CS2351 EAG Supplement

Players Amusements andthe demands of diversifyinginto new revenue streams

MARKET ANALYSIS

The products to keep aneye out for at theLondon event

PRODUCTS

Now half a decade since its inception, EAG International has cemented its position as the UK’s leadingamusement and gaming expo. The stage is set once again for three days of business opportunities andnetworking as industry stakeholders from around the world descend on London’s ExCeL centre. Fromthe hottest new products to the analysis of today’s most pressing issues, Coinslot Review’s in-depth

guide to EAG 2014 contains everything you need in preparation for this year’s show.

New year, new opportunities

Preview to EAGInternational 2014

Features | Commentary | EAG Products | Exhibitor Guide | Floorplan

UK coin-op: built on the entrepreneurial spirit

January 17 – January 23, 2014 • No. 2351 • www.coinslot.co.uk

Leslie Macleod-Miller on theentrepreneurial

spirit and theissues facing the

industry

OVERVIEW

Michelle Michaeland a viewfrom a wetand windy

Weston pier

PERSPECTIVES

2351supp-cover-new-style_Coinslot NEW 14/01/2014 19:20

CoinslotReview JANUARY 17 - JANUARY 23, 2014 3

firstword

It’s almost hard to believethat EAG International isnow in its fifth year of oper-ation. Looking back, how-ever, it is clear that a great

deal has changed in the Euro-pean gaming and amusementindustry during that fleeting halfdecade, as those within thebusiness find new and innova-tive ways to attract consumersamid the worst economic periodsince the end of the SecondWorld War.

To say the least, the UK’scoin-op industry has had therough end of the stick overrecent years. Moderate stakeand prize increases in certaingaming sectors - coupled witha few piecemeal governmentbusiness initiatives - can onlyreally be considered small vic-tories, as the industry contin-ues to face unfavourablelegislation and continually cau-tious spending habits.

While it is unclear exactly howlong it will be until consumersbegin to ramp up their leisurespend to pre-recession levels,the coin-op community hasbeen quick to adapt, not onlydriving R&D forward to bring themost exciting products to thegaming floor, but also behind thescenes - be it through increas-

ing back-office efficiencies toimplementing innovative loyaltyschemes and player-friendlycashless systems.

Those within the UK’sgaming and amusement indus-try made it clear that they wouldnot be circling the wagons, andit is encouraging to note thatthe organisers of EAG havetaken the same tack. KarenCooke and her team have beenlooking overseas in an effort toenlist a new wave of globalmanufacturers and suppliersfor the greater good of theindustry.

“With four EAG Internation-als behind us, and taking intoaccount pre-registration num-bers, we anticipate that the2014 show will attract around5,500 industry professionals,”Cooke said in the run-up to theshow.

Although it is impossible toget out the proverbial crystalball and offer any solid predic-tions for 2014, the pages of thisyear’s Coinslot Review arepacked with the latest innova-tions - from the hotly tippedplush and redemption pieces ofthe year to the new £100-readyCategory C machines. Sohere’s to an invigorating EAGand another five years...

A time and placeto do business

It’s innovationthat holdsthe key

Time and tide wait for noman, according to StMarher in 1225. While St

Marher pre-dates the EAG Inter-national by several centuries, hiswise words are eminently appli-cable to the annual trade showkicking off any day now.

The coin-op sector has beenforced into a dramatic re-thinkand a marked change of direc-tion since the Gambling Act, theSmoke Ban, the rise of the FOBTand the global economic slow-down all combined in the spaceof a few short years to put somepretty intense pressure on ourindustry.

EAG International is livingtestament to the fact that coin-op’s survivors have got this farby accepting that the noughtieshave brought with them a dra-matically different trading land-scape to the one which wasenjoyed, seemingly by all, beforethe turn of the century. Thatacceptance has driven moreprofessional business practises,more efficient manufacturingprocesses and, hopefully, cre-ated a new platform uponwhich to build for the future.Obviously, further change has tohappen with regard to singlesite operation and B2 machinesand much of this will have to bedriven ‘from the top’ but no-onecan deny that without innova-tive, exciting new products thecoin-op sector cannot thrive.

I could go on for hours listingcompelling reasons to visit or

exhibit at EAG, but I’m sureyou’re more than wiseenough to have notedthem by now.

Let’s face it, it’s theonly coin-op trade

show I’m aware of that’saccessible via cable car. If

that’s not reason enough tocome down, regardless of the

state of the Thames’ tide, I don’tknow what is.

EAG 2014 PREVIEW

PERSPECTIVEAlex Lee

And here we are again:January, full of hopes,expectations and a greatEAG. James Walkeropens the Coinslot Reviewdoors on to this year’smain event.

FIRST WORD

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CoinslotReview JANUARY 17 - JANUARY 23, 20146

sectoroverview

B2B: Do you believe the industry is onthe way up and that the days of con-solidation and contraction has cometo an end? Martin Burlin: The last fewyears have been some of the toughest

endured by our industry in living memory. Theproblems suffered by European economies arewell-documented and put simply; our cus-tomers have less to spend. Within the UK, delaysto the Triennial Review, the decline of many sea-side resorts, pub closures and the smoking banhave all taken their toll.

Despite these factors, EAG International hasconsolidated its position as the opening eventfor the New Year and continues to attract newexhibitors. It would be a brave man who wouldsay that the industry is ‘on the way up’ but manyoperators had a good summer in 2013, primarilydue to the weather and increasing popularity of‘staycations’.

