CSR FORUM - OVERVIEW6TH ANNUAL CONFERENCE ON CORPORATE SOCIAL RESPONSIBILITY

#Let’sCelebrateCSR!

December 9, 2015

#Let’sCelebrateCSR!

#CSRforumBG

Launching of CSR

Manifesto

Panel sessions and round table discussion

Speed meetings B2SE

and Partnership

fair

Recognitions and Awards

Presentations –researches,

analyses, best practices

New year’s resolutions for better

society

CSR FORUM 2015

AGENDA OF THE DAY

Opening remarksDejan Turk,

President of the Responsible Business Forum and CEO, Vip mobile

Events like this show us that companies are

willing to get involved in solving key social

problems and I am very proud that our network is

ready to give its active contribution.

CSR Forum is a great opportunity to evaluate the

year behind us and, hopefully, inspire the actions

in the future. I believe there are many reasons to

be proud of what we achieved so far.

This year in particular, our conference is about

the values that we all together share -

as a national partner for Serbia, we will support

the objectives defined in the European CSR

Manifesto, award best CSR practices in Serbia,

meet great partners from civil society, initiate

discussion and exchange experience...

Renewing efforts to promote CSR is particularly

important today at a time when the global economic

crisis and its social consequences have to some extent

eroded the level of trust in business. Having said that,

it is encouraging that there is a strong and devoted CSR

community in Serbia that despite the common obstacles

and unsupportive environment, still achieves excellent

results in practicing corporate social responsibility.

But CSR movement needs to grow and include more

companies, and not only the large ones, but also

medium and small enterprises.

We gathered here today - to celebrate partnerships and

good practices, to inspire and motivate, create new

collaboration opportunities and to highlight the

importance of changes that need to be conducted in

achieving sustainable growth.

Opening remarksLaura Pavlović,

Director, Office of Democratic and Economic Growth, USAID Serbia

CSR FORUM 2015

PRESENTATIONS:

CSR Managers Survey 2015 in

Central Europe - Jakub

Michalowski, Deloitte

Top managers’

perspectives on CSR -

Neven Marinović, RBF

Serbia/Smart Kolektiv

Sustainable Development

Goals, Siniša Mitrović, UN

Global Compact in Serbia

Overview of Corporate

Philanthropy in Serbia in

2014, Nathan Koeshall,

Catalyst Balkans

Connected - Good practice of

public-private partnership,

Vesna Savić, UNICEF Serbia

Sustainability reporting,

Tijana Koprivica, RBF

Board Member/ Delta

holding

Cause-related Marketing

– case of Serbia, Milica

Marković, Direct media

CSR Index Serbia,

Mila Dimitrijević,

RBF Serbia Board

member/ EY

Presentation: CSR Managers Survey 2015 in Central Europe

- How CSR has influenced Central European

societies and economiesJakub Michalowski,

Deloitte Sustainability Consulting Central Europe

CSR managers from Central Europe are confident (84 %)

that business has helped to solve social and economic

problems in their particular countries. Despite this high

level of confidence, only half (54%) of CE CSR managers

measure the effectiveness of their initiatives through the

use of media monitoring (52%) their own CSR metrics

(37%) or opinion polls (34%).

An overwhelming majority of experts from Central Europe

predict the development of CSR in the coming years

(76%). This conviction may result from a greater faith in

business’ driving force than in the possibilities of the

state administration, which according to 52% of

respondents from Central Europe should do more to

promote responsible business.

Download full reportBack to

presentations

Presentation:

Top managers perspectives on CSRNeven Marinović,

RBF Serbia/Smart Kolektiv

Company leaders in Sebia believe that the biggest

influence on shaping CSR strategy in the next three

years will come from customers and employees. 92% of

interviewed directors consider that integration of CSR

strategy brings better position to the company in

negotiating with investors, creditors and future

partners. In the coming three years, focus of leading

companies in Serbia will be, in the first place, on topics

concerning their employees – employee engagement and

improvements in the workplace.

The largest number of respondents believes that the

state should encourage business in accordance with the

principles of social responsibility through tax

incentives.

Download full report Back to

presentations

Presentation:

Overview of Corporate

Philanthropy in Serbia in 2014 Nathan Koeshall, Catalyst Balkans

Based on media monitoring and direct data gathering

for 2014, as well as, additional data gathered

directly from press releases of companies and

nonprofits, Catalyst recorded more than 12,000

unique instances of donations.

