CURLCOLLECTION

MINIMAG

CURLCOLLECTION MINIMAG

AUGUST 2013

CONTENTS LETTER FROM EDITOR CURLY WOMEN COLLECTION Curly women ingredients BEHIND THE BRAND Deals and discounts

“self LOVE IS THE SOURCE OF ALL OUR OTHER LOVES.”

PIERRE CORNEILLE

CURLCOLLECTION

MINIMAG

LETTER

AUGUST2013

#CURLCOLLECTION

MY HEART IS HEAVY. SINCE THE TRAYVON MARTIN VERDICT I HAVE BEEN IN A STATE OF SHOCK, FEAR, AND DEEP THOUGHT. I’VE REFLECTED ON THE MESSAGE THE VERDICT SENDS AND I’VE REFLECTED ON WHAT I CAN DO AS AN INDIVIDUAL. I’VE decided to be more aware of who I spend my money with. I will SUPPORT BLACK OWNED COMPANIES AT EVERY POSSIBLE (EVEN IF IT IS MORE EXPENSIVE). I want TO SUPPORT companies WHO HAVE THE SAME INTERESTS, STRUGGLES, AND APPRECIATES my MONEY. I sometimes WONDER IF WE UNDERSTAND OUR BUYING POWER? Did you know the BLACK HAIRCARE MARKET IS A $684 MILLION DOLLAR Industry? Have you noticed the mainstream HAIR COMPANIES have suddenly began to APPEAL TO the ‘NATURAL’ market? Large companies ARE LOOSING MONEY as RELAXER SALES decline, approximately 30% IN THE PAST 3 YEARS. As a result they are trying to target and takeover the natural market. However, the SMALL, BLACK, FEMALE OWNED COMPANIES who are the pioneers of the natural hair industry are fighting to protect & maintain their position. LET’S SUPPORT BLACK-OWNED NATURAL HAIR COMPANIES AND HELP THEM SECURE A PLACE IN THIS MILLION-DOLLAR INDUSTRY. THE QUALITY AND CARE they put INTO PRODUCT development IS UNMATCHED BY THE LARGE HAIR COMPANIES. I’D RATHER BUY PRODUCTS FOR MY NATURALLY CURLY HAIR FROM SOMEONE WHO LOOKS LIKE ME AND TRULY UNDERSTANDS MY CURLS & ME. I HOPE THAT YOU FEEL THE SAME. XOXO, Nadja Renise

CONTACT US

CURL COLLECTION 10945 STATE BRIDGE ROAD

SUITE 401-430 ALPHARETTA, GA 30022-5676

PHONE – 858.859.CURL

EMAIL – INFO@CURLCOLLECTION.COM

Join The Conversation

Facebook.com/CurlCollection

@CurlCollection

Followgram.me/CurlCollection/

YouTube.com/user/CurlCollection

Pinterest.com/CurlCollection

CURLY Women COLLECTION

HERBAL SHAMPOO BAR – 4 oz / $8.00 Low sudsing shampoo gently removes product buildup while replenishing tresses with hair loving botanical oils. Leaves hair and scalp feeling cleansed, yet not dry or stripped. Harnesses the power of rosemary and lavender essential oils to strengthen hair, prevent dry scalp, stimulate hair follicles and prevent excessive shedding. The essential oils provide a very light, neutral scent that enhances the scents of any other products used after shampooing.

Herbal hair tea – 5 bags / $5.00 Carefully crafted blend of green and red teas, combined with organic herbs to support healthy hair growth. Green gunpowder tea boasts naturally occurring vitamins C, E, and panthenol, which boost strength in tresses; while red rooibos tea adds anti inflammatory, antibacterial and minerals to sooth, cleanse and nourish the scalp. Blended botanicals rosemary, lemongrass, calendula, horsetail and nettle soothes dry, dandruff prone scalps, improves circulation, prevents hair loss, and adds shine and luster.

Aloe conditioner – 8 0Z / $13.00 This aloe based conditioner focuses on the restorative properties of aloe to promote continuous health and restoration of hair from root to tip. Tresses are softened and cuticles are smoothed and nourished by panthenol and wheat protein. Your choice of blends: vanilla mint or citrus fusion to meet the needs of your hair.