EAG International 2014 exhibitors will beshowing new Cat C AWPs with the £100 jackpotand manufacturers continue to invest and inno-vate in other amusement categories. On balance,there are reasons to be optimistic. What never failsto surprise me is the resilience of our industry.

B2B: Do you feel that the UK coin-op industryhas supported the show sufficiently in the run-up to the event? MB: EAG International is the industry’s own showso its very existence is a testament to the indus-try’s support. We appreciate that attendance rep-resents a significant financial commitment. We’reheartened by the increasing number of compa-nies using EAG International’s media contacts topromote new products and generally inform thepress about what visitors can expect. Having saidthis, I think we can do more in this area and we’reencouraging everyone to feed in informationwhich we can distribute to the press and socialmedia, via EAGLive.

B2B: What size will the show be when it opens inJanuary?MB: EAG International attracts all of the UK indus-try’s leading distributors so it’s difficult to be pre-cise about the number of representedmanufacturers, but it was over 180 at the lastcount. The 2013 show occupied 10,500 squarefeet and attracted 5,411 visitors.

B2B: What are the EAG show’s unique sellingpoints this time around and as a show per se? MB: EAG International is the largest UK show inits sector. Because many associations and groupshold their meetings at the show, it’s a very effi-cient use of time. On a wider note, the timing atthe start of the year is perfect and it’s a show

An event to underlinethe industry’s resilience

EAG Internationalorganiser Martin Burlinspoke to Alex Lee aboutthe prospects for thisyear’s ever-growing annualcoin-op event.

INTERVIEW

which participants have the ability to influencedirectly.

B2B: What are your expectations for the showand what message are you hoping to put out?MB: I guess we’d like to put out a message of inno-vation and optimism and the fact that no otherthree days in the calendar can have such a pro-found impact on the participants business.

B2B: How relevant are shows such as EAG fordiscussing issues such as the Triennial Review& the FOBT debate?MB: The show is hugely relevant for these debates,both in a structured way at the various meetingsaround the show, and informally on the showfloor and at networking events.

B2B: How important is it to have a decent over-seas contingent or is the focus solely on servingthe UK market?MB: The overseas contingent is extremely impor-tant to the show. This year 28 per cent of visitorstravelled from overseas. I think it’s fair to say thatfor some exhibitors the home market is verymuch a known quantity but they have a desire toexpand into overseas markets.

B2B: Som sum up: why should people visit theshow this time around?MB: Simply, there is no other way for the majorityof operators to see so many world class compa-nies demonstrating so much equipment in oneplace at one time. For example, there are 180 rep-resented manufacturers and 14 new exhibitorsfor 2014. There are exhibitors from UK, Italy,Poland, China, Spain, Taiwan, Belgium, Germany,Northern Ireland, Sam Marino, Turkey and theUAE all under one roof in a world-class venue, sothat networking with trade associations and col-leagues is easy.

EAG 2014 PREVIEW

Theoverseascontingentisextremelyimportantto theshow...thehomemarket isvery mucha knownquantitybut theyhave adesire toexpandintooverseasmarkets.

2351supp-p06-10-SectorOverview_Coinslot NEW 14/01/2014 10:15 Page 1

“We have always worked very closelywith EAG and continue to do so. TheBACTA/EAG Advisory Board contin-ues to work with Karen Cooke andMartin Burlin to ensure that we are

optimising our opportunities. Martin con-tinues to provide outstanding leadershipfor the show and he liaises closely withNational Council who provide him withtheir full support.

Last year our members had to deal witha major change with Machine Games Duty(MGD) and also anticipating the changesin stakes and prizes, but our industry is builton an entrepreneurial spirit and changemeans opportunity. At the same time wehave an unprecedented growth in remotegambling which makes Britain’s traditionallimits on machine numbers based on prem-ises licences look increasingly obsolete. Weneed to understand more about how themodern consumer is going to play gamesand use their leisure time, whether on ourpremises or playing on remote devices.

Looking ahead to EAG 2014, the Trien-nial changes will dominate the show, so wecan expect to see innovations around Cat-egory C, B4s and B3A. The SWP marketremains a challenge but it will be interest-ing to observe the way in which the indus-

try is responding to the pub market, includ-ing the use of tablet technologies.

The big issues remain the same: lack ofparity regarding B2 machines and incon-sistent regulation and taxation of remotegambling. On top of this there will be devel-opments with the Rank case and exploringwhere we go next with Category D prod-uct. We feel very let down by the GamblingCommission and DCMS in not providing amodest increase for reel based Category Dand we need to develop a strategy to takethis forward which will be discussed at thenext round of BACTA’s divisional meetingsin February.

BACTA will again have a stand at EAG,and the BACTA team will be out in forceto meet current members and new mem-bers. Our external experts will also bepresent, including Peter Bingle, whocovers what happens in Westminster, andRichard Holm from PwC, who will be pre-senting a seminar regarding Linewebberand the Rank Case.

We will also be offering new members aspecial discount if they join at the show. Itis a great opportunity for us to see our mem-bers from all over Britain and our compli-ance team will also be on hand to answerany questions.”

sectoroverview


EAG 2014 PREVIEW

‘Our industry is built on anentrepreneurial spirit’

TRADEASSOCIATIONS

BACTA chief executiveLeslie MacLeod-Millerdiscusses the big issuesaffecting the UK’samusement and gamingindustry in the run-up toEAG 2014.

... the big issuesremain the

same: lack ofparity regarding

B2 machinesand inconsistentregulation and

taxation ofremote

gambling...


