Ct Magazine 54

7/22/2019 Ct Magazine 54

1/36


2/36


3/36

The best wayto keep something badfrom happeningis to see it ahead of timeand you can't see itif you refuse to facethe possibility.

William S. Burroughs

2


4/36

CONTENTS

The Creative. :

28

The Subject6

Creative ResourceFeatured Book/ Documentary/ Book/ Magazine

8

Matter

10

Classic ItemVolkswagen Kombi

11

Cover StoryLost Situation:

12

Creative Entrepreneur

22

Creative CitySunset in Detroit

22

InsightLess or More?

20

Creative Willbuycott

34

l l , , , l l l , , , , , , l l , , l l

Creative Thailand () (Creative Economy)

-- 3.0

l

: facebook.com/K.temboon

l (TCDC) 24 622 24 10110

. 02 664 7667 . 02 664 7670 [email protected] . 02 416 7300 . 02 416 7320 50,000

flickr.com/photos/kambe

flickr.com/photos/rochephoto


5/36

EDITOR'S NOTE

2557 l Creative Thailand l

2-3 Great Transition

(Varosha) 70 (French Riviera) 1974 5 35,000

2003 The FamagustEcocity project (Vasia Markides)

[email protected]


6/36


7/36 2557 l Creative Thailand l

(Jose Mujica) 2014 2014 Drugs Peace Institute

Uruguays National Federation

: Sochi 2014: Vladimir Luxuria arrested for holding 'Gay is OK' banner (17 2014) theguardian.com VAIO ? (15 2014) manager.co.th 2014 (7 2014) komchadluek.net (7 2014) manager.co.th

VAIO

VAIO JapanIndustrial Partne rs (JIP) 8 6 1.9 VAIO 8 2 9 17 (consumermarket) (institutional market)

INDUSTRY

LATEST NEWS

DID YOUKNOW ?

(Bitcoin) (virtual currency)

(Satoshi Nakamoto) 2009 (Samuel Cox) (BitTag)

Vx5 Technologies

sony.c

o.u

k


8/36

CREATIVE RESOURCE

8 l Creative Thailand l 2557

:

FEATURED BOOK

" "

-- The Lean Startup

The LeaStartup

3 The Lean Startup

The Lean Startup

Eric Ries


9/36

CREATIVE RESOURCE


DOCUMENTARY MAGAZINEBOOK

LIFE

20 2007 LIFE LIFE LIFE LIFE LIFE

2001

2000 111 6 0.01

21,000

Genius Bar MacFormat

2012

The Great LIFE Photographers

The Editors of LIFEEnron: The Smartest Guys in the Room

Alex GibneyMacFormat

Christopher Phin


10/36

MATTER


19

(Bakelite)* (bioplastic)

(biodegradable plastic) (cellulose) (casein) (starch) (soy protein)

2 (2554-2558)

(biodegradable test)

() ISO 14855 ASTM D533

: (MTEC Materials Science and Technology Dictionabiology.ipst.ac.th, mtec.or.th, nia.or.th

BIOFIBER

PLA (Polylactide) ASTM D6400 -20 90 1

BIODEGRADABLE FILM

ASTM D6400-

.:

* Material ConneXion Bangkok (TCDC)

MC# 6369-01 MC# 6076-0

* . (Leo H. Baekeland)



Volkswagen Kombi:

(Kombi)

(Beetle) 1957

"Kombinationskraftwagen"

9 ( 200 )

(Hip-pies van) 1960

56 1.5 1957 3.5 1979

1 2014 195

20 2013

600 001-600

- 3 35,600

: Brazil Says Goodbto the Kombi - For Now ( 2013) theatlaticcities.com Bye Bye, VW BuThe End of an Era in Braz(6 2013) spiegel.d Kombi's last riteFarewell to a travel ico(31 2013) cnn.cocarscoops.com, telegraph.co.

