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Supply Chain Metrics that Matter in the Market-Driven
World
Supply Chain Insights LLC Copyright © 2015, p. 2
Disclaimer: I am a Skeptic
Supply Chain Insights LLC Copyright © 2015, p. 3
A Curmudgeon of Sorts…
Supply Chain Insights LLC Copyright © 2015, p. 4
A Fortune-teller….
Supply Chain Insights LLC Copyright © 2015, p. 5
Process Definition for the Average Joe
Supply Chain Insights LLC Copyright © 2015, p. 6
My Point of Reference
WileyDecember 2012
Wiley December 2014
Self-publishedSeptember 2014
Self-publishedSeptember 2015
Why is Today’s Supply Chain Stuck?
Supply Chain Insights LLC Copyright © 2015, p. 8
Today’s Supply Chain is Stuck
Supply Chain Insights LLC Copyright © 2015, p. 9
Progress: All Industries
Industry Snapshots (2006-2013)
Industry
Year –over-Year
Revenue Growth
Operating Margin
Inventory Turns
Cash-to-Cash Cycle
Revenue per
Employee (K$)
SG&A Ratio
Retail Apparel Industry
18%39%
0.3927%
0505%
6826%
32518%
27%05%
Apparel Manufacturing Industry
14%82%
0.1232%
0568%
15008%
400355%
27%63%
Mass Retail Industry
09%50%
0.0620%
0606%
03148%
35048%
23%6%
Beverage Industry
09%61%
0.1916%
0204%
5346%
512 NC
24% 16%
Pharmaceutical Industry
08%47%
0.2329%
0316%
15547%
57232%
27%08%
Chemical Industry
08%45%
0.1010%
0604%
8723%
55723%
14%27%
Medical Device Industry
06%38%
0.1432%
0213%
20616%
35112%
34%04%
Grocery Retail Industry
06%31%
0.0337%
1701%
1050%
40554%
14%06%
Consumer Packaged Goods
05%25%
0.1473%
08482%
7217%
33314%
26% 09%
Food Industry
05%55%
0.1019%
07 17%
4004%
53455%
20% 18%
Source: Supply Chain Insights LLC, Corporate Annual Reports 2006-2013Industry Average comprised of public companies (combined food & beverage industry: NAICS 3112% where % is any number from 0-9, 311320, 311520, 311821, 311941 & 312111), (chemical: NAICS 325188 & 325998), (consumer packaged goods: NAICS 3256% where % is any number from 0-9), (medical device industry: NAICS 339112), (pharmaceutical industry: NAICS 325412) reporting in One Source with 20123annual sales greater than $1billionNC=no change
Supply Chain Insights LLC Copyright © 2015, p. 10
Drivers
Supply Chain Insights LLC Copyright © 2015, p. 11
Supply Chain Risk
Supply Chain Insights LLC Copyright © 2015, p. 12
Why? The Long Tail of the Supply Chain: Growing Complexity
Volume
Level of PredictabilityPredictability based on forecast accuracy vs Actual Order Profiles
Supply Chain Insights LLC Copyright © 2015, p. 13
Demand Signal
Accurate Weekly Forecasting is ...
Delay from Purchase to
Signal
What is Demand?
* Represents emerging markets
Supply Chain Insights LLC Copyright © 2015, p. 14
Consumer-driven Supply Networks: Defined by P&G in the 1990s as a shelf-driven, outside-in process defined by successful execution of the two moments of truth.
Demand-driven Supply Networks: As defined by AMR Research in 2004: a supply chain that senses and translates market signals in real time.
Demand-driven Value Networks: As defined by AMR Research in 2007: A network that senses demand with minimal latency to drive a near-real time response to shape and translate demand.
Market-driven Value Networks: As defined by Supply Chain Insights in 2010: an adaptive network focused on a value-based outcomes that senses, translates, and orchestrates market changes (buy and sell-side markets) bi-directionally with near-real time data to align sell, deliver, make and sourcing organizations outside-in.
