Cultural Cadences: The Connection Between Cultures, Cults and Cultbrands.

culturalthe connection between

cultures, cults and cultbrands

CADENCES

Thursday, September 26, 13

culturesare rooted in the human experience


culturecome from the word cult. both stem from the Latin word: colere

in fact,


cultsare amoral. they are simply a symphony of people devoted to a common set of beliefs and experiences


in fact—the world’s most powerful brands are cults.


cults possess power because they fulfill our

instinctual need for:

meaningbelonging


5 cult

compo-nents

of a

THE


VALUESwhat do we believe?

1


ANTAGONISTwhat do we push against?

2


LEXICONwhat words do we use?

3


RITUALSwhat do we do?

4


ICONSwhat are our symbols?

5


studies3caseof brands that have cultivated a cult


focusgood design

simplicity

the values


the lexiconisn’t this amazing?

oh, one more thingios7


the antagonist

the establishmentmicrosoftsamsung

the antagonist


the iconsapple computer

ipodiphone


the ritualunboxing

watching the keynotewaiting in line


simplicity


the valuesfreedom

anti-establishment rebelliousness


the lexiconHOG

hangaroundold lady


the antagonistcorporate america

mediocritythe man


the icons

vintage bikesleather jacket

HD WLA Army


the ritualbike riding

bar hoppingsturgis


frugalitygood design

simplicity

the values

the valuesfix it yourself

frugality good design


the lexiconvisual dialogueswedish names

small spaces


the antagonistantique furniture

antique loverstraditionalism


the ritualeating meatballs

dreamingstrolling


(cult)ure

values

antagonist

lexicon

rituals

icons


Business