CLASSIC ITEM


12/36

COVER STORY

12l Creative Thailand l 2557

:

(Herbert Spencer) (Charles Darwin) (Natural Selection) (Survival of the Fittest)

(Bruce Henderson) (Boston Consulting Group)


13/36

COVER STORY


London Calling (London HeathrowAirport)

70 98 21

13 2030 (OxfoEconomics) 2021 8.5 3 410 (Emerging Market) (Direct Flight)

(Sir HowaDavies) (London Gatwick Airport) 2030 2050

(Michael OLeary) (Ryanair)


14/36

COVER STORY


(Thames Estuary) 40 (Lord Foster) (Foster + Partners)

(London Britannia Airport) (Growth Engine) 6 1 (Boris Johnson) (Adolf Hitler)

80 2012

testrad

.co

.uk



(Neil Armstrong)

80

Kodak Moment 20 70 (PaulSimon) Kodachrome,They give us those nice bright colors. Theygive us the greens of summers. Makes youthink all the world's a sunny day, oh yeah! 100

1976 85 90 90 1975

2006Logo gets a morecontemporary look

1987Contemporaryfont streamlined withinthe existing logo

Sources: Eastman Kodak Co., Thomson Reuters, news reports

KODAK FILES FOR BANKRUPTCYEastman Kodak Co, a 130-year-old photographic film pioneer, has filed for bankruptcy protection.It said it had also obtained a $950 million, 18-month credit facility from Citigroup to keep it going

1980 1985 1990 1995 2000 2005 2010

80

60

40

20

0

SHARE PRICE HISTORY WEEKLY CLOSE IN US$

Revenue: $7.2 blnLoss: $687 mln

Revenue: $14.3 blnLoss: $1.3 bln

Revenue: $15 blnProfit: $1.3 bln

Revenue: $9.7 blnProfit: $1.1 bln

1978

LaunchesColorburst100 instantcamera

1980

Employs128,000worldwide

1983

Begins cost-cutting years

1986

Plans to cutworldwide work-force by 10%

1990

AnnouncesPhoto CDsystem

1987

Entersfilmlessphotographymarket

1991

LaunchesProfessionalDigital CameraSystem

2004

Announces cuts of12,000 to 15,000

jobs worldwide

2009 EndsKodachrome line

Jan. 19

Files forChapter 11bankruptcyprotection

$20.94

$22.12

Feb. 14, 1997$92.88

Jan. 18$0.55

$6.87$24.38

$25.30

$38.03

$34.09$42.88 $40.62

-

Kodak


16/36

(Astalift) (I n-HouseExpertise)

1936 (Digital X-RayImaging and Diagnostic System) 1983(Medical-Imaging Equipment)

1100 2003

200 2012 2008 30 300 -

(User Experience) (Operating System: OS)

(Symbian)

(SM 8

Nokia

2,000

flickr

.com/ph

oto

s/adforce1


17/36

COVER STORY


12 (Charles Arthur) 12 2010

(iOS) (Android) 5.44

3

1) Nokia Solution Networks (NSN) 90 2) HERE (Navigation System) 3) AdvancedTechnology

(Standard EssentialPatents - SEPs) (Wireless Data) (Securityand Encryption)

: airlinequality.com Airport Commissipublishes interim report gov.uk Bor

plan to replace Heathrow with 65 Billion GBP ThamEstuary Airport are as grandiose as Hitlers, say leadarchitect (15 2013) dailymail.co. How Fujifilm survived: Sharper focus (18 2012) economist.com Let the markdecide where to build airport runways (17 201 telegraph.co.uk Londons airport: Flight pafor a cloudy future (30 2013) economist.co Nokias cheap phone tops electronics cha(3 2007) reuters.com Nokia review: like hardware? Youll love this. Like softwarAh (19 2010) theguardian.com Nokia: the rise and fall of a mobile phone giant (3 2013) theguardian.com Reincarnatiat Nokia: Planning the next bounce back (23

2013) economist.com Survey: LondHeathrow congestion pushing carriers abroad 2012) atwonline.com ThamEstuary Airport campaigners seize lifeline (17 2013) ft.com Thames Hub: An integratvision for Britain fosterandpartners.com The end of our Kodak moment (19 2012) telegraph.co.uk The last Kodak moment? ( 2012) economist.com The runwthat wont go away (9 2012) economist.co

nokia.com


18/36

COVER STORY


18 29 255710:30 21:00 .