THERE’S A NEW WAY TO PLAY MUSIC...

see us on stand 835

Introducing soundjacksoundjack is a game changing mobile app which allows users to play the pub Jukebox without even leaving the comfort of their chair. The smartphone is changing the way consumers access pay-per-play music and soundjack is at the forefront of this technologi-cal and social revolution.

A game changing opportunity to expand the player base and build incomeIn the US there has been a 30% uplift in music revenue using simi-lar technology. The soundjack app will lead to a projected increase in female users and those under-34.

Increased dwell-time and footfallsoundjack connects people meaning repeat visits and increased dwell time - a zero cost method of increasing footfall. Users can locate other soundjack-enabled pubs by using their mobile phone.

Benefit from our marketing support soundjack is being supported by a combination of in-venue and external consumer marketing. Each soundjack venue will be sup-plied with a promotional launch pack to maximise uptake and a dedicated agency will be responsible for social media engagement on behalf of the brand.

Why partner with soundjack?Apart from being the exclusive Jukebox partner of the Official Charts Company, it has access to the world’s largest music library, uses tried and tested technology and boasts unique social media applications.

So why not meet the people behind the brand and ex-plore the industry’s leading music app on Stand 835?

sectoroverview


EAG 2014 PREVIEW

Preparations for EAG Interna-tional are in the final stages,with manufacturers fromEurope and beyond puttingthe final touches to their prod-

uct presentations.When the organisers of EAG first

unveiled ExCel as the home of their UKamusement and gaming show, certainindustry representatives voiced theiropinion that the east London venuewas located simply too far away fromthe centre of the capital, and thatpeople would not venture to the event.How wrong they were.

On so many different stages, ExCelhas proved itself to be a truly world-class destination venue. Similar eventsin Europe - notably the dual Enadashows in Rimini and Rome and FER-Interazar in Madrid - also take place onthe outskirts of their host cities, and thetrade-off between a centrally locatedvenue with antiquated facilities andone slightly further afield withimproved set-up/strip-down capabili-ties and better delegate services reallyis a no-brainer.

For the visitor, ExCel London, EAGInternational’s home, is the most acces-sible and impressive venue in the UK,benefiting, as it should, from a widechoice of hotels and easy access viaroad, rail and air.

The sheer breadth and number ofproduct launches planned for EAGInternational is impressive. A smallsample of what visitors will see revealsthe latest 4D immersive video theatres,amusements, vending, redemptiongames and systems, prize merchandise,kiddie rides and a wide range of the

latest licensed and generic plush. UKoperators expecting to see the first£100 AWPs will not be disappointed,with several manufacturers planning toreveal their new games releases.

Such is the focus of EAG Interna-tional that virtually all exhibitors planto show something new, with severalstrong global brands promising Euro-pean releases. Exhibitors will have trav-elled from Belgium, China, Germany,Italy, Northern Ireland, Poland, SanMarino, Spain, Taiwan, Turkey and theUAE. Indeed, despite tough trading con-ditions, EAG International 2014 hasattracted 14 completely newexhibitors.

EAG’s prominence and timing haveencouraged a number of associationsand other industry groups to holdmeetings and special events at theshow, achieving remarkably efficientuse of time for attendees.

Organiser Karen Cooke has beenparticularly impressed by the amountof new products debuting at the show:“Most key exhibitors are planning toreveal a staggering array of excitingnew products, many of which will beEuropean launches,” she said. “EAGInternational has firmly established itsposition as the place to see and try newproducts for the coming season.”

With many operators feeling cau-tiously optimistic about prospects for2014, increased investment in equip-ment and ancillary products willinevitably follow. EAG International willgather the latest and best products underone roof, enabling purchasers to makeinformed choices and secure the bestpossible return on their investments.

Opportunities aboundat EAG 2014

SWOT ANALYSIS

Throughout Europe,EAG International’sexhibitors have beenpreparing their largestever selection of newproducts, and theevent’s organisers arepredicting a strongshow.

STRENGTHS

•Now in its fifth year, EAG International isfirmly established as a must-attend event onthe coin-op trade show calendar

•Support from those serving a wide range ofgaming and amusement sectors, includingAGCs, bingo, FECs, piers and coastalvenues, inland arcades, pubs, clubs andtheme parks

•Growing domestic and internationalexhibitor base

WEAKNESSES

•Prolonged economic downturn affectingboth operator and consumer spend

•Industry growth hampered by legislative dis-parity across AGC, LBO and casino sectors

OPPORTUNITIES

•New £100 prize presents new opportuni-ties for the Category C gaming sector

• Plenty of networking opportunities bothon and off the trade show floor

•EAG continues to attract a growingnumber of exhibitors from Europe andeven further afield

THREATS

• Unpredictable economy could hindergrowth in 2014

• The industry continues to be a victim ofunfavourable legislation and govern-ment whims

SWOT ANALYSISEAG INTERNATIONAL 2014



marketperspectives

Hell and high water came toWeston super Mare with thestorms and tidal surges thathave ravaged the UK’s coast inthe last month or so. But British

stoicism has been much in evidence onthe Grand Pier at Weston.

“We opened every day,” co-ownerand director Michelle Michael toldCoinslot Review. “Water came up to thepier deck but never over it. The coun-

cil shuts the seafront floodgates on veryhigh tides but by luck, the tide times

meant we weren’t too badly affected. Ithink we opened about 20 minutes laterthan normal one day - and anyway peoplewere climbing over to get on to the pier.The waves were quite a spectacle andthere have been some great photos takenfrom the pier.”

