Culinary Business Academy Catalog

Welcome to the world of Personal Chefs! You are on the verge of embarking on a journey into one of the most exciting culinary careers of the 21st century. Twenty years ago this revolutionary new business concept was created with the idea of helping busy working couples solve a nagging problem they faced each and every day – fi guring out what’s for dinner. We concluded that working couples would pay for the ability to have a customized menu of great tasting food available in their home anytime they wanted. The concept was an overwhelming success and today Personal Chef Services can be found around the world, assisting not only working couples, but seniors, singles and those on special diets.

Personal Chef Services, according to Entrepreneur Magazine, are one of today’s hottest startup businesses. Why? With today’s busy world, time has become a commodity that for many is quickly becoming more valuable than money. A Personal Chef Service gives the invaluable gift of time back to its clients by solving the ever present “what’s for dinner” problem.

The factors that precipitated the creation of a Personal Chef Service business and eventually launched the Personal Chef Service industry apply more today than ever. Whether it’s working professionals too busy to eat right, working moms and dads stressing over what to feed the family, seniors with special diets or just the desire for a truly affordable, healthy alternative to eating out, a Personal Chef Service is the answer.

A Personal Chef Service business can be operated from your home and has a virtually unlimited market - everyone can use the services of a personal chef. Yet not every Personal Chef Service will be successful. Success is driven by the knowledge of experience, which is why most personal chefs turn to the Culinary Business Academy to learn how to operate an effective and profi table Personal Chef Service business.

In this catalog you’ll learn about the Personal Chef Service industry and the different Personal Chef Service training options available from the Culinary Business Academy. I encourage you to review our materials, explore our web site and then contact us and we’ll help you select the training that is appropriate for you. There’s never been a better time to be a personal chef and we’re here to help you become a successful Personal Chef Service business owner.

You will also fi nd information about membership in the premier support organization for Personal Chefs – the United States Personal Chef Association. This is the oldest and largest Personal Chef association and has been there since the beginning of the personal chef industry, supporting and encouraging individuals as they develop their businesses. Through the member interaction to the annual National Personal Chef conference, the United States Personal Chef Association is your ongoing source of inspiration and information about creating, growing and maintaining your personal chef business.

Sincerely,Gail KenagyPresident, Culinary Business Academy

610 Quantum Road NE

Rio Rancho, New Mexico 87124

1-800-747-2433Fax: (877) 867-0825

www.culinarybusiness.com

[email protected]

Except as allowed in the academic policies, payments or fees for any training packages, classes, courses, or course materials are non-refundable. The Culinary Business Academy does not sell franchises, distributorships, territories, or business plans. Prices and/or products are subject to change without notice.

Copyright ©2008-2010 Culinary Business Academy LLC. Rev. 4/10

Order Onlinewww.culinarybusiness.com24 hours a day, 7 days a week

Order By Phone(800) 747-2433 call toll free

Order By Fax(877) 867-0825 24 hours a day, 7 days a week

Business Hours8am - 5pm mountain timeMonday through Friday

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How It All BegAnAfter graduating in 1984 from Culinary School and working in the food service industry for many years, Susan Titcomb-MacKay had “paid her dues” by working long hours during the evenings, on weekends, holidays, and, of course, all for that notoriously low pay.

Susan had reached a point where she became frustrated with the restaurant scene like most burned-out food service workers. She had even lost her desire to cook at home for her family. So in an effort to keep her passion for cooking alive, Susan and her husband, David MacKay, began exploring the option of self-employment. After looking at different types of delis, small restaurants, and even catering businesses, they were disheartened with what they found.

gettIng PersonAlOne evening in early February 1987, David and Susan were having dinner with some friends, Steve and Jill Wightman. Steve commented, “David, you are really lucky having a chef as a wife.” David responded with, “Oh, why?” Steve said, “Well, you get to enjoy all of Susan’s great-tasting meals every night.” David responded, “Due to Susan’s schedule, she is rarely home to help with the evening meal. So on her days off, she prepares several dinners for me and the children and puts them in the freezer as our solution for the what’s-for-dinner problem.” The Wightmans were fascinated with that idea and expressed interest in having Susan do that for them.

David and Susan pondered the idea and then approached Steve and Jill with the concept of a Personal Chef Service. The Wightmans signed up immediately and became Susan’s very first client. Steve and Jill quickly became accustomed to the added time they had each evening and the outstanding food that they were now able to enjoy. The Personal Chef Service concept had been born.

PersonAlly yoursOver the next few months on Susan’s days off, she went to clients’ homes and became their personal chef for a day. The concept was so well received and Susan was taking home twice as much money as her full-time job at the restaurant that she quit and became a part-time business owner starting Personally Yours Personal Chef Service – the first personal chef business dedicated exclusively to preparing dinners for families in their homes. Within a year, Susan was booked with clients, had a waiting list and had doubled her income working half the time. Soon thereafter, many of Susan’s peers began asking her if she could show them how to do the same thing. The idea of teaching and supporting others in their quest to become personal chef business owners became a reality.

A new BegInnIngIn 1991, the United States Personal Chef Association (USPCA) was founded. By the end of 1992, David and Susan had trained 15 Personal Chefs. In 1994, after being profiled on the CBS Morning Show, the demand for personal chefs skyrocketed. Today there are over 5,000 personal chefs throughout the United States and Canada who have been trained using the systems, methods and techniques developed by David and Susan MacKay. Everyday someone somewhere becomes a personal chef. Maybe the next one will be you.

