Curative | Why?
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WHY?
Prepared with care for National Officeholders Development Conference
5 May 2012
Eddy Helm + Jade Tang
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Eddy Helm + Jade TangPrepared with care for National Officeholders Development Conference | 5 May 2012
Who’s in the room?
Eddy HelmPlanner, Believer, Doer.
Jade TangDesigner, Dreamer, Doer.
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
Presentation overview:• WhatisBrand?• Knowingwhy?• CommunicatingyourBrand• Brandexamples
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
CreativeMornings Introduction to case-study exemplar
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
What is brand?Not just a logo
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
What is brand?Audience/Community
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
What is brand?Culture
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
What is brand?Tone of voice
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
What is brand?Visual language
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
Why?“People don’t buy what you do, they buy why you do it”
Simon Sinek
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
Communicating your brand:to your Community
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
Communicating your brand:via Social Media
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
Communicating your brand:via Facebook
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
Communicating your brand:via Twitter
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
Communicating your brand:via Eventbrite (event registrations)
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
Communicating your brand:via Tumblr (blog)
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
Communicating your brand:via Vimeo (videos)
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
Communicating your brand:via Flickr (photos)
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
Communicating your brand:via Mailchimp (e-newsletter)
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
Communicating your brand:via your Website
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
Why?
Tina Roth Eisenberg Founder
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
WHY = YOUR CAUSE
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
Dove
Cause: To make women feel beautiful everyday
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
Apple
Cause: Providing tools for creative minds
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
Lynx
Cause: To give guys the edge in the dating game
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
Australian Foundation for the Blind
Cause: To show support to people who are blind
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
“ What am I doing to make the boat go faster? ”
–The‘goto’question
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
Remember:
- Clearly understand WHY you exist. - Make sure everything you do advances your cause
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Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang
THANK YOU
Prepared with care [email protected] [email protected]
National Officeholders Development Conference