Dr. Jason D. Reese Assistant Professor

CURRICULUM VITAE Five Year Data as of December 31, 2018

With Historical Education And Professional Employment

PROFESSIONAL ADDRESS Stephen F. Austin State University Management & Marketing BUSI - R.E. McGee Business 403R Nacogdoches, TX 75962 Department Telephone: (936) 468-4103 Office Telephone: (936) 468-1465 Fax: (936) 468-1600 Email: reesejd1@sfasu.edu

EDUCATION PHD, 2012. Institution: Texas A&M University Dissertation: Participatory Pricing in Sport: An Examination of Name-Your-Own-Price and Pay-What-You-Want Pricing MS, 2010. Institution: Texas A&M University Specialization/Major: Sport Management BS, 2008. Institution: University of Mary Hardin-Baylor Specialization/Major: Sport Management

HONORS & AWARDS Distinguished Service Award, May 4, 2018 Nelson Rusche College of Business Outstanding Researcher Nominee, May 4, 2018 Nelson Rusche College of Business Rusche Scholar, May 4, 2018 Nelson Rusche College of Business Distinguished Faculty Member Award, May 2017 Rusche College of Business Marlin C. Young Teaching Award Nominee, May 2017 Rusche College of Business Outstanding Intellectual Contribution Award Nominee, May 2017 Rusche College of Business

Rusche Faculty Scholar, May 2017 Rusche College of Business Distinguished Service Award Nominee, May 2016 Rusche College of Business Outstanding Intellectual Contribution Award Nominee, May 2016 Rusche College of Business Outstanding Service/Experiential Learning Award Nominee, May 2016 Rusche College of Business Rusche Faculty Scholar, May 2016 Rusche College of Business

PROFESSIONAL EMPLOYMENT Sport Official Texas Association of Sport Officials, August 20, 2009 - Present Position Description: I serve as a sports official for high school football and baseball. Board of Directors - Member Nacogdoches Convention & Visitor's Bureau, March 17, 2015 - June 30, 2016 Position Description: Serve as a one of seven members on the Board of Directors for the Nacogdoches CVB. Make decisions regarding the spending of hotel tax revenue. Assistant Professor University of Mary Hardin-Baylor, August 1, 2011 - May 15, 2014 Position Description: Assistant Professor of Sport Management, tenure-track. Research Manager Texas A&M University, August 15, 2009 - August 15, 2011 Position Description: I was a research manager in the Center for Sport Management Research & Education. Graduate Teaching Assistant Texas A&M University, August 15, 2008 - August 15, 2011 Position Description: I was an instructor of record for multiple activity courses. In addition, I was a GTA for sport management courses (including International Sport Business & Sport Marketing) Sales Associate Round Rock Express Baseball Club, April 30, 2006 - July 15, 2008 Position Description: Tasked with selling season tickets, group tickets and hospitality areas, and sponsorships. In addition, I coordinated in-game entertainment and sponsorship activation. Arena Manager University of Mary Hardin-Baylor, August 15, 2007 - May 15, 2008 Position Description: Manager of pre- and post-game facility configuration (i.e. set-up and take-down), as well as guest service staff.

Fitness Center Manager University of Mary Hardin-Baylor, January 10, 2006 - May 15, 2007 Position Description: Managed staff and proper care for exercise equipment.

TEACHING & RESEARCH INTERESTS Teaching Interests: Sports Marketing, Sports Promotion, International Sports Marketing Research Interests: Pricing, Sports Marketing, Branding, and Consumer Behavior

PUBLICATIONS Reese, J. D., Crocker, R. M. (in press). Financially Independent Athletics. Journal of the International

Academy for Case Studies. www.alliedacademies.org/the-international-academy-for-case-studies/ Abstract: Washburn Rural High School (WRHS) is a small high school in East Texas. Located outside of a large city, this school’s athletic director is forward thinking and is seeking to harness the popularity and prestige of WRHS among the surrounding community. The question is, how would he be able to do this? Coach Marmion is the athletic director and head boys’ basketball coach. The school is located about ten miles outside of a larger city with a population of approximately 30,000 people. This school is considered a 2A school, the second smallest classification in Texas. Coach Marmion is a forward thinking administrator and is often concerned with the burden the athletic programs place on the school’s budget. He also would like to take advantage of the prestige the school has in the minds of the surrounding community and larger city by raising funds for the athletic programs. The current problem at hand is how a high school athletic program can be financially independent from the athletic budget without placing too much unneeded stress on existing staff. Topics related to staff workload (emotional labor), sponsorship sales and activation, in-game promotions, and tickets sales for events are discussed. Notes: Accepted on June 10, 2017.

Rishe, P., Reese, J. D., Boyle, B., Sanders, D. The Argument for Dynamic Pricing and Futures Markets at

March Madness: Evidence from the 2015 Division I Men’s Basketball Championships. International Journal of Sport Finance - FIT Publishing, 40. journals.humankinetics.com/jsm Abstract: This paper examines secondary market behavior for all three stages of the 2015 NCAA Men’s Basketball Championships, including the early “Pod” rounds where the NCAA strategically places higher ranked teams closer to their campuses for both cost and demand considerations. Results show that most March Madness tickets are priced in the inelastic portion of demand, early round Pods experience greater secondary markups than the Regionals (the Final Four has the largest markups), proximity to campuses significantly impacts price sensitivity to Pod games, and secondary markups were higher for host cities with longer time lags since last hosting March Madness games. The authors propose that these results are consistent with an environment where the NCAA could adopt dynamic pricing to maximize revenues, and/or a private firm could create a futures market for March Madness teams or sites (which has already happened in the market for collegiate bowl games). Notes: Submitted to IJSF

Reese, J. D., Kahla, M. C., Crocker, R. M. (2017). ¡Mucha Lucha! Building a Brand. Journal of the

International Academy for Case Studies, 23(3 & 4).

https://www.abacademies.org/journals/journal-of-the-international-academy-for-case-studies-home.html Abstract: The case begins with Chef Victor Oliveira unveiling his ideas for his latest concept, El Carnes al Mesquite Restaurant. As he shares his ideas about the restaurant, he also reveals his ultimate goal, to unite all of their ventures under one brand. His brother and sister are his business partners and their shared memories of gathering in their grandmother’s kitchen bind them and motivate them to providing great dining experiences. The traditions of his family, the recipes they recreate, and their heritage are forces that they hope to include when building the brand. They know that Carnes al Mesquite will be the new kid on a block that is already crowded with thousands of competitors. They know they must get the customer’s attention, dazzle them with the dining experience, get them to tell others, and get them to come back. As a graduate of the prestigious Institute of Culinary Excellence in Boston, Chef Victor knows how to run his kitchen and to create fantastic cuisine for his guests. Now he wants to expand and solidify his brand and to capitalize on his early success. Notes: Acceptance letter received on 4/3/17. Published on 11/14/17

Ballouli, K., Reese, J. D., Brown, B. (2017). Effects of Mood States and Team Identification on Pricing in

the Secondary Ticket Market. Sport, Business and Management: An International Journal (Emerald Publishing). emeraldgrouppublishing.com/products/journals/journals.htm?id=sbm Abstract: This study adds to the growing body of literature on the psychological and sociological factors affecting sport consumer behaviour relative to pricing decisions in the secondary ticket market. We utilized the theoretical underpinnings of the endowment effect in an experiment designed to effectively manipulate the emotions of participants and examine the causal effects on economic decisions to buy or sell tickets to a future sport event. We drew from prospect theory and social identity theory to propose that, depending on the affective responses of participants to positive, negative, or neutral publicity about the team, different levels of team identification would effect the transaction function (buyers vs. sellers) on price values for tickets to a future event. Results revealed interaction effects of emotions and team identification on the endowment effect, such that bargaining gaps between sellers and buyers increased or decreased depending on emotions and levels of identification with the team. Notes: Paper was submitted to journal for review on 1/11/2016. Paper was accepted after a couple of rounds of revisions, on July 13.

