Cultural Center of the Philippine Deck Design
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Transcript of Cultural Center of the Philippine Deck Design
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cultureis a way of life in a community who
share the same values.
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?culture
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Culture is on-going..
Culture is
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1969“a premiere showcase” of art in the country
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by the masses and youth.
PETA METROPOLITAN AYALA
MUSEUM
Unreachable
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but not so with contemporary arts.CCP has come to terms with the past,
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THE YOUTH
do not realize that their way of living is part of true Philippine arts and
culture.
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POPOYPOPOY
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demographicdemographic
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CCP is a total stranger
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I don’t understand Filipino arts and culture
because I don’t see myself in it.
“
“
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CCP expose them to Philippine arts and culture
therefore making them find in themselves the true Filipino identity
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They Belong
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Find color in their lives through the Philippine arts and culture.
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Influencers#FellowGrassroots
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welcoming, engaging, lively and colorful
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He is not just part of Philippine arts and culture
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He
is Philippine arts and culture
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finding the color in them
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finding the color in
Their Lives
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BRING OUT the Philippine arts & culture in them
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COUNTDOWN VIDEO TO NEW YEAR
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Quarter1
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Mentoring Program to Develop the Grassroots
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Caravan Van
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February !
Different Public High Schools and Different Colleges
!
“tingkad artists”
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EXHIBIT
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Quarter2
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Festival of Colors / OPM Concert @ CCP
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summer !
concert festival
mixing the old with the new
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Video Teaser
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Quarter3
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Dance Competition @ CCP
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summer !
concert festival
mixing the old with the new
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Sample Poster
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Sample Poster
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Video Teaser
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Quarter4
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Halloween with a Filipino twist
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Street Theater
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Street Theater
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Street Theater
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Street Theater
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Ticket Design Sample
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“Tingkad Artists of the Year” !
!
CCP becomes a museum for the Tingkad Artists
CULMINATING EVENT
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STAR MURAL
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MediaInvented
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Experience Beauty of Manila
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Remember Jose Rizal
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Video
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Strategic Summary
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the true embodiment of the Philippine arts and culture
Brand Identity
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deepen consumer involvement in the Philippine arts and culture
Brand Strategy
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Target Audience
youth grassroots
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OBJECTIVESto inspire appreciate and bring out the
Philippine art and culture within themselves
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IMPLEMENTATION
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IMPLEMENTATIONcaravan
interactive art programs live shows
“fluffies” (invented media) contests
street theatre immersionary space
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Measurement
customer feedback
youth attendance
media impressions
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