CSP MONTHLY REPORT September 2014
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CSP MONTHLY REPORT September 2014
description
CSP MONTHLY REPORT September 2014. Market Update. CSP Report Sep 2014. Market Update for September. i-Qlick carried out Pchum Ben Promotion from 1 Sep to 21 Sep, promotion has helped to drive sales Epson’s old models are still popular: Photo Stylus 1390 and T60 alongside with L Series - PowerPoint PPT Presentation
Transcript of CSP MONTHLY REPORT September 2014
CSP MONTHLY REPORT September 2014
Market Update
CSP Report Sep 2014
Market Update for September• i-Qlick carried out Pchum Ben Promotion from 1 Sep to 21 Sep,
promotion has helped to drive sales
• Epson’s old models are still popular: Photo Stylus 1390 and T60 alongside with L Series
• HP and Epson also carried out promotion during Pchum Ben period
Market Update
Market Update
Top Selling Single Function Inkjet Printers in September
No Brand Model DP RSP Cheapest Dealer i-Qlick'S RSP
1 ESPON T60 $ 165.00 $ 180.00 V TECH
2 ESPON L110 $ - $ 120.00 Best Electronic
3 ESPON L120 $ - $ 125.00 Best Electronic
4 HP DJ2000 $ - $ 35.00 THEARUN COMPUTER
5 CANON IX6770 $ 215.00 $ 225.00 ML $ 246.00
6 CANON IX6870 $ 242.00 $ 260.00 MH OFFICE SUPPLIES $ 276.00
7 CANON IP2772 $ 38.00 $ 49.00 HND $ 55.00
8 CANON IP8770 $ 288.00 $ 315.00 MH OFFICE SUPPLIES $ 328.00
9 ESPON T1390 $ - $ 380.00 Best Electronic
10 ESPON L300 $ - $ 155.00 THEARUN COMPUTER
MARKET UPDATE
Top Selling Multi Functions Inkjet Printers in September
No Brand Model DP RSP Cheapest Dealer i-Qlick'S RSP
1 HP DJ1510 $ 45.00 THEARUN COMPUTER
2 EPSON L210 $ 150.00 K2
3 CANON E510 $ 85.00 $ 88.00 Sunsimexco $ 99.00
4 CANON E560 $ 101.00 $ 106.00 NOJIMA $118.00
5 CANON E400 $ 75.00 $ 79.00 KTH $ 88.00
6 CANON MG3570 $ 93.00 $ 97.00 AEON $109.00
7 EPSON L355 $ 225.00 Best Electronic
8 CANON MP237 $ 70.00 $ 79.00 Vichet Computer II $ 90.00
9 CANON MG7170 $ 224.00 $ 216.00 NOJIMA $256.00
10 CANON MG5570 $ 110.00 $ 103.00 Ahhoo $129.00
i-Qlick’S Activities
CSP Report Sep 2014
Pchhum Ben Promotion
Q4 Activities
Date of the Promotion: 1st Sep-20th Sep 2014Date of the Roadshow: 6th -14th-Sep-2014
Promotion PublicityPrint media:
Phnom Penh post (Reach: 2,000 per issue) Jian Hwa Daily (Reach: 9,000 per issue) Rasmei Kampuchea (Reach: 35,000 per issue) Koh Santepheap Daily (Reach:3 5,000 per issue) The Commercial Daily (Reach:9,000 per issue) Cambodia Daily (Reach: 30,000per issue) Kampuchea Thmei (Reach: 35,000per issue)
Online media: Sabay and khmerload websites Facebook Emails to database contacts
SMS Blast More than 399k SMS to i-Qlick database and SMS Blast
Flyer Distribution 20,000 flyers distributed
Q4 Activities
i-Qlick’s Activities
Roadshow - Flyer Distribution
i-Qlick’s Activities
Insert flyers in newspapers
Pchum Ben Roadshow (6 – 14 Sep)
Q4 Activities
Youtube Link : http://youtu.be/mYt98pDj51g
i-Qlick’s Activities
Spin The Wheel Game
i-Qlick’s Activities
Pchhum Ben Crazy Deal Promotion
Likes_____________218Shares____________22Comments_________60People Reached_____7,260
Likes_____________44Shares____________4Comments_________7People Reached_____1,245
• Announcements on Facebook
Products Sold No Products Usual
RSPPromo
RSPDiscoun
t%
Free Gift Total Sold
1 PIXMA E510 $99 $88 11% Sokimex Voucher $4 9
2 PIXMA E560 $118 $106 10% Sokimex Voucher $4 9
3 PIXMA MG3570 $109 $97 11% Sokimex Voucher $4 4
4 PIXMA MG5570 $129 $103 20% Sokimex Voucher $4 2
5 PIXMA MG6470 $178 $149 16% Sokimex Voucher $8 2
6 PIXMA MG7170 $256 $216 16% Sokimex Voucher $8 7
7 PIXMA MX457 $126 $99 21% Sokimex Voucher $4 -
8 PIXMA iP2872 $45 $39 13% Sokimex Voucher $2 3
9 PIXMA MG2470 $45 $39 13% Sokimex Voucher $2 -
10 PIXMA E400 $88 $79 10% Sokimex Voucher $2 7
i-Qlick’s Activities
Creative Park and PIXMA Booth at Kids City
• Event : Pchum Ben Day events at Kids City• Location : Kids City - 1st Floor – Playground area• Date : 22nd – 24th September 2014• Summary: Free creative park activities to all kids and there parents, and free
photo print with printer MG7170.• Time : 2pm – 7pm• Total Print : 250 – 300 prints (Creative Park), 100 – 150 prints (PIXMA)• Total Visiting Customers : more than 150 ppl• Total Download App: 10 ppl (PIXMA App)
i-Qlick’s Activities
Creative Park Corner
i-Qlick’s Activities
PIXMA Booth
Free Photo Print by Canon PIXMA MG7170
i-Qlick’s Activities
• i-Qlick sponsored some POSM gifts
Kids City’s Spin The Wheel Game
