Culture JammingBy Jessica Reynolds and John Walsh

What is Culture Jamming?A movement that "seeks to undermine the marketing

rhetoric of multinational corporations, specifically through such practices as media hoaxing, corporate sabotage, billboard “liberation,” and trademark infringement. (Harold, p. 190)

The use of a commonly known medium for the purpose of sending an opposing message than originally intended.

Culture Jamming TheoryDisrupting the corporate transmission-

Inciting change

Forcing corporations to give an answer for their actions

A hoax -

Joey Skaggs and his cathouse for dogs

Artistic appropriation -

A way in which one can express themselves through a medium already existing.

What is culture jamming?

How does culture jamming affect you the consumer?

The nike corporation may not be responding to jams by these movement groups (such as Adbusters), but localized footwear stores have been reported changing their inventory and promotion strategies to prevent the sale of shoes made in a sweatshop.

Has anyone noticed this type of change while shopping?

Does culture jamming incite change?

As a consumer, does culture jamming affect the way you shop/eat/interact in your own community?

Do you feel that messages should be targeted towards the corporation producing a product or the consumer?

What message are these images sending?

Which one sends incites a call to action?

Artistic AppropriationCan the idea of rhetorical sabotage be used

with other intentions than targeting inappropriate business practices?

with what we know about remediation from this

class, could we consider some of these jams as

just an artistic remediation of something that was

not necessarily intended to be artistic?

Jamming on TV

• Colbert Report o Rock Me like A Herman Cain South Cain-olina Rally

"And I say if they are calling being allowed to form a super PAC and collect unlimited, untraceable amounts of money from individuals, unions and corporations, and spend that money on political ads and personal enrichment, and then surrender that super PAC to one of my closest friends while I explore a run for office, if that is a joke, then they are saying that our entire campaign finance system is a joke."

o Petitioning Federal Election Commission for candidacy in 2008 and 2012 Colbert participates in the political process by showing hidden

intricacies. He hopes through his actions other will become follow.

Jamming on TV (2)

• Daily Show with Jon Stewarto Rally to Restore Sanity

Over 200,000 people from all over the United States went to Washington, D.C. to show their support for a more honest media, more honest politics, and a more informed public.

Uses statements and situtions involved in politics and twists them to show flaws in an interesting and artistic way

Jamming in the News

• Biotic Baking Brigade

Jamming on the Web

• Improv Everywhereo pulls off comedy "missions," spreading its message

via the Web.

Corporate Jams

• Adbusterso Black Spot Campaign

Jamming in the Cinema

-Although culture jamming may question the power of corporations and the power of wealth, movies that are supposed to question the status quo generate millions of dollars themselves that do not fund their cause?