So a dramatic start to 2014, then. Thatcame after a modestly improved 2013compared to the year earlier.

“Having the hot weather last year wasgreat for the coast,” said Michael, “but itwasn’t the perfect weather for us: thereweren’t those afternoon showers thatdrive customers in. We were a few per centup on 2012. I think the inland arcades suf-fered a lot more as people were going tothe coast on days out. We at least would getwaves of visitors coming in out of the heat.”

The continuing economic pressurebeing felt by a lot of people also helped

The long walk back fromthe end of the pier

The weather is lesschallenging than themarket for Weston’s GrandPier. Coinslot Reviewspoke to ownerMichelleMichael.

Looking back on 2013, Nik Brenner,director at Teignmouth’s Grand Pier,recalled that tough economic condi-

tions encouraged operators to walk a care-ful balance between new and second handmachines, with a focus on games thatafford players long-lasting enjoyment.

With many visitors still feeling the effectsof the credit crunch, Brenner believes thathis patrons are looking to get good value fortheir money. “Tuppeny pushers have beenphenomenal,” he said. “We purchased acouple of second hand machines thisseason and they’ve done particularly well.”

He recalled that young children were themost valuable visitors to their arcade, withmachines that provided a lengthy experi-ence proving the most popular. “We putsweets on the beds of our pushers,” hesaid. “The kids get their pound of twos andthey walk away with a handful of sweetshaving had half an hour’s fun.”

When scouting for new machines the pierlooks primarily for opportunities to purchasesecond hand games, but there are situationsin which they will spend large amounts for anew machine. “We bought a new PanAmusements shooting gallery at the start of

the season and that’s done very well,” saidBrenner, “but that was a brand new piece ofus, which was a big investment.”

Representatives from Teignmouth will bevisiting EAG this year. His father, AnthonyBrenner, has been attending the event andits predecessors for almost fifty years. Theykeep on returning in an attempt to identify“the next big thing” and also to meet suppli-ers they otherwise deal with remotely. “It’salways worth having a good relationshipwith your suppliers,” said Brenner. “Espe-cially with credit terms, it never hurts tomeet them face-to-face.”

Teignmouth Pier builds success byblending old and new machines

With the nation slowlyemerging from therecession, the operatorsof Teignmouth’s GrandPier have found successin offering their customersgood value while keepinga tight watch on theirown spending.

SEASIDEOPERATIONS

keep the market from truly flourishing lastyear, she added, as well as the stay-lengthsof visitors.

Michael said: “About 90 per cent of visi-tors to Weston last year were day-trippers- and that means quite short days. Peoplegenerally get here by about 11am and thenthey’re starting to leave about 4pm. Ourfootfall really starts dropping off aboutthen and even more after 6pm. We areworking with others to encourage morepeople to stay overnight, and we are alsolooking at promotional partnershipschemes with other attractions.”

EAG is a major event for Michael inpreparation for the new season. She said:“We’ll be looking for innovation at the

show, something that’s new and exciting.We’re looking forward to seeing our sup-pliers, with whom we have a great rela-tionship - because of our high footfall,they’ll often place games on test with us,which we like very much.”

She continued: “We seeing more andmore interest in redemption games,which appeal across our really widedemographic. Grandparents who areoften looking after kids for their parentsare happy to give them a bag of 2p’s to playat pushers and redemption games. Thetickets encourage people to come backand save for the big prizes but also caterto the impulsive ones, who want toexchange them for sweets straight away.”

PIERS

EAG 2014 PREVIEW

SUNNY DAYS ON THE GRAND PIER MICHELLE MICHAEL,DIRECTOR OF WESTONGRAND PIER

2351supp-p12-15-MarketPerspectives_Coinslot NEW 14/01/2014 14:27 Page 1

www.sbmachines.co.uk+44(0)1656 783894

Designed to perform, built to last

“I think 2013 was a challenging yearfor operators,” Crown Direct’s DeanHarding has told Coinslot Review. “Itwas a great start from EAG all the waythrough to the end of September

with good levels of business, but then lastquarter was very poor.” The seasonality

of the business was at play, he said,but there were a multitude of

other reasons. “The inland AGC and bingo

sectors were lagging, espe-cially in the autumn/winterperiod. I got the impression

that income was quite poor. Infairness to them, however, while

there was plenty of good productto be had, there was no must-play game,

no world-beating machine last year. And Ithink there was lack of willingness toinvest with the Triennial Review on thehorizon. I think it’s just a pause.”

Harding is excited about the productsCrown Direct will be showing at EAG.

He said: “If 2014 isn’t a good year, itwon’t be because of a lack of product.”

In the B3 sector, there are two machineranges to watch out for in particular,Amatic’s Performer (“international casinoappeal, very stylish and exciting”) andKing of Slots from Blueprint.

“There are some great games on theplatform, such as Worms, Winstar and jack-pot games,” said Harding. “What’s reallyexciting though is a new feature that willallow AGCs to offer in-house slot tourna-ments: it’s a great tool for operators.”

The Cat C machines on display will offera wide range of new £100 games.

“One to watch in particularly is fromProject Coin - what they’ve got is not justa scaled down B3 machine but almost areturn to the good old AWP. I’m reallyexcited about it, and I imagine operatorswill be really excited about it too.”

Harding continued: “Cat D belongs toAstra. They’re way ahead in terms of qual-ity and it shows on every machine. We’llalso be showing two new pushers fromHarry Levy.

“I’m really impressed with the range ofproducts we’ll be bringing to the show.”