VIsIonAryWith David and Susan’s vision, an industry was taking shape; however, it soon became evident that for personal chefs to be recognized and acknowledged as a legitimate career path, their education would have to be the most complete and comprehensive available. This led to the creation of the United States Personal Chef Institute (USPCI) in 1996, which in 2003 was renamed the Culinary Business Academy.

The Culinary Business Academy is the only educational organization licensed by a Private Post-Secondary Commission On Higher Education and dedicated to the art and profession of culinary business, including a Personal Chef Service. The Culinary Business Academy’s mission has always been to insure the credibility of a Personal Chef Service through innovative, cutting-edge educational programs, including an industry-wide implementation of educational standards of knowledge.

David and Susan MacKay, creators of the Personal Chef Service concept

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our VIsIon. your Future.The Personal Chef Service concept was created over twenty years ago. Today the industry thrives with the Culinary Business Academy offering the most up-to-date, complete and comprehensive personal chef education available anywhere. A Personal Chef Service is one of today’s top cultural trends, transforming American jobs, American lives, and the world. The role of the Culinary Business Academy is to provide the public with knowledgeable professionals who will provide outstanding service. The Culinary Business Academy offers the most extensive array of personal chef educational options on both a national and local level, and its affiliation with the United States Personal Chef Association (USPCA) ensures the graduates of the Culinary Business Academy will have access to the most outstanding support services and products available in the industry. Your success is our success.

Let the Culinary Business Academy show you how to turn your passion for cooking into a profitable part-time or full-time business.

todAy’s PersonAl CHeFWhen the Personal Chef Service concept was born in 1987, the service was simple and straightforward – provide delicious, nutritious evening meals for busy working professional couples. This became the basis for what is now known as the classic Personal Chef Service. However, in 1996 several things happened that forever changed the definition of Personal Chef Service. First, the media discovered this new business and began to showcase the concept. Second, new Personal Chef Service clients began to ask for more varied services and as with any new service, the Personal Chef Service business owners responded with innovative new services. Through their ingenuity and the ever increasing client demand, today’s Personal Chef Service is vastly different than the original model.

The typical or “classic” Personal Chef Service, where a personal chef travels to the client’s home and cooks multiple meals during a single day, is still very popular. But the scope of those requesting this service continues to expand. Personal Chef Services are now being requested for private yacht travel, chartered air travel and a few have even found success on the nation’s railways. Vacation destinations with time-share units and condos present an ever-changing client base offering opportunities for the Personal Chef Service business owner to market their services through time-share associations or rental agents of upscale accommodations. These travelers now arrive at their vacation destination ready for fun and relaxation because their personal chef has stocked the refrigerator with their favorite meals.

Another expansion of a Personal Chef Service revolves around the intense craving by America to take back control of their diets. Health conscious individuals are now seeking alternatives to meet dietary restrictions, self-imposed dietary goals or to generally eat healthier. Personal Chef Services offer the absolute best answer because they know how to meet these requirements and have the time to make this quest a healthful reality. The Personal Chef Service has definitely grown up over the past 20 years. Where we’ll be in another 10 years is anyone’s guess, but if trends continue, the Personal Chef Service will easily become a true mainstay in America’s daily routine. Still a ground-floor opportunity, today’s personal chefs will most certainly be shaping the future and providing a positive lifestyle change for literally thousands of motivated Americans from coast to coast. Whether you are serious about starting a part-time or full-time Personal Chef Service business or you’re just exploring the options, know that Personal Chef Services are in demand and are here to stay.

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PersonAl CHeF trAInIngThe Culinary Business Academy offers the most comprehensive Personal Chef Service training materials available, the only Certified Personal Chef instructors in the industry and over 20 years of experience building successful Personal Chef Service businesses.

To learn more about Personal Chef Services, explore our training options. Whether you desire the total immersion of our Undergraduate Course, the intensity of our Dynamics Program, the flexibility of a Quick Start Program or the affordability of our Home Study Program, the Culinary Business Academy is where your entrepreneurial dream begins.

wHo BeComes A PersonAl CHeF?Any individual who has a passion for wonderful meal preparation, who has the kitchen expertise and is savvy to know a pinch from a dash and who has an entrepreneurial spirit simmer just below the surface would be an ideal candidate to start and operate a professional Personal Chef Service. This is a service industry blind to age, gender, educational history

and work experience. How a person arrives at the crossroads where a Personal Chef Service career seems appropriate is really immaterial. Having the ambition to embrace an owner-operated service business and the possession of the culinary skills that result in excellent tasty meals time after time is really all that matters during the onset of this career.

Not all households can or want to make personal cheffing a true career. Many are happy with their current employment situation, yet desire the beneficial efficiencies that a Personal Chef Service delivers. These situations are abundant, and simply mirror a professional Personal Chef Service for their own family and relatives.

For the career changer, females in the 36-55 age spectrum are statistically more likely to enter the profession, however males are closing the gap. Over the years more and more commercial food service workers are electing to leave their corporate world positions to embrace the freedoms, flexibility and rewards available to those operating as professional personal chefs.

So who becomes a personal chef? Culinary school graduates who want to skip the commercial food service ladder. Career changers who need more flexibility in their schedule and want to leave the rigid corporate structure behind. Retirees, who are looking for supplemental income and a way to give back. In other words, a wide range of backgrounds, age brackets and desired goals are responsible for the individuals entering this exciting, diversified field. Which group do you fall into?