More than 3,000 of these donations involved the

private sector - Companies, SMEs and corporate

foundations. In 2014, 2 out of every 3 recorded

instances of donation were for flood-related giving.

Total Value of Corporate Sector Giving in 2014 counts

3,8 billion RSD.

Download presentation

Back to

presentations

Presentation:

Sustainable Development GoalsSiniša Mitrović,

Chamber of commerce and industry/UN Global Compact

At the United Nations Sustainable Development Summit on 25

September 2015, world leaders adopted the 2030 Agenda for

Sustainable Development, which includes a set of 17 Sustainable

Development Goals (SDGs) to end poverty, fight inequality and

injustice, and tackle climate change by 2030.

Local network of UN Global compact in Serbia has chosen three

priority goals for Serbia, in order to engage local stakeholders:

Goal 4 –Ensure inclusive and equitable quality education and

promote lifelong learning opportunities for all

Goal 8 – Promote inclusive and sustainable economic growth,

employment and decent work for all

Goal 13 - Take urgent action to combat climate change and its

impacts

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presentations

Presentation: Connected - Good practice of

public-private partnershipVesna Savić, UNICEF Serbia

This project includes 75 Roma healthcare mediators in 59 cities and

municipalities across Serbia. So far, a total of 140,408 Roma individuals

living in slums have been registered, out of which 50,754 are children and

46,453 women. The mediators facilitated the selection of a pediatrician

for each child, as well as higher inclusion of pregnant women in prenatal

and postnatal healthcare. They are also to be thanked for securing

healthcare cards and personal identification documents for the Roma

people.

The project of healthcare mediators was launched in 2008 by the Ministry

of Health. UNICEF and Telenor joined in on the project in order to help

establish a system of recording and monitoring the health status of the

Roma children and families, as well as of service provision in the local

communities. Within this project, thanks to Telenor services, expertise,

equipment and mobile Internet, health mediators – 75 of them – have

succeeded in connecting the Roma with various institutions and helping

them learn how to exercise their civil rights.Back to

presentations

Presentation: CSR Index Serbia

– New platform for CSR rankingMila Dimitrijević, EY

CSR Index Serbia is a tool aimed at recognizing, awarding and promoting good business

practices in Serbia, in line with sustainability principles.

Indexing represents an opportunity for companies to be listed on the first National list of

socially responsible companies, get a comprehensive report on the state of CSR in their

company and contribute to the creation of the first national statistics which indicates the

relation between CSR and economic performance.

The first cycle of indexing will be opened for companies starting March 2016. More at:

www.csr-index-rs Back to

presentations

Presentation: Cause Related Marketing

– Building lasting partnerships Milica Marković, Direct media

„In front of the companies are great challenges

to ensure reach to the consumers, primarily

through the credibility of the partner

organizations with which they are starting CRM

project, and then with the transparency of CRM

campaigns.

Some researches have shown that CRM campaigns

that are lasting longer have a greater effect

because it gives more space and time for

consumers to connect with the campaign.

Investment in CSR through CRM campaigns brings

also a long-term impact on company’s

reputation.“Back to

presentations

Presentation:

Sustainability reporing Tijana Koprivica, Delta Holding

"Although it is complicated, reporting provides us

with numerous advantages. It provides transparency

that is highly valued by our stakeholders. It gives us

an insight into their expectations which, combined

with other non-financial business information help

us to better assess our risks and opportunities. It

helps us to see the impact of the non-financial

indicators to the financial results and to observe the

critical point at which it can be further improved in

terms of cost savings or working processes’

improvements.

GRI methodology is applied by a large number of

international companies which allows us to compare

their good practices and monitoring our progress

from year to year.“

Download presentation Back to

presentations

One of the most important issues for the growth and

development of any economy is linked to the issue of

employability, especially among young people. In Serbia, the

unemployment rate among young people aged 15-24 years is

47%. At the same time frightening is the fact that 72% of young

people in these categories are not in the education system, nor

employed.

Young people deserve a chance, a chance to acquire new skills

and knowledge in society and economy which is rapidly

changing and where jobs that some of them will work for 10

years, today still do not exist.

Business must and can play a great role in that. For this reason,

we support this objective and strongly believe that business can

contribute to the solution of the issue.

