Curm 201507

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CÜR Media, Inc. OTCQB: CURM Tom Brophy Founder & CEO

Transcript of Curm 201507

CÜR Media, Inc.OTCQB: CURM

Tom BrophyFounder & CEO

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FORWARD-LOOKING STATEMENT DISCLOSURE

Any and all statements contained in this presentation that are not statements of historical fact may be deemed “forward-looking

statements”.  Terms such as “may,” “might,” “would,” “should,” “could,” “project,” “estimate,” “pro-forma,” “predict,” “potential,”

“strategy,” “anticipate,” “attempt,” “develop,” “plan,” “help,” “believe,” “continue,” “intend,” “expect,” “future,” and terms of

similar import (including the negative of any of the foregoing) may be intended to identify forward-looking statements.  However,

not all forward-looking statements may contain one or more of these identifying terms.  Forward-looking statements in this

presentation may include, without limitation, statements regarding (i) the plans and objectives of management for future

operations, including plans or objectives relating to completing the development and successfully launching the CÜR Music product,

(ii) a projection of income (including income/loss), earnings (including earnings/loss) per share, capital expenditures, dividends,

capital structure or other financial items, (iii) our future financial performance, and (iv) the assumptions underlying or relating to

any statement described in points (i), (ii), or (iii) above.  The forward-looking statements are not meant to predict or guarantee

actual results, performance, events or circumstances and may not be realized because they are based upon our current projections,

plans, objectives, beliefs, expectations, estimates and assumptions and are subject to a number of risks and uncertainties and other

influences, many of which we have no control over. Actual results and the timing of certain events and circumstances may differ

materially from those described by the forward-looking statements as a result of these risks and uncertainties.  Factors that may

influence or contribute to the accuracy of the forward-looking statements or cause actual results to differ materially from expected

or desired results may include, without limitation, our ability to obtain adequate financing, the length of time associated with

development of mobile applications and related insufficient cash flows and resulting illiquidity, our ability to expand our business,

government regulations, lack of diversification, our ability to penetrate the digital music streaming market, our ability to negotiate

and execute definitive and economically feasible agreements with the major and independent music labels and publisher rights

organizations, increased competition, results of any arbitration and litigation, stock volatility and illiquidity, and our ability to

implement our business plans or strategies.  For a description of some of the risks and uncertainties that could cause our actual

results to differ materially from those described by the forward-looking statements in this presentation you should read the

information that we have filed with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the

fiscal year ended December 31, 2014, filed with the SEC on March 31, 2015, especially the risks discussed under the section

captioned “Risk Factors” in that filing, and similar sections that have been and will be provided in other filed reports.  Readers are

cautioned not to place undue reliance on forward-looking statements because of the risks and uncertainties related to them and to

the risk factors.  We disclaim any obligation to update the forward-looking statements contained in this presentation to reflect any

new information or future events or circumstances or otherwise.

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Executive Summary

CÜR is designed to be a disruptive streaming music platform that expects to offer

the lowest cost mobile music streaming paid subscription service in the U.S., while

providing superior functionality, library depth, and social elements

CÜR Media is headquartered in South Glastonbury, CT and has 33 Employees

The Company has raised approximately $17 million to date

CÜR is in beta on iPhone, Android and Web platform

CÜR is currently negotiating agreements with the 3 Major Music Labels, which, if

finalized, will enable it to launch the lowest-priced music streaming service in the

U.S.

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Investment Highlights

$7B Market transitioning from CDs/Downloads to streaming (1)

CÜR plans to have the lowest-priced offering

Accomplished management team Deep experience in entertainment and media

sector Chairman, John Lack, is the creator of MTV Vice Chairman, Bob Jamieson, is former CEO of

RCA records

Innovative product currently in beta Social music offering (Snapchat and Instagram

features + music) Expected library depth of 10 million songs at

launch (2)

FAST GROWING MARKET

ESTABLISHED MANAGEMENT

STRONG, SCALABLE PLATFORM

(1) 2014 RIAA Music Industry Shipment and Revenue Statistics(2) Assuming deals under negotiation with major labels, independent labels, and publishers are executed

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JP Lespinasse, Chief Marketing Officer BET, NBA, Nokia, Old Navy, Gap

Jay Clark, Chief Content Officer EVP Programming, Sirius Satellite RadioAward-winning Radio Programmer

John Egazarian, Chief Operating OfficerSoftware Development Project ManagementTravelers, Wellpoint, Andersen Consulting

Mike Betts, Chief Technology Officer Artbox, Software Development Group

Kelly Sardo, Chief Financial OfficerDeloitte & Touch, Cigna, Blum Shapiro

Bill Campbell, Business Development *SVP Universal Music Group, SONY Music

*Campbell is a consultant to the Company

Tom Brophy, Founder & CEO Internet Entrepreneur & Executive, Several Exits, IPO, former CFO of Companies to 1st Mass-Distribute Smiley Emoticons and Search Toolbars

John A. Lack, Chairman Creator of MTV, Nickelodeon, ESPN2, The Movie Channel, Firebrand, VP/GM CBS Radio