Product will offer firmfoundation for 2014

Tempered Cat C optimismfrom Young’s pubs

Over the past ten yearsthe pub sector hasundergone a period of

transformation, as a growingemphasis on boutique culi-nary experiences has edgedout traditional liqueur led out-lets. “Customer expectationsin terms of quality, serviceand ambience are nowgreater than they have everbeen,” says Bill Epsley, com-mercial manager for Young’s.

And while there are likely tobe more closures, the marketstill contains plenty of poten-tial for success in venues withand without gamingmachines. “Whilst I wouldexpect further casualties,”said Epsley, “the future isbright for professional and

talented operators whounderstand their market andgive the customers what theywant.”

In terms of gamingmachines, the Bell Fruit Groupremains the most popularwith customers, thanks to itsmany titles based around theDeal or No Deal licence. How-ever, with more companiesthan ever before entering themarket, Epsley notes that, “itis nice to see some competi-tion emerging, which has tobe healthy for all.”

There’s certainly hope forimproved cashbox perform-ance in the Category Csector, thanks the maximumjackpot increase to £100.“Performance during 2013

has not been particularlygreat overall and is likelyreflective of players generallybecoming tired or bored of£70 machines,” said Epsley.“From past experience ajackpot increase stimulatesinterest from both currentand lapsed players.”

Overall, however, leisuremachines are becoming lessof a fixture in the pub sector,with Young’s looking to focuson specific venues rather thanaiming for a wider install base.“We have been repositioningmany of our venues overrecent years to reflect theneeds and demands of ourcustomers in the geographicareas they serve,” said Epsley.“This has resulted in a

decreasing number ofmachines as they don’t oftenfit with the style of operationor ambience we wish tocreate, so growth will be verylimited so we will concentrateon maximising revenue fromwhere machines remain.”

On Epsley’s wish list forthe coming year is increasedclarity from regulators onjackpot limits. “I think we’dall like to see a simplerprocess for reviewing stakesand prizes,” he said, but waskeen that, “the public do notconfuse the relative ‘soft’gaming machines in pubswith the controversial FixedOdds Betting Terminalswhich seem rarely out of thenews these days.”

DISTRIBUTOR’SPERSPECTIVE

marketperspectives


EAG 2014 PREVIEW

With the pub sectorpassing through a periodof radical change,gaming machines look tooccupy an increasinglyfocussed portion of alarge operator’s businessplan. Bill Epsley ofYoung’s explains.

PUB OPERATIONS

Whatever the difficultiesfor the industry in thelast year, there are newproducts coming toEAG that has one of thearcade sector’s leadingdistributors genuinelyexcited for the yearahead. CoinslotReview spoke toDean Hardingof Crown Direct.

OPERATING THE NEW SYSTEMWe are now approaching the one-yearanniversary of the introduction of MGD,which saw operators including Crown,having to divert their gaze from the mainbusiness for a while as they got to gripswith the new system.

“I think it was difficult, especially forsome operators like FECs dealing with VAT-able machines and MGD ,” said Harding.“One good thing about is it that operatorsare now only paying the duty when they’reearning it but it’s hard to say what it’s doneto the business. It does offer more flexibilityand there have been operators fitting inextra machines if they can without havingto worry about fixed fees.”

He continued: “In our operations we’vedefinitely seen the benefit of five per centon pushers and it means we’ve been able totest some good stuff since the summer,including Sweet Falls from Harry Levy andthe Wizard of Oz two-player from Elaut.We’ve also had great results with PartyTime Classic from Astra.”



EAG 2014 PREVIEW

To say that the last half decade has beena challenging one for the coastalamusements sector might be some-

what of an understatement, but chinks oflight are starting to break through oncestormy skies.

One of those rays of sunshine comes inthe shape of arcade operator Stade Devel-opments, which after a couple of years ofconsolidation and cutbacks is now readyto expand again.

Speaking to Coinslot Review, AdrianMoore, director of operations at Stade, saidhe was entering 2014 with a renewed senseof optimism about market conditions.

He commented: “We haven’t bought anynew sites for a couple of years, but we nowfind ourselves in a position where we cango out and look to expand the business.

“As long as the business is viable, Stadeis interested in acquiring a coastal FEC inany part of the UK.”

Elements of this new-found confidencemay in part be due to the impact of MachineGames Duty not being as deep as many

thought it might have been.Moore said: “The implementation of

MGD legislation was not as bad as we feared,which means that projections going for-ward can be more positive.”

Stade also scored a hit with the Despica-ble Me 2 Minions plush. Thanks to the boxoffice success of the animated family film,and in particular the fan-favourite Minioncharacters, the firm’s cranes saw a welcomeboost in players as families queued up totry and win them.

However, the good news was offsetsomewhat by the outcome of HMRC’sappeal in Rank’s VAT case, which Mooresaid had resulted in his company having tothink even more carefully when investingits money, as well as the cold and wetweather that put in a dent in trade for thefirst six months of 2013.

Moore said the forthcoming £100 prizefor Category C machines was welcome,but thought it was unlikely to make anysignificant impact on their performanceat coastal locations.

He commented: “I’m not sure if we canjustify the investment in upgrading Cate-gory C machines, because all of our gamingcustomers will still play the Category B3machines to win £500 instead of £100.

“£100 just isn’t enough of an uplift -something in the region of £250 mightmake an impact.”

One of the major challenges the indus-try faces in 2014 is the effort required totry and halt the decrease in footfall,Moore stated.