Evolution of Demand-driven Concepts
Supply Chain Insights LLC Copyright © 2015, p. 15
Gaps in Supply Chain Visibility
Supply Chain Insights LLC Copyright © 2015, p. 16
Fallacy #1: Functional Excellence
#sciwebinar
Supply Chain Insights LLC Copyright © 2015, p. 17
Ability to Get to Total Supply Chain Costs
Supply Chain Insights LLC Copyright © 2015, p. 18
Fallacy #2: A Project-based Focus
#sciwebinar
Which Metrics Matter?
Supply Chain Insights LLC Copyright © 2015, p. 20
What We Expected
Supply Chain Insights LLC Copyright © 2015, p. 21
A Supply Chain is a Complex System
with Complex Processes
with Increasing Complexity
What we Learned….
#sciwebinar
Supply Chain Insights LLC Copyright © 2015, p. 22
The Supply Chain Effective Frontier
#sciwebinar
Supply Chain Insights LLC Copyright © 2015, p. 23
Correlations to Market Capitalization
#sciwebinar
Supply Chain Insights LLC Copyright © 2015, p. 24
Orbit Chart: Wal-Mart(Inventory Turns and Operating Margin)
#sciwebinar
Supply Chain Insights LLC Copyright © 2015, p. 25
Orbit Chart: Apple (Inventory Turns and Operating Margin)
#sciwebinar
Supply Chain Insights LLC Copyright © 2015, p. 26
Orbit Charts: Dow Chemical Company
#sciwebinar
Supply Chain Insights LLC Copyright © 2015, p. 27
Eli Lilly and Novo Nordisk
Supply Chain Insights LLC Copyright © 2015, p. 28
Measuring Supply Chain Improvement
Overall Ranking per Company• Balance: Return on Invested Capital & Revenue Growth Vector Trajectory (30%)• Strength: Inventory Turns & Operating Margin Vector Trajectory (30% of score)• Resiliency: Inventory Turns & Operating Margin Mean Distance (30%)
𝑺𝒖𝒑𝒑𝒍𝒚 𝑪𝒉𝒂𝒊𝒏 𝑰𝒏𝒅𝒆𝒙=𝟏𝟑𝑩𝒂𝒍𝒂𝒏𝒄𝒆 𝑭𝒂𝒄𝒕𝒐𝒓+
𝟏𝟑𝑺𝒕𝒓𝒆𝒏𝒈𝒕𝒉 𝑭𝒂𝒄𝒕𝒐𝒓+
𝟏𝟑𝑹𝒆𝒔𝒊𝒍𝒊𝒆𝒏𝒄𝒚 𝑭𝒂𝒄𝒕𝒐𝒓
Supply Chain Insights LLC Copyright © 2015, p. 29
Supply Chains to Admire Methodology
PerformanceBeats the industry
average for operating margin, inventory turns
and ROIC for 2006-2014 and 2009-2014
ImprovementRanks above peer group average on The Supply Chain
Index for 2006-2014 or 2009-2014
+
Supply Chain Insights LLC Copyright © 2015, p. 30
An Example: Beauty
Supply Chain Insights LLC Copyright © 2015, p. 31
Annual Study: Supply Chains To Admire
Supply Chains to Admire 2015 to be Announced at the Supply Chain Insights Global Summit on September 9th and 10th
Supply Chain Insights LLC Copyright © 2015, p. 32
• Which metrics matter?– Growth, operating margin, inventory turns, ROIC
• How do we get unstuck?– Focus cross-functionally on a balanced portfolio. Bonus against
these.– Augment with functional metrics focused on improving RELIABILITY.