Becoming a professional personal chef provides a rewarding career, both economically and personally. Besides an excellent income potential, the job satisfaction index places personal chefs in the elite few career options to afford true beneficial returns and satisfaction.

Chart: Who Becomes a Personal Chef

Chart: Personal Chef Average Annual Salary

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Less than $16,000/yr $78,000/yr+

PersonAl CHeF trAInIngImagine operating a successful business where everyday you can showcase your culinary skills, indulge your passion for food, earn more than most restaurant chefs while working half the hours and still be home in time to pick up the kids from school. It’s no dream.

It’s a Personal Chef Service business.

As one of the fastest growing segments in the foodservice industry, a Personal Chef Service business means no nighttime work, no weekend work, no holiday work and bestof all you’re in control of your destiny. You decide the kinds of foods you want to prepare, pick the clients you want to work with, work the hours you choose and decide how much money you make.

The Culinary Business Academy offers the most comprehensive Personal Chef Service training materials available, the only Certified Personal Chef instructors in the industry and over 20 years of experience building successful Personal Chef Service businesses.

To learn more about Personal Chef Services, explore our training options. Whether you desire the total immersion of our Undergraduate Course, the intensity of our Dynamics Program, the flexibility of a Quick Start Program or the affordability of our Home Study Program, the Culinary Business Academy is where your entrepreneurial dream begins.

The Culinary Business Academy is the only professional personal chef training organization with educational materials and program licensed by the Private Post-Secondary Commission on Higher Education. Educational excellence is our standard.

PersonAl CHeF trAInIng ProgrAms Home Study ProgramThis option involves the 11th updated version of the “original” Home Study program that started it all and created the Personal Chef Service industry.

Quick Start ProgramThis program blends the self directed study of the Home Study program with two full days of live instruction offering in-depth discussions and examples of the administration, operations and marketing of your Personal Chef Service business.

Undergraduate Course & Dynamics ProgramBoth options provide a full immersion into all aspects of a Personal Chef Service business. Perfect for the visual learner who wants an interactive experience with exacting detail & the real-life experience needed to quickly become a success in today’s culinary business world.

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CommerCIAl kItCHen

Commercial kitchen success always seems to be rooted in the school of hard knocks. Although there are a few culinary arts programs that offer courses on the operation and management of a commercial kitchen, most commercial kitchen business education comes from the actual experience of starting a restaurant, deli or catering operation. No one really teaches the business aspect of the commercial kitchen dream – until now.

The Culinary Business Academy offers the most complete detailed business knowledge covering all aspects of how to properly start and operate profitable commercial kitchen operations. Regardless of whether you want to expand your Personal Chef Service business or small-event catering business, open your dream deli, develop a new restaurant concept or just take over an existing commercial kitchen operation, the business knowledge you need to be successful will be found at the Culinary Business Academy.

Education is your true key to success, and the absolute best source of professional culinary business knowledge is available from the Culinary Business Academy. Get expert information and advice from experts within the industry. Why second-guess your every move? Start right on day one with complete confidence, and a quality educational system on how to make a commercial kitchen operation succeed, available only from the Culinary Business Academy.

CommerCIAl kItCHen trAInIng ProgrAms Expanding a Personal Chef ServiceIf you’re ready to take your Personal Chef Service business to the next level, we have the information you absolutely need to make the transition from a home-based business into a commercial kitchen operation. You don’t need to learn at the school of hard knocks. The Culinary Business Academy has detailed every aspect of the processes necessary to operate successfully.

Visit www.culinarybusiness.com for a complete overview of the Commercial Kitchen training system

CommercialKitchenSystem

$595includes ground

shipping

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entertAInment CookIng

Who would have predicted that in 1992 a 24-hour cable channel dedicated to food would even survive much less become one of the most successful cable channels while making stars out of chefs. The Food Network was at the beginning of the resurgence of food in our country and today is a driving force behind our food trends.

There are millions of viewers who watch the Food Network more for the entertainment value than the knowledge. It doesn’t matter whether it’s Emeril Lagasse, Alton Brown, the Naked Chef, Rachel Ray or the Iron Chef, more and more people in today’s changing world want to entertain and be entertained in a comfortable environment – their own home.

In-home cooking classes are an emerging trend that provides you the ability to share your knowledge and passion for food with others while showcasing your culinary skills in a fun and entertaining environment - your clients home. The Culinary Business Academy teaches you how to capitalize on this trend by offering in-home cooking classes - a unique, interesting and informative alternative to run-of-the-mill in-home entertaining options.

Whether it’s as a hobby, a part-time business or a full-time venture, the Culinary Business Academy has the turnkey information needed to conduct profitable, successful In-home cooking classes. Combining our business acumen and experience with your culinary skills is a surefire recipe for success.

entertAInment CookIng trAInIng ProgrAm

Culinary Inspirations InstructorYou can now kick your in-home cooking classes business up a notch by offering interactive dinner parties as an additional service. By becoming a Culinary Inspirations instructor you gain access to support materials and services that will give your business the professional edge that will have your customers booking additional classes.