Kahla, M. C., O'Neal, L. R., Crocker, R. M., Reese, J. D. (2017). Lone Star Olive Ranch. Journal of the

International Academy for Case Studies, 11 pages. www.allied academies.org/the-international-academy-for-case-studies/ Abstract: Business Case Study about the first two women to start an olive tree ranch in Texas. Their original business plan was to focus on 5 business divisions: 1. the olive orchard, 2. the olive tree nursery, 3. olive tree installation and management services, 4. olive oil products, and 5. agro-tourism. Over time their business plan changed to include a new division: 6. portable olive press, which creates a new revenue and profit stream- the pressing of olives grown by other orchards in Texas. Notes: Accepted for publication on July 2, 2017: to be published in the Journal of the International Academy for Case Studies.

Allen, C., Reese, J. D. (2016). Profiling the Sports Blogosphere. Global Sport Business Journal, 4(2), 55-

64. www.gsbassn.com/Journal-2016-Vol-4-Issue-2.html Rishe, P., Sanders, D., Reese, J. D., Modello, M. (2016). A Heterogeneous Analysis of Secondary Market

Behavior at College Football Bowl Games. Sport Marketing Quarterly, 25(2), 115-127. www.fitinfotech.com/smqEletricVersion/SMQWVU.tpl

Abstract: In a seminal investigation of secondary pricing for college football bowl games, Rishe, Reese, and Boyle (2015) found Rose Bowl administrators price their face values in the inelastic range of consumer demand, and factors such as “pent-up” demand, distance traveled, and perceived seat quality impacted the size of secondary markups. Their study, however, lacked a breadth of application because it only focused on two bowl games which took place at the same venue and city. Conversely, this paper uses 11,307 data points provided by TicketCity which reflect secondary ticket sales across 58 different bowl games from the 2013-14 and 2014-15 seasons. Subsequently, this heterogeneous sample reveals (1) not all bowl games price their tickets in the inelastic range of demand, (2) the introduction of the new College Football Playoff format may reduce markups for “playoff games” and (3) “seat quality” and distance traveled (consistent with Alchian-Allen theory) significantly impact secondary market behavior. Notes: Paper received a "revise and resubmit" on 6/9/2015. Revisions were resubmitted on 7/22/2015. Paper accepted on 10/28/2015 after a couple of rounds of revisions. It will likely be published in the June 2016 issue.

Rishe, P., Reese, J. D., Boyle, B. (2015). Secondary market behavior during college football’s

postseason: Evidence from the 2014 Rose Bowl and BCS Championship game. International Journal of Sport Finance - FIT Publishing, 10(4), 32. www.fitinfotech.com/IJSF/IJSFWVU.tpl Abstract: Though there is reason to believe that college football bowl game administrators engage in inelastic ticket pricing, there is no academic literature that specifically examines this point. This seminal investigation of secondary prices in college football, which focuses on two bowl games which took place at the same stadium within a six-day span during the first week of 2014, yields results consistent with inelastic pricing of bowl games. Additionally, the results suggest an event’s relative significance towards determining a sport’s champion may not be the dominant factor influencing secondary market behavior as it appears to be for March Madness (Rishe, et al. 2014b) if other demand considerations (fan proximity to game site, frequency of school’s participation in select bowl games) exert greater influence on the secondary market. Though dynamically pricing bowl games could yield larger gate revenues, various logistical reasons are discussed as to why this practice is uncommon for such games. Keywords: Inelastic ticket pricing, secondary ticket market, college football

Reese, J. D. (2015). Rugged & exciting: Examining the personality of a mixed martial arts brand. Journal

of Contemporary Athletics - Nova Science Publishers, 9(2), 101-115. www.novapublishers.com/catalog/product_info.php?products_id=1673 Abstract: The purpose of this study was two-fold: (a) to identify the brand personality associated with a mixed martial arts (MMA) brand, and (b) compare perceived brand personality dimensions among different consumer groups. There is a paucity of literature that assesses brand personality and MMA. This study was the first to apply the five dimensions of brand personality presented by Aaker (1997) to the Ultimate Fighting Championships brand. In order to compare brand personalities based on involvement, there must be an understanding of involvement and its concepts as well as the history of the sport. Three hypotheses regarding high and low involved consumers and their perceived brand personalities are presented and tested. Results revealed Ruggedness and Excitement as the two highest rated dimensions of brand personality. In addition, ANOVA results revealed fans and non-fans differed significantly across all five dimensions of brand personality. Keywords: brand personality, mixed martial arts, sport brand, brand management, branding

Rishe, P., Reese, J. D., Boyle, B. (2015). How event significance, pent-up demand, playoff

oversaturation and series-clinching euphoria can impact secondary market behavior in Major League Baseball’s postseason. Journal of Sports Management and Commercialization - CG Publisher, 6(1), 1-13. ijr.cgpublisher.com/product/pub.304/prod.8 Abstract: Abstract: Dynamic ticket pricing has increasingly become more prevalent in professional sports, especially in Major League Baseball where such pricing befits the considerable game-to-game variations in attendance. However, since most baseball teams still

employ a fixed pricing model for postseason tickets, this gives rise to an active secondary market for playoff baseball. Though academic research on secondary pricing behavior continues to grow and commonly features baseball studies, there is little research of secondary market behavior for playoff games in professional sports. Because the postseason presents a unique set of dynamics compared to the regular season, an examination of postseason secondary trends affords an opportunity to test several hypotheses pertaining to consumer behavior. Using 547 online transactions accounting for 1,378 tickets purchased through online ticket reseller TicketCity.com for 35 different games across eight cities during the 2013 Major League Baseball playoffs, the empirical results suggest that secondary markup percentages are (1) greater for each successive round of the playoffs, (2) larger for teams experiencing longer absences from postseason play, (3) smaller for teams with more playoff appearances over the last 20 years, and (4) greater for games where the home team has a greater chance to earn a series-clinching victory. Additionally, the results show that markup percentages are lower as face value prices become more expensive, higher for weekend games, higher when the weather is warmer, lower for larger stadiums, lower for local secondary ticket buyers, and lower for upper-tier seats. Keywords: Secondary ticket pricing, Major League Baseball, Playoff v Regular Season, Sports Consumer Behavior

Reese, J. D., Brown, B., Bennett, G. (2015). Required donations: An empirical test of Prospect Theory &

framing of per-seat contributions in intercollegiate athletics. Global Sport Business Journal. www.gsbassn.com/Journal.html Abstract: The purpose of this study was to examine how per-seat contributions are framed, and attempt to understand the effects of different price frames on consumer perceptions and behavior. In doing so, we apply prospect theory to explain how framing an outcome can change preferences and ultimately purchase behavior. The current study used an experimental design to determine which price frame most influences repurchase intentions, when considering three price tiers (e.g. low, moderate, high) determined in a pretest. Our results indicate the best way to increase purchase intentions when implementing per-seat contributions campaigns is to use the Combination price frame (i.e. one emphasizing both student and personal benefits) in all per-seat contributions marketing communications, regardless of the price of the ticket.

