Custom targets in Salsa's advocacy package
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CUSTOM TARGETS IN SALSA’S ADVOCACY PACKAGE
Rebecca Wyatt, Online Learning Specialist
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By the conclusion of this training, the learner will be able to:
• Add custom advocacy targets• Organize custom advocacy targets into
groups• Add custom recipients as action targets• Segment a supporter list to more
effectively make use of custom targets
Learning Objectives
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1. Add custom recipients
2. Organize custom recipients into groups
3. Target the custom recipients (or custom recipient groups) in your actions
Advocacy: Custom Recipients
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Individually Add Custom Recipients
Advocacy package -> Target Recipients
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All custom recipients in the
group will be contacted by all
supporters…
Unless you enter postal code restrictions!
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Import Custom Recipients
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Import Custom Recipients
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By the conclusion of this training, the learner will be able to:
Add custom advocacy targets• Organize custom advocacy targets into
groups• Add custom recipients as action targets• Segment a supporter list to more
effectively make use of custom targets
Learning Objectives
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Organize Recipient Groups
Scroll down
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Organize Recipient Groups
Advocacy package -> Manage Recipient Groups
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By the conclusion of this training, the learner will be able to:
Add custom advocacy targets Organize custom advocacy targets into
groups• Add custom recipients as action targets• Segment a supporter list to more
effectively make use of custom targets
Learning Objectives
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Add Targets to Actions
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Four Types of Actions
1. Petitions – Supporters sign a letter you have drafted
2. Targeted Actions – Supporters enter their postal code. Letter content & targets are dynamically loaded.
3. Multi-Content Targeted Actions – Supporters send two or more letters to multiple sets of targets (after entering postal code)
4. Blind Targeted Actions – Supporters submit content without knowing who will receive the letter
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By the conclusion of this training, the learner will be able to:
Add custom advocacy targets Organize custom advocacy targets into
groups Add custom recipients as action targets• Segment a supporter list to more
effectively make use of custom targets
Learning Objectives
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Segment your action!
Max of 90 custom targets for a single
action
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Segment your email blast!
Max of 90 custom targets for a single
action
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CONTACT INFO
Read, learn, discuss – help.salsalabs.com
Training & Learning Team – [email protected]
Salsa Support – [email protected]
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THANK YOU!