CSR MANIFESTO - Call on action

Employability and inclusion

Dejan Turk,

President of the RBF

and CEO, Vip mobile

CSR MANIFESTO - Call on action

New sustainable production methods,

consumption and livelihoods

Dragan Lupšić, Governing Board member, RBF and Country Public Affairs & Communications Manager, Coca-Cola Hellenic Serbia & Montenegro

One of the goals set by Manifesto refers to

putting transparency and respect for

human rights at the heart of business

conduct.

How should this be done?

Through pushing for superior reporting,

stakeholder engagement and integrated

thinking in boards, improved management

systems and integrated management of

the value chain.

CSR MANIFESTO - Call on action

Transparency and respect for human rights

Marinos Vathis, Vice-President of the RBF and President of the Executive Board, Vojvodjanska Bank

Corporate social responsibility is an

important factor for strengthening the

competitiveness and sustainability of

European companies. These companies are

increasingly aware of their influence and

more actively respond to the needs of their

community.

The European Union does not intend to

impose standards in the field of CSR, but I

believe that this way of doing business will

become natural as the time passes by.

Practicing CSR is not easy in this period of

economic crisis, but we have to think about

long-term goals such as economic growth and

new jobs.

CSR MANIFESTO

Time for stronger colaboration

Michael Davenport,

Head of the EU Delegation in Serbia

CSR MANIFESTO

Time for joint action

Stefan Crets,

Executive director, CSR Europe

The Manifesto was developed by a CSR movement brought together by CSR Europe,

that includes more than 40 of our National Partner Organisations and over 10,000

companies across Europe.

Our goal is to make Europe a better place for business, a better place to work and

most importantly, a better place to live. There is no time to lose, we have to work

as soon as possible. This is the right moment to start.

CSR MANIFESTO

Launched in Serbia!

CSR FORUM 2015

PANEL SESSIONS:

Panel Discussion:

CSR for SMEs, truth or myth

Panel Discussion:

Refugee crisis, the role

of business

Round Table:

Partnerships for Jobs

Panel Discussion:

Refugee crisis, the role of business

Participants:

Hans Friedrich Schodder, UNHCR Representative in Serbia;

Ivan Lalić, MIKSER house/Refugee Aid Serbia; Vesna Savić,

UNICEF Serbia; Miša Stojiljković, Journalist.

An emergency situation can

happen anytime and anywhere.

It is necessary that companies within

their business strategies define

procedures on their emergency

response - company needs to define

to whom will it direct support, what

kind of support it is, with which

organizations and government

institutions will it cooperate with.

This will also allow state institutions

to have a better insight on what

kind of support they can rely on.

More info...

Panel Discussion:

CSR for SMEs, truth or myth

Participants: Mila Dimitrijević, Head of marketing and communication EY; Andrea Radonjić, Corporate

communication manager, Metro Cash&Carry; Ljiljana Matković, owner and director, Eko tim;

Svetlana Budimčević, head of legal and HR department, Serbian Association of Employers

In a turbulent environment,

it is difficult to survive, but

no company is so small and so

insignificant that it cannot be

socially responsible.

Small enterprises are also

active in this field and they

often contribute significantly

to their local communites, or

provide good working

conditions for their

employees above law

reguirements,... They just

may not call it CSR.

More...

Round Table:

Partnerships for Jobs

Roundtable discussion was organized with the aim to initiate dialogue

between the Government and distinguished business leaders with the track

record in sustainable development, present and discus potential new models

of business involvement with the important issue of social development and

creating jobs. At the table were discussed ideas for creation of new

partnerships that will involve a lead partner – the job-creating business, and

partners from other sectors - public sector and/or civil society

organizations, with unique knowledge and access to people who might

benefit from new employment opportunities.

Acknowledgments for

Contribution to Development of

Non-Financial Reporting in Serbia

Awarded companies:

Erste Banka

Hemofarm a.d

Atlantic grupa

Delta holding

Titan Cementara Kosjerić

Coca-Cola Hellenic

Eurobank Srbija

Nis Gazprom Neft

Banca Intesa

Acknowledgments for contribution to

non-financial reporting in Serbia and

introducing globally recognized

standards for sustainability reporting

(Global Reporting Initiative) were

awarded to companies with outstanding

reporting practices.

There are around 3000 companies in the

world applying GRI methodology

standards in sustainability reporting and

around 10 companies in Serbia, which

represent a great indicator and speaks

about strong CSR community represented

in Serbia.