SHEA SMOOTHIE – 4 OZ / $10.00 Rich creamy shea butter combine with botanical oils to provide moisture, shine, and definition to highly textured tresses. Essential oils, aloe, and vitamins B and E repair and restore damaged cuticles. Your choice of blends: vanilla mint or citrus fusion to meet the needs of your hair. Apply liberally to hair wet or dry as desired. A little goes along way; safe for everyday use as needed.

CURLY Women INGREDIENTS

HERBAL SHAMPOO BAR SAPONIFIED COCONUT OIL, CASTOR OIL, HAZELNUT OIL, PALM KERNAL OIL, SHEA BUTTER, COCOA BUTTER, GRAPESEED OIL, ESSENTIAL OILS

HERBAL HAIR TEA Gunpowder green tea, Rooibos red tea, Lemongrass, Horsetail, Calendula Flower, Rosemary Leaf, Nettle Root

SHEA SMOOTHIE Water, Aloe Vera Whole Leaf Juice (Organic), Shea Butter, Emulsifying wax, Palm Stearic Acid, Almond Oil, Vegetable Glycerin, Vitamin E, Silver Citrate, Citric Acid, Potassium Sorbate, Panthenol, Essential Oils

ALOE CONDITIONER Aloe barbadensis (Organic Aloe) Juice, Lavendula angustifolia (Organic Lavender) Distillate, Anthemis nobilis (Organic Roman Chamomile) Distillate, Cetearyl Alcohol, Ricinus communis (Castor Seed) Oil, Stearalkonium Chloride, Phenoxyethanol, Hydrolized Wheat, d-Calcium Pantothenate (Panthenol Vitamin B5), Kosher Vegetable Glycerin, Rosa mosqueta (Rosehip) Seed Oil, Salix nigra (Organic Black Willow Bark) Extract, Rosmarinus Officinalis (Rosemary Essential oil), Tocopherol (Vitamin E), Essential oils

BEHIND THE BRAND

1. Describe MAINELEMENT: LOVE in 3 words? AROMATIC – ADDICTIVE - AFFORDABLE 2. What inspired the development of YOUR LINE? mainelement: love began almost 5 years ago as a bath and beauty company, around the same time that I began my natural hair journey. While making and selling my bath and body line, women were continuously asking me to make for them what I was making for my own hair. When I realized a few years later that I was selling more hair care products than bath body, I decided it was time to focus my time, energy and efforts into my true passion. 3. What is your go-to PRODUCTS FROM YOUR LINE? The Aloe Conditioner is always my go to product because I’m a wash n go girl at heart. No matter how much I abuse my hair (and as busy as I am, I do sometimes abuse it) my Aloe Conditioner always brings my hair back to life. 6. When you’re not working, what do you do to relax? I’m blessed to love what I do, so it’s not very often that I’m not working in some form or fashion; one of the joys of working within your passion. However, when I do have a bit of downtime, I love to read or enjoy a bit of reality TV and always listening to music. 7. If we pushed play on your iPod, what would we hear? 99% of the time, you’ll HEAR A PLAYLIST compiled of my favorite neo-soul artists including Eric Roberson, Dwele, Sy Smith, and Leela James to name a few. 8. What can we expect to see from MAINELEMENT: LOVE in 2013? Be on the lookout for a deep conditioning treatment w/ a new aromatherapy blend later this year. We’ll also be vending at Nappiology in Dallas in November. 9. Where can your products be found? My product line is online via my website, however I am in talks with a few retailers to discuss being carried on the ground. We are excited to be carried over in France by Nat’tricia Shop who ships throughout France.

TYRIKA WILLIAMS, OWNER MAINELEMENT: LOVE

DEALS & Discounts

Save 15% off ALL PURCHASES OVER $15.00

AUGUST 1 – SEPTEMBER 30 TH

Use coupon code ’13CURLIES’ at checkout

Purchases can be made at

www.mainelementlove.com