement
Owning the occasion
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XXXX GOLD & Barbeques Galore
Consumers collect $10 from every specially marked case of XXXX GOLD to spend at Barbeques Galore.
Keep collecting up to $250! Conveniently enter codes online to claim.
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Measuring success
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“The campaign delivered fantastic business results.”~ Brand team, Lion
“The XXXX GOLD promotion produced a noticeable increase in foot traffic to our stores.”~ Peter Herbert, Commercial Sales Manager Barbeques Galore
“Traction were instrumental in developing efficient and effective solutions to deliver the best digital consumer journey.”~ Richard Knight, XXXX Marketing Manager Lion
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We drive retail, each year we...
• Acquire 10’s of millions of qualified email addresses• Collect millions of data points• Run thousands of promotions
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Cross-Channel Marketing
Email DirectMail
Mobile CallCenter
Web POS Social
Visual campaignorchestration
Integrated customer profile
Cross-channelexecution
Targetedsegmentation
Real-time interaction management
Operational reporting
Traction Helps You:Simplifydaily tasks
Discovercustomer needs
Accelerateyour marketing
Delightyour customers
Deliver Business Value at the right platform costIncrease revenue andbusiness performance
More engagedcustomers
Optimized resourcesand efforts
Adobe Campaign
We are platform smart
TractionNext Platform
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Planning / Strategy / Execution
Personalization
Promotions
Deliverability
Our campaign management offerings
Migration Planning
Training
Custom Development
Consultancy
Reporting
Design
PRE-DEPLOYMENT POST-DEPLOYMENT
Implementation Campaign Management
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© Traction Digital Pty Ltd. All rights reserved. Supplied commercial in confidence.
Adam QuirkManaging Director
https://TractionDigital.com/
https://TractionNext.com
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