Reese, J. D. (2014). In Gregg Bennett, Khalid Ballouli, William Sutton (Ed.), International Sport Finance

(1st ed.). College Station, TX: International Sport Business - Center for Sport Management Research & Education. www.sportbusinessworldwide.com/

Reese, J. D. (2014). In Gregg Bennett, Khalid Ballouli, William Sutton (Ed.), The Olympics (1st ed.).

College Station, TX: International Sport Business - Center for Sport Management Research & Education. www.sportbusinessworldwide.com/

Brown, B., Reese, J. D. (2014). In Gregg Bennett, Khalid Ballouli, William Sutton (Ed.), They Did All This

Without the Internet?: A Brief History of International Sport Business (1st ed.). College Station, TX: International Sport Business - Center for Sport Management Research & Education. www.sportbusinessworldwide.com/

Kahla, M. C., O'Neal, L. R., Reese, J. D., Kahla, M. (2016). In Trey Carland (Ed.), Lone Star Olive Ranch.

North Carolinea: Proceedings of Allied Academies International Internet Conference. www.alliedacademies.org/jiacs Abstract: Two female entrepreneurs start a new business in Texas growing olives. The case study setting reveals pioneering an old industry in a new location--Texas. Notes: Accepted originally for oral presentation in Toronto, Canada. However, the conference was cancelled and this paper was published in their international internet conference proceedings.

Ballouli, K., Reese, J. D., Brown, B. (2015). In Khalid Ballouli (Ed.), Conference Proceeding - Carryover

Effects of Emotions on Sport Consumers Economic Decisions. Mount Union, OH: Sport Marketing Association. www.sportmarketingassociation.com/academic-program/

Abstract: While there have been some efforts to examine emotions in sport settings, the prevailing literature has focused mainly on emotion as an outcome variable (e.g., Funk and Pritchard, 2006; Hirt et al., 1992; Madrigal, 2008; Wann and Branscombe, 1992)—relatively little is known of the emotional states derived from sport-related stimuli (e.g., game outcome, team-related messages) and their influence on subsequent behaviours and cognition. There is a growing body of evidence in the field of consumer behaviour that illustrates how emotions function like motivational states, affecting individuals to act and behave in various ways (Ariely and Loewenstein, 2006; Lazarus,1991). Given that scholars believe emotional rewards are one of the main reasons for consuming sport (see Raney, 2006), an investigation into how emotions influence the subsequent behaviours and information processing of sport consumers would provide valuable insights into the dynamic nature of fan-team relationships—there is a dearth of research that investigates the effects of an individual’s emotional reaction to team outcomes on subsequent economic decisions. We sought to bridge this gap in the literature by investigating how emotional responses to sporting events moderate a typical endowment bias in the secondary ticket market.

Reese, J. D., Lobpries, J. (2015). In Khalid Ballouli (Ed.), Conference Proceeding - Pay-What-You-Want:

An Empirical Test in Professional Softball. Mount Union, OH: Sport Marketing Association. www.sportmarketingassociation.com/academic-program/ Abstract: Many firms recognize the need to become more innovative in their pricing strategies, with some moving toward participatory pricing (Kim et al., 2009). Participatory pricing strategies are those that give consumers a voice in the final price they pay for a good or service. Research suggests that when consumers feel they have control over the final price they pay they have higher purchase intentions (Chandran & Morwitz, 2005). Participatory pricing use in the sport industry is on the rise, but there is very little known about consumers’ perceptions of this pricing model. Therefore, the current study investigates how one participatory pricing strategy, Pay-What-You-Want (PWYW), can be used in the sport industry. The purpose of this study is to better understand consumers’ perceptions and bidding behavior related to an application of PWYW pricing in professional softball. This PWYW implementation will include a charity as the beneficiary of the event.

Allen, C., Reese, J. D. (2015). In Trey Carland (Ed.), An Exploration of the Sports Blogosphere (1st ed.,

vol. 17, pp. 82-88). Allied Academies International Internet Conference. Reese, J. D., Kahla, M. C., O'Neal, L. R. (2015). In Donna Coelho (Ed.), Designing Curriculum for a

Sports Marketing: A Model and Case Study Approach. New Orleans, LA: American Marketing Association. Abstract: A model and case study approach to developing curriculum for sports marketing programs. Literature and best practices are addressed. Notes: The volume and issue number were never provided.

Reese, J. D. (2014). In Robin Ammon (Ed.), Conference Proceeding - Pricing tactics used by professional

& intercollegiate sport organizations. (1st ed., vol. 2014, pp. 362-363). Butler, PA: North American Society for Sport Management. www.nassm.com/files/conf_abstracts/2014-245.pdf Abstract: The purpose of this study is to better understand the current pricing tactics used by sport organizations in the professional and intercollegiate sport industry segments. Specifically, we seek to better understand reasons for pricing tactic use, profitability of pricing tactics, and the potential future for pricing in sport.

Reese, J. D., Shapiro, S., Drayer, J., Rascher, D., DeSchriver, T., Alexander, J. (2014). In Robin Ammon

(Ed.), Conference Proceeding - “Nobody beats our price”: Examining current pricing theory and strategy within the sport industry. (1st ed., vol. 2014, pp. 378-379). Butler, PA: North American Society for Sport Management. www.nassm.com/files/conf_abstracts/2014-267.pdf

Abstract: The concept of price is a foundational component of competitive strategy and a key ingredient in the marketing mix (Rao, 2009). Pricing optimally can have a significant effect on organizational profitability. As little as a 1% improvement in price efficiency can lead to significant increases in profit margin (Dolan, 1995). Additionally, price has been shown to influence consumer attitudes and purchase behaviors (Zeithaml, 1988). However, the literature on pricing within the context of sport is limited from both a financial and marketing perspective (Drayer & Rascher, 2013). Recent technological advancement have made the development and implementation of pricing strategies less challenging, as organizations can use technological innovations to analyze large data sets and respond to internal and external factors that impact consumer value of the sport product. Due to these advancements, there has been a fundamental shift in sport pricing strategy (Drayer & Rascher, 2013). An understanding of the current sport pricing environment and the corresponding literature will help advance the knowledge of pricing and its impact on organizational effectiveness within the sport industry.

CONFERENCE PRESENTATIONS Reese, J. D. (Presenter & Author), Sport Marketing Association Annual Conference, "Pricing of Obstacle

Racing: Examining the Use of Price Tiers in Participant Sporting Events", Sport Marketing Association, Frisco, TX. (October 25, 2018). Abstract: This study investigates consumer perceptions and behaviors related to an annual fundraising obstacle racing event in the south region of the United States.

Reese, J. D. (Presenter & Author), Crocker, R. M. (Author Only), McDermand, R. D. (Author Only), Global

Sport Business Association Annual Conference, "Undergraduate Experiential Learning in Sales – A Collegiate Athletics Call Center Case Study", Global Sport Business Assocaition, Fort Lauderdale, FL. (March 2, 2018). Abstract: The purpose of this presentation was to review a case of experiential learning in a sport sales course at the undergraduate level.

Reese, J. D. (Presenter & Author), Sport Marketing Association Annual Conference, "Developing a Sports

Business Program in an AACSB College of Business: Expanding on Existing Curriculum, Cross Campus Collaboration, and Accreditation", Sport Marketing Association, Boston, MA. (November 2, 2017). Abstract: This display presents a case of program development in an AACSB College of Business.

Reese, J. D. (Presenter & Author), Sport Marketing Association Annual Conference, "Pricing & Consumer

Perceptions of a Non-Profit Bike Ride", Sport Marketing Association, Boston, MA. (November 2, 2017). Abstract: The purpose of this study is to examine the struggles of non-profit organizations hosting sporting events, while also better understanding how participants perceive events like bike rides.

