CustomBuilderOnline - Amazon S3Marketing automation and lead-nurturing strategy Custom audience...

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EDITORIAL STAFF 2017 MEDIA KIT CustomBuilderOnline.com

Transcript of CustomBuilderOnline - Amazon S3Marketing automation and lead-nurturing strategy Custom audience...

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Raising the BaReditorial staff

1 smart thought, straight talk. | sgchorizon.com

2017 media kit

CustomBuilderOnline.com

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Raising the BaReditorial staff

SUMMER 2016 CustomBuilderOnline.com

Buyer Co-ops Offer an Edge | 28

Design Spotlight: Ceilings | 38

Comfort and Energy Smarts, in Equal MeasureComfort and Energy Smarts, in Equal Measure

High-PerformanceHomes | 20

market position

The Power of Partnership

All of our subscribers buy or specify products or influence product selection.*

Total Qualified Circulation*100% 46,280

IBS/KBIS

Number of years Professional Builder’s Show Village has been at IBS. Show Village has become the premier demonstration home at IBS/KBIS.

21

*June 2016 Bpa statement, subset of Professional Builder’s 121,632 total qualified circulation

SPRING 2016 CustomBuilderOnline.com

Social Media Marketing Strategies | 32

Design Spotlight: Staircases | 42

Two Homes That Delight and InspireTwo Homes That Delight and Inspire

Vacation Homes | 12

Big Winners From the Bestin American Living AwardsBig Winners From the Best

Skillfully Designed, Superbly Crafted | 16

Diversifying Your Portfolio of Services | 30Kitchens and Baths With Star Power | 34

WINTER 2016 CustomBuilderOnline.com

SUMMER 2016 CustomBuilderOnline.com

Buyer Co-ops Offer an Edge | 28

Design Spotlight: Ceilings | 38

Comfort and Energy Smarts, in Equal MeasureComfort and Energy Smarts, in Equal Measure

High-PerformanceHomes | 20

2016 AwardsJesse H. Neal Awards: Winner, Best Profile; finalist, Best Commentary/Blog and Best Subject-Related Integrated Package

ASBPE and NAREE: Multiple national and regional awards

Min: Finalist, Best of the Web & Digital Awards for Video

Jesse H. Neal Awards

8AZBEE, NAREE,

Folio: awards

90Professional Builder INSIGHT Market-leading Data 50,000 builders & consumers** 42 Product Categories Products by type - U.S. & Canada Brand Leaders by Installation - U.S. & Canada

**Publisher’s Data

Photos, clockwise from upper left: Mikiko Kikuyama; Jane Messinger; Erich Schrempp; Craig McMahon; Werner Segarra; Dror Baldinger

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Custom Builder | CustomBuilderonline.com 3

Custom solutions

Launches

2014 2015 2016

Under 40 Executive Summit

PB Data Group

Housing Giants Leadership Conference

Multifamily eNewsletter

ProTradeCraft.com

Women in Residential Construction Conference

The New American Home

PRODUCTS Magazine

NKBA Magazine

cusTom in every wayThe new construction market is expanding rapidly, and custom builders and architects are an important segment fueling that

expansion. The challenge? Identifying the key players in this market.

Custom Builder delivers the sweet spot of this growing segment — by triple verification of the largest qualified audience in the custom market.

Our unique audience identifies itself as builders of custom homes. 100% have authority to buy and/or specify products. All of them build homes of at least $121 per square foot, excluding land.

This is where it happens.

The experienced Custom Builder editorial team delivers relevant content to this unique, exclusive audience, providing the information they need to grow their businesses. This content, delivered digitally, in print and in person, surrounds your marketing message and creates audience engagement that is essential to you.

We understand your goals and create solutions that are customized exclusively for you. That’s how we’re built. And we welcome the opportunity to be your partner.

