CURRICUUM VITAE

Dr. N. PRASANNA KUMAR Assistant Professor (Contract) Dept. of International Business Studies Acharya Nagarjuna University Nagarjuna Nagar Mobile: +91- 9985369477 Guntur. Pin-522510. npk_anu@yahoo.com CAREER OBJECTIVE

To be apart of a team where my acquired knowledge and experience will be utilized and make a

strong career for challenging and critical environments. Interested to play a vibrant role in a any

organization and like to put my best in efforts to help the organization to meet its goal.

ACADEMIC PROFILE

S.No Degree Year Institution/University 1. Ph.D 2013 Acharya Nagarjuna University 2. M.Phil 2007 Acharya Nagarjuna University 3. MBA 2004 Acharya Nagarjuna University 4. M.Com 2006 Acharya Nagarjuna University 5. PGD IB 2008 Acharya Nagarjuna University 6. PGD HRM 2007 Acharya Nagarjuna University 7. B.Com 2002 Acharya Nagarjuna University

TEACHING EXPERIENCE:

Teaching as Assistant Professor for MBA (IB) for over 10 years

RESEARCH PROFILE: Guiding 8 PhD Scholars in the Department of Commerce and Business Administration,

Acharya Nagarjuna University. Ph.D Topic: Marketing Strategies for Indian RRBs. M.Phil Topic: Consumer Perception towards Durable Products.

AWARDS/FELLOWSHIPS:

Selected for UGC-NET/JRF Award in 2008. Qualified for UGC-NET/Lectureship in Management. Selected for Rajiv Gandhi National Fellowship for the year 2005-2010. Selected for “Prathiba Puraskar” by Guntur Co-operative Urban Bank, Guntur.

MEMBERSHIPS:

Board of Studies of MBA (IB) in Acharya Nagarjuna University. Editorial Board Member in International Journal of Business and Management and Allied

Sciences. Editorial Board Member in International Tactful Management Research journal

PUBLICATIONS

International Journals:

1. N. Prasanna kumar January 2014. Information and communication technology (ICT) in

education. International journal of Research in Advent Technology volume 2 issue 1

January 2014E-ISSN: 2321-9637, page number 176-181.

2. N.Prasanna kumar March 2014 Rural Marketing –A Critical Review, Global Journal of

Arts and Management ISSN: 2249-2658, Volume 4 page number 1-4.

3. N.Prasanna kumar January 2014 The Changing Face of Mutual Funds in India- An

empirical study on mutual funds, International journal of Research in Finance and

Marketing Volume 4 Issue 1, page number 1-17.

4. N.Prasanna kumar February 2014 Innovative Practices of Information System and its

Impact Over Supply Chain Management, Galaxy international interdisciplinary research

journal, ISSN 2347-6915 volume 2(2) page number 87-95.

5. N.Prasanna kumar January 2014 Marketing Mix for Hospital Services in the Globalised era, International Journal of Multidisciplinary Educational research ISSN: 2277-7881 Volume 3 Issue 1(3) Page number 169-175. Impact Factor 2.735

6. N.Prasanna kumar February 2014 Human Resource Management in Future – An

Obstacle of Champion of Globalization, International Journal of Commerce, Business Management ISSN:2319-2828 Volume number 3 Issue 1 page number 4-11.

7. N.Prasanna kumar March 2014 Internet Marketing, International Journal of

Multidisciplinary Educational research ISSN: 2277-7881 Vol.3 Issue.3 (4), Pg no.32-40.

Impact Factor 2.735

8. N.Prasanna Kumar May 2014 Pricing and Women Entrepreneurship 0f Products in Hyderabad city, International Journal of Business, Management and Allied Sciences, vol.1.issue.1. pg no 36-44, ISSN:2224-2721.

9. N.Prasanna Kumar July 2014 Relevance of Management Information System in

Business International Journal of Educational and Multi Disciplinary Research – Vol. 4 Issue 7 ISSN 2249–2585, Pg no- 1-6.

10. N.Prasanna Kumar June 2014, Ethics in Marketing Research, International Journal of Research in Management Studies, Vol.3, Issue.3, ISSN 2321-1830, Pg.no-73-82.

11. N. Prasanna Kumar & M. Vinod Babu August 2014, FDI In Retail Sector in India and

Its Impact On Micro, Small And Medium Enterprizes, International Journal of Marketing & Financial Management, Volume 2, Issue 7, Aug-2014, pp 123-129.

12. N.Prasanna Kumar & Purna Prabhat Sunkara July 2014, Indian Insurance Market-An Overview, AEIJMR International Journal of Management Research – Vol 2 - Issue 7 - July 2014 ISSN - 2348 – 6724.

13. N.Prasanna Kumar & D.Durga Rao September (2014) Influence Of Global Financial Crisis On Indian Tourism, ZENITH International Journal of Business Economics & Management Research, ISSN 2249- 8826 ZIJBEMR, Vol.4 (9).Page No. 13-21.