:Info Guru

(TCDC) 6 10.30 18.00 . ()

WHAT ISSERVICE DESIGN?

TCDC, 6TH FL,THE EMPORIUMSHOPPING COMPLEX,

Remark: For visitor who are non-member ofthe TCDC Resource Center. Please contactthe info Guru counter in front of our libraryfor the free tickets.

FREE ENTRYMINI EXHIBITION18 MARCH 29 JUNE 2014

10.30 21.00

(CLOSED MONDAY)


19/36

TCDC TCDC Mini TCDC 13

: creativethailand.org

Asia BooksC Book (CDC)

/ Chaho Sweets Caf

Babushka--. . Take a SeatGreyhound (Shop and Caf)

Acoustic Coffee Love Coffee DesignCaffDOroPasaya Showroom ()/ .SCG ExperienceThe Reading Room/ (TK park) HOF ArtNumthong Gallery

ACE! The Academy for education USA 94 Coffee Kanom & Impresso Espresso Bar Minimal Luvv coffee Bar Gallery Seescape The Salad Concept Casa 2511 Love at First Bite

Fern Forest Caf Just Kao Soi

October Tea House Siam Celadon Book Re:public Little Cook Caf The meeting room art caf Things Called Art - Yesterday The Village Hallo Bar Cotto Studio () 9w Boutique Hotel Good Coffee

Hub 53 Bed & Breakfast

The Rock () Rhythm & Book Booktopia

Egalite Bookshop Nan Coffee Bean () The Oddy Apartment & Hotel

Hug Station Resort all about coffee Dip Choc Caf A Little Handmade Shop

Creative Thailand

200 (12 ) ()tcdc.or.th/creative_thailand

/

(

/

/

//

/

// /

/

/

//

/ / /

/

( 1 12 )

/

/ /

/

Creative Thailand 12

(Creative Thailand)622 24 24 10110 [email protected] 122

1. .

2. 3. .

Creative Thailand

101-808967-0 02-664-7670

/

/ /

1.

2. 3. .

200 (12 ) ()tcdc.or.th/creative_thailand

(


20/36

INSIGHT


Less (Borders) 1,000

(Suntech Power Holdings Co.,Ltd.)

(Loui sand Tom Borders)

40 (Barnes & Noble) (Nook) (E-Reader) (Kindle) (Amazon.com) 2011



21/36

INSIGHT

2557 l Creative Thailand l2

More:

: 5 Reasons Borders Went Out of Business (and What Will Take Its Place(19 2011) Josh Sanburn business.time.com China's Suntech Power Plans U.S. Bankruptcy Filing: Suntech Defaulted on U.S. Debt in March, is Expected to File For Protection Under Chapter 15 (31 20

Katy Stech online.wsj.com/news/articles Why Chinas renewables industry is headed for collapse (9 201

Patricia Adams Brady Yauch opinion.financialpost.com The Rise and Fall of China's Sun King (18 2013) Charlie Z Bill Powell reuters.com

16,000 ( 541 ) 90 2008 0.59

(Shi Zhengrong) 12

2008

2008 2009-2012 1,000 2,400

48,000 (1.57 ) 2012 (Shunfeng Photovoltaic International Limited)

ShenPeng/XinhuaPress/Corbis


22/36

CREATIVE ENTREPRENEUR


Fu Bar Fu Bar ( )

::




23/36



53


30

()

Tips for Entrepreneurs

2553



24/36

CREATIVE CITY


:

Modern Times (1936)

CREATIVE CITY


SUNSET IN DETROIT


25/36

CREATIVE CITY


Detroit as THE Industrial City

20

Modern Times1903 (Ford Motor Company) 1913 Model T93 1913 20

(General Motors) 1919

1950 1.8

(Apprentice)

(Ku Klax Klan) 2

1943 (Packard Motor Car) "I'd rather see Hitler and Hirohitwin than work next to a Nigger."