Sincerely,

Tony Mancini Director - Principal SGC Horizon Building Group [email protected] 484.412.8686

ResidentialProductsOnline.com

Spring 2016

SUBHEAD

headline

ResidentialProductsOnline.com

SPRING 2016

INNOVATIVE FIXTURES, CUTTING-EDGE STYLE

The Kitchen + Bath IssueNA

HBTM

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CirCulation

architectural firms, engineering firms,

architectural/engineering firms, designers of Homes

7,356

38,924 Builders, Builder-developers,

General Contractors engaged in residential

custom home building activities

46,280

in qualified circulation

number of custom builders

number of architects

number of print copies

Custom Builder outranks Custom Home

#1#1 #1 #1

27K

19K

Custom Builders of $201-$251+/sq ft homes

Custom Builders of $151-$200/sq ft homes

Custom Builders of $121-$150/sq ft homes

16K

*June 2016 BPA Statement, subset of Professional Builder’s 121,632 total qualified circulation

Source: Custom Builder: publisher’s data, July 2016 Custom Home: publisher’s statement of Circulation, summer 2016

Total Qualified circulation*

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Custom Builder | CustomBuilderonline.com 5

100% Custom Builders, arCHiteCts, and desiGners

For a builder to receive Custom Builder, he or she has to be qualified on three distinct levels in their responses to an audit conducted by an independent agency. We call it triple-filtered qualification. Here’s what the builder has to answer in order to qualify:

1

100% QUALIFIED

subscribers who buy/recommend/sPecify/aPProve ProducTs

Windows 36,081 18,028 100%

Doors 41,019 17,885 129%

Roofing 38,141 16,203 135%

Siding 38,086 15,997 138%

Cabinets 42,123 17,191 145%

Plumbing 38,119 15,927 139%

Appliances 38,903 14,926 161%

Tools 34,741 11,862 193%

HVAC 36,018 13,223 172%

Flooring 39,902 17,181 132%

Tile 36,521 16,492 122%

Insulation 38,179 14,995 155%

Computers 30,738 9,012 241%

Home Technology/ Automation Systems 32,249 11,965 170%

Trucks 26,230 8,925 194%

Lighting 37,793 16,035 136%

product type: Custom Builder Custom Home

advantage WithCustom Builder

Do you build homes that are $121 per square foot and higher?

Custom Builder is the only publication to triple-check the audience’s qualifications through an independent audit. knowing that, where else would you want to be?

Are you a builder and/or designer of single-family custom homes?

Do you have the authority to buy, specify or influence the selection of products?2 3

Source: Custom Builder: June 2016 BPA Statement, subset of Professional Builder’s 121,632 total qualified circulation. Custom Home: Publisher’s Statement of Circulation, Summer 2016

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diGital. soCial. data. events.

whaT is The cusTom buiLder conTenT sTraTegy? A strategic digital advertising method that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience.

Aligning content

Content curation

Monitoring engagement

Behavior analysis

Native sponsor content

Personalization

Storytelling

Video

Social

CONTENT. TARGET. ENGAGEMENT.

Contenttelling your story in multiple

ways to several different markets, numerous times

throughout the year.

enGAGeMentGauging the audience

response through analytics and reporting, then

adjusting and adapting accordingly.

tARGetselecting buying influences from a database to gain

maximum audience exposure.

digiTaLcamPaign

managemenT

*Social Media B2B

54%* of B2B marketers are generating leads from

social media

Exclusive Social Strategy Drawing on partners, influencers, content curation, and a network of social resources, we develop exclusive social outreach campaigns for your brand.

• Kitchen and Bath and Architect targeted programs

• Social Influencer program

• Channel Build-Ups

• Event Marketing program

• Social Content Curation and Creation

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diGital. soCial. data. events.

an audience, driven by engagementCB’s audience development team compiles lists and analyses of high engagers of our content as well as brand advocates of your messages and deployments. With this knowledge, we can create more targeted campaigns to the people who have already shown interest.

Audience segmentation and behavior analysis

Marketing automation and lead-nurturing strategy

Custom audience creation/curation

Data appends/list de-dupes

Case studies | ProduCt sPotlights

blogs | soCial media | Custom

videos | Custom audienCe and

Content newsletters | editorial

artiCle series

*Sample Numbers

For 21 years, PB’s Show Village has served as the premier show home exhibit at the International Builders’ Show. Demonstration homes

are constructed outside the convention center with industry-leading builders’ and product manufacturers’ participation. Show Village showcases your brand in an installed environment, generates leads through face-to-face industry networking and delivers integrated exposure pre-show, at-show and post-show.

Professional Builder is the media partner for the NAHB’s New American Home in Orlando at the International Builders’ Show 2017 and 2018. TNAH sponsors are promoted in monthly email updates on the home’s progress, in all print, digital and on-site promotions, and through dedicated press releases transmitted to the PB and Custom Builder audiences.