Corporate Volunteering Awards

The Corporate Volunteering Award is presented with the aim to reward and promote

companies that invest in local community through personal engagement of their

employees, developing constructive partnerships with organizations and institutions

in the local community.

The Awards went to following companies: Erste Bank, for Expert Volunteering;

GlaxoSmithKline, for Innovative Volunteering Approach, engagement and achieved

impact in pro bono support; Banca Intesa, for Best Volunteering Program; L'Oréal

Balkan for Results Measurement; Direct Media, for Most Successful Local Community

Partnership; and Delta Holding, for Employee Development.

PARTNERSHIP FAIR

Where partnerships starts

Fifteen selected organizations and social enterprises that have the most innovative

ideas had an opportunity to present their proposals for cooperation to the

representatives of business sector and other participants of the conference.

The Partnership Fair is an innovative model for linking sectors and initiating

concrete cooperation between organizations and companies. Since 2008 until today,

over 100 CSOs, social enterprises and institutions had the opportunity to present the

opportunities for cooperation to more than 1,000 visitors of the Fair, which initiated

numerous successful cross-sector partnerships.

PARTNERSHIP FAIR

Partnership proposal catalogue

On the ocasion, 2015 Catalogue of Proposals for Cooperation was produced and

promoted the with the Business Sector featuring proposals from 31 organizations

and social enterprises.

The aim of the Catalogue is to enable CSOs and social enterprises to present

themselves to the business sector with concrete cooperation proposals, as well as

to help the representatives of socially responsible companies to find partners with

which they can share their commitment to the community in which they work.

Download

catalogue

SPEED MEETINGS

Meet the social entreprises

This year, organizations also had an opportunity to pitch their partnership

proposals at the speed meetings event to representatives of 13 companies.

Participating companies were: Airport City, Banca Intesa, Coca Cola Hellenic,

Direct Media, Erste Bank, GSK, Hyatt, IKEA, L'OREAL, NIS Gazprom Neft,

UniCredit Bank, Vip mobile, Vojvodjanska Banka. Both sides assessed the fair

and speed meeting as very useful and good ways to get to know each other

better and connect.

Organization and Social Entreprises: ADRA, BELhospice, Centar za

integraciju mladih, Coworking Serbia, Dobra bašta, Duga, GM Optimist,

Izlazak, Kreativno mentorstvo, Prostor, Tačka komunikacije, Udruženje

Kamenica,Vega, Živimo zajedno, Ženski centar Užice.

PARTNERSHIP FAIR

Our Participants

This action – in which the participants of the

CSR Forum took photos with boards written

with their New Year's decisions, that will be

useful both to them personally and the

community in which we live as well –

continued by inviting citizens to join on two

locations in Belgrade: Square in front of

Zvezdara Municipality building and Delta

City.

The action is inspired by the global

Sustainable Development Goals, adopted by

the United Nations this September,

reminding us that all of us, in the

communities in which we live and work, can

and must take responsibility both for

personal development and the society in

which we are. More at our facebook page.

Related actions:

My New Year’s Resolutions

for Better Society

December 28

December 29

December 30

December 9

Related actions:

Donate

Theather ticket

Participants were invited to donate a

ticket for a Little Theater where

conference took a place, for a children

from socially vulnerable groups as a

simbolic price for their particiation at

the conference, since conference is

free of charge.

Thanks to this action, forty tickets

were donated, and selected families

attended theather play „Three Pigs“

on Saturday January 23, 2016.

CSR FORUM

VOLUNTEERS

Organizational support for this year's CSR Forum was provided by CSR Forum Crew, a volunteer team

consisting of 17 selected students who applied for public call, interested in their professional

advancement in this way.

These students were offered an opportunity to learn more about the concept of CSR and gain unique

theoretical and practical experience in event organization. The first part of volunteering engagement

included a theoretical introduction into the concept of CSR, briefing and delegation of responsibilities,

while the second part involved taking part in the organization and coordination of activities for the

annual national CSR conference – CSR Forum. CSR Forum Crew was in charge of a series of responsible

positions at the conference, making sure that the conference passes in the best possible way regarding

the technical and logistical aspects.

CSR FORUM

TEAM

Neven

MarinovićIvana

StančićMilica

Mišković

Aleksandra

Mitrović

Dejana

Dodik

Emilija

DimitrijevićMarija

Jakovljević

OUR CONTACTS

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