To tempt more holidaymakers back tothe UK’s traditional resorts, he believesthe government would need to spendmore promoting tourism in the UK andconsider giving tax breaks to seasideindustries.

Moore also called on the entire coin-opindustry to support research and develop-ment that would ensure constant supplyof new machinery able to compete withmobile gaming technology, and to con-tinue to lobby government to gain AGCsparity with bookmakers/casinos.

Allgearedup toexpand

Although the previous yearmay have seen a mix ofpositives and negatives, in2014 coastal operator StadeDevelopments is onceagain making expansion a partof its plans

COASTAL OPERATOR



marketanalysisAGC SECTOR Aiming to diversify

Faced with stiff competitionfrom the increasingly contro-versial Category B2 machinesfound in every high streetbookmakers, in 2014 AGC

operator Players Amusements ismaking diversification a priority.

It shut four arcades in 2013, leav-ing it with two still open today, anddespite a slight improvement in per-formance since, the business is look-ing at other areas of the coin-opsector with interest.

Director Kevin Birch admitted thatalthough it was something the busi-ness had never done before, Players iscurrently looking at acquiring an FECwhere it can offer other types of prod-ucts, such as coffee and refreshments.

He commented: “We want to diver-sify into other revenue streams, whichwe are currently slightly restrictedwith as obviously only over-18s canenter an AGC premises, and many AGCcustomers expect free refreshments.

“We are looking at a few locationsthat are inland but are still the sort oftourist destinations that will attracthigh footfall during the summerseason.”

Birch also revealed that the firm islooking to gain a variation of its Gam-bling Commission licence that willenable it to operate single sites.

“It is where I started in the indus-try, and it does seem to be an area thatis seeing some growth,” he explained.

2013 had been a year of consolida-tion, Birch said: “I think in itself thatwas an achievement for us, to seesome positivity in improving week onweek figures compared to previousyears. That was a glimmer of hope thatwe have turned a corner and thingshave started to improve.”

“We have actually sold a lot of oursites simply because we lacked confi-dence in the industry. We do love it andwe love what we do, but we fell out oflove a little bit because conditionshave been so tough.”

The biggest thorn in the AGCsector’s side has been the Category B2machine, Birch stated: “Over a longperiod of time I think every AGC oper-ator has seen that is where its higherstake customer base has gone,because they are not interested in a£2 stake.

EAG 2014 PREVIEW

With the AGC sector stillexperiencing tough tradingconditions, the year willsee operator PlayersAmusements branch outinto other areas of theindustry.

A 20p/£10rise forCategory Dwould give theAGC sector amuch better liftand morescope to dothings with themachines thanthe £100Category Cjackpot. If thestake isn’tincreasing,where is theincrease inrevenue goingto come from?

“We must have three or four peoplewalking through the door every weekasking us if we have roulette machines,and despite the bad press they are get-ting in the media, the younger genera-tion still want to play them.”

“I think something will happen,whether it’s 12 months or two yearsaway. There are so many people cam-paigning against B2 that AGCs opera-tors can all but hope changes are nowon the horizon.

“I wouldn’t want them in an AGC. Inthe current climate a £2 stake isenough. We are struggling to getpeople to play a dedicated 50p stakemachine right now - you have to givethem a choice.”

Birch believes the incoming £100prize for Category C machines will dolittle to boost this particular productin AGCs.

He commented: “I think £100 willbenefit single sites more because hitech pub machines already have a25p/50p/£1 or 30p/50p/£1 stakeoptions for the £70 jackpot, so all theyare doing is giving the punter a £100jackpot without increasing the stake.

“Besides a few community gamesthat offer a 10p/25p/50p/£1 multi-stake, there aren’t really that many lotech machines out there that can dothe same.

“A 20p/£10 rise for Category Dwould give the AGC sector a muchbetter lift and more scope to do thingswith the machines than the £100 Cat-egory C jackpot. If the stake isn’tincreasing, where is the increase inrevenue going to come from?

With the availability of credit a bigfactor for people that spend money ina gambling environment, Moore saidthat 2014 would be another challeng-ing year for AGCs.

He commented: “For 15 to 20years, the three months beforeChristmas and the three monthsafter it were the best six months ofthe year for an inland AGC.

“With the problems getting credit,people that may have used surpluscash to gamble and frequent AGCsnow use that cash for everyday neces-sities and for Christmas.

“Until that situation improves, Idon’t think we are going to see muchof an improvement in the short term.”

2351supp-p16-19-MarketAnalysis_Coinslot NEW 14/01/2014 10:46 Page 1


EAG 2014 PREVIEW

Since bringing its reel-based prod-ucts into pubs across the UK,Reflex has positioned itself as a

major player in the market. They headinto EAG with a range of new games andcabinets, many of which have been tai-lored to fit the new Category C £100jackpot increase.

“We haveworkedextremely hardand have beenvery focused onmaking surethat we havecompelling newproducts to taketo EAG that areon the £100prize level,” saidmanaging direc-tor, QuentinStott. The teamat Reflex havealso workedhard to update

many of their existing products to fit thenew standard. “Equally, we have beenthrough the back catalogue of our Cate-gory C products from our first majorrelease Alice’s Wonderland - to makesure that our customers’ demand forupdating existing purchases can be metin good time.”

Stott is positive about what this jack-pot change means for the pub sector.“The main impact of the uplift in jackpotwill be that we have a nice three-digitheadline figure to advertise on themachines for Category C,” he said.

