Cultivating Millennial Donors
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Transcript of Cultivating Millennial Donors
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Cultivating Millennial Donors
Danielle BrigidaAssociate Operations CoordinatorNational Wildlife [email protected]
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Cultivating Millennial Donors
•Understanding the generation
•Learning what motivates them to
action
•Exploring ways to earn their loyalty
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(Generation Y)
Born around 1982 - 1994
Understanding Millennials
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Only A Click Away
morguefile
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Socially Connected
Freedigitalphotos.net
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Love a Challenge
Freedigitalphotos.net
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Cultivating Millennial Donors
•Understanding the generation
•Techno savvy
•Socially connected
•Believe they can change the world; love a challenge
•Learning what motivates them to action
•Exploring ways to earn their loyalty
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Emotional Connection
iStock photos
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Authentic Message
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Involve Friends
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Cultivating Millennial Donors
• Understanding the generation
• Learning what motivates them to action
• Emotional connection
• Authentic message
• Involve friends
• Exploring ways to earn their loyalty
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Go Where They Are
Freedigitalphotos.net
Off to update our baahlog!
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Respect Them
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Creating Campaigns
• Keep in mind they like physical activity! Like volunteering, walks, runs, and hikes.
• Use online as a way to spread the message of your campaign. Make sure there is a team-building component.(ie. Sharing information, rallying etc)
• Be Authentic – They will sniff out marketing ploys
Freedigitalphotos.net
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Why We Want Them
“They combine the teamwork ethic of the Boomers with the can-do attitude of the Veterans and the technological savvy of the Xers. At first glance, and even at second glance, Generation Y may be the ideal workforce—and ideal citizens.” — Ron Zemke, Claire Raines and Bob Filipczak from “Generations at Work.”
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Cultivating Millennial Donors
• Understand the generation
• Techno savvy
• Socially connected
• Believe they can change the world; love a challenge
• What motivates them to action
• Emotional connection
• Authentic message
• Involve friends
• Ways to earn their loyalty
• Go where they are
• Respect them
• Create campaigns that engage them
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Resources
• “Who Are the Millenials?” – Deloitte survey report (PDF)
• “Recruiting Gen Y: The importance of corporate social engagement in attracting top young talent” By: Shannon Bond
• Photos: iStock, Flickr, Morguefile and Freedigitalphotos.net