Visit www.culinarybusiness.com for a complete overview of the Entertainment Cooking program

EntertainmentCookingProgram

$259includes ground

shipping

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dInner PArtIes

Dinner parties are a very profitable niche segment within the food service industry. More and more requests for intimate dinner parties and in-home catering events have larger scale caterers in a quandary. Large catering operations tend to dismiss smaller events because of the narrow profit margins in relation to their overhead. This leaves a true niche market for businesses that specialize in small-event catering. You can capitalize on this growing trend and learn how to build a successful part-time or full-time business with the Culinary Business Academy.

The Culinary Business Academy offers the condensed, complete, “soup-to-nuts” business knowledge detailing how to properly start and operate a dinner party business so that it is profitable and highly effective from both operational and marketing standpoints. This can be extremely rewarding and supply unparalleled job satisfaction. With your cooking skills and the professional, proven business knowledge provided by the Culinary Business Academy, the pitfalls and hurdles that derail others won’t be a factor in your own company development and growth.

Education is your true key to success, and the absolute best source of professional culinary business knowledge is available from the Culinary Business Academy. Get expert information and advice from experts within the industry. Why second-guess your every move? Start right on day one with complete confidence, and a quality educational system on how to make a dinner party business succeed, available only from the Culinary Business Academy.

dInner PArtIes trAInIng ProgrAm Dinner Parties As A BusinessInviting friends and family over for dinner has become more important than ever and everybody knows a great meal provides good conversation and excellent time for all. However, the busier people become the less time they have to host a gathering of family and friends. Imagine operating a successful business where you can showcase your culinary skills, indulge your passion for food, work when you want to work and earn more in a few hours than some people earn in a week.

Visit www.culinarybusiness.com for a complete overview of the Dinner Party program

DinnerParty

Program

$149includes ground

shipping

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Personal Chef Quick Start Program

Personal Chef Dynamics Program

Personal Chef Undergraduate Course

Personal Chef Home Study Program

Professional Personal Chef Reference Manual Personal Chef Manual – Home Chef Edition Essential Recipe Collection Recipe Medley Recipe Collection Recipes That Work Recipe Collection Diploma/Certifi cate Live Classroom Instruction & Workbooks Tuition Guarantee USPCA Membership MenuMagic Personal Chef Edition Software Hands-On Exercises Hands-On Packaging & Freezing Exercises Supplemental Audio Training Personal Chef Desk Reference On-Line Exam Series In-Person Exam Series Hire-A-Chef Referral Listing Liability Insurance Coverage Travel Required For Training (depending on location) Chef Patch & Window Decal Certifi cation Available Conference Discount Private Members-Only Web Access Live Support Business Templates Press Release Templates Personal Chef Magazine - mailed issued Personal Chef Magazine - online expanded issue

Program Elements

Home Chef

(Complete)

Undergraduate

Quick Start

Home Study

Dynamics

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Home Chef Complete

Explore which Personal Chef training program is right for you . . .

All training programs assume the student has a passion for excellent food preparation and a comfort with their own kitchen and culinary skills. Formal culinary education is not required for enrollment.

Undergraduate CourseThe Culinary Business Academy Personal Chef Undergraduate Course is all-inclusive and leaves no question unanswered. Multiple active working Personal Chef instructors will clearly define the methods to launch and operate a successful Personal Chef Service. Their expertise is unmatched and will provide details and descriptions simply unavailable through text materials alone. Hands-on working exercises allow the student to visualize and fully understand the entire preparation process in addition to proper equipment usage and effective transportation methods. Course is five full days in length. Materials are provided prior to class for review. Additional training materials are provided in class. Direct benefits: live instruction, hands-on exercises, kitchen-lab exercises, group interactionConsiderations: possible travel and/or accommodation expense, fixed class schedule

Dynamics ProgramThe Culinary Business Academy Personal Chef Dynamics Program is comparable to the Undergraduate Course in that the same exhaustive attention is provided to clearly define the methods to launch and operate a successful Personal Chef Service. This program is condensed to three days in length and will not involve any kitchen-lab exercises or culinary theory. Packaging and freezing will be addressed and multiple classroom exercises will be conducted. This unique program was designed for individuals having formal culinary arts training and/or commercial food service experience; however, program is open to students with any level of culinary experience. Materials are provided prior to class for review. Additional training materials are provided in class. Direct benefits: live instruction, hands-on exercises, group interactionConsiderations: possible travel and/or accommodation expense, fixed class schedule, no kitchen-lab exercises

Quick Start ProgramThe Culinary Business Academy Personal Chef Quick Start Program is an exciting opportunity to blend self directed/self study with the details afforded through a live classroom environment. The student will formulate business guidelines and be thoroughly exposed to marketing and business set-up options. Two full days of classroom instruction and group interaction will accelerate the learning curve for each student by providing detail and examples unable to come from text alone. Materials are provided prior to class for review. Additional training materials are provided in class.Direct benefits: live instruction, group interactionConsiderations: possible travel and/or accommodation expense, fixed class schedule, no kitchen-lab exercises

Home Study ProgramThe Culinary Business Academy Personal Chef Home Study Program is ideal for the individual who is comfortable in a self directed, self study environment, absorbing the message and putting learned lessons into motion. The program is designed for the individual serious about becoming a full time or part-time professional personal chef with the least amount of investment in time or travel.Direct benefits: no travel required, proceed at your own paceConsiderations: no group interaction or live instructor

Home Chef The Culinary Business Academy Home Chef system is intended for individuals who desire the efficiencies of a personal chef for their own time management and effectiveness in the kitchen. This program is created for the not-for-profit situation. Learn the secrets of a professional personal chef for your own benefit without committing to a new career. Direct benefits: no travel required, proceed at your own pace, no membership fees, no testingConsiderations: no group interaction or live instructor, used strictly for self improvement (Home Chef edition is not suitable for licensed for-profit business operation situations)

ProgrAm oVerVIews

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Home CHeF

Now you can keep your current job and still enjoy the efficiencies of a professional personal chef with the Home Chef program.

