Curriculum Vitae

Anupama Saini#5186-A sector-38 west, ChandigarhEmail: anupama5186@gmail.com Phone: 7696675166, 9779670544

Objective

A technically oriented candidate with good communication skills, adapting to the range of writing styles, working in a reputed company where performance is duly rewarded in a professional environment. Professional Experience: Worked with Live Deftsoft Informatics Private Limited, Mohali as a Content Writer for about 15 months and Webastral Infotech for 8 months.

After completing 2 years in content writing, I started working with MFCS Pty Ltd and worked there for 8 months. Currently, I am serving Appsimity Solutions LLP as a Digital Marketing Expert.

Responsibilities Included:

Devising strategies to drive online traffic to the company website.

Tracking conversion rates and making improvements to the website.

Creating, editing and proofreading text content for websites, blogs, and advertising copy.

Developing and managing digital marketing campaigns.

Responsible for conducting research and writing content regularly for articles, blogs, descriptions, classified ads, website content, press releases, Facebook and Twitter Posts.

Utilizing a range of techniques including paid search, SEO, SMO and Email Marketing.

Evaluating customer research, market conditions and competitor data.

Conducting periodic check of web content and updating it as per the company requirements.

Additional Responsibilities:

Creating Cover Letters for prospective clients on the basis of their requirements.

Creating Scope of Work, Feature List and Work Breakdown Structure on the basis of the information given by clients.

Education:

Pursuing Masters of Business Administration (MBA) from Indira Gandhi National Open University.

BBA, Bachelors of Business Administration, Govt College of commerce and business administration (Panjab University), Chandigarh (2009-2012), Aggregate 77% of marks.

Project Title: Total Quality Management (TQM) and its impact on job satisfaction in Intelenet Global Services Private Limited

Supervisor: Ms. Geeta Sharma

Completed 12th from Government Model Senior Secondary School Sector-23, Chandigarh C.B.S.E Board, (Central Board of Secondary Education) with 77% of marks

Strengths

Possess excellent management and organizational skills

Excellent knowledge of grammar and use of punctuation marks

Ability to perform tasks within a stipulated period of time Academic Awards:Ranked IInd in 11th standardAwarded for having secured IInd position in University Examination in BBA-IAwarded for having secured Ist position in House Examination in BBA-IIAwarded for having secured Ist in Panjab University Examination (2010-2011) Awarded for having secured Ist position in House Examination in BBA-IIIAwarded Roll of Honour in Academic for the session 2011-2012

Curricular Activities:Winner of 1st division in face painting at AMAZE 2011Awarded for an active member of literary society and Management clubVolunteer of National Service Scheme (NSS)

Certification: Regional Institute of English (RIE) Certificate Course in Personal Development (2011-2012).

Personal Information:Father’s name: Sh. Lajja Ram SainiGender: FemaleLanguages known: Hindi, English, PunjabiDate of Birth: 17th November, 1991Marital status: UnmarriedDated: 18th July, 2016 (Anupama Saini)