2,230 Total sponsor

content opens*

789 Sponsor content

engagements 4x or more*

132 Sponsor content

engagements 8x or more*

50 All sponsor content

engagements*

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one of a kind

Published quarterly, Custom Builder delivers the content that today’s custom home builder needs to stay competitive and profitable. Striking photography and informative articles bring custom design, construction, business management, and products to life.

INSIDE EACH ISSUE

designNew and innovative design is at the heart of each custom home and Custom Builder gathers the best examples of unique design and construction techniques of one-of-a-kind homes from architects and builders across the country. In themed articles, such as second homes, infill projects, award-winning homes, and kitchens and baths, builders share their most inspired projects, along with some of the challenges they faced and their solutions. Each issue also offers a Design Spotlight section, featuring photographs and descriptions of fine details and elements from some of the nation’s best architects and designers. The 2017 Design Spotlight lineup promises a look at new takes on specialty rooms, showers/spas, outdoors spaces and more.

business managemenTCustom home builders are known for their extensive experience in creating exceptional homes and a special ability to work with discriminating customers, but they have to be hands-on in the running of their companies, as well. Management of these specialized firms is not an easy task and Custom Builder provides an array of information and guidance on successful business practices. Each issue will feature an in-depth article on important business management topics, such as marketing, staffing, and working with suppliers. In addition a guest columnist will offer concrete examples of business strategies that work.

new ProducTsDistinctive products are one of the most important ways that custom homes can be made to stand out from other luxury homes and provide value for buyers. Custom Builder’s editors curate a selection of useful and beautiful products for each issue, ranging from exterior finishes to expansive window walls to elegant lighting options.

Big Winners From the Bestin American Living AwardsBig Winners From the Best

Skillfully Designed, Superbly Crafted | 16

Diversifying Your Portfolio of Services | 30Kitchens and Baths With Star Power | 34

WINTER 2016 CustomBuilderOnline.com

SPRING 2016 CustomBuilderOnline.com

Social Media Marketing Strategies | 32

Design Spotlight: Staircases | 42

Two Homes That Delight and InspireTwo Homes That Delight and Inspire

Vacation Homes | 12

SUMMER 2016 CustomBuilderOnline.com

Buyer Co-ops Offer an Edge | 28

Design Spotlight: Ceilings | 38

Comfort and Energy Smarts, in Equal MeasureComfort and Energy Smarts, in Equal Measure

High-PerformanceHomes | 20

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CustomBuilderOnline.com Custom Builder 1918 Custom Builder Winter | 2016

Jewel in the DesertThe owners of this 4,916-square-foot home were ready to split their time between Arizona and Illinois and wanted to put down roots in the Southwest. Drawn to the design of Spanish-style houses, they envisioned a home inspired by a classic foundation but with an updated, neutral color palette, with layers of warmth and texture.

Interior designer Kim Scodro, who is also one of the owners, collaborated with the building and design team on the single-story, hacienda-style structure, which has sweeping views and a fl oor plan that encourages family togetherness as well as outdoor-living opportunities that are essential to the clients. The open fl oor plan allows the living room, dining room, and kitchen to fl ow effort-lessly into a central space overlooking a golf course. Long, adjacent hallways lead to the private quarters, while expansive glass doors seamlessly connect the interior and exterior spaces.

The centerpiece of the home is an infi nity-edge pool that sits on the same plane as the patio and appears to drop into the desert. When the water is still, it creates a beautiful mirror that refl ects the sky.

For the interiors, Scodro selected pale blues and gray sand creams to create a soft, calming palette. A matte plaster fi nish on the walls gives the soaring spaces a subtle depth, while wood

textures lend softness and warmth. Reclaimed barnwood shelvingand alder ceiling beams mirror the textured white-oak fl oors and 18th century Spanish doors. As her own client, Scodro was willing to take more risks, such as installing pieces of faux hide in the coffered offi ce ceiling—a detail that took three days to complete and required almost 3,800 nailheads. The result is a comfortable, inviting home that’s open, airy, and in tune with the desert landscape, giving the family a chance to reconnect and retreat from the cold Chicago winters.

BALA judges were impressed by the home’s refi ned elegance and attention to detail. Architect Joe Digrado of Danielian Associates, in Irvine, Calif., notes, “The same scalloped soffi t de-tail is used over and over again to tie it all together. The whole composition is beautifully carried out and presented.”

Austin, Texas-based interior designer Mary DeWalt agrees with Digrado. “There’s nothing typical or trite about it,” DeWalt says. “[It has] a confi dent, quiet gracefulness, [with not] a misstep to be found.”

