Cum sa-ti construiesti un brand personal online
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Transcript of Cum sa-ti construiesti un brand personal online
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• MK
• AIESECăr
• Crocodil
• Speaker
Călin Biriș
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Scopul prezentarii
1. Ce este un brand personal?
2. De ce sa am un brand personal?
3. Cum sa-mi construiesc un brand online?
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Cine a facut un mic “research” inainte?
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1. Ce este un brand?
O identitate proiectata in mintea “consumatorilor”.
“A good brand is a promise, a great brand is a promise kept”
O investitie pe termen lung.
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2. De ce vrei un brand personal?
?
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De ce?
• Sa faci ceea ce iti place;
• Pentru a vinde!
• Pentru a vinde mai mult si mai scump;
• Pentru a fi prima lor alegere;
• Pentru a avea putere de decizie si impact;
• Respect si recunoastere;
• Pentru a cunoaste oameni noi;
• Pentru a avea privilegii;
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Ce trebuie sa ofer in schimb?
• Valoare
• Loialitate si garantie
• Consecventa
• Integritate
• Putere de a schimba
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3. Cum sa-mi construiesc un brand online?
Creaza o identitate
Comunica o promisiune
Ofera o experienta
D
C
D
Design Communicate Deliver
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Authentic Personal Branding Framework (© Hubert Rampersad)
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G-STIC
GoalsStrategyTacticsImplementationControl
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Design• Nume
• Logo
• Gingle
• Culori
• Imagini / fotografii / avatare
• Tone of voice
• Ambalaj
• Website / blog / pagina de prezentare
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KISS the KIDS
Keep it simple, Stupid! Keep it different, Stupid!
Pozitionare
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CommunicateFii prezent acolo unde este publicul tau tinta
- Pe motoarele de cautare
- In presa sau mass media
- Pe bloguri
- Pe retelele sociale (B2C sau B2B)
- Pe forumuri
- Pe websiteuri de video sharring
- Pe websiteuri de nisa
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, Trilulilu
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DeliverOfera ceva de valoare pentru publicul tau tinta- Articole- Videouri- Carti- DVD-uri- Prezentari- Demonstratii- Studii de caz- Informatii utile- Consultanta
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Extra Lucruri care te pot ajuta sa iti cresti brandul
personal:
- Implicarea in evenimente “offline”
- Functia
- Experienta si rezultatele extraordinare
- Testimonialele
- Asocierea cu alte branduri
- Promotiile
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Exemplu de brand online
• Adi Hadean:– A colaborat pentru 11 carti de gatit– A batut 2 recorduri mondiale de gatit– A prezentat 6 showuri de TV si doua showuri
video de online– Brand manager timp de 2 ani intr-o
companie producatoare de produse de larg consum
– 11 ani experienta in radio– Zilnic, peste 4.500 vizitatori unici pe blog– Peste 8.500 de fani pe FaceBook– Peste 3.200 followeri pe Twitter– Peste 130.000 de vizualizari la clipurile de pe
Trilulilu
www.adihadean.ro
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Ce s-a prezentat
1. Ce este un brand personal?
2. De ce sa am un brand personal?
3. Cum sa-mi construiesc un brand online?
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To do
1. Participa si la prezentarea lui Adrian Rusu despre branding personal de pe 17 martie;
2. Gandeste-te daca iti doresti cu adevarat sa iti construiesti un brand personal;
3. Foloseste modelul DCD si incearca sa il aplici pentru strategia ta de brand online;
4. Daca ti-a placut, povesteste-le si prietenilor tai despre aceasta prezentare;