CURVES FITNESS

STUDIO

DONE BY GROUP 3

Graphical representation of survey

analysis:

7

33

2

0

5

10

15

20

25

30

35

hygiene

Hygiene

low

medium

high

15

21

14

0

5

10

15

20

25 Schemes

low

medium

high

10

16

24

0

5

10

15

20

25

30 Personal trainer

low

medium

high

1

31

18

0

5

10

15

20

25

30

35 Rates

low

medium

high

4

16

30

0

5

10

15

20

25

30

35

nearness to where you live

low

medium

high

32

5

12 12

6

33

0

5

10

15

20

25

30

35

FEMALE MALE

Comfort of excercising inthe presence of the

opposite sex

low

medium

high

98

15

13

26

29

0

5

10

15

20

25

30

35

FEMALE MALE

specific trainingfor men

low

medium

high

28

20

1718

5

12

0

5

10

15

20

25

30

FEMALE MALE

specific trainingfor women

low

medium

high

31

27

9

15

10

8

0

5

10

15

20

25

30

35

FEMALE MALE

Privacy

low

medium

high

20

18

12

0

5

10

15

20

25 Truthfulness ofclaims

low

medium

high

25

1213

0

5

10

15

20

25

30 IMPROVEMENT

low

medium

high

84%

16%

YOGA

YES

NO

76%

24%

AEROBICS

YES

NO

58%

42%

ZUMBA

YES

NO

According to the survey:

We found that majority of the women are

uncomfortable exercising around different men

ogling at them while they are at it.

Majority also said that they would definitely

prefer more exercises that are specifically for

women as none of the gyms provide for this

type of training and are definitely lacking in this

area.

Screening:

Even though we got a good response for

having Zumba as a part of our training

routine, we are unable to give these services

as it is not very feasible for us as of now, so

we planned on only concentrating on

Gym, yoga and aerobics.

ABOUT THE GYM

Here at CURVES we promote a healthier lifestyle through exercise and healthy eating.

Studies have shown that regular exercise significantly increases life expectancy and improves overall health.

Regular physical activity reduces the risk of cancer, heart disease, and osteoporosis.

It can reduce or improve symptoms of menopause, PMS, diabetes, as well as numerous other conditions.

An improved self-image and increased energy level are frequent added benefits of exercise.

How we went about conceiving the

idea?

We first thought of starting a gym as that was

our key area but on conducting the survey we

found a niche that was still untapped by the

existing players which is to provide training

specially for women fulfilling a variety of

needs.

Therefore this is an apparent need that

exists at the surface and can easily be

recognized.

“Problem Inventory Analysis”

We have followed this technique where in we

approach the consumers regarding the product

which was a gym so that we can formulate

proper strategies and come up with an idea

which will deal with the complaints of the

customers.

Segmentation:

Geographic- urban and semi urban

population, considering where its going to be

located which is at the Caranzalem Circle.

Demographic:

Income: Medium to high income level

Age: 13 and up

Sex: Strictly female

Psychological:

lifestyle segmentation: Sociable: Look good benefit

Health conscious: medically recommended to stay fit.

Self-indulgent: to ultimately feel good about yourself.

Behavioral:

Benefits sought: Here we need to look at the

benefits customers are looking to fulfill by

trying our product.

Targeting:

Our target market would be any woman above

the age of 13.

Positioning:

We want to create a brand image of ourselves

under the name of “curves” and position

ourselves as the perfect destination for

different sorts of QUALITY fitness for women.

Where they feel good after coming to us and

feel that our product has given them value for

their money.

Product differentiation:

We differentiate our product on the basis of it

being exclusively for women providing the

most specific and the best training for a

woman thus helping her lead a more fit and

healthier lifestyle.

PRODUCT

WEIGHT LOSS

WEIGHT GAIN

BODY TONING

GENERAL GYM

YOGA

AEROBICS

Place:

It will be located at the Caranzalem circle.

Promotion:

1. Put up posters in parlors and hospitals also leaving our visiting cards, specially to be given to pregnant women.

2. Give out leaflets to individual houses in Panjim, Porvorim, Miramar, Caranzalem and Dona Paula by means of newspaper insertions.

3. Initially have one hoarding on the Porvorim-Panjimhighway

4. Give away small invitation cards to women in certain places we partner with like parlors and hospitals etc…

5. The invitation card would read. “Join us and you’ll enjoy a great new experience that will see you feeling more healthy, looking better and improving your overall lifestyle. Don't just take our word for it: you can try Curves Fitness for FREE with our terrific one day pass.”

6. Guaranteed feeling of overall improvement.

7. Each member will be given an attractive member ship card which can be kept in their wallets, something like a smart card.

8. We will also distribute bands like the

„Livestrong‟ bands, but ours will be pink in

colour and will have the name curves printed

on it.

9. We will offer attractive discounts if you come

in groups of two or more.

PRICE:weight loss programs

5 weeks 6 kilos will be priced at Rs.2000/-

9 weeks 10 kilos will be priced at Rs.3000/-

Weight gain programs

12 weeks 9 kilos will be priced at Rs.3000/-

7 weeks 5 kilos will priced at Rs.2000/-

Yoga

individual female will be charged an amount of Rs.1000/- per month

Special price for couples that is 1500/-

Body toning

Will be charged an amount Rs.1099/- per month

Basic fitness

amount of Rs.999/- per month for an individual

amount of Rs1399/- per month for a couple

Aerobics

Will be priced at an amount of Rs.999/- per month

There will be an one time registration fees for membership of Rs.1000/-

We have found a variety of benefits women

have to gain from a product like ours and

this message will also be conveyed to our

potential and existing customers regularly.

Women need to be strong because they need to bear babies, carry their briefcases and get through life.

From adolescence through pregnancy, menopause and after menopause women need to have extra-strong bones at every age.

To achieve this, a woman needs to go through weight training session which could last anywhere from 15 to 45 minutes, depending on what she is doing.

By doing exercise a woman increases her metabolism, energy level; reduces stress; and looks and feels younger.

To reap the benefits of exercise, women need to work out with light, handheld weights and by following a particular routine.

Bone continually breaks down and is rebuilt automatically in the body. With age this system of bone repairing slows down. By working out with weights, no matter what our age we can stimulate bone growth.

Women need to use very light weights to build small shapely muscles.

Women who work out also have a better outlook

on Life

More often than not these women are relived from

the troubles of PMS or even menopause- Less

Mood Swings

Working out is also a great stress buster.

Exercising is safe as compared to taking diet pills

and other such chemical inputs which will prove

harmful in the long run if not immediately.

THANK YOU!