Reading, Mass., architect David O’Sullivan lauded the home as “a complete, thoughtful design … that creates a consistent theme that’s repeated in both large-scale ideas and fi ne details. The craftsmanship and materials reinforce the design as well.”

Project Name: Re� ned Desert Haven

Location: Scottsdale, Ariz.

Designer/Architect: PHX Architecture, Scottsdale, Ariz.

Builder: Luster Custom Homes, Scottsdale

Interior Designer: Kim Scodro Interiors, Chicago

Photographer: Werner Segarra Photography

HOME OF THE YEAR/PLATINUM AWARD FOR BEST ONE-OF-A-KIND CUSTOM OR SPEC HOME, 4,501–6,000 SQUARE FEET

The Home of the Year’s outdoor spaces include a covered seating area, an outdoor kitchen, and an in� nity pool overlooking a golf course.

one of a kind

GR

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CR

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IT

CustomBuilderOnline.com Custom Builder 1716 Custom Builder Winter | 2016

BALA’sBIG WINNERSSkillfully designed and superbly crafted, these homes are among the biggest winners in the 2015 Best in American Living Awards

WE

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A P

HO

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GR

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This residence in Scottsdale, Ariz., is BALA’s Home of the Year for 2015. The owners wanted a Spanish-style design, but with an updated, neutral color palette.

The one-of-a-kind custom and spec homes recognized in the 2015 Best in American Living Awards (BALA) program have raised the bar for custom builders everywhere. To be sure, it was no easy task picking just four homes to feature in this issue, but we believe they are the best of the best.

Judges freely applied such adjectives as “elegant,” “refi ned,” and “graceful” in their assessment of the Home of the Year, a stunning oasis in the desert. The Massachusetts beach house is modest in size but offers big views and sumptu-ous fi nishes. The modern, light-fi lled residence in Seattle was designed around the clients’ art collection and has just the right balance of public and private spaces. And the whole-house remodel in Texas respects the origins of the exist-ing home but expands it to fi t the family’s current needs.

BALA is the nation’s foremost award program, continually redefi ning excel-lence in residential building. Every year, the program honors good design in single-family and multifamily homes of all types and sizes as well as communi-ties, interior design, remodeling, and rental developments. For more on the 2015 BALA winners, visit bestinamericanliving.com.

By Susan Bady, Senior Contributing Editor

FRESH IDEAS FROM

CustomBuilderOnline.com Custom Builder 1312 Custom Builder Spring | 2016

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PE

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DO

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Imagination plays a big part in designing custom homes. Even though clients usually have a smaller budget for a vacation home, they want to make it distinctive. The homes depicted here make a statement, with dramatic features that the cli-

ent, architect, and builder worked closely together to achieve.

Reimagined A-FrameJudy Garland once spent part of a summer at this 1965 A-frame on Fire Island, N.Y. But as the decades passed, the beach rental began to show its age, with dark, unusable spaces and a 6-foot spiral staircase that split the home and blocked views of the Great South Bay.

A couple who had been vacationing in Fire Island for 10 years recognized the potential of the old A-frame and purchased it with a complete renovation in mind. New York City-based Bromley Caldari Architects broke through the envelope of the building to weave the sculptural staircase through the airy, three-story structure.

“Since it’s now illegal to build a three-story home in that com-munity, the clients were happy about that, but they wanted a real staircase,” says architect Scott Bromley. The clients willingly sacrifi ced two of the original four bedrooms to achieve that goal.

With the lot coverage at its limit, Bromley Caldari took advan-tage of a local regulation that permits bay windows to protrude 2 feet beyond the existing envelope. The new serpentine, split staircase curves up and out from the fi rst fl oor on the far right to a catwalk across the second fl oor, then curves back up and around to the third fl oor. Two large bay windows are staggered at different elevations on each side of the house.

