Custom user scoring pro remarketing

27
Custom user scoring @PavelBrecik

Transcript of Custom user scoring pro remarketing

Page 1: Custom user scoring pro remarketing

Custom user scoring

@PavelBrecik

Page 2: Custom user scoring pro remarketing
Page 3: Custom user scoring pro remarketing

Webová „analytika“

Implementácia Analytika

Implementácia

Analytika

Page 4: Custom user scoring pro remarketing

2 000 konverzií

Page 5: Custom user scoring pro remarketing
Page 6: Custom user scoring pro remarketing
Page 7: Custom user scoring pro remarketing
Page 8: Custom user scoring pro remarketing
Page 9: Custom user scoring pro remarketing
Page 10: Custom user scoring pro remarketing

7

Page 11: Custom user scoring pro remarketing
Page 12: Custom user scoring pro remarketing

Zdroj prvotnej návštevy

Page 13: Custom user scoring pro remarketing

Vstupná stránka

Page 14: Custom user scoring pro remarketing

Prezerané stránky

Page 15: Custom user scoring pro remarketing

Scrolling na detaile produktu

Page 16: Custom user scoring pro remarketing

Interné vyhľadávanie

Page 17: Custom user scoring pro remarketing

MondayTuesdayWednesdayThursday...

Opakované návštevy

Page 18: Custom user scoring pro remarketing

Typ zariadenia

Page 19: Custom user scoring pro remarketing
Page 20: Custom user scoring pro remarketing

Dĺžka rozhodovacieho procesu

Page 21: Custom user scoring pro remarketing
Page 22: Custom user scoring pro remarketing

Skóre

Konverznýpomer

Page 23: Custom user scoring pro remarketing

11

Page 24: Custom user scoring pro remarketing

Konverzný pomer

+29%

+54%

Page 25: Custom user scoring pro remarketing

Priemerná výška objednávky

+4%

+64%

Page 26: Custom user scoring pro remarketing
Page 27: Custom user scoring pro remarketing

http://bit.do/h1cz

@PavelBrecik