The Culinary Business Academy offers a unique program designed specifically for the homemaker or home chef, offering industry tips and tricks able to make virtually any household operate with the efficiency of a Personal Chef Service. This program was created for the individual who will not embrace a career as a professional personal chef, but who wants to employ the same time management, organizational skills and kitchen talents so as to be as efficient as possible for family and friends.

Learn the industry secrets through a condensed version of the Professional Personal Chef Reference Manual, the same manual that started and has led the personal chef industry since its inception. Because you will not be starting an actual business and have no need to advertise or market yourself, these instructional elements and tactics have been omitted from the Home Chef edition. In addition to learning how a professional personal chef structures their day and plans for maximum efficiency, you’ll learn about how to package properly and what types of packaging are used in different situations. Perhaps of most importance, you’ll learn the secrets to freezing.

The complete Home Chef program also includes a collection of proven and tested personal chef recipes. Until now, the Recipe Medley collection was available exclusively to Culinary Business Academy Personal Chef Program students. Infuse your own recipe collection with these professional recipes used daily by working personal chefs.

Home Chef offers extreme value and maximum benefit. No membership dues to pay. • No requirements to be met. • No testing to be satisfied. •

Use the information to immediately become more effective with your own time.

Home CHeF• Home Chef Manual

Comprehensive operational, packaging and freezing information to maximize your kitchen and culinary efficiency (192 pages)

• Recipe Medley Personal Chef Recipe CollectionAssorted proven and tested recipes used by professional working personal chefs (60+ recipes included) (Requires “Complete” system purchase) “Home Chef”

Home StudyProgram

$139 Complete

or

$59 Manual Only

includes ground shipping

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Home Chef edition is not suitable for licensed for-profit business operation situations

PersonAl CHeF Home study

The Personal Chef Home Study Program is the most complete and comprehensive correspondence course ever developed for the personal chef industry. It represents the culmination of 20 years of real-world experience from thousands of successful personal chefs.

The foundation of the Home Study Program is the Professional Personal Chef Reference Manual. The authors of this manual, David MacKay and Susan Titcomb-MacKay, are the acknowledged creators of the Personal Chef Service concept and the founders of the Personal Chef Service industry. With nearly 550 pages of information, this manual is organized in an easy-to-understand format covering all aspects of a Personal Chef Service in detail. The Professional Personal Chef Reference Manual has become the gold standard reference for the personal chef industry.

With the Professional Personal Chef Reference Manual, the marketing and selling audio file lessons and the included Essential Recipe Collection, this Home Study Program is a comprehensive instructional package created to help you start your own successful Personal Chef Service. The course can be completed in as little as 50 hours. Upon completion, you will have the knowledge necessary to begin serving clients as a professional personal chef. Program is complete with professional USPCA membership and support.

This truly affordable alternative for starting a Personal Chef Service business is by far the “best value” in home study programs found anywhere in the Personal Chef Service industry.

PersonAl CHeF Home study • Professional Personal Chef Reference Manual

In its 11th edition, the manual covers the latest, most up-to-date information available from the personal chef industry

• Over 400 Personal Chef RecipesThese tested and proven recipes not only freeze and store well, but when heated, taste as if they were freshly prepared(Professional Personal Chef Essential Recipe Collection)

• CD Audio Files - Marketing & Selling TechniquesCovering real-world knowledge of how to market and sell your services

• Online TestingAccess to online testing series - passing grade required on all three tests to receive the personal chef diploma

• Membership in the USPCAFirst-year premier membership in the United States Personal Chef Association ($525 value) - includes liability insurance once requirements are metComplete member benefit details available at www.uspca.com

• Dinner Parties As A Business Learn how to start a successful Dinner Parties business - business planning, marketing, operations, organization, pricing, table etiquette and more

• Chef Jacket PatchAllow your professional Culinary Business Academy training to be proudly displayed to clients through this colorful industry chef jacket patch

Personal Chef Home Study

Program

$695includes ground

shipping

The Culinary Business Academy is the only

professional personal chef training organization with educational materials

and programs licensed by the Private Post-

Secondary Commission on Higher Education.

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PersonAl CHeF QuICk stArt ProgrAm

If time is a consideration and you are a visual learner who likes the interaction of a classroom environment, then the Quick Start Program is the ticket. You can jump on the fast track to success with this 16-hour intensive learning session that expands upon the Home Study option with live instruction and in-depth discussions of the administration, operations and marketing of a Personal Chef Service.

The Certified Personal Chefs who teach this program will share with you their “real world” knowledge in an informative, easy-to-understand style of learning. You can ask the questions specific to your business concerns and formulate your strategies based upon your individual situation. Being able to tap into the knowledge of a successful, working personal chef and obtain the information you need to jump-start your business is invaluable.