“Weaving across from one side to the other as you work your

Vacation Homes

NONEtoSECOND

Witness the makeover of a 1960s A-frame and a new mountain retreat with a dramatic skylightBy Susan Bady, Senior Contributing Editor

The home’s old spiral staircase, which split the plan in half and obstructed water views, was torn out and replaced with a new stair that starts on the right and winds its way up to the second-� oor catwalk and third-� oor bedroom and study.

newPRODUCTS

CustomBuilderOnline.com Custom Builder 45

1. Handmade PendantSoft curves and rich colors give LBL Lighting’s Kendall line volt-age pendant collection a sophisticated look. The hand-blown pendants have a graduated color design that is lighter at the top and darker at the bottom. It comes in two colors, orange (shown) and smoke. For more information, circle No. 8502. Colorful RangesBlueStar’s Platinum range now comes in the two Pantone 2016 Colors of the Year—Rose Quartz, a pink hue, and Serenity, a light blue. Available in 30-inch, 36-inch, 48-inch, and 60-inch sizes, the ranges feature 25,000 Btu burners, an interchangeable cast-iron griddle, and a char broiler system with a PowR Oven for faster, more effi cient heating. For more information, circle No. 851

3. Combination BoilerNoritz’s new two-in-one Energy Star-rated boiler produces hot water and hydronic space heating for the entire house. The highly effi cient CB Combi unit delivers up to 9.2 gallons of hot water per minute and has a fl ow control valve to maintain a consistent temperature. For more information, circle No. 8524. Ceramic Tile

Realonda’s new Andalusi series evokes a traditional Mozarab look and style. The line comes in a hexagon format in 28 different patterns. Various colors (plain and bright) and patterns (con-temporary and trendy) are mixed into each box, giving installers more freedom when creating designs. For more information, circle No. 853

1.

PRODUCTS1.

2.

3.4.

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editorial team

denise dersin, Editorial Director

Denise Dersin has been an award-winning writer and editor for more than 25 years, a decade of which was spent as editor-in-chief of Builder magazine and BuilderOnline.com. Previously, she served as an editor in the books division of Time Life.

[email protected]

susan bady, Senior Editor

Susan Bady is one of the best design writers in the business, with numerous journalism awards and more than 25 years experience covering the residential construction industry. In each issue of Custom Builder, she delivers unique and

comprehensive reports on the latest in housing design and industry trends.

[email protected]

mike beirne, Senior Editor

Mike Beirne has nearly 30 years of journalism experience and has garnered numerous news and feature writing awards; he is a Jesse H. Neal Award winner and holds honors from the Society of Professional Journalists and the American

Society of Business Press Editors. Mike also has operated a masonry restoration business for more than two decades.

[email protected]

ingrid bush, Content Manager

After seven years as managing editor in magazine and online publishing for CNET, Future US, and others in the Bay Area’s high-tech industry, Ingrid moved east. Drawing on her background in architecture, she worked for nine years as

managing editor of Hanley Wood’s Remodeling Group.

[email protected]

miChael Chamernik, Associate Editor

Michael Chamernik is a 2012 graduate of DePaul University. He has written about sports uniforms for Uni-Watch.com and covered both high school sports and business news for the Chicago Sun-Times. [email protected]

uniQueLy PosiTionedBuilding a custom, one-of-a-kind home is not an easy task. Every new project is different: each customer has individual preferences and needs; each jobsite possesses its own issues; and the architecture, project complexity, materials, and finishes are never the same. Add to that the builder’s goal of exceeding every client’s expectations, and you’ve got quite a challenge.

Those same challenges also affect a custom builder’s business management process. The singular aspects of the business side of custom home building—targeted sales and marketing, managing with few employees, working with new products and new suppliers, tracking financials, and more—all add up to a business that is as unique as the houses it builds.

That’s why, in Custom Builder and CustomBuilderOnline, our team of award-winning writers and editors focuses on “the business of one-of-a-kind homes.”

In each issue and on the website, we offer in-depth business management articles, such as how to create a diversified business, innovative marketing strategies, and best practices of all kinds for custom builders, along with up-to-the-minute business advice from guest columnists.

Of course, Custom Builder also features the latest home design trends, the best new products for discerning customers, and striking design details from the nation’s best architects and designers.

With its strong foundation of subscribers and an engaged and avid readership, Custom Builder is the best place to connect with custom builders and architects.

Sincerely,

Denise Dersin, Editorial Director [email protected]

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2017 editorial Calendar

ad close dateWinter12/1/2016

Spring3/1/2017

Summer5/31/2017

Fall8/30/2017

cover storyBest of the Best in American Living Awards

Smaller and Smarter Authentic Architecture Vacation Homes

design feature Kitchens & Baths Challenging Sites Sustainable Homes Infill Homes

business managementSelling Strategies for Custom Builders

Legal Ease: Contracts, Dispute Resolution, and Protection From Liability

How Do the Best Builders Manage Preselection?