Reese, J. D. (Presenter & Author), Crocker, R. M. (Author Only), Kahla, M. C. (Author Only), Global Sport

Business Association Annual Conference, "Red Dirt Mud Run", Global Sport Business Association, Cozumel, Mexico. (February 17, 2017). Abstract: The purpose of this presentation is to examine the struggles of non-profit organizations hosting sporting events, while also better understanding how participants perceive events like these.

Reese, J. D. (Presenter & Author), Sport Marketing Association Annual Conference, "Sport Promotion

and Sales Experiential Learning: Working with Interscholastic Sport and Professional Softball", Sport Marketing Assocaition, Indianapolis, IN. (November 5, 2016). Abstract: The purpose of this case is to provide an overview of two partnerships the case university had with a school district and a professional softball team.

Reese, J. D. (Presenter & Author), Crocker, R. M. (Author Only), Allied Academies International Internet

Conference, "Financially Independent Athletics", Allied Academies International, Internet. (July 2016). Abstract: In this case, we will look at a small rural high school athletic program’s quest to be financially independent of its school’s budget. What does financially independent mean in this situation? To answer that question, we must first look at the structure in which athletic departments in interscholastic sport (sports in high schools and middle schools) operate. Notes: Accepted originally for oral presentation in Toronto, Canada. However, the conference was cancelled and the paper was added to their internet conference instead.

Kahla, M. C. (Author Only), O'Neal, L. R. (Author Only), Crocker, R. M. (Author Only), Reese, J. D.

(Presenter & Author), Allied Academies International Internet Conference, "Lone Star Olive Ranch", Allied Academies International, Internet. (July 2016). Abstract: This case provides insight into the challenges faced by two entrepreneurs as they pursue their dream of pioneering an old industry in a new location, growing olives in Texas. The case provides sufficient reflection to allow the student to understand how and why the business plan is not a stoic document, rather a dynamic idea that evolves as conditions evolve. Notes: Accepted originally for oral presentation in Toronto, Canada. However, the conference was cancelled and the paper was added to their internet conference instead.

Reese, J. D. (Presenter & Author), Kahla, M. C. (Author Only), Crocker, R. M. (Author Only), Allied

Academies International Internet Conference, "Mucha Lucha! Building a Brand", Allied Academies International, Internet. (July 2016). Abstract: This case takes advantage of the culinary genius and entrepreneurial spirit of Chef Victor and parleys his creations into the challenge of building a brand image that will create distinctiveness in a highly competitive homogenous market. Notes: Accepted originally for oral presentation in Toronto, Canada. However, the conference was cancelled and the paper was added to their internet conference instead.

Reese, J. D. (Presenter & Author), SFASU Bright Ideas Conference, "How event significance, pent-up

demand, playoff oversaturation and series-clinching euphoria can impact secondary market behavior in Major League Baseball’s postseason.", Center for Teaching & Learning, SFA Campus. (May 4, 2016). Abstract: Using secondary ticket marketing transactions through online ticket reseller TicketCity.com for 35 different games across eight cities during the 2013 Major League Baseball playoffs, the empirical results are analyzed.

Reese, J. D. (Presenter & Author), SFASU Bright Ideas Conference, "Required donations: An empirical

test of Prospect Theory & framing of per-seat contributions in intercollegiate athletics", Center for Teaching & Learning, SFA Campus. (May 4, 2016). Abstract: The purpose of this study was to examine how per-seat contributions are framed, and attempt to understand the effects of different price frames on consumer perceptions and behavior.

Reese, J. D. (Presenter & Author), SFASU Bright Ideas Conference, "Rugged & exciting: Examining the

personality of a mixed martial arts brand", Center for Teaching & Learning, SFA Campus. (May 4, 2016). Abstract: The purpose of this study: (a) to identify the brand personality associated with a mixed martial arts (MMA) brand, and (b) compare perceived brand personality dimensions among different consumer groups.

Reese, J. D. (Presenter & Author), SFASU Bright Ideas Conference, "Secondary market behavior during

college football’s postseason: Evidence from the 2014 Rose Bowl and BCS Championship game", Center for Teaching & Learning, SFA Campus. (May 4, 2016).

Abstract: This seminal investigation of secondary prices in college football, which focuses on two bowl games that took place at the same stadium within a six day span during 2014.

Reese, J. D. (Presenter & Author), Global Sport Business Association Annual Conference, "The Case for

Participatory Pricing: Results from GSBA Grant.", Global Sport Business Association, Miami, FL & Bahamas. (February 21, 2016). Abstract: The purpose is to better understand the effects participatory pricing strategies have on consumer perceptions and behaviors in a sport event pricing scenario.

Reese, J. D. (Presenter & Author), Crocker, R. M. (Presenter & Author), Kahla, M. C. (Author Only), Allen,

C. (Author Only), Global Sport Business Association Annual Conference, "Broadcasters, a Mid-Major FCS School, & Conditions of Success: A Case Study of an ESPN 3 Agreement", Global Sport Business Association, Miami, FL & Bahamas. (February 20, 2016). Abstract: This presentation examined a case study of a Football Championship Subdivision (FCS) athletic department that negotiated a contract with ESPN 3. The purpose of this university’s agreement was to provide their fans the opportunity to watch all home games through ESPN 3, as well as additional revenue through advertising sales.

Reese, J. D. (Presenter & Author), SFASU Bright Ideas Conference, "Rugged & Exciting: An Examination

of Brand Personality of a Mixed Martial Arts Brand", Center for Teaching & Learning, SFA Campus. (April 29, 2015). Abstract: The purpose of this study was: (a) identify the brand personality associated with a mixed martial arts (MMA) brand, and (b) compare perceived brand personality dimensions among different consumer groups.

Allen, C. (Presenter & Author), Reese, J. D. (Author Only), International Business Conference, "Profiling

the Sports Blogosphere", Clute Institute, San Juan, Puerto Rico. (March 2015). Abstract: The purpose of this study is to provide primary research regarding how sports blogs utilize social media and generate revenue. This study begins with a literature review and then is followed by a discussion of the research method of content analysis, which was employed to examine the selected sports blogs. Furthermore, recommendations are made concerning sampling methods and how future sampling of the sports blogosphere could proceed to improve the representativeness of samples and data collection. Notes: Abstract published in proceedings.

Reese, J. D. (Presenter & Author), Kahla, M. C. (Presenter & Author), O'Neal, L. R. (Author Only),

International Intercollegiate Conference, "Designing Curriculum for a Sports Marketing: A Model and Case Study Approach", American Marketing Association, New Orleans, NO. (March 20, 2015). Abstract: A model and case study approach to developing curriculum for sports marketing programs. Literature and best practices are addressed.

Reese, J. D. (Presenter & Author), Plunk, J. R. (Presenter & Author), Crocker, R. M. (Author Only), Global

Sport Business Association Annual Conference, "Motivations of Trail Ultra Runners (MOTUR): Message Framing", Global Sport Business Association, Miami, FL. (February 9, 2015). Abstract: Based on this popularity growth, and the need for sport marketers to effectively reach running consumers, the purpose of this study is to better understand the motivations of trail runners.

Reese, J. D. (Presenter & Author), Global Sport Business Association Annual Conference, "The Case for

Participatory Pricing", Global Sport Business Association, Miami, FL. (February 9, 2015). Abstract: The purpose of this presentation is to make a conceptual case for the expanded use of participatory pricing in the sport industry, as well as provide avenues for future research.