• What are the functional reliability metrics?– Examples include: First pass yield, OEE, on-time delivery, orders
shipped complete, hands-free orders, schedule attainment, safety metrics, employee turnover
My Insights
Supply Chain Insights LLC Copyright © 2015, p. 33
Overall Network: Inventory Turns versus Operating Margin 2006-2012
#sciwebinar
Supply Chain Insights LLC Copyright © 2015, p. 34
Journey to Build the End-to-End Value Chain
Supply Chain Insights LLC Copyright © 2015, p. 35
SHARED VISION
+ SKILLS + INCENTIVE + RESOURCES + PLAN + LEADERSHIP = CHANGE
SKILLS + INCENTIVE + RESOURCES + PLAN = CONFUSION
SHARED VISION
+ INCENTIVE + RESOURCES + PLAN + LEADERSHIP = ANXIETY
SHARED VISION
+ SKILLS + INCENTIVE + RESOURCES + LEADERSHIP =FALSE
STARTS
SHARED VISION
+ SKILLS + INCENTIVE + PLAN + LEADERSHIP = FRUSTRATION
SHARED VISION
+ SKILLS + RESOURCES + PLAN + LEADERSHIP =GRADUAL CHANGE
Source: J.P. Kotter
Collaboration: The Right Stuff
Driving Results
Supply Chain Insights LLC Copyright © 2015, p. 37
• Leadership• Building of talent• Alignment• Analytics• Outside-in processes• Horizontal process focus• Active and intentional design• Supply chain planning
What Makes a Difference
Supply Chain Insights LLC Copyright © 2015, p. 38
Right Stuff?
Supply Chain Insights LLC Copyright © 2015, p. 39
Organizational Alignment
Supply Chain Insights LLC Copyright © 2015, p. 40
Growing Talent Gap
Supply Chain Insights LLC Copyright © 2015, p. 41
Losing Ground
Supply Chain Insights LLC Copyright © 2015, p. 42
Get Prepared
Supply Chain Insights LLC Copyright © 2015, p. 43
Supply Chain Insights LLC Copyright © 2015, p. 44
It is not an evolution
We are defining new practices
It is time to learn from the past, to unlearn, to beginning to relearn
Get Prepared
Supply Chain Insights LLC Copyright © 2015, p. 45
Questions?
Voice of the Supply Chain Leader StudyWhat are supply chain leaders’ attitudes and plans regarding IT systems
and spending? What are today’s exciting trends and top challenges?
For Manufacturers, Retailers, and Distributors.
Take the Survey www.tinyurl.com/sci-vsc4-evt
Continuous Improvement StudyWhat are companies’ current Continuous Improvement processes and
how are they designed? Have they impacted performance?
For Manufacturers, Retailers and Distributors who have and are familiar with their Continuous Improvement processes.
Take the Survey www.tinyurl.com/sci-cim-evt
Risk Management StudyWhat is the current state of supply chain risk management
and the impact of supply chain disruptions?
For Manufacturers, Retailers and Distributors and Third Party Logistics Providers.
Take the Survey www.tinyurl.com/sci-rsk2-evt
Take a Supply Chain Insights SurveyOur philosophy is “you give to us and we give to you.” We promise to share the
results with you at no charge and can also review the results with you either via a virtual roundtable or a dedicated call. We want you to benefit from our research!
Supply Chain Insights LLC Copyright © 2015, p. 49
Founder: Lora Cecere
• Founder of Supply Chain Insights
• “LinkedIn Influencer”
• Guest blog for Forbes
• Author of 3 books: Bricks Matter (2012), Shaman’s Journal (2014) and Supply Chain Metrics That Matter (December 2014)
• Partner at Altimeter Group (leader in open research)
• 7 years of Management Experience leading Analyst Teams at Gartner and AMR Research
• 8 years Experience in Marketing and Selling Supply Chain Software at Descartes Systems Group and Manugistics (now JDA)
• 15 Years Leading teams in Manufacturing and Distribution operations for Clorox, Kraft/General Foods, Nestle/Dreyers Grand Ice Cream and Procter & Gamble.
Contact Information: • Email: [email protected]• Blog: www.supplychainshaman.com (6000 pageviews/month)• Forbes: http://www.forbes.com/search/?q=lora+cecere• Twitter: lcecere (6000 followers)• LinkedIn: linkedin.com/pub/lora-cecere/0/196/573 (46,000 followers)