CREATIVE CITY


ford.i

e

Bettmann/CORBIS


26/36

CREATIVE CITY


De-Detroitization

(Dystopia

RoboCop

Creativity and Politics under Racial Tension

(Motown Records) Motown Motor Town (crossover) (Diana Ross) (Marvin Gaye) 5 (Jackson 5)

CREATIVE CITY


Ba

rryLewis/InPictures/Corbis

MichaelOchsArchives/Corbis

() (The Supremes) (Berry Gordy) (NBC Studios) 1965() (Stevie Wonder) (Aretha Franklin)


27/36

CREATIVE CITY


( )

Freeway 1950-1980 (suburbanization) 1950 3 Ford, Chrysler General Motors 3

2 10 1967 1970-1980

(RoboCop

1987) 70

2013

18 2 (De-Industrialization) (FinanciCapitalism) 1970

(Eminem) (CulturGoods)

20 () (post-industrial)

: "Billions in Debt, Detroit Tumbles Into Insolvency" (18 2013) Monica Davey Mary Williams Walsh nytimes.com "From Motor City to Motor Metropolis: How the Automobile Industry ReshapUrban America" Thomas J. Sugrue autolife.umd.umich.edu

CREATIVE CITY


flickr.com/photos/memoriesbymike


28/3628 l Creative Thailand l 2557

THE CREATIVE

::

.

.



29/36

THE CREATIVE


- (Asia-Pacific Economic Cooperation: APEC) APEC Center for Forecasting Foresight

Foresight Forecast Foresight Back to the Future From Future Backto Present () 20 30 50

Technology Foresight 5

4 1990 4-5

Foresigh Foresig R&D (Research anDevelopment) Foresight Aging Socie

() Eme rg ing Dis ea() Foresight 2000

Corporate Foresight (Shell) Scenar() 30 (Deutsche Bank) Foresight 2050

5

5 Mega Trends


30/36

THE CREATIVE


Scenario 2 RAHS Risk Assessment () Horizon Scanning () () Horizon Scanning Scenario Horizon Scanning Mega Trends ()

Center for Future Scenario

Trend Setting ()

5 5 Mega Trends

Trendsetter Geopolitical Trend ()

National Polic() UK Foresight Social Innovation () SocEntrepreneur () 2-3 (National Identity Foresight) New SocClass () 7



31/36

THE CREATIVE


Futurist () Conventional Business,Development Business Innovation

Sign Code ()

. (.)

2020 3-5 10-20 20

10

Weak Signal () HorizonScanning 2-3

Sign Code Weak Signal

Driv() Barrier () Invitation () 3

Digi ta l Po li ti cs

Arab Sprin()

New Social Clas s (Rural Middle Class CybAttack () Key Driver () Horizon Scannin 3 5 Input ()

Scenario 2-3 Scenario Horizon Scanning

Scenario


32/36

THE CREATIVE


X Y Scenario 2-3 Scenario HorizonScanning Scenario

Scen ar io

Scenario Scenario Scenario

(AEC)

10

1 2 3 20-30 1 2020 2

3

5-7

AEC

Foresight Future of Work ()

5-7



THE CREATIVE

Creative Ingredients

2 RePEc Research Papers in Econom(repec.org) 2 Wo

Future Society (wfs.org) The MillenniReport Project (unmillenniumproject.org Wired Wired

30 SMEs

SMEs 40 20 300

1980 GDP () 300 1,250 30 4

THE CREATIVE

1980 GDP () 300 1,250

30 4

20 20 X

2025 10-20 GDP 10,000 6,000 10 15,000 Scenario

SMEs (Post Gen M)


34/36

CREATIVE WILL


(buycott)

(boycott)

:

:buycott.com "Top 10 Global Consumer Trends for 2014" (13 2014) EuromoniInternational

CREATIVE WILL



35/36


36/36

Ct Magazine 54

Documents

Transcript of Ct Magazine 54