CSR Concept and practice
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Transcript of CSR Concept and practice
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7/29/2019 CSR Concept and practice
1/19
Corporate
SocialResponsibility
lets choose to unite the power of markets with the
authority of universal ideals
Kofi Anan, UN secretary General
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CORPORATE SOCIALRESPONSIBILITYCOMPETING FOR A SUSTAINABLE FUTURE
CSR: the ambition of companies to integrate social andenvironmental concerns in their business operations and intheir interaction with their stakeholders: Search for balancebetween Profit, People and Planet
Running a good company for the shareholder, employeesand for the world outside
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CORPORATE SOCIAL RESPONSIBILITYOTHER DEFINITIONS
Corporate Social Responsibility is about howwe conduct our business in totality. Ourcorevalues determine how we compete in themarket place, deliver value to our clients and
sustain financial performance. With the globalleadership network IBM is analyzing howCorporate Responsibilityenvironmental
stewardship, management of people andengagement with communitiesdrives worldclass business performance. This is our vision for
competitive leadership.
Hans Ulrich Maerki, Chairman, IBM EuropeMiddle East Africa
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Clients
National govt.
Local/regional govt. European govt.
Trade unions
Suppliers
Competition
Shareholders Financial institutes
Neighbours
Science
Workers
Society, youth, mygrandchildren
Media
Civil society (NGOs)
International CSR networks:CSR Europe, Amcham,UNDP etc.
Else ..
Stakeholders
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Responsabilitatea social a companiilornseamn alinierea operaiunilor companiei lavalorile sociale. Aceasta const n integrareaintereselor tuturor celor afectai de conduitaunei companii n politicile i aciunile acesteia.Responsabilitatea social a companiilor seconcentreaz pe aa numiii indicatori tripli(triple bottom line), care vizeaz rezultatelesociale, ecologice, i financiare al companiei,
n scopul de a avea un impact pozitiv asupra
societii nregistrnd n acelai timp succes nafaceri.
Meghan Conolly, Corporate SocialResponsibility Newswire Service, Ce esteResponsabilitatea Social a Corporaiilor?
CORPORATE SOCIAL RESPONSIBILITYOTHER DEFINITIONS
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Impactul asupra comunitatii
Investitiasociala &
Filantropie
PoliticiDialog
Activitatea de baza acompaniei (Afacerea)
Actionari
Angajati / sindicate
Clienti
Partneri de afaceriFurnizori /contractanti
Comunitati locale
ONG-uri
Guvernarea locala nationala internationala
Impact social
Impact asupra mediului
Impacteconomic
Sursa: Corporate Citizen International - PWBLF
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"Corporate governance is the system bywhich business corporations are directedand controlled. The corporate governancestructure specifies the distribution of rightsand responsibilities among different
participants in the corporation, such as theboard, managers, shareholders and otherstakeholders, and spells out the rules andprocedures for making decisions oncorporate affairs. By doing this, it also
provides the structure through which thecompany objectives are set, and the meansof attaining those objectives and monitoringperformance."
Source: OECD
Corporate Governance
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"Corporate governance is concerned withholding the balance between economicand social goals and between individualand communal goals. The governance
framework is there to encourage theefficient use of resources and equally torequire accountability for the stewardship ofthose resources. The aim is to align as nearlyas possible the interests of individuals,
corporations and society."Source: Worldbank
Corporate Governance
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Corporate Governance
Basic company targets and principles, like:
Innovation and entrepreneurship Continuity (profit) Skills and competence building
Equal opportunities and diversity Health and safety Environmental protection CSR in the mainstream of business Stakeholders engagement
Leadership and governance Communication and transparency: Integrity Developing clear company codes Business-to-business cooperation and
alliances
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Other elements of CSR
Filantropia a companiilor
Contribuii corporative
Donaii n natur
Servicii pro-bono Voluntariatul sprijinit de angajator
Uneori, deducerile salariale
Marketing-ul comunitar
Investiia social a companiilor Sponsorizarea
Investiia relaionat cu cauza/ comunitatea
Investiiile responsabile social
Advocacy
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Corporate Social ResponsibilityTowards a sustainable and competitive Enterprise
Modelul european (Ashridge)
Altruism Responsabilitate sociala Interesul
companiei
Responsabilitatea sociala nu inseamna nici actede caritate, nici exercitii de PR, ci o investitie
inteligenta, care aduce beneficii atatcompaniei, cat si intregii comunitati
(Viscount Etienne Davignon, Presedinte Societ Gnrale deBelgique; si CSR Europe)
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Why is CSR needed??Towards a sustainable and competitive enterprise
CSR is not an objective on its own right,
but a fertilizer that fosters the goodmanagement of enterprises as well asinvestors and consumers confidence. In
this way, a climate and an environment thatare conductive to strong economicperformance can be brought about and the
dynamics of a successful economypermanently encouraged
(Manuel Barosso, President European Commission)
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Why is CSR needed??Towards a sustainable and competitive enterprise
Ethical reasons
Positive image Stabilizes communities
Relationship with authorities
Identification of employees
Increases quality image
Stimulates innovation, networking
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Corporate Social ResponsibilityThe conclusions
CSR is a hot issue at the moment and a worldwideknown concept
Negative: restoring trust, fight against negativeopinion about companies
Positive: influence on the society -> see how thingsare happening
CSR means to be a good company for the shareholders,employees and the world outside.
CSR is neither only philanthropy nor it is only for PR. Itis a tool to become a sustainable and competitiveenterprise
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Corporate Social ResponsibilityThe conclusions
We are inviting you to join us inthis ambitious challenge!!!!!!
Companies that embrace CSR through the voluntaryintegration of social and environmental concerns intotheir operations demonstrate how competitiveness, jobs,social cohesion and environmental protection can go
hand in hand(Manuel Barosso, President European Commission)
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Creating Business-to business (B2B)networks
lets choose to unite the power of marketswith the authority of universal ideals
(Kofi Anan, UN Secretary General)
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CSR Europe:the history of CSR in Europe
In 1995, Jaques Delors launched the concept ofCSR23 March 2000: special appeal on CSR. LisbonStrategy to make the EU the worlds mostdynamic and competitive knowledge-basedeconomy, capable of sustainable economic
growth with more and better jobs and greatersocial cohesion2000: CSR Europe was officially created: 40international companies joined the EuropeannetworkCSR Europe has national networks in all 15 EUmember states and is the only recognizedJoint effort can be more effective, sharing of costs,using the specific expertise available in differentcompanies, more impact.March 2005: The development of a EuropeanRoadmap for business: towards a Sustainable andCompetitive enterprise
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Members CSR Europe
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