Reese, J. D. (Presenter & Author), Kerr, M. (Author Only), North American Society for Sport Management Annual Conference, "Daily industry case studies", North American Society for Sport Management, Pittsburgh, PA. (May 2014). Abstract: Explores a student centered experience where those enrolled in a Sport Marketing course (as well as others) analyzed and presented sport industry dilemmas daily.

Reina, M. (Moderator), King, J. (Panelist), Barnes, S. (Panelist), Plunk, J. (Panelist), Fox, T. (Panelist),

Reese, J. D. (Panelist), Southwest Teaching & Learning Annual Conference, "Faculty-led study abroad – lessons learned in the trenches: A collaborative discussion.", Texas A&M University - San Antonio, San Antonio, TX. (April 4, 2014). Abstract: Lessons learned from faculty led study abroad programs. This is a collaborative discussion of best practices.

MEDIA CONTRIBUTIONS Internet, Wallet Hub. (June 2, 2015).

This article was written after the editor interviewed me about professional baseball. Here is the link to the article. wallethub.com/edu/best-worst-cities-for-baseball-fans/12864/#jason-reese

PROFESSIONAL MEMBERSHIPS Nacogdoches Rotary, (May 30, 2018 - Present). Nacogdoches Jaycees, (March 1, 2015 - Present). Global Sport Business Association, Editorial Board - GSBA Journal, (February 11, 2013 - Present). NCAA College Football Officiating, (August 15, 2012 - Present). Sport Marketing Association, (October 15, 2010 - Present). North American Society for Sport Management, (May 15, 2010 - Present). Texas Association of Sports Officials, (August 15, 2009 - Present).

FACULTY DEVELOPMENT ACTIVITIES Conference Attendance, "Alliance for Sports Business", Alliance for Sports Business, Oklahoma City, OK.

(March 31, 2016 - April 2, 2016). This conference discusses issues related to AACSB Sports Business programs. Topics relate to AACSB accreditation, teaching innovation, and program administration.

Conference Attendance, "Sport Analytics Conference", MIT Sloan College of Business, Boston, MA.

(March 10, 2016 - March 14, 2016). This conference discusses issues related sports analytics. The purpose of the trip was to gain insight into the creation of our new Sports Analytics course (MGT 480).

Conference Attendance, "TEAMS Conference & Expo", TEAMS, Las Vegas, NV. (November 9, 2015 -

November 14, 2015). This conference discusses issues related to Sport Tourism. Topics relate to attraction of events, industry standards, and economic impact of sporting events.

Conference Attendance, "Alliance for Sports Business", Alliance for Sports Business, Athens, OH. (March

22, 2015 - March 24, 2015).

This conference discusses issues related to AACSB Sports Business programs. Topics relate to AACSB accreditation, teaching innovation, and program administration.

CONTRACTS, GRANTS, & SPONSORED RESEARCH Reese, J. D. (Principal), "Junior Faculty Research Grant Competition", Funded, Sponsored by Global

Sport Business Association, State, $800.00. (February 15, 2015 - February 15, 2016). Today, sport teams face a problem of diminishing attendance. To combat this, firms often offer price promotions. A new innovative price promotion being implemented is participatory pricing (Kim et al., 2009). Born out of the travel industry (yield management) this pricing strategy gives consumers a say in the final price they pay. In the sport industry (e.g. St. Louis Blues, Florida Panthers, and Mansfield Town Club – UK), forms of participatory pricing have included pay-what-you-want (PWYW) and name-your-own-price (NYOP) strategies. Likewise, third party brokers are now using participatory pricing to help increase ticket purchases to undersold events (i.e. ScoreBig.com). (Note: An in-depth analysis of each example will be examined in the poster presentation if accepted). The purpose of this presentation is to make a conceptual case for the expanded use of participatory pricing in the sport industry, as well as provide avenues for future research. The presentation will examine the theoretical foundations of participatory pricing (including the purpose, forms, consumer bidding behavior, and optimal participatory pricing designs). In addition, theoretical examinations regarding the applicability to the sport industry will be presented. The benefits of participatory pricing use in sport will also be examined. For example, these mechanisms give the firm the ability to influence consumer perceptions and behaviors (e.g. intent to purchase, fairness, and satisfaction; Chandran & Morwitz, 2005; Hinz et al., 2011; Kim et al. 2010). Second, the firm is better able to collect information about the consumer (e.g. demand, consumer behavior, and willingness-to-pay; Cai et al., 2009; Hinz et al., 2011; Spann, et al., 2004). Third, it gives firms the ability to profitably dispose of excess supply, and make changes in supply as a reflection of demand; a result of the bidding behavior of consumers (Chernev, 2003; Spann et al., 2010; Wang et al., 2009). Another benefit includes the increase number of customers purchasing the firm’s good or service (Kim et al., 2010). Finally, this pricing mechanism can increase future buyer consumption (Daily Mail, 2010; F.C. Business, 2010; Kim et al., 2010). Future research regarding consumer bidding behavior (i.e. loyalty and double bids) will be presented if accepted. Won competition for grant funding of junior faculty research.

CONSULTING Nacogdoches Rotary, Nacogdoches, TX, approximately 20 hours spent for the year. (April 1, 2018 -

Present). Served as a research consultant to the Old Stone Fort Bike Ride, organized by the Nacogdoches Rotary Club.

Nacogdoches Jaycees, Naco, approximately 20 hours spent for the year. (April 11, 2015 - Present).

Served as a research consultant to the Red Dirt Mud Run, organized by the Nacogdoches Jaycees.

Driving Jacks, Nacogdoches, TX, approximately 2 hours spent for the year. (August 28, 2015).

Assisted with a sponsorship program for Driving Jacks. This included developing "How-To Guides" for sales kits and sponsorship sales tactics.

Dallas Charge, Dallas, TX, approximately 20 hours spent for the year. (January 1, 2015 - August 15,

2015).

Assisted General Manager with implementing a pricing structure for season ticket and individual game tickets.

Portraits of Freedom, Nacogdoches, TX, approximately 20 hours spent for the year. (March 1, 2015 -

June 30, 2015). Helped develop a marketing plan for the Portraits of Freedom art exhibit to be held in June 2015 in Nacogdoches.

Armstrong County Museum, Claude, TX, approximately 10 hours spent for the year. (January 15, 2015 -

May 15, 2015). As an extension to a class marketing plan (MKT 360), I have served as a consultant to the museum in their marketing efforts and event promotion.

Chef Hernandez Restaurant Group, San Antonio, TX, approximately 20 hours spent for the year.

(January 15, 2015 - May 15, 2015). As an extension of a class marketing plan (MKT 360), I have served as a consultant to Chef Hernandez and his staff in their marketing efforts and expansion.

Tejas Trails Endurance Trail Running Events, Austin, TX, approximately 40 hours spent for the year.

(September 1, 2013 - April 1, 2014). Designed and conducted a series of studies related to runner motivation, economic impact, and price perceptions.

