CORPORATE SOCIAL

RESPONSIBILITY ACTIVITIES

BY BOSCH

Presentation by :- Mubin Saiyed

DDIT MBA batch 20

CONTENT

Introduction to CSR

Background of BOSCH

BOSCH in India

Bosch - Corporate Social Responsibility

BRIDGE

Health, Hygiene & Education

Neighbourhood Projects

Expenditure by Bosch

References

INTRODUCTION TO CSR

As per UNIDO (United Nations Industrial DevelopmentOrganization)

Corporate Social Responsibility is a management conceptwhereby companies integrate social and environmentalconcerns in their business operations and interacts with theirstakeholders.

CSR is generally understood as being the way through whicha company achieves a balance of economic, environmentaland social imperatives

According to Corporate Social Responsibility Rules underSection 135 of the Companies Act, 2013 in India thecompanies having Net worth of INR 500 crore or more; orTurnover of INR 1000 crore or more; or Net Profit of INR 5crore or more during any financial year shall be required tospent 2% off their profit on CSR activities.

BACKGROUND OF BOSCH

Robert Bosch GmbH, or Bosch, is a German multinational

engineering and electronics company headquartered in

Gerlingen, near Stuttgart, Germany. It is the world's largest

supplier of automotive components measured by 2011

revenues

Bosch's core products are automotive components (including

brakes, controls, electrical drives, electronics, fuel systems,

generators, starter motors and steering systems), industrial

products (including drives and controls, packaging technology

and consumer goods) and building products (including

household appliances, power tools, security systems and

thermo technology

BOSCH IN INDIA

Bosch entered India in 1922, when Illies & Company setup a sales office in Calcutta. For three decades, thecompany operated in the Indian market only throughimports. In 1951, Bosch set up its first manufacturingplant in India which has grown over the years to include15 manufacturing sites and seven development andapplication centers.

In India, Bosch is a leading supplier of technology andservices in the areas of Mobility Solutions, IndustrialTechnology, Consumer Goods, and Energy and BuildingTechnology. Additionally, Bosch has in India the largestdevelopment center outside Germany, for end to endengineering and technology solutions.

In India, Bosch Limited is the flagship company of theBosch Group. It earned revenue of over ₨. 10,415crores (1.4 billion euros) in 2015-16.

BOSCH - CORPORATE SOCIAL RESPONSIBILITY

Over the past 60 years, Bosch in India has created a

space for itself in the society not just as a technology

and innovation pioneer, but also as a company that

‘cares’. BOSCH corporate social responsibility

endeavours, known as ‘Bosch Social Engagement’, aim

to make a difference in the communities.

Bosch Social Engagement has three pillars:

• Bosch Limited CSR,

• Primavera

• Bosch India Foundation.

Within Bosch Limited, they have defined three major

thrust areas, under CSR namely:

1. Vocational Training (BRIDGE) – A special program

to make school dropout youth employable through

short-term job-oriented training courses.

2. Health, Hygiene & Education – for underprivileged

children studying in Government Schools around

Bosch locations.

3. Neighbourhood Projects – identified by plant

management in Bosch India plants, as per local

society needs.

BRIDGE

BRIDGE (Bosch’s Response to India’s Development and Growth through Employability Enhancement) is a pioneering Bosch CSR program that helps fulfilling the growing need for skilled manpower across sectors in India.

Bosch reaches out to school dropout youth from underprivileged backgrounds who are between the ages of 18 and 25, and not in education, employment or training.

This 3-month short-term program has been designed and developed by Bosch with focus on employability and life skills and delivered by Bosch through BRIDGE Centers across India.

BRIDGE students receive job skills training in all the key elements needed to find gainful employment in the organised or semi-organised sector

The program prepares students to find the first job in

their life and includes industry demand-driven modules:

Soft skills (for 5 weeks)

Industry-specific and Job skills (for 2 weeks)

Social Skills (for 1 week)

On-the-Job Training (for 4 weeks)

As of July 2016, more than 4,500 students (school

dropout youth) have been trained and placed. 100% of

BRIDGE students receive job placement offers. Most of

them are first-generation employees to get into the formal

job sector, where the remuneration and working

conditions are far more organised and reasonable.

HEALTH, HYGIENE & EDUCATION

Issues relating to poor sanitation, lack of clean

water, and poor hygiene and health are closely

interconnected. The Health, Hygiene & Education

program was started to address these problems

among underprivileged children, especially those

studying in government schools.