How to Court, Sell, and Design for International Buyers

design spotlight Specialty Rooms Shower/ Spa Children’s Bedrooms Outdoor Spaces

in every issue

your businessbackstorynew Productsdetails

Guest columnists offer advice on the business of custom building Practices and processes that help guide a custom builder to success Distinctive products that add value for customers Finishing touches that add to the uniqueness of a custom home

NAHB Best in American Living

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rates & speCifiCations

sPeCiFiCations

General Instructionsterms and agency Commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher.short rates and rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed.rate protective Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.publisher’s Copy protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys' fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.

premium Charges: Cover and preferred position rates listed above.advertising that simulates editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom.regulations not stated elsewhere in rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).Cancellation of orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.

Mailing InstructionsAdvertising material, insertion orders, correspondence and copy should be addressed to: Traffic Department, Custom Builder, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025; 847.391.1005; Fax: 847.390.0408.

Accepted Digital FormatsPress-optimized PDF using Acrobat Distiller’s PDF/X-1a job options is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges.

Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.

editorial + Publishing oFFiCe

3030 W. Salt Creek Lane, Suite 201 · Arlington Heights, IL 60005-5025 847.391.1000 · F: 847.390.0408www.custombuilderonlinecom · www.sgchorizon.com

sPeCiFiCationsgross rates

Ad Art Upload InstructionsFor ad art uploads and additional ad information, go to www.adshuttle.com/sgc.

Mechanical Datapublication trim size: 9" x 10-3/4"printing: Web offset. Printing is wet, all colors going down simultaneously with one impression.Binding: Saddle stitchedBleed: Keep live matter within 1/2” of all four sides.mechanical requirements: SWOP Specifications apply. standard unit size in inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.

ad sizes Trim Size: 9" x 10¾"

sgC horizon magazines

Visit www.sgchorizon.com to view rates, specifications, market overviews, media opportunities, research and editorial calendars for all of the SGC Horizon publications.

For advertising opportunities, contact adam grubb at 941.518.2395 or [email protected].

space unit rate (x)

1x 4x 8x

two-page spread $11,220 $11,020 $10,510

full page $5,610 $5,500 $5,250

½ page island $3,645 $3,570 $3,415

½ page $3,470 $3,405 $3,260

¼ page $2,255 $2,210 $2,120

Back Cover — plus 20% inside Back Cover — plus 10%inside front Cover — plus 15% special positions — plus 10%opposite toC — plus 15%

space unit specifications (width × height)

non-bleed bleed

two-page spread 17¼” × 10” 18¼” × 11”

full page 8” × 10” 9¼” × 11”2/ 3 page vertical 5¼” × 10” 5¾” × 11”

½ page spread 16½” × 47/ 8” 18¼” × 5½”

½ page vertical 37/ 8” × 10” 4½” × 11”

½ page Horizontal 8" × 47/ 8” 9¼” × 5½”

½ page island 5¼” × 7 7/ 8” —

1/8 page vertical 2½” × 10” 3” × 11”

1/3 page square 5¼” × 43/ 8” —

¼ page 37/ 8” × 47/ 8” —

1/6 page 2½” × 47/ 8” —

Connecting buyers and sellers with market-leading content and data

SPRING 2016CUSTOMBUILDERONLINE.COM

Social Media Marketing Strategies | 32

Design Spotlight: Staircases | 42

Two Homes That Delight and InspireTwo Homes That Delight and Inspire

VACATION HOMES | 12

CUSTOM BUILDER

ResidentialProductsOnline.com

Spring 2016

SUBHEAD

headline

ResidentialProductsOnline.com

SPRING 2016

INNOVATIVE FIXTURES, CUTTING-EDGE STYLE

The Kitchen + Bath Issue

A LOOK AT WHAT’S BEING DONE ABOUT THE LABOR SHORTAGE

WHO WILL REMODEL THE HOMES OF THE FUTURE?

JULY 2016 / proremodeler.com

LABO

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JULY 2016

PROFESSIONAL REMODELER

2014 + 2015 JESSE H. NEAL AWARD WINNER

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Fulton CenterNew York, N.Y.

19TH ANNUAL

BUILDING TEAMAWARDS

May 2016

www.BDCnetwork.comwww.BDCuniversity.com

2014 + 2015 +2016 JESSE H. NEAL AWARD WINNER