TEACHING EXPERIENCE (Two-year) Stephen F. Austin State University, Fall 2018

MKT 458 500, International Sports Marketing MKT 486 1, Internship in Marketing MKT 358 1, Sports Marketing MKT 362 1, Sports Promotion

Stephen F. Austin State University, Summer 2 2018

MKT 486 1, Internship in Marketing MKT 486 3, Internship in Marketing MKT 351 500, Principles of Marketing MKT 358 500, Sports Marketing

Stephen F. Austin State University, Spring 2018

MKT 458 1, International Sports Marketing MKT 486 4, Internship in Marketing MKT 358 22, Sports Marketing MKT 362 1, Sports Promotion

Stephen F. Austin State University, Fall 2017

MKT 486 1, Internship in Marketing MKT 360 1, Marketing of Services MKT 358 1, Sports Marketing MKT 362 1, Sports Promotion

Stephen F. Austin State University, Summer 2 2017

MKT 486 1, Internship in Marketing MKT 351 500, Principles of Marketing MKT 475 1, Special Problems in Marketing MKT 358 500, Sports Marketing

Stephen F. Austin State University, Spring 2017

MKT 458 1, International Sports Marketing MKT 486 4, Internship in Marketing MKT 475 1, Special Problems in Marketing MKT 358 22, Sports Marketing MKT 362 1, Sports Promotion

Stephen F. Austin State University, Fall 2016

MKT 486 1, Internship in Marketing MKT 360 1, Marketing of Services MKT 475 4, Special Problems in Marketing MKT 358 1, Sports Marketing MKT 362 1, Sports Promotion

Stephen F. Austin State University, Summer 1 2016

MGT 476 1, Internship in Management MKT 486 1, Internship in Marketing MKT 475 1, Special Problems in Marketing MKT 358 1, Sports Marketing

Stephen F. Austin State University, Maymester 2016

MKT 360 1, Marketing of Services Stephen F. Austin State University, Spring 2016

MKT 458 1, International Sports Marketing MKT 486 5, Internship in Marketing MKT 358 1, Sports Marketing MKT 362 1, Sports Promotion

Stephen F. Austin State University, Fall 2015

MKT 486 1, Internship in Marketing MKT 360 1, Marketing of Services MKT 475 4, Special Problems in Marketing MKT 358 1, Sports Marketing MKT 362 1, Sports Promotion

Stephen F. Austin State University, Summer 1 2015

MKT 475 1, Special Problems in Marketing MKT 358 1, Sports Marketing MKT 362 1, Sports Promotion

Stephen F. Austin State University, Spring 2015

MGT 476 3, Internship in Management MKT 360 1, Marketing of Services MKT 475 4, Special Problems in Marketing MKT 358 1, Sports Marketing MKT 362 1, Sports Promotion

Stephen F. Austin State University, Fall 2014

MKT 358 1, Sports Marketing MKT 358 2, Sports Marketing MKT 362 1, Sports Promotion

Stephen F. Austin State University, Summer 2 2014

MKT 470 1, Topics in Marketing

PROFESSIONAL SERVICE OR VOLUNTEER WORK

Mobile App Committee, Member, approximately 20 hours spent for the year. (September 7, 2018 -

Present). Activity Description Review and select a mobile app for SFA to use. Review of apps began in Fall 2018.

Chief of Police Search Committee, Member, approximately 30 hours spent for the year. (August 28, 2018

- Present). Activity Description Review and interview candidates. Recommend a final candidate for hire. First meeting was held on August 28, 2018.

Texas Common Course Numbering System (TCCNS) Committee, Member, approximately 10 hours spent

for the year. (June 11, 2018 - Present). Activity Description Meet to discuss this path. Joined the committee on 6/11/18 and met for the first time on 6/13/18.

95th Anniversary Celebration Committee, Member, approximately 10 hours spent for the year. (June 6,

2018 - Present). Activity Description Help plan the celebration event and other activities. Met on June 6, 2018 to begin the process.

Intercollegiate Athletics Council, Member, approximately 30 hours spent for the year. (September 26,

2017 - Present). Activity Description I was appointed to the Council in September 2017. First meeting was 9/26/17

Sigma Tau Gamma, Advisor, approximately 4 hours spent for the year. (February 2, 2017 - Present).

Activity Description Correspond with leadership of the chapter when needed. Became advisor in February 2017

The Society for Collegiate Leadership & Achievement, Advisor, approximately 10 hours spent for the

year. (October 4, 2016 - Present). Activity Description Advise when needed. Became advisor on 10/4/16.

Faculty Senate, Faculty Senate, approximately 100 hours spent for the year. (May 4, 2016 - Present).

Activity Description Serve the faculty through representation, active leadership in working toward common goals, and in pursuing the ideal of shared governance at SFA. Joined the Senate on May 4, 2016 to serve a three-year term. Elected to Chair-Elect position for AY 17-18. Served as Chair for AY 18-19

Co-Curricular Innovation Committee, Member, approximately 40 hours spent for the year. (March 7, 2016

- Present). Activity Description

Committee is to produce a report that articulates the challenges in this area, detail any proposed organizational and programmatic solutions. Meet multiple times in the larger committee and sub-committee.

SFA Bass Fishing Club - SFA Campus Recreation, Advisor, approximately 10 hours spent for the year.

(November 2, 2015 - Present). Activity Description Assist is club decisions. Oversight of club activities. Guide marketing efforts to increase membership. Became advisor on Monday, 11/2/15.

SFA Alumni Association - Mr. & Miss. SFA Committee, Member, approximately 15 hours spent for the

year. (November 1, 2015 - Present). Activity Description Select Mr. & Miss SFA for 2015. Select Mr. & Miss SFA for 2016. Select Mr. & Miss. SFA for 2017. Selected Mr. & Miss. SFA for 2015. Selected Mr. & Miss. SFA for 2016. Selected Mr. & Miss. SFA for 2017.

Lumberjack Sports Institue, Member, approximately 12 hours spent for the year. (May 5, 2015 - Present).

Activity Description Serve as an advisor for all LSI activities. Meet once a month to discuss issues relevant to LSI. Meet once a month to discuss research projects. Oversee, research projects and other activities hosted by the LSI.

Homecoming 5K Committee, Member, approximately 20 hours spent for the year. (September 1, 2018 -

October 25, 2018). Activity Description Assist with connections with Athletic Department, Faculty, and volunteers. Met multiple times to plan. Held on Thursday, Oct. 24.

Athletic Director Search Committee, Member, approximately 60 hours spent for the year. (May 1, 2018 -

July 1, 2018). Activity Description Review and interview candidates. Recommend a candidate to the President. Appointed by the President. Served on the committee by reviewing candidates and interviewing the finalists. Made a recommendation to the President.

Football Recruiting, Advisor, approximately 6 hours spent for the year. (January 14, 2017 - February 3,

2018). Activity Description Advising students on majors and minors. Met twice in the spring semester of 2017 (1/14/17 and 1/28/17). Met once in the fall semester of 2017 (12/16/17). Met twice in the spring semester of 2018 (1/20/18 & 2/3/18).

SFA NOW Student Television Show, Guest Speaker, approximately 2 hours spent for the year. (April 25,

2017). Activity Description Discussed the Sports Business Society (SBS) and the Sports Business major at SFA. Show was held on 4/25/17.

Guest Speaker - Public Relations Class, Guest Speaker, approximately 2 hours spent for the year. (March 22, 2017). Activity Description Requested as a guest speaker to discuss conducting focus group research. Spoke to a class of about 15 students on 3/22/17

Search Committee - Hospitality Administration, Member, approximately 20 hours spent for the year.

(January 26, 2016 - September 8, 2016). Activity Description Search for a faculty member to fill an open clinical instructor position in the Hospitality Administration department. HR training on 2/3/16. Committee interview candidates on 2/15/16. Candidate on campus on 4/7/16. Candidate selected. Candidate declined. Committee interview candidates on 8/26/16. Candidate on campus on 9/8/16. Candidate selected.

Media Interview for SFA, Guest Speaker, approximately 2 hours spent for the year. (March 8, 2016).

Activity Description Discuss the new Sports Business program and the Men's and Women's basketball program. Interviewed on two segments: 6:13 am and 6:23 am on March 8, 2016.

