How to Prepare Yourself for a Culinary Arts Career

Chef See Cheong Yan

Culinary Head, Enderun Colleges

With Philstar.com

Some Fast Facts!

On top of its current total of 656,674 rooms, the

InterContinental Hotels Group has opened up an

additional 24,519 rooms in its various hotels across the

US, Europe, the Middle East, Africa, and the Asia-Pacific,

as of June of this year.

http://www.ihgplc.com/

Shangri-La Hotels and Resorts is developing an additional

37 hotels and resorts in the next 3.5 years.

http://www.shangri-la.com/en/corporate/press/futuredevelopment

In June of this year, the Ritz-Carlton Hotel Company

announced its plans for worldwide expansion and its

goal of 100 hotels by 2016.

http://www.city-of-hotels.com/174/2011-0994/ritz-100-en.html

Tourism as a Direct Contributor

to GDP (2010)

US: $376 B

China : $139 B

Middle East : $62 B

Philippines $6.4 B Source: World Travel & Tourism Council, Oct 2011

The hospitality industry is part of one of the largest

categories within the service industry,

which is consumer services.

What do people CONSUME?

- Goods, such as food

- Services, such as lodging

A Career in the Kitchen:

On Becoming A Chef

Working in the kitchen is like playing sports.

What does it take to “play”?

Do you…

…know how to lead your team

mates?

…know how to play fair with them?

…know how to follow your coach’s

instructions?

….know how to give instructions

clearly as well?

…welcome a new team mate with

whole-hearted acceptance?

The kitchen requires…

LEADERSHIP

TEAMWORK

DISCIPLINE

ACCURACY

ADJUSTMENT

The 12 Values

of the Alain Ducasse Formation

CURIOSITY

Open your eyes to the world.

RIGOUR

“… Without losing heart, put your work twenty times upon the anvil…”

AUDACITY

Have no fear and venture on.

SHARING

Learn a little more each day.

LEADERSHIP

Be among the first and sky’s the limit.

RESPECT

My moves move the other.

HARMONY

Acting as one at once.

DIVERSITY

The mixing of cultures is a treasure for the mind.

PERFECTION

Reaching excellence through every minute detail.

PLEASURE

Bringing delight to our customers is first and foremost.

PASSION

Love suffices, the rest will come.

ORIGINS

Remember whence we come from and know where we are headed.

Chef See Cheong Yan is the Culinary Head at Enderun Colleges. He is

responsible for overseeing the Culinary Arts department, curriculum

development, and spearheading all culinary courses since the school’s pre-

opening. He graduated from Les Roches in Switzerland with a Diploma in

Hotel and Restaurant Management. Chef See also earned his Certificate in

Business Administration, with honors, from Washington State University. In

addition to his education credentials, Chef See has over 20 years worth of

experience in the field of culinary arts worldwide, having worked at the

Kempinski Hotel and Traders Hotel in China and at Bahnhof Buffet SBB

Basel in Switzerland, among others. In the Philippines, Chef See has led the

kitchen operations of Edsa Shangri-La, Hyatt Regency Manila and Tagaytay

Highlands. Truly an international citizen, Chef See speaks English, Bahasa

Malaysia, Cantonese, Mandarin, French and Filipino fluently. In summer of

2008, Chef See also underwent training at Alain Ducasse Formation in

France.

Chef See Cheong Yan

Enderun Colleges

1100 Campus Avenue, McKinley Hill

Fort Bonifacio, Taguig City 1634 Philippines

(632) 856 5000

Enderun is a four-year undergraduate college that offers a full

range of bachelor's degree and non-degree courses in the fields

of international hospitality management, business

administration, and entrepreneurship.