CTIA Wireless Telecom Council of Silicon Valley Showcase: Mob4Hire
9
www.mob4hire.com www.mob4hire.blogspot.com www.twitter.com/mob4hire World’s Largest Mobile Testing and Market Research Community 1
-
Upload
stephen-king -
Category
Technology
-
view
1.852 -
download
5
description
Mob4Hire was selected for the Telecom Council of Silicon Valley showcase at CTIA Wireless. Allen Poutanen, VP Business Development, was on stage telling the audience about how Mob4Hire is helping mobile developers make great software. This is the deck he used.
Transcript of CTIA Wireless Telecom Council of Silicon Valley Showcase: Mob4Hire
1
www.mob4hire.comwww.mob4hire.blogspot.comwww.twitter.com/mob4hire
World’s Largest Mobile Testing and Market Research Community
More smartphones will be sold globally in 2012 than P.C’s*
400K mobile apps will grow to over 5MM apps by 2014
2* June 2010, Gartner Research
The Problem for Mobile App / Web Developers
89% of users experience application
crashes.
Bad Software = No Downloads = No Revenue“But … how can we improve our software?”
Mobile users need to see at least 4 stars before they’ll download / purchase.
Understanding customers lets
you create persistent and
viral mobile experiences
Solution: 50,000 mobile testers in 152 countries help developers:• Perform functional and UX usability testing of mobile apps & websites• Maximize handset, carrier and country coverage; scale test cycles• Access targeted mobile users over the carriers’ walled gardens• Save 65% to 90% off traditional costs of testing & time• Launch much better quality apps and websites• Make more money
5
LIVEPROJECTS
http://www.mob4hire.com/the-mob/projects
1,700 developers registered in the
Mob4Hire community
Ste
Step 1 -- Register and post a project
Step 2 -- Select handset, carrier & country combo’s
Step 3 – Testers download, run app and perform test script; can involve roaming and tasks plus functional and usability testing
Step 4 – MOBSTAR Rating; testers do 31 question survey
Step 5 – Testers get paid, results gathered and analyzed
For MOBILE DEVELOPERS … Get to market with your best effort in the eyes of your users. Your MOBSTAR CERTIFICATION increases your chances at 5 star user reviews and exponential downloads.
For MOBILE USERS … the MOBSTAR CERTIFIED logo is one you can trust when purchasing mobile app or media from an app store or network operator
The MOBSTAR rating system is part of Mob4Hire's proprietary UX usability research products that helps make mobile software better. For TELECOMS … the MOBSTAR
system gives you a chance to greatly reduce service and support costs due to bad mobile apps while elevating the overall quality of your subscribers’ mobile experience.
Seriously. You can Trust in the Mob.
Partners
Awards
Customers
Join the Quality Revolution
m.mob4hire.comRegister right now on your
smartphone as a:• Tester (“Mobster”)• Mobile Developer • Market Researcher• Product Manager
• Marketing Manager
Need a quote for a project? Allen Poutanen [email protected] to invest? Stephen King [email protected]