QuICk stArt PersonAl CHeF ProgrAm• 2 Days Live Classroom Instruction

Covering the “nuts and bolts” of a Personal Chef Service in a comfortable, time-efficient, learning environment

• Business Training GuaranteeThis professional training includes our guaranteed business-training program

• Professional Personal Chef Reference ManualIn its 11th edition, the manual covers the latest, most up-to-date information available from the personal chef industry

• Over 500 Personal Chef RecipesThese tested and proven recipes not only freeze and store well, but when heated, taste as if they were freshly prepared(Professional Personal Chef Essential Recipe Collection & Recipe Medley)


• Online TestingAccess to online testing series - passing grade required on all three tests to receive a personal chef diploma




Personal Chef Quick Start

Program

$995includes ground

shipping

The Culinary Business Academy is the only professional personal

chef training organization with educational materials



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PersonAl CHeF dynAmICs ProgrAm

The Personal Chef Dynamics Program is comparable to the Undergraduate Course in that the same exhaustive attention is provided to clearly define the methods to launch and operate a successful Personal Chef Service. This program is condensed to three days in length and will not involve any kitchen-lab exercises or culinary theory. Complete business set-up, pricing techniques, daily operations, recipe preparation, sanitation, safety, menu planning and more will be thoroughly covered. Packaging and freezing will be addressed with samples and examples.

This unique program was designed for individuals having formal culinary arts training and/or commercial food service experience; however, program is open to students with any level of culinary experience.

Personal Chef Dynamics Program

$1,195includes ground

shipping

The Culinary Business Academy is the only

professional personal chef training organization with educational materials



PersonAl CHeF dynAmICs ProgrAm• 3 Days Interactive Classroom Instruction

Energetic and focused classroom instruction and planning exercises



• Over 500 Personal Chef RecipesThese tested and proven recipes not only freeze and store well, but when heated, taste as if they were freshly prepared. (Professional Personal Chef Essential Recipe Collection & Recipe Medley)




• Personal Chef Desk Reference ManualA concise guide containing straight-forward practical Q&A advice from working USPCA personal chefs

• Online TestingAccess to online testing series - passing grade required on all three tests to receive a personal chef diploma

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PersonAl CHeF undergrAduAte Course

If you love cooking, are interested in earning more money than many head chefs, and enjoy the interaction of group learning, then our Undergraduate Course is your ticket to success.

Our Undergraduate Course has all of the information needed to start a successful Personal Chef Service in the shortest time possible. We leave no stone unturned. Startup checklists, pricing techniques, daily operations, recipe preparation, packaging, food chemistry, sanitation, safety, menu planning and information on countless business related issues will be discovered through and taught by our expert instructors - working, successful Certified Personal Chefs.

Personal Chef Know-HowOur Undergraduate Course is the first of its kind ever offered in the personal chef industry. This is a full five-day accelerated program that immerses participants in the theory, principles and applications necessary to become a leader in the personal chef industry.

The Culinary Business Academy is the only professional personal

chef training organization with educational materials



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Personal Chef Undergraduate

Course

$1,895includes ground

shipping • Chef Jacket PatchAllow your professional Culinary Business Academy training to be proudly displayed to clients through this colorful industry chef jacket patch

undergrAduAte PersonAl CHeF Course• Personalized Instruction

All inclusive classroom instruction plus hands-on packaging & freezing exercises using a kitchen-lab



• Over 550 Personal Chef RecipesThese tested and proven recipes not only freeze and store well, but when heated, taste as if they were freshly prepared. (Professional Personal Chef Essential Recipe Collection, Recipe Medley, Recipes That Work)


• MenuMagic Personal Chef Edition SoftwareYou will own a full version of the industry’s premier personal chef software


• Personal Chef Desk Reference ManualA concise guide containing straight-forward practical Q&A advice from working USPCA personal chefs


ACAdemIC PolICIes

GoalThe overall goal of the Culinary Business Academy is to provide the public with knowledgeable professionals who will strive to provide outstanding service and be the best in the Personal Chef Service industry. To achieve this, the Culinary Business Academy will:

♦ Encourage and support students by offering the most up to date and comprehensive Personal Chef Service education

♦ Meet the changing needs of personal chefs through innovation and technology

♦ Foster communication, cooperation and collaboration between students and Culinary Business Academy faculty

♦ Insure that the Culinary Business Academy is welcoming, friendly and service oriented for all students

♦ Develop, improve and maintain physical resources at the Culinary Business Academy to facilitate the latest state-of-the-art learning

Admissions The Culinary Business Academy has an open admission policy that provides individuals the opportunity to enroll in its programs. Students are considered for admission to the Culinary Business Academy regardless of sex, race, color, national origin, religion, age, marital status or disabilities.

Applying for AdmissionApplications for admissions will be considered at any time; however completed application must be received in a timely manner prior to the beginning of any course or program.

Prerequisites for AdmissionThere are no prerequisites for admission.

TuitionAll fees and tuitions are due upon enrollment and are non-refundable. Financial aid is not available and the Culinary Business Academy does not provide financing options.

AttendanceStudents are expected to attend all course meetings for the duration of the course. Those students who are absent or cannot complete the assigned work, will be given an incomplete (I) and will have one chance to reschedule or retake the course. There will be no refunds of any tuitions and fees for an incomplete in any course. If a student’s conduct interferes with others, is disruptive of teaching or is contrary to the established course practices, the instructor may ask the student to leave the course and issue an incomplete grade to the student for the course.

