Current trends and future evolution of new media
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Transcript of Current trends and future evolution of new media
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Priscilla M. Chavez
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Evolution transformation Interactive power of computer and
communications technology Computer-enabled consumer devices Internet Interactive relationship with the media
consumer
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Ebooks (kindles, Sony reader) Ipad Smartphone's Social Media (Twitter, Facebook) Sharing content Apps
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Advertising- eMarketer estimates social network advertisement will grow to $1.3 billion next year
Media Engagement- how to engage the community
Social media- 94% of busineses will continue or increase their investment in online social media
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Convergence between the radio and Internet
Radio content transmitted via Internet Internet content transmitted via radio (on
notes, “radio program in which broadcasters take the internet to the community by surfing the web in search of answers to listener queries”)
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Podcasts National Public Radio Satellite Radio HD Radio Ipod, Itunes
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Traditional radio ad revenues fall More Internet radio
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XM Satellite Radio Sirius Satellite Radio Worldspace 4 million current subscribers 20 million projected increase Video streaming through satellite radios in the
future (Allow listeners to roam across the entire
continent, listening to the same audio programming anywhere they go. Other satellite delivered content require a fixed location receiver and a dish antenna. The antenna must have a clear view to the satellites. Talk about satellite in cars)
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Google TV Hulu Channel131 Netflix Streaming
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Digital radio technology used by AM and FM radio stations to transmit audio and data through digital signal with analog signals.
Apple to add HD radio in future devices Microsoft's Zune’s have HD radio
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Internet radio (Pandora, Podcasts) Radio stations on the Internet Streamies and Simuls two sets of Internet
streamers increasing their use of the Internet Radio
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185 million listeners by 2020 250 million will still listen to terrestrial
radio Less than 10 million will listen to HD radio In 2009 $260 million was spent on
Internet radio advertisements $28 million on podcasts ZenithOptimedia predicts that in 2011 it
will be $394
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Smartphone usage will continue to increase.
Mobile payments will become the one of the preferred venues for payments
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http://www.radiostreamingnews.com/2010/04/internet-radio-traditional-radios.html
http://www.masternewmedia.org/top-internet-trends-2010-a-guide-to-the-best-predictions-from-the-web-part-1/
http://www.emarketer.com/Reports/All/Emarketer_2000409.aspx
http://satelliteradiousa.com/satellite_radio_future.html