Nutrition Labeling and Claimsin

Indonesia

Tetty Helfery SihombingDirector of Food Product Standardization,

National Agency for Drug and Food Control-Republic of Indonesia

Seminar and Workshop on Nutrition Labeling, Claims and Communication Strategies for the Consumers

September 20-21, 2010 , Kuala Lumpur, Malaysia

Outline

� Introduction

� Labeling :

Nutrition and Claims

� Communication for

2

� Communication for the Consumers

NADFC-Indonesia

Introduction

� Food Labeling :

scientific justification,

creativity (art, communication techniques, expression),

misleading (different level of consumer’s knowledge)

3

218,868,791 people/ 2005

17.504 islands/2004

1.919.440 km2

NADFC-Indonesia

Food Labeling

Industry

• Information about

the product

• Education to the

Consumers

• Consumer’s right

• Product’s identity

Government

• Consumer’s

protection• Education to the

consumer

• Marketing vehicle

4

• Product’s identity

• Eye catching

• Decision making

protection

• Fair practice in

food trade

NADFC-Indonesia

Food Labeling (cont.)

� Shared responsibilities:

Food Producers

5

Consumers ExpertsUniv, Codex,etc

Government

NADFC-Indonesia

Labeling (cont.)

Consumer’s expectations:

Food Producer’s Responsibility:

* Safety

* Quality

* Benefit

* Implementation of GMP, HACCP, ISO, etc

6

Government Role:

NADFC-Indonesia

* Implementation of GMP, HACCP, ISO, etc

* Implementation of standards and regulations

* Research, studies

* Preparing guidelines, standards, regulations, Act/Law

* Pre-market evaluation and Post-market control with

the support of experts

Nutrition Labeling

Guidelines on Nutrition Information Uses on Food Label - 2005

� Consumer has the right to have the truth and not

misleading information;

� Nutrition labeling is mandatory for food

7

NADFC-Indonesia

7

� Nutrition labeling is mandatory for food

states that the food contains vitamin, mineral and or other added nutrients; or

regulated to be enriched with vitamin, mineral and or any other nutrients.

Peraturan

Kepala Badan

Pengawas Obat dan

Makanan RI No.

8

DIREKTORAT STANDARDISASI PRODUK PANGAN

DEPUTI BIDANG PENGAWASAN KEAMANAN PANGAN DAN BAHAN BERBAHAYA

BADAN PENGAWAS OBAT DAN MAKANAN

REPUBLIK INDONESIA

2004

Makanan RI No.

HK.00.06.51.0475

Nutrition labeling (cont.):

� Format : different target group (infant), consume with other food (cereal with milk), label space

� Expression : Per serving and Per 100 g/

NADFC-Indonesia 9

� Expression : Per serving and Per 100 g/per 100 kcal (for infant formula), percentage to RDA

� Other nutrient may state :

“Contain ..... “

Mandatory Nutrients that must be included

in the Nutrition Information Panel :

Nutrition Labeling (cont.):

Total Energy

10

Total EnergyTotal fatProteinTotal CarbohydrateSodium

NADFC-Indonesia

Mandatory in case :

� Energy from fat > 0,5 gram (4,5k kal) per serving

� Saturated fat > 0,5 g per serving

� Trans fatty acids > 0,5 g per serving

Claim of fat, fatty acids, cholesterol

Cholesterol >2 mg � Cholesterol >2 mg

� Dietary fiber >0,5g

� Sugars >1 g

Claim of sugars or sweetener

NADFC-Indonesia 11

Round up (calculation per serving)example:

� Energy: < 5 kcal � 0

5 – 50 kcal: 23 kcal � 25

>50 kcal: 266 kcal � 270

� Fat : < 0,5 g � 0

0,5 – 5 g: 4,2 g � 4

>5 g: 11,7 g � 12

� Protein: < 0,5 g � 0

>0,5 g: 1,2 g � 1

NADFC-Indonesia 12

Nutrition Labeling (format)

INFORMASI NILAI GIZI

Takaran saji ……. (URT) ......... (g/ml)Jumlah Sajian per Kemasan : …….

JUMLAH PER SAJIAN

Energi Total … kkal Energi dari Lemak ... kkalEnergi dari Lemak jenuh ... kkal

% AKG *

Lemak Total …. g …….. %Lemak Jenuh …. g ……… %Lemak tidak jenuh tunggal …. g Lemak tidak jenuh ganda g Lemak trans …. gKolesterol …. mg …….. %

Protein …. g …….. %Karbohidrat Total …. g …….. %

13

Karbohidrat Total …. g …….. %Serat pangan …. g …….. %

Serat pangan larut …. g Serat pangan tidak larut …. g

Gula …. gGula alkohol …. g

Karbohidrat lain …. gNatrium …. mg …….. %Kalium …. mg …….. %

Vitamin A …….. % Vitamin C …….. %Vitamin lain …….. %Kalsium …….. %Zat Besi …….. %Mineral lain …….. %

* Persen AKG berdasarkan kebutuhan energi 2000kkal. Kebutuhan energi anda mungkin lebih tinggi ataulebih rendah.

Blue : mandatoryRed : mandatory with

specific requirementsGreen : voluntary

NADFC-Indonesia

Functional Food

� In 2005, Indonesia has established the regulation on

Functional Food.

� The definition of Functional Food :

Process food contains one or more functional

14

Process food contains one or more functional

components based on scientific assessment has

certain physiological functions, beyond the basic

functionality, proven to have beneficial health effect

and has no negative effect and mentioned

approved health claims.

NADFC-Indonesia

Type of claim:

Nutrient Content Claim

15

Nutrient Function Claim

Health Benefit Claim

NADFC-Indonesia

� Vitamin

� Mineral

� Sugar alcohol

� Cholin, Lesitin and

Inositol

� Carnitine and

The Functional component has approved :

16

� Sugar alcohol

� Unsaturated fatty acid

� Peptide and protein

� Amino Acid

� Dietary fiber

� Prebiotic

� Probiotic

� Carnitine and

Squalen

� Isoflavon (soybean)

� Phytosterol and

Phytostanol

NADFC-Indonesia

Claims other than those approved by the government may be considered with submitting scientific evidence and will be assessed by Tim Mitra Bestari (peer reviewer)

� Tim Mitra Bestari (peer reviewers) is a group of experts established by the Head of the Agency to

Claims

17NADFC-Indonesia

experts established by the Head of the Agency to conduct safety and benefit assessment

� Tim Mitra Bestari consists of Pediatricians, other Specialists, Pharmacology, Nutrition and Food Technology.

CURRENT STATUS

Today, Indonesia is developing some

regulation such as :

18

� nutrition and health claim regulations (as

revision for functional food regulation)

� Tolerance level for nutrition labeling

� Serving size/ Reference Amount

NADFC-Indonesia

???

* Consumer understand the information (scientific information)

* Consumers make use the nutrition labelling and

Communication for the Consumers, some concern:

19

* Consumers make use the nutrition labelling and claims in selecting the food products?

* Consumer’s protection vs consumer’s education

NADFC-Indonesia

!!! - Needed* Survey/ Study* Consumer’s education

20NADFC-Indonesia