GradesAt the completion of each course, an exam will be given testing the student’s knowledge. The grading of those exams is as follows: A=Excellent; B=Above Average; C=Average; D=Passing; F=Failure and I=Incomplete.

GraduationUpon successful completion of all required studies for the personal chef program selected, a student will receive their personal chef diploma from the Culinary Business Academy. The requirement for successful completion of all courses is a passing grade in each course.

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Grievance ProcedureA student of the Culinary Business Academy may file a grievance against a faculty member alleging an unfair or arbitrary decision in evaluating the student’s performance, or improper or unjust treatment in the classroom.

All grievances must be submitted in writing to the Executive Director. Upon receipt, the Executive Director has 10 calendar days to contact the student and respond.

If a satisfactory resolution is not reached with the Executive Director, the student must request in writing a conference with the President within 10 calendar days after the participant determines that the grievance cannot be resolved with the Campus Director. The Executive Director shall be in contact with the student within 10 calendar days after receipt of the request.

If the complaint cannot be resolved after exhausting the academy’s grievance procedure, the student may file a complaint with the New Mexico Commission on Higher Education. The student must contact the Commission for further details. The Commission can be contacted at 505-476-6511.

Cancellation NoticeThe applicant may cancel this enrollment agreement and receive a full refund of all monies paid to date if cancellation is made in writing to the Culinary Business Academy, attention to the Executive Director, and mailed/delivered to the academy at the address stated herein within three (3) business days after the date of enrollment.

Job PlacementThis institution does not guarantee job placement to graduates upon program/course completion or upon graduation.

Tuition & FeesTuitions and/or program fees listed are subject to change without notice.

Culinary Business Academy Enrollment AgreementStudent Information

First Name: _________________________________________________________

Last Name: __________________________________________________________

Address: ____________________________________________________________

City: _______________________________________________________________

State: _____________________________ Zip: _________________________

Home Phone: ________________________________________________________

E-mail: _____________________________________________________________

Name of Program or Course Start Date Number of Days Price

Subtotal

NM Residents - Tax (7.0625%)

Ground shipping includedTotal

Payment Method

□Check/Money/Order Check # ______________________________________

□MasterCard □Discover □Visa □American Express

Print name shown on credit card: ______________________________________

Credit card #: _____________________________________________________

Expiration Date: ________________________ CVV: ______________________CVV = 3 digit code on back of VISA, Master Card & Discover or 4 digit code on front of American Express

Signature: ________________________________________________________

My signature below signifies that I have read and understand all aspects of the enrollment agreement and do recognize my legal responsibilities in regard to this contract.

_____________________________________ ______________Applicant Signature Date

_____________________________________ ______________Admissions Signature, Culinary Business Academy LLC Date

Effective Date

Culinary Business Academy LLC610 Quantum Road NE

Rio Rancho, New Mexico 871241-800-747-2433

Fax: [email protected]

Rev. 4/1018

“I just completed my academy training and was thoroughly satisfied.

I love my new life and have the instructors and the support of the

association to thank for that! Keep up the great work!”

The training we received has provided my wife and I with an enormously growing business. Our business grew over 40% this year (just completed

our taxes) and we expect another 20% next year. There are so many opportunities out there and I am finding that I need to clone myself to keep up.

Thank you for the opportunity to be a part of this innovative, imaginative, distinguishable segment of the cooking industry.

“I wasn’t sure if this training could be effective in a Home Study situation, but the program exceeded my expectations. The training materials were very comprehensive and the culinary review was excellent. This is not like other

“light-weight” programs. The Personal Chef Home Study program met my needs at a time when going to one of your campus locations wasn’t an option for me.”

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Thank you for your interest in the Personal Chef Industry and the United States Personal Chef Association. As our industry continues to grow, more and more people are learning about the wonderful benefi ts of using a personal chef. There’s never been a better time to take your passion for cooking and turn it into a very profi table part-time or full-time business.

The fi rst Personal Chef Service was started in 1987, we had no clue that this simple idea would become one of the hottest businesses in the fi eld of culinary arts. The opportunities that exist today for a Personal Chef Service are unparalleled in the food service industry. When you join the USPCA you will become part of the largest network of successful personal chefs.

The USPCA sets the standards for the industry’s personal chef credentials including the designation of Certifi ed Personal Chef (CPC). USPCA members adhere to a Code of Ethics and are acknowledged as true professionals in the personal chef industry. That’s why most of everything you see, read, and hear concerning personal chefs is about the USPCA or one of the members. Professionalism is our secret to success.

USPCA members take advantage of the most extensive package of membership benefi ts including liability insurance coverage, an Internet referral listing and a subscription to Personal Chef, the industry’s exclusive trade publication. With over twenty years experience, our members know they can rely on the USPCA to help them become successful.

We invite you to join and we look forward to helping you as you embark on this new adventure of becoming a successful personal chef.

Bon Appetit!

800-995-2138www.uspca.com

Payments or fees for any USPCA memberships or products offered are non-refundable. USPCA is a membership organization. Some products and services will only be sold to members who are in good standing. Use of the USPCA trademarked name or logos is prohibited. Prices and/or products are subject to change without notice. 20

The Professional Partnerfor today’s

Personal Chef

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The United States Personal Chef Association (USPCA) is the world’s first and largest organization dedicated exclusively to the personal chef. We are the creators of the personal chef concept and have over 20 years experience under our belt. Our insight and expertise in the field of personal cheffing is so highly regarded that the USPCA developed the in-flight personal chef training systems, methods and procedures used by the U.S. Government Diplomatic Air attendant crews.

wHy joIn tHe usPCA?We have spent the last 20 years perfecting all the techniques and refining all of the systems and knowledge needed to be a successful personal chef. Our standards for quality information and outstanding member support make the USPCA like no other.