This section is further divided into two programs

Child Health Development Program

School Education

CHILD HEALTH DEVELOPMENT PROGRAM (CHDP)

Focus of this program is to determine and improve the health

conditions of children studying in government schools between 6

to 15 years of age. As part of this program, Bosch has adopted

230 government schools, which are located within 30 km radius

of its Bangalore, Bidadi and Kumbalgod Plant facilities. In 2010,

a community survey was carried out by Bosch. Currently, 42000

students are being benefited through this program.

This program includes

Medical, Dental & Eye Camps- Bosch conducts free health

diagnostic camps at the government schools it has adopted,

which provide complete health screening of all the children

by a team of general physicians, paediatricians,

ophthalmologists and pedodontic dentists. They provide

proper medicines to that children.

During a CHDP Medical Camp at

Govt. Schools

Mobile Dental Van for the CHDP

Program for Govt. School Children

Hygiene awareness- It is an important need in

government schools. Sessions on hygiene are

conducted among school children, which stress the

importance of cleanliness and personal hygiene.

These sessions also cover illnesses caused by

medical ignorance.

Toilets Construction at Government Schools- Bosch

has identified government schools that lack clean and

separate toilet facilities for boys and girls. Bosch has

not only funded the construction of 50 new toilets at

these schools, but also facilitated water-line and

sewage connections for them to become functional. All

these new toilets receive maintenance oversight from

Bosch for the first 6 months after construction.

SCHOOL EDUCATION

Most number of government-schools don’t have a

proper labourites and instruments so that the

children are unable to get proper practical

knowledge. Bosch has started different initiative for

such schools and college. Some of them are

• Mobile Science Lab is aimed to raise

awareness among disadvantaged

children and teachers of the value of

learning - with a focus on science.

Each MSL travels to doorstep of

remote schools with 200+ hands-on

science models covering a wide

range of topics in Physics, Chemistry,

Biology and Math for Class 5 through

10.

Mobile Science Lab (MSL)

• Lab in a Box refers to sets of 10 boxes

which are filled with experiments on

Biology, Chemistry, Physics and

Mathematics, covering more than 70

concepts in total for the Lab in a Box

(LIB) Program. A rotation scheme is

followed for the distribution of LIB boxes.

Govt. School students

demonstrating "Lab in a

Box" to a visiting senior

Bosch official from Germany

• Lab on a Bike is a variation of the LIB program wherein an

instructor uses the LIB to conduct hands-on science classes in

the schools. The instructor travels to different schools each day

along with an LIB which fits onto the side of his bike.

• Bosch helps different schools and colleges to set up labs and

supplies them the required instruments and funds.

NEIGHBOURHOOD PROJECTS

Neighbourhood Projects are identified by plant

management in Bosch India plants, as per their

local society needs.

Nashik Run-Nashik Run is a community run with 20,000

people in participation every year. Nashik Run was

organised by Bosch and other corporates in 2003 to bring

about a change in the lives of the economically backward,

by raising funds for their livelihood in the district, which had

witnessed an increase in the number of underprivileged at

the grass roots level. Projects the event funds include

shelters for the aged, women, orphans, providing training

for the intellectually challenged, visually impaired and also,

skilling the less capable

Check Dam - Check Dams are being constructed to reduce

velocity of water thereby reducing erosion. This is a

neighborhood Bosch CSR project initiated by Nashik Plant

management. Already 7 Check Dams are operationa

Reverse Osmosis (RO) Plants- Initiated by the Jaipur Plant,

RO plants provide clean and safe drinking water to the

villagers. Built and maintained by Bosch, so far, 8 RO plants

have been built that benefit 4,000 families.

Mid-Day Meals Kitchen-Bosch has agreed to sponsor the

construction of a centralized mid-day meal Kitchen, which will

be based in Jigani at Anekal Taluk, Karnataka. The kitchen,,

aims to provide mid-day meals to 15,000 children (to be

extended up to 30,000 children) in Bidadi as well as in

schools situated around Anekal Taluk. For many children, who

would have to work for a square meal every day, the food

from this Kitchen will come as a boon not only because they

can satiate their hunger but also because they get an

opportunity to access education.

Ro-plant by Bosch at JaipurNashik Run

EXPENDITURE BY BOSCH

According to Ministry of Corporate affairs,

Government of India, Bosch limited has spent 19.7

crores in 2015-16 and ranked 72 in CSR

expenditure list.

They spent 10.3 crores in 2014-15 and ranked 128

in CSR expenditure list.

REFERENCES

https://en.wikipedia.org/wiki/Corporate_social_resp

onsibility

http://www.unido.org/csr/o72054.html

http://www.mca.gov.in/MinistryV2/csrdatasummary.

html

http://www.boschindia.com/en/in/startpage_5/countr

y-landingpage.php