i-Qlick’s Activities
Discount Vouchers Discount vouchers distributed at the booths
i-Qlick’s Activities
Brand Visibility at Kids City
i-Qlick’s Activities
Online Announcements on Kids City Facebook Page
i-Qlick’s Activities
Kids City Advertisements In Popular Magazine
i-Qlick’s Activities
Press Releases
CSP Report Sep 2014
PIXMA PRO Partner• Online: eworldmagz.com
• Date: 28 September 2014
• Link: http://www.eworldmagz.com
/international-news/gLBF7.html
• PIXMA PRO Partner
Press Releases
Paid Advertisements
CSP Report Sep 2014
Pchum Ben Promotion Advertisement
• Raksmei Kampuchea • The Commercial News
Paid Advertisements
• Koh Santepheap
• Kampuchea Thmei• Jian Hwa
PIXMA Print Ads
• Jian Hua daily • Cambodia daily
• Raksmei Kampuchea Daily • Koh Santepheap Daily
Paid Advertisements
PIXMA MG2970 & E460 ads
• Electronic World Magazine • Khmer• Sep Issue
Paid Advertisements
TVC Advertisement • TVC advertisement• T&C coffee, Pizza World• September 2014• TVC Spots: PIXMA Printer Ads, Canon PhotoMarathon Ad, Buy Official Ad
Paid Advertisements
CSP Report SEP 2014
i-Qlick’s Facebook Page
The most popular post isEOS 7D Mark II. - 104,800 reach - 4,589 likes.
As of 30th September, i-Qlick’s Facebook page has 76,709 Likes and 511,987 Total Reach. The page gained 4,882 likes this month.
Pchum Ben Crazy Deal Promotion
Likes_____________218Shares____________22Comments_________60People Reached_____7,260
Likes_____________44Shares____________4Comments_________7People Reached_____1,245
Pchum Ben Promotion
Likes_____________12Shares____________1Comments________0People Reached_____722
Likes_____________152Shares____________0Comments_________0People Reached_____1,133
Likes_____________152Shares____________6Comments_________3People Reached_____29,312
Likes_____________54Shares____________7Comments_________4People Reached_____2,390
Canon PhotoMarathon 2014
Likes_____________354Shares____________3Comments_________52People Reached_____13,352Likes_____________400
Shares____________59Comments_________154People Reached_____70,592
Likes_____________51Shares____________2Comments_________8People Reached_____4,682
Canon PhotoMarathon 2014
Likes_____________458Shares____________24Comments_________492People Reached_____20,560
Bayon TV Short Film & World Vision Not Just Food Contest
Likes_____________95Shares____________9Comments_________2People Reached_____1,388
Likes_____________95Shares____________2Comments_________4People Reached_____1,679
Canon 30 Days Challenge
Likes_____________57Shares____________2Comments_________7People Reached_____1,601Likes_____________22
Shares____________4Comments_________0People Reached_____1,520
Q-Studio’s Postings
Likes_____________2,716Shares____________20Comments_________3People Reached_____47,328
Likes_____________1,014Shares____________4Comments_________1People Reached_____13,272
Product Postings
Likes_____________38Shares____________2Comments_________2People Reached_____958
Likes_____________4,927Shares____________96Comments_________290People Reached_____104,800
Likes_____________305Shares____________5Comments_________20People Reached_____4,290
Likes_____________144Shares____________23Comments_________5People Reached_____32,336
EOS 7D Mark II
Likes_____________4,927Shares____________96Comments_________290People Reached_____104,800
Product Postings
Likes_____________2,822Shares____________6Comments_________7People Reached_____43,856
Likes_____________856Shares____________178Comments_________23People Reached_____156,032
Product Postings
Creative Park Posting
Likes_____________44Shares____________1Comments_________9People Reached_____2,317
CCPC Gathering Announcement
Likes_____________389Shares____________10Comments_________35People Reached_____20,424
Sharing of Canon’s Postings
Likes_____________16Shares____________0Comments_________1People Reached_____935
Likes_____________618Shares____________3Comments_________3People Reached_____18,112
Canon Snapshot Canon Imaging Asia
Photographer of The Week
Likes_____________18Shares____________0Comments_________0People Reached_____578
Likes_____________24Shares____________0Comments_________0People Reached_____636
CCPC Members’ Pictures
Likes_____________644Shares___________2Comments________52People Reached_____8,416
Likes_____________2,067Shares____________17Comments_________17People Reached_____30,352
Cambodia Canon Photography Club This group now has 7,062 members, with 1,741 new members joining this month.
