Corporate social responsibilityMeaning : Corporate initiative to assess and take responsibility for the company's effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups.Corporate social responsibility may also be referred to as "corporate citizenship" .

Some notable examples:Ben & Jerry's, which started the Ben & Jerry's Foundation and donates 7.5% of profits to charitable causesKenneth Cole, which has supported AIDS awareness and researchPedigree, which distributes grants and food to animal shelters.

Need for Social responsibilities in a business enterpriseFollowing are the need for CSR in the business enterprise:Iron law of responsibility.Long run self interest.Better public image.Avoiding government regulation or control.Effective use of resources and power.Conversion of resistance of resources and power.Minimizing environmental damage.

COPORATE SOCIAL RESPONSIBILITY OF INFOSYS

IntroductionPublic sector IT Company.Capital of over US$ 4 billion and market capital of over US$ 27 billion.Over 105,000 employees.Global offices in 30 countries.Development Centers in India , US, China, Australia, Canada and many more.1st IT Company in India to be listed in NASDAQ ( INFY).

Headquarters of Infosys in Bengaluru

EstablishmentFounded on 2 July 1981 in Pune by N. R. Narayana Murthy and six othersInfosys Consultants Pvt Ltd. in Model Colony, Pune.Initial Capital US$ 250 , INR 10,000First Employee N.S.Raghavan.First Client - Data Basics Corporation, in New York

Mile Stones. . .In 1987 Infosys got its first foreign client.

In 1993, Infosys became a public limited company and received ISO 9001/TickIT certification.

In 1999, Infosys crossed $100 Million and was listed on NASDAQ.

In 2006, Infosys completed 25 years of its existence and its revenues crossed $ 2 billion. Today Infosys has more than 50,000 employees and has presence in more than 20 countries across the world. Its corporate headquarters is in Bangalore.

CSR in infosysPhilanthropy: The Infosys way:Having founded the Infosys foundation, the company strengthened its commitment to social causes like aiding the destitute and the disadvantaged people.One percent of Infosys profit goes to the foundation annually(post taxation).The foundation emphasizes on healthcare, education and promotion of arts & culture.In 2003-04 Infosys initiated 3 social programs to improve the computer literacy among rural people, including the teachers in those areasAlong with Microsoft, Infosys launched a program, computer@classrooms, giving away old computers to educational institutions.

Infosys FoundationThe foundation was started as a support to the underprivileged in the society in Karnataka (1996).

Today the operations extend to the sates of Andhra Pradesh, Tamil Nadu, Maharashtra, Orissa & Punjab.

The foundation focuses on improving healthcare, education and basic facilities in the society.

Health Care: constructed hospitals, donated expensive equipments and distributed medicines for free.

Infosys FoundationSocial Rehabilitation & Rural Upliftment: constructed orphanages, girls hostels, shelters and undertook various initiatives to help the needy.Learning & Education: undertook A Library for Every School, the largest education program in India. Provided scholarships and even constructed schools in rural areas.Arts & Culture: donated cassettes & players in Karnataka, held puppet shows and encouraged artists to perform.

Other major contributionGlance at CSR activities done by INFOSYS in 2013:Social responsibility:A special loan scheme of us $917 for India based differently-abled employees to purchase life enhancing productsHad set up InFLUENCE (Infosys Framework for Learning Using External Community Engagement), a framework to recognize the volunteering efforts of our employees.The Parishudh Initiative has helped over 11,000 rural families and 60 schools and 6 districts karnatakaDonated $3000 to the New Jersey Relief Fund to help the victims of super storm sandyOver 23000 , employees made use of consultations, health checks and wellness session during the HALE week Feb

Other major contributionResource Intensity:2 million sq.ft of Infosys building have the highest level of green house certificate.Reduced water intensity by 40%Sourced 58 million of electricity from renewable source of energy.Green innovation :Enabling good water management in India assisting WBCSD.Partnering with India post to develop applications that distribute social benefits through its country wide postal network.Helped Indian IT dept set up its Centralized Processing Centre for e- filling of tax returns.

CSR ACTIVITIES OF INFOSYS

Awards and accoladesAwards that Infosys received in 2013 Ranked 19th in Forbes survey magazine of innovative companies.Ranked globally first for cg practices by IRGR.Recognized as one of the Achievers 50 most engaged workplace in the US

Human resource management strategy : InfosysSince Infosys is in knowledge-based industry, it focuses on the quality of the human resources.Out of total personnel, about 90 per cent are engineers.At the entry level, it emphasizes on selecting candidates who find the companys meritocratic culture satisfying, superior academic records, technical skills, and high level of learn ability.

Human resource management strategy : Infosys Emphasizes on training and development of its employees on continuous basis Spends about 2.65 per cent of its revenues on up gradation of employees skills,Spends its revenue on around 50% as employee costs. In spite of thousands of people joining every month, Infosys has been able to maintain its training standard.

Conclusion.In conclusion, Thefindings ofthis studyprovideinsights into an area of growing concern of firms towards society.Great effort are being taken by firm for the achievement ofbusiness goals and marring the business goals with social responsibility practices.As per the changing market demands need of the hour is for the development of CSRframeworkthathasbeenimposedbythe government

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