Bob Jamieson, Vice Chairman CEO RCA Records, BMG, Signed Dave Matthews, Christina Aguilera, Foo Fighters, Kings of Leon

Management Team

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Market Landscape

Streaming is on the rise U.S. Recorded Music Industry = $7B(1)

Streaming up 60.5%, CD sales down

20%, Digital Tracks down 13% (2)

Streaming is now >$1B in annual

revenue

160 million people in the U.S. stream

music(3)

Messaging is huge(4)

1.5B+ MAU

WhatsApp – 50B messages/day

Line - $338M in virtual goods revenue

SONY Music forecasts that the majority of future

recording industry revenue will come from

streaming

Pandora’s rates are likely increasing

Spotify’s successful $.99 special indicates price

elasticity

Artists unhappy with certain aspects of streaming

Free services are under fire

Users slow to adopt full on-demand subscription

services

Existing service price points seen as cost prohibitive

for younger demographic

Competing services offer limited social features

$4.99/Mth $9.99/Mth $19.99/Mth$3.99/MthFree

(1) 2014 RIAA Music Industry Shipment and Revenue Statistics(2) 2014 NIELSEN MUSIC U.S. REPORT(3) Statista(4) KPCB INTERNET TRENDS 2014 – CODE CONFERENCE

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Next Generation Social Music Experience

CÜR Music’s Features Hybrid Music Streaming Platform

o Internet Radio

o Limited On-Demand

CÜR8 Musical Selfie

Share Music with photos and

videos

Social – Snapchat, Instagram +

Music

Activity Stream

Subscription Model

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CÜR’s iPhone App

HOME

DISCOVER

MY CÜR8

MY COLLECTION

CÜR RADIO

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CÜR’s iPhone App (Cont’d)

PLAY

MESSAGES

PLAY (2)

MESSAGE

PLAY (3)

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Key Differentiators*

Hybrid music streaming service that enables subscribers to share songs

The first CÜR8** musical “selfie”

The first “social” music streaming service that enables subscribers to integrate their music with photos and personal videos

The first “buttonless player” (mobile music player, operated with taps and swipes) available in the market

The lowest-priced music service in the U.S. approved by the major labels, offering superior features and functionality

Potential library size of 10 million songs***

*Expectations based on the product’s current design and functionality**Trademark registration sought but other companies have applied for similar protection***Assuming deals under negotiation with major labels, independent labels, and publishers are executed

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Revenue Streams

Gold – Internet Radio, CÜR8, Social Platinum – Gold + More On-Demand, Lyrics, Offline Premium – Unlimited Everything

Display, Sponsorships Will Not Interrupt the Music

Purchase Songs Tickets(1)

Merchandise(1)

SUBSCRIPTIONS

ADVERTISING

IN-APP PURCHASES

(1) Planned post-launch

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Scalable Business Model

USER

CONTENT COSTS

COMPANY

70%*

*Estimated based on pending agreements with music labels and publishers“

30%* Margin

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Marketing Strategy

Marketing tactics: Paid Media

o New user acquisition Events

o Live eventso College campus events

Public Relationso Generate buzz / chatter (blogs,

web, etc.)o Collaborations

Influencero Partnerships

Social Mediao Foundation

Target Millennials with a vision of creating a brand more social, personal and accessible than any other music service in the market place

PAID MEDIA

EVENTS

SOCIAL MEDIA

PUBLIC RELATIONS

INFLUENCER

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Potential Areas of Future Growth

OTHER

A-La-Carte Offer-ings*

Superfan* In-App Purchases* Video*

UK* Germany* South America*

India* Canada*

Automobiles* Home Audio*

Gaming consoles* Other mobile

platforms*

Data (Millennials/Music)

Concert Tickets Merchandise

PRODUCT

DISTRIBUTION PLATFORMS

ADDITIONAL TERRITORIES

* Potential post-launch opportunities; Licensing approvals from content owners will be necessary.

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Capitalization

Capitalization History (millions)

Angel and Private Investment $4.4

Private Placement Offering 9.6

Warrant Exercise and Amendment 3.2

$17.2

Capitalization Table (millions)

Common Stock Outstanding 31.4

Investor and Broker Warrants 4.8

Employee Stock Options 4.2

Fully Diluted Common Stock Granted 40.4

Financings:Pre-APO - $4.4 million (high net worth individuals)

APO - $9.6 (January - March 2014)Warrant Exercise - $3.2 million (April 2015)Cash & Cash Equivalents: $4.27 million(1)

(1) Pro-forma, as of 3/31/2015

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Investment Highlights

$7B Market transitioning from CDs/Downloads to streaming (1)

CÜR plans to have the lowest-priced offering

Accomplished management team Deep experience in entertainment and media

sector Chairman, John Lack, is the creator of MTV Vice Chairman, Bob Jamieson, is former CEO of

RCA records

Innovative product currently in beta Social music offering (Snapchat and Instagram

features + music) Expected library depth of 10 million songs at

launch (2)

FAST GROWING MARKET

ESTABLISHED MANAGEMENT

STRONG, SCALABLE PLATFORM

(1) 2014 RIAA Music Industry Shipment and Revenue Statistics(2) Assuming deals under negotiation with major labels, independent labels, and publishers are executed