14. N.Prasanna Kumar & Purna Prabhat Sunkara July (2014) Strategies for Insurance

Marketing in India International Journal of Multidisciplinary Educational Research, Volume 3, Issue 7(3), July 2014, Page, No. 122-135. Impact Factor 2.735

15. N. Prasanna Kumar & N. Ashok Babu July – September 2014, Measurement of

Service Quality in Indian Private Sector Banks: A case study in Andhra Pradesh International Journal of Applied Services Marketing Perspectives, Volume 3, Issue 3, ISSN ; 2279-0977, pp 1199-1205. Impact Factor 5.057

16. N.PrasannaKumar December 2014, E-business and supply Chain

Management –A New Methodological Approach International Journal of Research & Business Innovation Volume 2, Issue 3, ISSN ; 2321-5615, pp 28-30. Impact Factor 1.53

National Journals:

1. N.Prasanna Kumar April 2014 A Study on Consumer Satisfaction of Hyundai Car Users with Special reference to Vijayawada City, Tactful Management Research Journal, Vol.2, Issue.7, ISSN: 2319-7943. Pg.no 1-9. Impact Factor 1.5326(UIF)

2. N.Prasanna Kumar December 2013 Customers Attitude Towards Debit Cards – A

Study, Innovare Journal of Business Management ISSN: 2321-6816, Vol.1 Issue .3 Pg,no 1-4.

3. N.Prasanna kumar February 2014 Opportunities And Challenges of Rural Marketing in

India, India Journal of Arts, ISSN:2320-6659. Vol.4 Issue.10, Pg.no 1-7.

4. N.Prasanna kumar Jan uary 2014 Rural Women Empowerment in India, Asian Journal of Multi disciplinary Studies, and ISSN: 2321-8819, Vol.2 Issue.1 Pg.no 75-79.

5. N.Prasanna Kumar December 2013, Globalization and Its Impact on Indian Economy, Innovare Journal of Business Management ISSN: 2321-6816, Vol.1 Issue .3 Pg,no 6-10.

6. N.Prasanna kumar February 2014 Problems of Women Entrepreneurs in India, Asia

Pacific Journal of Marketing and Management Review, ISSN:2319-2836, Vol.3(2), Pg.no.102-106.

7. N.Prasanna kumar 2014 Conflict Management –A Study, Emerging Trends in Industrial Relations, ISBN-978-81-926819-5-5, Pg.no 624-626.

8. N. Ratna Kishore, N.Prasanna Kumar, Marketing Strategies for Indian RRB’s with refers to Chaitanya Godavary Gramina Bank, Challenges, Opportunities, and Emerging Trends in Marketing ISBN:978-93-81583-66-1. Pg.no 335-339.

9. N. Ratna Kishore, N.Prasanna Kumar, Prof. G. Prasad, Human Resource Development – Work Place Risk, Human resource Development: Issues challenges and Strategies ISBN:978-81-922783-3-9, Pg,no-193-202.

10. N. Ratna Kishore, N.Prasanna Kumar, Strategies For Sustainable development in India,

Changing Scenario of Human Resources in India, ISBN:978-93-5097139-0,Pg.no-531-536.

11. N.Prasanna Kumar, Poorna Prabath Sunkara, Impact of Globalization on Business – An Empirical Study , Economic Reforms in India- problems and Perspectives ISBN:978-93-82163-51-0, Pg,no-113-121.

12. Prasanna Kumar, N. N.Ashok Babu FDI in India- An Overview, Economic Reforms in India- problems and Perspectives ISBN:978-93-82163-51-0, Pg,no-73-80.

13. N.Prasanna Kumar, , IFRS in India-An Overview ,IFRS on Current Indian Scenario ISBN:978-93-82339-67-0 Pg,no-276-290.

14. Dr. N.Prasanna Kumar & N. Ashok Babu – October 2015, challenges and issues of electronic services in banking sector, E-Commerce and E- Banking, ISBN – 978-93-83823-19-2, Page No -291-296.

15. Dr. N.Prasanna Kumar & D. Durgarao – October 2015, an Overview of online services in banking industry, E –Commerce and E- Banking, ISBN , Page no -335-341.

16. Dr. N. Prasanna Kumar, & N. Ashok Babu & K. KanakaRaju – December -2015, a study on employee welfare measures in Deccan Tobaco enterprises, Guntur, Human Resource Management exploring new dimensions, ISBN -978-93-85100-543, Page No. 549-555.

17. Dr.N. Prasanna Kumar & A. Ravi Kiran – December -2015, Talent management practices in public sector banks, Human Resource Management exploring new dimensions, ISBN- 978-93-85100-543,Page. No -654-656.