Since we started this industry, we have focused on just one thing — making the USPCA the world’s premier personal chef membership organization. Put us to the test. Explore your personal chef options and you will find that we have more successful members than all other organizations combined. When anyone wants to speak to the “experts,” they call the USPCA.

So if you have a passion for cooking, whether culinary trained or self-taught, and you desire to use your talents to control your destiny, now is the time to become a personal chef. We invite you to join the USPCA.

ProFessIonAl CertIFICAtIonThe title of Certified Personal Chef (CPC) lets clients and prospective clients know that the individual has reached a plateau of knowledge and experience that speaks directly to their level of professionalism. The CPC designation is the only certification in the culinary industry that has been awarded the designation of a Federally Registered Trademark.

HIreACHeF.ComThe USPCA created the first personal chef search engine, www.hireachef.com. This site, which helps customers locate a personal chef, is the largest and most widely used database of working personal chefs on the Internet.

lIABIlIty InsurAnCeBeing a member provides you with a Basic Liability Insurance Program underwritten by an AM Best A+ Rated Insurance Company providing members with one million dollars of liability coverage and property damage protection. This benefit is included at no extra cost with your USPCA membership.

ProFessIonAl AFFIlIAtIonBeing a member of a national organization that continues to set the standards for the personal chef industry helps establish credibility for each individual personal chef.

PersonAl CHeF mAgAzIneThis quarterly magazine is the only publication available that is devoted exclusively to personal chefs. You will find yourself looking forward to every issue simply because it’s chock full of hints, tips, recipes, and timely articles addressing issues and concerns of all personal chefs.

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nAtIonAl medIA eXPosureThe USPCA is constantly expanding the exposure

of personal cheffi ng on local, regional, and national levels through its never-ending marketing efforts. This exposure often includes reference to the hireachef.com

website allowing for a continual feeding into the potential client referral system.

The USPCA and/or its members have been profi led in most every major magazine, as well as thousands of local newspapers and publications.

Food sAFety CertIFICAtIonSuccess and safety go hand-in-hand. USPCA affords members a host of tangible working benefi ts to position them and their business in a positive, professional environment. Liability insurance provided as a member benefi t is one example that clearly distinguishes a USPCA member. The USPCA also strongly encourages each and every member to obtain a safe food handlers license through a nationally recognized and approved course.

The USPCA enjoys a partnership with the National Registry of Food Safety Professionals (NRFSP). This national organization provides an easy and affordable method for USPCA members to attain a Food Safety Manager Certifi cation. Food Safety Certifi cation demonstrates to your clients your commitment to excellence and professionalism. A valid food handler’s certifi cate is not a requirement for all personal chef businesses, but having this credential demonstrates you have the knowledge and expertise to prepare food safely. In today’s world, no chef should operate without being food safety certifi ed.

As a USPCA member you will have special access to the NRFSP programs, along with all the important benefi ts necessary to operate your Personal Chef Service effectively and effi ciently.

usPCA ConFerenCeNational conferences are one of the exciting elements to a USPCA membership. This gives personal chefs from all areas a chance to share experiences face-to-face, further their education and hear from industry experts.

loCAl usPCA CHAPtersLocal participation in a USPCA chapter is a commitment to the industry and to the standards of professionalism expected by the public.

menumAgIC soFtwAreThis software, which was designed specifi cally for the personal chef, integrates client, recipe and menu management functions to provide a totally unique business solution.

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Membership in the USPCA There are two primary levels of membership in the USPCA: Student and Premier. Individuals who participate in one of the Culinary Business Academy’s personal chef training programs will automatically receive a USPCA first-year Premier membership.

Student MembershipStudent membership allows individuals actively enrolled in a recognized culinary arts program, the opportunity to be involved in the personal chef industry. Student members can attend conferences and gain inside information while they continue their culinary studies.

Premier MembershipPremier Membership provides a complete USPCA benefits package including liability insurance* plus active hireachef.com referral listing. The first year Premier membership is provided at no charge to individuals who have enrolled and completed one of the Culinary Business Academy’s recognized Personal Chef training programs.* Liability insurance coverage is effective after successfully completing the training program and/or testing series.

Individuals who are already operating an established Personal Chef Service are encouraged to contact the USPCA for membership options.

Student Premier

Professional Affiliation Discounts on USPCA Products Membership Certificate Personal Chef Magazine National Conference Invitation Internet Discussion Forum Members Only Website Hireachef.com Referral Listing Internet Web Hosting Liability Insurance (requirements must be met) Professional Certification (requirements must be met) Local Chapter Attendance (requirements must be met) First Year Cost: $99 $525

Annual Renewal Cost: $79 $325

*For a complete listing of membership benefits, acceptance requirements, and application forms, visit www.uspca.com.

USPCA Membership Benefits*

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610 Quantum Road NE

Rio Rancho, New Mexico 87124

800-747-2433Fax (877) 867-0825

www.culinarybusiness.com

Bringing The Science Of Business To The Culinary Arts Since 1991

Culinary Business Academy Catalog

Documents

Transcript of Culinary Business Academy Catalog