CSI - Jul - Ago / 2013
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Transcript of CSI - Jul - Ago / 2013
Well… as you know, we are living the FMA – Fragmentation's Media Age
(this is not real, I invented right now…rs).
Ok, it’s a fact. but we know that it happens just because people changed the media consumption behavior.
Why? I’ll tell you…
Doesn’t matter the channel. The content is the king.
in the last years, some communication companies had the information’s monopoly…but now people got more
autonomy to do anything, specially to create, consume or share information.
Nowadays and day by day, media’s solutions is far away from some common methodologies – normal research softwares, traditional way of think advertising, etc...So, when you are working in a campaign, you should consider – first of all – the target’s way of life…Is the target who will say what is the best way to follow and how your brand could start a conversation.
Doesn't matter where the dialogue will happen..
you just need that happen. So, lets see how this
scenario has been worked…
all the off-line media channels are
around there. so, use it…
legislative assembly of Rio grande do norte
said that throwing trash in right place is easy as turn a mag page
made by Art&C
interaction
blinkbox placed a dragon head, as a fossil, In in a beach… just to announce a third game of thrones season by streaming.
curiosity Watch the vídeo
Douwe Egberts placed a vending
machine with a facial recognition
software to offer a coffee to people just
detecting a moment of a yawn.
functional Watch the vídeo
Follow the link
yes or yes. does outdoor still work???
this guy can talk about…
ooh media
Chinese government invited people to chance plastic bottle by one subway ticket a good example to brands that wants to bring people closer…
interaction
very important…
internet brings reach to actions
a reporter watched a 3d film without 3d glasses… after, in a blog, he protested against the “low quality” from the images. free opportunity to brands…
buzz
kitkat a very smart dad used a kitkat’s package to convince his baby to eat vegetables. spontaneous media
experience Watch the vídeo
you can think different… but, this is crazy joel santana is just a new Brazilian tool for advertisement. made by africa 16 million views
entertainment
Watch the vídeo
and, more important…
tell stories is powerful to engage / to involve / to bring people closer
Watch the vídeo
honda did something really special and simple… one of the most watched videos to advertisement on youtube.
video
samsung did two viral videos with two different agencies… Usher’s video by Huge Jay-z’s video by 72andSunny 74 million views
content
pepsi taked a professional player diguised as old man to play basketball with young guys perfect experience. 25 million views
experience Watch the vídeo
smirnoff invited some guys to take their friends to buy smirnoff in a store… When the green-bottle’s purchase was registered, a party started inside the store – as a surprise, of course…
experience Watch the vídeo
there’s more…
go create something.
forget all this bullshit about the end of life of magazines, newspaper, tv, radio, etc... one more time, doesn’t matter the channel…doesn’t fucking matter… all the channels are alive as always… think about brand necessities, the target, the stories your brand could provide…the strategy.
in time… a professional detach just somebody special…
bruna crepaldi marketing & communication manager at infracommerce
a new face in a leadership position
creative, intelligent and experienced…
recommended
facebook / twitter @ninodasilva
ok. that’s enough.