18. Dr. N. Prasanna Kumar & N. Ashok Babu August– 2015, Marketing strategies for insurance products (Acase study of LIC), Emerging trends in insurance sector in India ISBN -978-81-92990-63-3-7 Page No. 366-370.

PAPER PRESENTATIONS

1. Presented a paper entitled Cultural Ethics and Management in UGC sponsored

National Seminar on India Culture and Management thought Organized by the

Department of Business Administration K.B.N College Vijayawada.

2. Presented a paper entitled Challenges for Lifelong Learning in UGC Sponsored

National Seminar on Lifelong Learning- Opportunities and Challenges organized by

Department of Lifelong Learning, Acharya Nagarjuna University.

3. Presented a paper entitled Financial Inclusion India in National Seminar on Financial

Inclusion jointly organized by Indian Banks Associations and Department of Commerce

and Management Studies Andhra University.

4. Presented a paper entitled SHG’s- Bank Linkage- A new Paradigm Shift in UGC

Sponsored National Seminar on Inclusive Rural Banking, Organized by Department of

Commerce business Administration Acharya Nagarjuna University.

5. Presented a paper entitled WTO and Commercialization of Agriculture in the national

seminar on Agriculture in Andhra Pradesh: Issues and challenges, Organized by

Department of Economics Acharya Nagarjuna University.

6. Presented a paper entitled Marketing Strategies for Indian RRB’s with reference to

Chaitanya Godavari Gramina Bank in the National Conference on Challenges,

Opportunities and Emerging trends for Marketing Organized by Department of

Management Studies Periyar Maniammai University Bangalore.

7. Presented a paper entitled Strategies for Sustainable development in India (with

special reference to future generation) in the national seminar on changing Scenario of

Human Resources in India, Organized by Department of Human Resource Management

Acharya Nagarjuna University.

8. Presented a paper entitled Conflict Management in National Seminar on Emerging

trends in Industrial relations, Organized by Department of Human Resource

Management Acharya Nagarjuna University.

9. Presented a paper entitled Strategies for E-Education under Ecological thinking

Paradigm in the national seminar on Pioneering trends in Teacher Education Organized

by Department of Education Acharya Nagarjuna University.

10. Presented a paper entitled Building Competitive advantage in Indian Retail Industry

at international on management of change(Excellence through Transformation)

organized by department of MBA Kristu Jayanti College of Management and

Technology.

11. Presented a paper entitled SWOT Analysis of Media in India in the National Seminar

on Media Trends and Trail by Media organized by Department of Journalism and mass

Communication Acharya Nagarjuna University.

12. Presented a paper entitled Women Entrepreneurship: An Overview in the National

Seminar on Economic Empowerment of Rural Women through Entrepreneurial

Developmental Skills: Issues and Challenges, Organized by School of Management

Studies Adikavi Nannaya University.

13. Presented a paper entitled Micro Insurance In India: Protecting the poor in National

Seminar on Poverty in the Contemporary world- Maldy, Remedy Organized by Center

for Scientific Socialism Acharya Nagarjuna University.

14. Presented a paper entitled Rural Marketing in National Seminar on Managing

Inclusive Growth in India-A look into Socio Economic perspectives Organized by

Department of Commerce and Business Administration P.B Siddardha College of Arts

and Science Vijayawada.

15. Presented a paper entitled Indian economy- An Overview in the 28th Annual

Conference of the Andhra Pradesh economic Association Organized by Department of

Economics Acharya Nagarjuna University.

16. Presented a paper entitled Globalization Impact on Indian Higher Education in the

National Seminar on Importance of Social Sciences in the Era of LPG Organized by

Centre for Dr.B.R Ambedkar Chair Acharya Nagarjuna University.

17. Presented a paper entitled Higher Education in India in the National Seminar on

Restructuring of Higher Education-Recommendations of the National Knowledge

commission Organized by Hindu College Machilipatnam.

18. Participated in UGC sponsored National Workshop on E-Content Development

organized by –department of Commerce and Business Administration and Centre For

Distance Education Acharya Nagarjuna University.

19. Participated in 3rd International Conference on Micro Finance Organized by Department

of Commerce Pondicherry University

20. Participated in Seminar on Special Economic Zones- Problems and Prospects Organized

by Department of International Studies Acharya Nagarjuna University.

21. Participated in National Workshop on BRAND WISE – Brand building through

Advertising Organized by Department of Business Administration KLCE

Vaddeswaram.

PERSONAL PROFILE

Name: Dr. N. Prasanna Kumar,

Father’s Name: N.Kishore,

Date of Birth: 08-05-1981,

Caste: SC (Madiga)

Marital Status: Married

Permanent Address: Dr. N. Prasanna Kumar

S/o N.Kishore

D.No-23-64, VB Nagar,

Nambur (PO), Pedakakani (MD),

Guntur (Dt), A.P, India-522508.

(Dr.N.PRASANNA KUMAR)