Posting on other facebook groupsPhotography groupsCambodia Canon Photography Club (CCPC) 7,062 members(CCPC Siem Reap) 181 members@homePhotography Talk Session 2,588 membersCanon Imaging Academy ( CIA ) 209 membersPhnom Penh Photographer (P3) Club 280 membersCAMBODIA CAMERA CONSULTANT 576 membersCambodia Photographer Association ( CPA ) 11,013 membersCambodia International Photography ( CIP ) 7,772 membersBasic Photography 421 membersEveryday Shooting ( Photo Community ) 96 membersLove Photo Shooting 187 membersAmateur Photographer (AP) 1,056 membersShare Portraits 628 membersFRIENDLY PHOTO GRAPHY 155 membersPhotography Tips and Knowledges 319 membersNEW GENERATION PHOTOGRAPHY ( nGP ) 196 membersBF ( Best fotos ) 450 membersStudio Image 2012 204 membersSIEM REAP PHOTOGRAPHER CLUB 737 membersAsian Photographer 2,374membersShare your Photography Page Here 335 membersPhotography Xtremist - Be XtraOrdinary 1,891 members
Others Joy 9 198 membersPromotion ពាណិ� ជ្ជ�កម្ម� 2,441 membersI Want A Couple (Find Your Love Here) 77,648 membersSmart Phone Training 53,045 membersConsulting Group 23,815 membersចែករំ�ចែ កគ្នា� ពី��ណេះណិ�ដឹ�ង IT 36,669 membersផ្ស�ពី�ផ្ស�យពាណិ� ជ្ជ�កម្ម�ណេះ�យណេះ�រំ /Free Advertisement 252,252 members
Photos Champion/♫♫ ណេះជ្ជ�ងឯករំ "បថត♫♫ 173,392 membersអ្ន�កក'បណេះ() �អា�ន្ន� ន្ន�ង អ្ន�កមាន្នគំ�ន្ន�តណេះ.គំជ្ជ/យ 7,637 membersANGKORWAT Cambodia 116,297 memberseZeDiscount 1,691 members
Competitors’ Activities
CSP Report SEP 2014
Neeka Limited appointed as HP distributor • NEEKA LIMITED (HP Brand Distributor with 3 branches in Cambodia)
Competitors’ Activities
New branch opened in Kambol, Phnom Penh in 2014
Assigned to carry HP’s Server and Network System in addition to existing HP PC, printers, etc
Epson Ads of L1300 (A3 Ink tank)L1300 is a new A3 model to line up with L-series of Epson Printer.
L120 is a new A4 model to replace L110
Competitors’ Activities
PTC Computer Pchum Ben Promotion
Competitors’ Activities
• For every purchase of computer (any models), get 1 HP Deskjet 1510 printer free, plus lucky draw
• Promotion period: 13-21 Sep
• Available only at PTC Computer Head Office
PSC Pchum Ben Promotion• Promotion Period: 1 to 30 Sep
Competitors’ Activities
PSC Pchum Ben Promotion Roadshow• Promotion booth infront of PSC Showroom: 17 to 20 Sep • Come with free gifts for all purchases
Competitors’ Activities
Service Report
CSP Sep Report 2014
Service Report
Service Report for September Local Service Monthly for September - 2014
Received items Product Total by Product Repaired Not Repaired Outstanding
CSP ALL 91 100.0% 78 86% 8 8.8% 5 5.5%91
Why Not Repaired 91
A Description CSP1 Repair costs consideration 4 4.4%2 EOL model, no parts available 4 4.4%3 Repair time not acceptable 0 0.0%4 Upgrade to new models 0 0.0%5 Badly tempered 0 0.0%
6 Bad condition items 0 0.0%
8 8.8%
Why Outstanding 91
B Description CSP1 Still within repair turnaround time 4 4.4%2 Waiting customer confirmation 0 0.0%3 Sending to repair at CSPL 4 Waiting return shipment from CSPL 5 Waiting repair parts from CSPL 1 1.1%
6 Waiting to repair (technicians busy) 0 0.0%
5 5.5%
Suggested Action Plan Rate of possibility Comments / Answers
Description Reference CSP CSP Dept
1 Spare parts issue? A1, B5 5% Yes maybe (need to improve shipment time)
2 Start DSLR full repair services? A1, A3, B3, B4 N/A
3 Need more technicians? A3, B6 0% Not required
4 CSPL to reduce Spare Parts cost? A1, A4 4% Not required
5. etc.
Upcoming Activities
CSP Sep Report 2014
Upcoming Activities
Upcoming Activities for September
• Canon and Nojima Roadshow at Aeon Mall (4 to 9 Oct)
• Canon PhotoMarathon 19 October
• Halloween at Kids City – Photo Contest, CIA Photography Talk and PIXMA Booth at Kids City (30 Oct to 1 Nov)
