Cultural Diffusion The process by which an element of culture (or an idea or innovation) is...
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Transcript of Cultural Diffusion The process by which an element of culture (or an idea or innovation) is...
![Page 1: Cultural Diffusion The process by which an element of culture (or an idea or innovation) is transmitted from one individual or group to another. - How.](https://reader036.fdocuments.net/reader036/viewer/2022081512/56649f3e5503460f94c5eec0/html5/thumbnails/1.jpg)
Cultural Diffusion
The process by which an element of culture (or an idea or innovation) is transmitted from one individual or group to another.
- How culture spreads
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What Types of Culture Spread?
• Popular Culture (Pop Culture)
• Folk Culture
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POP CULTURE
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FOLK CULTURE
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• People move to a new area and take their culture with them – examples include- crops, language, traditions, building styles
Known as
Relocation Diffusion
• Information about an innovation may spread through a society – examples include - iPhones, new music styles, religious ideas, trends…often mass media is involved —
Known as
Expansion Diffusion
How does Culture Spread?
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Relocation Diffusion
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3 Types of Expansion Diffusion
• Contagious Diffusion
• Hierarchical Diffusion
• Stimulus Diffusion
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Contagious Diffusion
• Diffusion that spreads like a disease – but not necessarily applying only to diseases!
• Uniformly affects all individuals and areas outward from the source region
• Doesn’t really matter who you are or what you do to be exposed to the idea
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Contagious Diffusion
• Examples – influenza, viral on the internet, agriculture (like hybrid seeds), Buddhism (but not all religions), breaking news
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Hierarchical Diffusion
• The spread of an idea from persons or “nodes” of authority or power to other persons or places
• Often spreads from big city to big city – may or may not stick in the little towns in between
• Could spread from celebrities/powerful people as trend setters
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Hierarchical Diffusion
• Examples- Birkenstocks, Christianity, styles of clothing, hip-hop music
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Stimulus Diffusion
• A general idea spreads and stimulates imitations/adaptations/improvements
• Examples – creation of a unique Cherokee written language, Beta vs. VHS, Macs, Siberians domesticated reindeers (after seeing domesticated cattle)
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What type of Diffusion?
• https://www.ted.com/talks/cynthia_schneider_the_surprising_spread_of_idol_tv
• More about Hissa Hilal: http://www.youtube.com/watch?v=DbtRDB4RX5E
• http://www.youtube.com/watch?v=mR8_Pgts5Wg
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Cultural Hearths
•An area where cultural traits develop and from which the cultural traits diffuse.
• Examples?•Religions….•Foods…•Music & Entertainment
•Where is the culture hearth of BBQ?
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How fast does culture spread?
• Types of Diffusion are not speed specific – no type of diffusion is particularly fast or slow
• Diffusion of innovations– 3% - innovators– 13% early adopters
68% majority– 16% laggards
• What concept from the class does this relate to?
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• Rap music first appeared in New York in the 1970’s. Later, it spread to large cities with vibrant African-American populations – such as Los Angeles, Oakland, Chicago, and Detroit – without being absorbed by the smaller cities and rural areas in between. This type of spatial diffusion is called
a. relocation diffusionb. hierarchical diffusionc. contagious diffusiond. stimulus diffusion
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The center and place of origin of a cultural tradition is called a
a. culture centerb. cultural complexc. cultural traitd. culture hearth
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Spanish-language concentration in Little Havana in Miami is an example of what type of diffusion?
a.relocation diffusionb. expansion diffusionc.stimulus diffusion d. hierarchical diffusion
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The spread of AIDS is an example of what type of diffusion?
a.relocation diffusionb. expansion diffusionc.stimulus diffusion d. hierarchical diffusion
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• Define and Give an example of– Relocation Diffusion– Hierarchical Diffusion– Stimulus Diffusion– Contagious Diffusion (diseases not allowed)