#CurateSXSW
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Transcript of #CurateSXSW
#CurateSXSW
Everyone’s a CuratorDo Museums Still Matter?
(Spoiler Alert: We sure think so)
#CurateSXSW
#CurateSXSW
“A paid selector of stuff for sale.”
“Senior civil servants in charge of various departments of public works, overseeing the Empire's aqueducts, bathhouses and sewers.”
“A priest devoted to the care of souls.”
–History of “curator” from Tom Morton
#CurateSXSW
Kathryn Jaller @jewseum / @kholler
“Size isn’t everything, but it certainly helps.”
#CurateSXSW
Jennifer Yin @asianartmuseum / @yinsanity
“You just KNOW when you’re engaging with your audience. You feel it in your gut.”
#CurateSXSW
Willa Koerner @sfmoma / @willak
“ABC…Always be curatin’!”
#CurateSXSW
Sarah Bailey Hogarty @sbhogarty
@deyoungmuseum / @legionofhonor“Museums no longer have audiences, they have infinite
collaborators.”
#CurateSXSW
This can get real semantic real quick.
So we asked a few friends from our museums and otherwise what they think curation is. Let’s watch!!
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In museums, we take curating seriously.
How do we bridge the gap between museum spaces and digital spaces, and make sure museums continue to
matter in the age of the Internet?
#CurateSXSW
#CurateSXSW
Q1 Identity Crisis: Are we
Curators or Marketers?
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My Secret Identity: Confessions of a former curator
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2 kinds of posts
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2 kinds of posts
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Marketing or
Curating?
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The over-saturated digital landscape
5000 ads/day 55M photos posted to Instagram daily
1B Monthly YouTube users 10M Pinterest visitors/month
26K Artworks on Art.sy
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Q2 How can museums
compete for attention online?
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The Lost Warrior Campaign
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Partnerships. Seriously.What if you could curate a city?
near-accurate rendering by @origiful
Partnerships
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Be relevant
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Q3 What are we doing to
empower the visitor-curator?
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Online
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6000 total submissions to #SFphotohunt
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On-site
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#CurateSXSW#abiggerexhibition
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Get real estate
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Start the conversation
October 26, 2013–January 20, 2014
Share your thoughts about this exhibition on Twitter@deyoungmuseum #abiggerexhibition
@jeremydsutton: Portrait of Sarah created on ipad using #ArtRage with an #AdonitJotTouch stylus. #abiggerexhibition @deyoungmuseum
Photography not permitted in the exhibitionMonday, December 16, 13
#CurateSXSW
#CurateSXSW
#CurateSXSW
Q4 How has social media
changed the museum as a whole?
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#CurateSXSW
Working directly with artists
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“Conducting the orchestra”
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#FUTURESFMOMA#SFMOMAGO
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WHAT SFMOMA ASPIRES TO DELIVER IN 2016: !!
• Expertise to cut through the clutter • Invitation to participate • Content activated through context • Multiple points of access
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So…do museums still matter?