Culinary Agri-Tourism

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Culinary Agri- Tourism Forum for Rural Innovation

description

Mary Kay, head of Dutchess County Tourism gives a presentation on Culinary Agri-Tourism to the Twilight Dinner attendees in Loudoun, VA

Transcript of Culinary Agri-Tourism

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Culinary Agri-Tourism

Forum for Rural Innovation

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Welcome!

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Culinary Agri -Tourism

What is it?Agri-tourism: as it is defined most broadly, involves

any agriculturally-based operation or activity that brings visitors to a farm or ranch

Culinary Tourism: It’s not just about eating fancy foods or drinking fine wine. Culinary Tourism is a reflection of a sense of place for a region. When you have this “sense” people will travel miles to

experience it.

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Culinary Tourism

Culinary Agri-Tourism is about creating a memorable experience for the

customer/visitor with all types of food, venues, and people!

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Why Do Culinary Agri-Tourism?

It’s weatherproof It’s year-round It’s hands-on and personal choice Anyone (who is creative) can incorporate into

their “positioning” Customers want to buy “it” at least three

times a day!

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Why Do Culinary Tourism Now?

National Trends say it is “hot”-just watch TV Travel Writers/Media are interested Wine Trails are a focus and bring attention

throughout the year www.culinarytourism.org http://agritourismworld.com

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Simple Ideas to Get Involved

Serve or sell your local wine or increase choices to serve and sell

Purchase and use locally grown products in recipes and promote that you do so on your menus

Partner with local attractions, restaurants, shops to create an overnight package with a culinary theme

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Simple Ideas to Get Involved

Add a culinary twist to an existing event or better yet have a culinary event

Add a “featured” recipe to your website Work in partnership with others to develop

culinary trails or themed itineraries Develop your “signature” item. What do you

cook that you are the only place that you can get it? The word will spread!

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Simple Ideas to Get Involved

Name your foods for local “things”—a Harper Ferry Burger or a Daniel Morgan Salad. Reinforce the “sense of place”

Edutainment – can you make your presentation a show?

When you drop off your brochures, take the frontline staff a taste of your “Signature” food-they’ll be your best ambassadors.

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Packaging

Why Package? Packages must be easy for guests to use Package price must be “discounted”

OR Package price must have added value People want an experience and are willing to

pay for it

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Be creative! Be unique with combinations Use a theme

Package, Package, Package

Packaging

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Sample of what others have done

www.dutchesstourism.com http://visitfingerlakes.com http://www.travelportland.com/food-and-

drink/farm-to-table-dining-guide/lunch http://www.shawangunkwinetrail.com

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Questions?

Tell visitor about YOU!