Football Recruiting, Advisor, approximately 6 hours spent for the year. (January 16, 2016 - January 23,

2016). Activity Description Advising students on majors and minors. Met twice in the spring semester of 2016 1/16 and 1/23.

Guest Speaker - SFA Sport Clubs, Presenter, approximately 4 hours spent for the year. (November 4,

2015). Activity Description Marketing and membership recruitment and retention presentation. About 50 students attended the session.

Sport Business Major/Minor Creation, Coordinator, approximately 200 hours spent for the year. (July 1,

2014 - July 1, 2015). Activity Description Meet with administration and faculty across campus to develop the sports business major and minor. Summer 2014 - Planning of Program Fall 2014 - Unanimous Approval of Department (MMIB) Fall 2014 - Approval by College Curriculum Committee

International Friendship Program, Member, approximately 12 hours spent for the year. (August 18, 2014 -

December 15, 2014). Activity Description The goal is to give the new students someone they can meet with at least once a month to get an American guide to living in the USA. Host for Berkel Francis, Accounting major from Dominica.

AACSB Task Force, Member, approximately 10 hours spent for the year. (November 1, 2015 - Present).

Activity Description Discuss topics related to AACSB accreditation. Two primary topics of discussion included student engagement and faculty impact.

Sports Business Assessment, Coordinator, approximately 5 hours spent for the year. (October 1, 2015 - Present). Activity Description Plan, collect, and report assessment data on sports business courses. Planned assessment in fall 2015. Assessed the first course for spring 2016 semester.

COB Discussions, Member, approximately 10 hours spent for the year. (September 1, 2015 - Present).

Activity Description Attend and contribute to discussions regarding issues within the Rusche College of Business. Discussed relevant topics to the college.

Nacogdoches Primetimers Group, Guest Speaker, approximately 2 hours spent for the year. (May 31,

2018). Activity Description Spoke to the Nacogdoches Primetimers Group about the Nelson Rusche College of Business, SFA Athletics, and the SFA Sports Business Program. Meeting was held on 5/31/2018

Panel Moderator, Guest Speaker, approximately 3 hours spent for the year. (March 23, 2017).

Activity Description The session discussed the benefits of being involved in the community or a junior chamber following graduation. Moderated the session from 11:00am to 12:15pm on 3/23/17.

Passport Program Speaker - LinkedIn, Presenter, approximately 4 hours spent for the year. (December 1,

2015 - November 16, 2016). Activity Description Presentation about professional LinkedIn profiles. About 15 students attended the presentation in 2015. About 20 students attended the presentation in 2016.

COB Brown Bag Faculty Research Presentations, Guest Speaker, approximately 5 hours spent for the

year. (February 24, 2016). Activity Description Present for a 25 minute oral session on 2/24/16. Presented four studies across two areas of investigation.

Freshman Convocation, Administrative Assignment, approximately 2 hours spent for the year. (August 4,

2015 - September 9, 2015). Activity Description I was tasked with finding a sponsor for the food vendor for freshman convocation. I was able to obtain a sponsorship from Raising Canes and the Nacogdoches Jaycees valued at approx. $657.

Student Affairs Committee, Member, approximately 1 hours spent for the year. (August 15, 2014 - August

31, 2015). Activity Description Discuss issues related to student affairs within the college. None yet (Fall 2014).

MCI Meeting - Innsbruck, Austria, Administrative Assignment, approximately 6 hours spent for the year.

(March 1, 2015 - August 27, 2015). Activity Description Meeting with administrators at MCI. Build existing relationship. Meeting occurred on July 15th, 2015. The meeting was a success. Students can begin studying at MCI beginning in Spring 2015.

Freshman Orientation, Coordinator, approximately 6 hours spent for the year. (June 12, 2015 - July 31,

2015). Activity Description Introduced involvement opportunities and majors in the MMIB department. Three successful orientation sessions (June 12, June 26, and July 31, 2015).

Economics Reading Group, Member, approximately 22 hours spent for the year. (October 1, 2014 -

December 15, 2014). Activity Description Read the assigned book and actively engage in discussion with students regarding economics. Meetings every other Wednesday evening in fall (3 total meetings attended).

Etiquette Dinner for Phi Beta Lambda, Guest, approximately 2 hours spent for the year. (November 4,

2014). Activity Description Met with students and faculty during the event. Assist in educating students on proper etiquette during business like dinners. Event was a success.

Freshman Orientation, Coordinator, approximately 4 hours spent for the year. (July 18, 2014 - July 25,

2014). Activity Description Introduced involvement opportunities and majors in the MMIB department. Two successful orientation sessions (July 18 & 25, 2014).

Admitted Student Recruiting, Recruiting, approximately 30 hours spent for the year. (August 1, 2017 -

Present). Activity Description Contact the admitted students through email and by writing a personal "congratulations" postcard. Contact monthly since Fall 2017.

Scholarship Committee, Member, approximately 5 hours spent for the year. (February 17, 2015 -

Present). Activity Description Solve issues related to scholarships within the department. Give recommendations of qualified students to administration when scholarships are available. Met on: 2/17/15 to discuss policies and procedures 4/9/15 4/21/15 2/29/16 Became Chair for 2016-2017 AY. Served as chair during AY 17-18.

Professional Preparation and Advising of Students, Advisor, approximately 30 hours spent for the year.

(July 1, 2014 - Present). Activity Description Serve as reviewer of resumes and cover letters, interview assistance/tips, and writing of recommendation letters. Summer 2014 - 2 students assisted Fall 2014 - 3 students assisted Spring 2015 - 3 students assisted Summer 2015 - 7 students assisted (Breedlove, Jones, Shelton, Apunda, Williams, Roberts, and Flores)

Senior Lecturer Search Committee, Member, approximately 20 hours spent for the year. (September 1, 2018 - November 10, 2018). Activity Description Review CVs/Cover Letters, interview candidates, and recommend a candidate. Hired a candidate.

Clinical Instructor Search Committee, Member, approximately 50 hours spent for the year. (October 1,

2017 - February 28, 2018). Activity Description Reveiw CVs/Cover Letters, follow up on references, interview candidates, and recommend a candidate. Candidate hired in Spring 2018.

Showcase Saturday, Member, approximately 8 hours spent for the year. (November 15, 2014 - March 25,

2017). Activity Description Speak with students and families about the college and MMIB. Attended the following Showcase Saturdays: 11/15/14 2/28/15 3/28/15 11/12/16 2/13/16 4/2/16 11/12/16 3/25/17 11/11/18 2/24/18 3/24/18

American Marketing Association, Co-advisor, approximately 60 hours spent for the year. (July 1, 2014 -

January 15, 2017). Activity Description Guide students in the implementation of the club and its events. Ushered in a new group of officers. Co-hosted AMA conference with the University of Houston-Downtown.

Search Committee - Instructor of Management, Member, approximately 20 hours spent for the year. (April

1, 2016 - July 1, 2016). Activity Description Search for a faculty member to fill an open clinical instructor position in the MMIB department. Formation of position announcement and interview question in early April, 2016. First review of candidates meeting on 4/26/16. Candidate came to campus on 5/19/16.

Planning of Sport Business Study Abroad Proposal, Coordinator, approximately 36 hours spent for the

year. (July 1, 2014 - December 31, 2015). Activity Description Meet with study abroad office and COB administration. Meet with third party educational institution in Germany. Proposal has initial approval by the Office of International Programs at SFA. Final proposal was submitted to OIP on August 27th for final review. Trip did not make do to low enrollment.