Stott hopes that this boost will play apart in bolstering the confidence of puboperators as they emerge from a difficulteconomic period. He notes that, “risingcosts across the board and a very com-petitive marketplace,” are making life dif-ficult for suppliers, but as consumerspending increases pubs are beginningto battle the downturn.

Looking at the market overall, Stottbelieves that attendees will visit thisyear’s EAG with renewed belief. “I think

it’s fair to say that there is a returninglevel of confidence in much of the widereconomy and that is starting to showsigns of penetrating through to thegaming machine sector. This, coupledwith the new stake and prize opportunity,means that everyone can go to the showwith a view of things having progressed.”

Reflex is a long term provider ofmachines to AGC and bingo operators,with new products for this market alsoscheduled for display at EAG this year.“Our strategy for the arcade and bingosector has traditionally been to appeal tothe lower end of the stakes and prizesoffering in order to maximise the amountof time that customers spend on themachines for a modest outlay,” saidStott. “We have enjoyed significant suc-cess with our mini cabinet featuring reel-based games in this sector and we havenow complimented this with the releaseof our Starlight Digital Category C com-pendium featuring 4 games, also housedin the mini cabinet, which we anticipatewill be warmly received by the market.”

Reflex Gaming sees greenshoots in pub sector

MANUFACTURING

With the overall economyshowing signs ofrecovery, Reflex isheading into EAG lookingto build on the first fullyear since their machinesmade the transition topubs in 2012.


marketanalysis


EAG 2014 PREVIEW

‘We will strive to seek outnew income opportunities’

Coinslot: How wouldyou summarise theUK’s pub sector asof the end of 2013?James Luck: I think

there is a nervousness in themarket, which is based onchanging site dynamics con-cerning machines, increasingcosts, operator consolidationand the pressures of legalchanges ensures traditionaloperators are being squeezed.

CS: How would you gaugeresponse to your re-launchedMusic Milestones jukebox?JL: The new price point forMIM has been really wellreceived. Its pricing showssimilarities with the currentmarket pricing of qualityflatscreen televisions com-pared to their initial Plasmaversions of 10 years ago. Youget an awful lot for yourmoney now. It also adds a dif-ferential to the Premium V-Hub, which since theintroduction of Music Mile-stones has seen an increase in

orders over theautumn/winter. It is a nat-

ural trade up for estab-lished MIM publicans.We are seeing multipleoperators investing inthis way. We now com-

pletely cover the basesand all derivatives will

benefit from our continueddevelopments in online tech.

CS: The mobile-commercestatistics in your recentSoundjack press release arestaggering. Is mobile con-trol/payment set to be agame-changer in the UK’sjukebox sector?JL: We truly hope so - and if youlook at where more estab-lished eCommerce has comesince its inception in the early2000s, we must anticipate asimilar take-up in ‘mCom-merce’ over the next three tofive years. We will strive to seekout new income opportuni-

ties and functionality so wecan aid the cash generation ofour products. It is imperativewe look to evolve the musicoffer to actual end users. Thepublic plays music so differ-ently now from even threeyears ago. We have to developservices alongside the publicperception of technology andmusic consumption.

CS: How did your relationshipwith PayForIt come about?JL: We were one of the firstmobile apps to integrate Pay-ForIt (PFI) back in 2007 whenwe trialled our first mobileapp TrackDial. PFI had onlyjust been formed by fourmobile phone networks,Ofcom and the micropay-ment industry. Rate deals witheach network are differentbut a licensed integrator andaggregator of the service inter-faces into our software toensure we get the simplestand most effective tech solu-tion along with a competitivetransaction rate.

CS: Do mobile forms of juke-box control/payments poseany challenges in terms ofmusic licensing?JL: There is no real issueregarding music licensing andthe mobile payments. We payall royalties at the site level.There is no consumer mobilemusic service as such - it’s aremote jukebox - with playstagged at each venue.

CS: It is now half a decadesince EAG’s inception. Howwould you assess the show’sevolution, and how importantis EAG in Soundnet’s tradeshow calendar?JL: With the demise of theannual Preview show eachNovember, EAG is the onlyproper UK exhibition for our-selves and our machine opera-tors. It is therefore essential topreview our developmentsand sell our wares.

MUSICSECTOR

Music makes theworld go around,so that terrible songgoes. So it’s nosurprise then thatSoundnet andSound Leisureare heading off toEAG confident intheir range of newmusic newsolutions. JamesLuck, commercialdirector forSoundnet, explainswhy it is vital thatcompanies in thesector continue topush the envelopeof innovationthroughout2014.

With redemption takingchildren’s fun park Joy-land by storm over the

past few years, it was no surpriseto see its hit status maintained in2013.

As Michael Cole, managingdirector of Joyland operatorColes Amusements Enterprises,told Coinslot Review, redemp-tion was joined on the list of pos-itives by 2p pushers and, mostencouragingly, signs of growthfrom the park’s coin-operatedkiddie rides.

He explained that behind theresults lay some astute strategy:“Joyland’s target audience isfamilies who are looking to getsomething back for their leisurespend.

“We offer a lot of brand mer-chandise through the redemptionoperation and swag the pushersup quite heavily cost-effectively,which can keep players with £3or £4 worth of 2p pieces active forup to half an hour.”

Not surprisingly, when Coleheads to EAG 2014 he intendsto look out for further redemp-tion pieces and coin-operatedrides, but is keeping an openmind should a new “Holy Grailof machines” pop up at theExCel.

Conversely, seeing a pro-gramme on video gameshosted by popular presenterCharlie Brooker has also castCole’s mind back to a moreretro amusements era.

