04/07/2023 1

Cancer Research Crowdfunding Platform for

Comprehensive Cancer Centers

04/07/2023 2

Agenda

• Cure Cancer Starter Team.• Martin’s Ride To Cure Cancer.• Cure Cancer Starter Idea.• How Idea Could Work.• Describe Benefits.• Map Next Steps.

04/07/2023 3

Cure Cancer Starter TeamMartin Smith

Cancer Survivor,Marketing Director,Atlantic BT12 Years Internet marketing experience, started 4 companies, 20 years with CPG such as P&G, M&M/Mars.

On LinkedIn

http://www.linkedin.com/in/martysmith1980vc

Tonia Zampieri

FounderI Heart CharityEntrepreneur behind M Generation mobile apps and ten years of fund raising for 501c3 nonprofits.

On LinkedIn

http://www.linkedin.com/in/toniaz

Jon Jordan

CEO & FounderAtlantic BTEntrepreneur, Angel Investor, Atlantic BT is Largest Web & Software Development firm in Raleigh

On LinkedIn

http://www.linkedin.com/pub/jon-jordan/0/619/459

04/07/2023 4

Martin’s Ride Success

• Martin’s Ride Summer of 2010.• Raised $27,000 for cancer

research.• Fans and Donors followed

progress via Bleeper & Internet.

• Met and rode with other cancer survivors.

• Had an amazing journey.

04/07/2023 5

Martin’s Ride’s Failure

• Martin’s Ride wasn’t sustainable:– Not going to make that ride

again.– Spent $40,000 to raise $30,00.– Like all “events” network effect

is muted (marketing stops with end of event).

“How can we consistently raise $1M or more annually for cancer research.”- Question Martin asked during chemo after Martin’s Ride To Cure Cancer.

04/07/2023 6

Magic of Internet’s Network Effect

Magic of achieving more with less.

Network value = square its members. Metcalf’s Law

04/07/2023 7

Social Media Network Effect

+ Other Comprehensive Cancer Centers

+ Other Comprehensive Cancer Centers

Sum greater than parts to Google.

Contribute in

Benefit From

Platform helps all involved.

04/07/2023 8

Crowdfunding Happening NOW!

$500,00 for Sandy Relief

$103,165 for Cancer Research (so far)

http://www.indiegogo.com/icancervirus

04/07/2023 9

Doctors &Researchers

Cancer Supporters

Joins 2 Communities

04/07/2023 10

Idea: Create A Crowdfunding Platform Exclusively For Comprehensive Cancer Centers:

• Harness power Internet to support cancer research:– Donations go directly to research donors care about. – Small thank you gifts help donors feel involved (similar to

KickStarter “perks”).– Donors feel empowered by participation.

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• How does Cure Cancer Starter Work?– Each Cancer Center has significant area within the

platform where:• Doctors create “campaigns” sharing research with

potential supporters (we will help create campaigns at first).

• Supporters follow Cancer Centers, Researchers and Research.

• Supporters earn social capital, badges and other recognition for support.

04/07/2023 12

Rough Example Cancer Center Home Page

Note: UNC is shown but any comprehensive cancer center can use Cure Cancer Starter.

04/07/2023 13

Rough Example of Campaign Page

Note: UNC is shown but any comprehensive cancer center can use Cure Cancer Starter.

04/07/2023 14

• Martin’s estate creates a million dollar Duncan Smith & Elizabeth Martin Story of Cancer Trust.

• Trust to fund new ways to use technology to help cancer patients, doctors, researchers and administrators.

• All costs associated with developing, implementing and maintaining Cure Cancer Starter covered by trust.

• Jon Jordan, CEO Atlantic BT will help create Cure Cancer Starter and manage digital assets going forward.

• A board will be established.

Funding: Story of Cancer Trust

04/07/2023 15

• Benefits– New “crowdfunding” source of research

revenue. – Costs are low (time to create campaigns

only no cash ever due to trust). – Helps Cancer Centers compete for Google

listings, traffic and donations they bring (see chart on next page).

04/07/2023 16

Who PageRank FB Likes Links In Traffic Rank

(lower better)

Pages In Google

UNC 6 2,049 152 281,652 10,800

Duke 6 1,728 22 4.9M 2,540

LiveStrong 6 1,692 5,330 16,661 15,600

Jimmy V 6 15,616 557 3.6M 1,560

Wake 5 3,057 985 55,709 252

Komen 7 641,246 10,150 16,282 710,000

Cure Cancer Starter Benefits: Help Cancer Centers Compete for Google Listings, Traffic and Donations.

Komen Success = Marketing organization so focused on FB Likes and Links In from User Generated Content (UGC).

04/07/2023 17

• Each Cancer Center Will Need To:– Provide a project liaison (seed proxy to one group to

speak for all). – Provide research campaign information.– Provide technical liaison. – Provide logo use standards/other terms. – Review and approve:

• Functional specifications. • Alpha with punch list• Friends and family beta. • Live to public.

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• Key Acceptance Milestones– March 13th - Collect 5 - 10 cancer research campaigns

support information.• Work with each Comprehensive Cancer Centers to

develop creative and scientific copy, videos and other materials needed to support campaigns.

• Atlantic BT Curates content into beta by March 20th.– Mach 20th - Comprehensive Cancer Centers “see” working

Alpha version.• Comprehensive Cancer Center Approval required

before alpha is pushed to Friends and Family beta.• Create “punch list” of bugs and fixes by priority.

– April 1st = Friends and Family beta. – April 17th – Live (no press, no search engines).– April 20th – Release To Press and search engines.

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• Key Creation Milestones– January 1st – 5 Basic Letters of Intent from Cancer

Centers.– February 1st - Create and share detailed functional

specifications.– February 14th - Curate feedback into final working Agile

framework by Valentine’s Day (2.14).– February 15th - Begin platform design and programming. – March 13 information for first 5 – 10 campaigns due. – March 20th Cancer Centers Beta View.– April 1st = Friends and Family Beta.– April 17th = Live (no search engines yet).– April 20th = Press & Search Engines.

04/07/2023 20

• Needed To Start:– Letters of Intent from 5 Comprehensive

Cancer Centers. – Understand data integration issues:

• Blackbaud, Convio or Other?• Understand how create email drip campaigns?• How tag Cure Cancer Starter donors so easily

segmented?• Discover how integrate Cure Cancer Starter into

other donation drive campaigns?