Student Success Collaborative, Advisor, approximately 3 hours spent for the year. (September 23, 2014 -

September 25, 2014). Activity Description Attend sessions to learn about new software.

Meetings a success. Etiquette Brunch, Mentor, approximately 2 hours spent for the year. (June 11, 2014).

Activity Description Teach student proper etiquette during a professional brunch type setting. Successful brunch.

Nacogdoches Rotary Club, Nacogdoches, Texas. Member, approximately 90 hours spent for the year,

(May 30, 2018 - Present). Activity Description Attend weekly meetings, serve on committees, and engage in community service projects. Joined on 5/30/2018

Nacogdoches Jaycees, Nacogdoches, Texas. Member, approximately 50 hours spent for the year,

(January 1, 2018 - Present). Activity Description Serve as a member of the Nacogdoches Jaycees. Members help with various fundraising events throughout the year. I also served as the marketing coordinator for the 2018 Red Dirt Mud Run event.

Allied Academies, Poughkeepsie, New York. Reviewer, approximately 15 hours spent for the year,

(September 1, 2016 - Present). Activity Description Serve as reviewer for case studies submitted to the Journal of International Academy for Case Studies (JIACS) Reviewed two cases in Fall 2016.

Sport, Business, Management: An International Journal, Bingley, BD. Reviewer, approximately 15 hours

spent for the year, (May 2, 2016 - Present). Activity Description Serve as reviewer of manuscripts being considered for publication. Successfully reviewed a manuscript in May 2016. Successfully reviewed a manuscript in October 2016.

Global Sport Business Journal, Miami, FL. Editor, approximately 12 hours spent for the year, (February 1,

2015 - Present). Activity Description Serve as Associate Editor of the Global Sport Business Association Journal. The mission of GSBJ is to provide academics and practitioners a means of sharing research and conveying other pertinent information pertaining to all aspects of the global nature of the business of sport.

Journal of Applied Marketing Theory, Kennesaw, GA. Reviewer, approximately 5 hours spent for the year,

(January 1, 2014 - Present). Activity Description Serve as reviewer of manuscripts being considered for publication. Successfully reviewed abstract in 2014.

Sport Marketing Association, Mount Union, Ohio. Reviewer, approximately 10 hours spent for the year,

(May 1, 2013 - Present). Activity Description Serve as reviewer for conference abstract submissions. Successfully reviewed at least 7 abstracts each year of service.

Global Sport Business Journal, Miami, FL. Board of Advisors, approximately 10 hours spent for the year,

(March 1, 2013 - Present).

Activity Description Advise and provide guidance to the association regarding journal issues. Published nine successful issues since inception.

JCI Texas, Nacogdoches, Texas. Conference-Related, approximately 10 hours spent for the year,

(February 9, 2018 - February 10, 2018). Activity Description Serve as chair of community event training session for state meeting. Session focused on community involvement and marketing of events

Sport & Entertainment Review, Morgantown, West Virginia. Reviewer, approximately 4 hours spent for

the year, (April 24, 2017 - January 1, 2018). Activity Description Serve as reviewer for submissions to the journal. Reviewed articles in 2017.

Nacogdoches Convention & Visitors Bureau, Nacogdoches, TX. Committee Member, approximately 24

hours spent for the year, (July 1, 2016 - December 31, 2017). Activity Description Serve on the marketing committee to assist the staff and board of directors regarding marketing initiatives. Began serving on this committee as a member following term expiring on the board of directors.

Nacogdoches Jaycees, Nacogdoches, TX. Board of Directors, approximately 140 hours spent for the

year, (March 1, 2015 - December 31, 2017). Activity Description Board of Directors Member - Attending weekly leadership development lunches and serving the community in various activities. Attend monthly board meetings. Elected Vice President of Individual Membership Development for 2016. Board Member - Attending weekly leadership development lunches and serving the community in various activities (Jaycees Haunted House, Jaycees Rodeo, Jaycees Mud Run, Jaycees Turkey Smoke, Jaycees Freedom Fest, Jaycees Boots & Brew, and other service activities). Attend monthly board meetings. In 2016, as Vice President of Individual Membership Development I coordinate all speakers and training to help develop members in the areas of leadership, family, and personal skills. In 2017, Secretary I recorded all minutes and ensured Jaycees related events were known by local media.

Nacogdoches Economic Development Corporation, Nacogdoches, Texas. Interaction with Industry,

approximately 4 hours spent for the year, (October 10, 2017 - October 19, 2017). Activity Description Serve as marketing speaker for NEDCO's Entrepreneurship Accelerator Program. Attended a planning session on Oct. 10, 2017. Attended the session on Oct. 19, 2017. Answered questions related to marketing from small businesses in the local area. Topics included, marketing channels, social media best practices, forms of promotions, and more.

Alliance for Sport Business, NA, NA. Member-at-Large, approximately 18 hours spent for the year, (March

23, 2015 - April 9, 2017). Activity Description Service as member-at-large for the alliance. Represent general membership in executive council. Vote on membership related issues.

Nacogdoches Economic Development Corporation, Nacogdoches, TX. Moderator, approximately 4 hours spent for the year, (November 21, 2016). Activity Description Serve as moderator for marketing session of NEDCO's entrepreneurship program. Session led on 11/21/16 with approximately 20 attendees with 3 panel members.

Nacogdoches Economic Development Corporation, Nacogdoches, TX. Program Coordinator,

approximately 3 hours spent for the year, (November 21, 2016). Activity Description Serve as moderator and presenter during the entrepreneurship certificate meeting about marketing. Meeting was held with 15 community leaders present and three panelists.

Nacogdoches Sports Advisory Council, Nacogdoches, Texas. Member, approximately 30 hours spent for

the year, (June 1, 2015 - July 1, 2016). Activity Description Serve as a member of the Nacogdoches Sports Advisory Council. Formed in the summer of 2015, duties focus on bringing sporting events that cause visitors to stay over night in Nacogdoches. Coordinate all sporting entities in Nacogdoches.

Nacogdoches Convention & Visitors Bureau, Nacogdoches, TX. Board of Directors, approximately 80

hours spent for the year, (March 17, 2015 - July 1, 2016). Activity Description Serve as an advisor to the CVB. Recommend spending of the revenue allocated for CVB use (72.5% of the 7% hotel tax revenue for the city - approx. $550,000). Focused on marketing and sales.

Boots & Brew Organizing Committee, Nacogdoches, TX. Chairperson, approximately 30 hours spent for

the year, (April 15, 2015 - June 1, 2016). Activity Description Serve as co-chair to the organizing committee for the Boots & Brew Event to be held on September 26, 2015. Plan and organize the event. Also, develop corporate partnerships with local community business leaders.

Alpha Sigma Phi, Nacogdoches, TX. Board of Advisors, approximately 12 hours spent for the year,

(February 1, 2015 - December 17, 2015). Activity Description Serving as Grand Chapter Advisor for Alpha Sigma Phi fraternity. Grand Chapter Advisor serves as the chairman of the chapter council. They ensure all activities are in line with the purpose and mission of the organizations.

Blueberry Festival, Nacogdoches, TX. Member, approximately 6 hours spent for the year, (June 12, 2015

- June 13, 2015). Activity Description Serve as a block captain during the annual Blueberry Festival. Block captains were responsible for working with vendors to ensure coordinated entry and exit into the festival. In addition, I assisted patrons in answering questions about the festival.

Global Sport Business Association, Miami, FL. Reviewer, approximately 10 hours spent for the year,

(August 1, 2013 - August 1, 2014). Activity Description Serve as reviewer of conference abstracts. Successfully reviewed 5 abstracts.