Cumulus Digital Display
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Transcript of Cumulus Digital Display
DIGITAL DISPLAY ADVERTISING
DIGITAL DISPLAY ADVERTISINGReach your target audience throughout their media day with Digital Display Advertising. By virtually eliminating waste audience, our premium ad network provides one of the most efficient and effective mediums available today.
• Above the fold placement
• More than 2,000,000 websites
• Reaches 92% of US internet users
• Multi-targeting capabilities
GEOGRAPHICAL TARGETINGTo minimize waste audience, your ads are only displayed to
users within defined geographical parameters.
Filtering MethodsState, County, City, Zip Code and/or Radius
Messages are delivered to interested users at the exact moment they’re actively engaged in viewing content related to your business and its products or services.
RELATIVITY TO CONTENT
SEARCH HISTORYAds are displayed based on categorization of users:
This form of audience targeting allows us to target people based on recent online search behaviors which show they possess an “interest” in your business and it’s specific content. We can then show them highly relevant ads wherever they are online.
TARGETING METHODS
IN-MARKET BUYERSGoogle’s algorithms determine and locate customers who are researching products and actively considering buying a service or product like those you offer.
RETARGETING/REMARKETING
REPORTINGInternet applications are measurable. Following campaign launch, you will be provided login credentials to review all campaign activity in real-time, and at any time.
EXAMPLESVisual examples of the aforementioned targeting methods can be viewed at:
http://www.acesetup.com/video