He explained: “I watchedChannel 4’s How Video GamesChanged The World beforeChristmas, which featured a lotof classic coin-op videos likePAC-MAN and Space Invadersand made me wonder if manu-facturers could benefit fromlooking back to these simplerretro-style games.

“They were such huge brandswith their own merchandiselines, which is actually a trendwe are starting to see inredemption with games likeDoodle Jump and Fruit Ninja.Millions of people have them as

apps on their smartphones andtablets, and the fact that theyalready have that brand recogni-tion might be advantageous foroperators.”

Another big positive has beenthe success of Joyland’s socialmedia presence. The park does-n’t advertise directly in printmedia or on the radio, but Colehas seen its Facebook page,grow to become an importantpromotional medium.

He commented: “We have oldschool friends who grew uptogether, moved to differentparts of the country and nowhave children of their own, whouse the Facebook page to com-municate with each other.

“I looked at it last year and sawthat there was a family in Carlislein touch with a family in Walesand a family in Kent, who hadarranged to meet up at a specifictime in August for the first time inaround ten years to come to Joy-land to ride the Snails.”

Looking ahead, Cole said that2014 would be about hanging onto the market share alreadysecured, revealing that he wasalready developing new strate-gies to do so.

He said: “The slight light at theend of the tunnel in GreatYarmouth is that the localauthority is putting more andmore events on, and the areabetween Joyland and our Ameri-can diner has been earmarkedas a site for them.

“We work in conjunction withthe tourist authority to look fornew events to bring to this areaThese events bring people andtend to attract customers thatwe wouldn’t otherwise get.”

While the performance of theeconomy will remain the biggestinfluence, Cole believes the next12 months can continue to beprofitable: “There’s no way ofgetting around it - it’s going tobe a tough year for a lot ofpeople, but if you offer value formoney and have the right prod-uct you have a good chance ofsucceeding.”

CHILDREN’SOPERATIONS

Looking backwardto move forward

Seeing a TV show featuringclassic coin-op videos has

reminded Joyland MDMichael Cole of the

powerful potential that brandrecognition brings with it.



EAG 2014 PREVIEW

Ahead of EAG, Bandai-Namco has beenrunning their new releases through aseries of comprehensive on-site trials,

with the company reporting promisingresults.

“We test all of our games extensivelybefore we offer them to sale,” said JohnBrennan, the commercial director of BrentSales - Namco’s exclusive distributer in theUK and Ireland. “We need to know thatwhen we recommend them to our cus-tomers they will perform well on site.”

A number of products have scored wellin recent tests and are expected to be pop-ular with EAG visitors. Among them thenew Mach Storm game, which stands outthanks to its realistic cockpit and domescreen, and the latest Batman title fromRaw Thrills. “Feedback for those twogames and the others we will show, suchas Alpine Racer, has been incredible. That’swhy we know we are going to have an

excellent EAG this year.”The same is true of Namco’s Prize Divi-

sion, which has been seeking feedbackfrom the market to discover the mostdesirable prizes for their redemptionmachines. Its latest set of acquisitionsinclude mini tablets, bluetooth smartwatches and wireless headphones.

With two major releases occurring in thehome video game market, Bandai-Namcofaces a challenge to draw players away fromthe TV screens and into the arcade. The com-pany, however, are confident that theirmachine’s unique design elements providesomething different. “When you consider agame like Mach Storm, which is a full-blownflying simulator and shooting game with amassive domed screen,” said Brennan, “orAlpine Racer, which is a ski simulator witha 55 inch screen, then you can understandthat this kind of player experience cannotbe replicated at home.”

Looking further ahead, Brennan revealedsome licences that Bandai-Namco will befocussing on during the next twelvemonths. “This year, Pac-Man is beingrebranded thanks to a new TV series calledPac-Man and the Ghostly Adventures andso we expect global demand for the char-acter, prizes, machines and other relatedmerchandise to be at an all-time high.”

These include a range of Pac Man plushtoys from Namco Prize, which will featurein both Namco’s redemption games and aglobal Burger King promotion. A numberof other famous characters have also beensecured. “Licences are undeniably impor-tant,” says James Anderson, the general man-ager of Namco’s Prize Division. “As well asour own Pac-Man brand, we feature Shaunthe Sheep and Timmy Time from AardmanAnimations, Trash Pack and Canimals char-acters. These are proven brands that haveproven to be winners in UK arcades.”

Taking a scientific approachto the product process

Bandai-Namcohead into EAG with atried and testedapproach that willsee them boldlylaunch a selection ofnew titles. But whatare the lessons andprocedures to followfor those in theheartlands of productand technologicaldevelopment?

PRODUCT &TECHNOLOGY



viewpoint

Nick Harding is CEO of Praesepe,one of the UK’s fastest growinglow-stake gaming operators. Thegroup comprises 121 adultgaming centres, including the

Crystal Rooms in London’s Leicester Square,four family entertainment centres, six bingoclubs including the UK’s largest capacityclub in Cricklewood, north-west London, 38Micro Bingo venues and Beacon BingoOnline.

“Last year is probably best described as‘Unlucky 13’ - from the wintry blasts in Janu-ary to the heat waves in July and August andunderpinned by an interminable delay ingetting £100 maximum payout on CategoryC,” Harding said. “It wasn’t an easy year and Ido feel that, with the economy improving,£100 on Category C finally giving us somenew games based on a good stake/prize ratiowe are off to a much better start to the year.”

When asked which product sectors hefeels are set to stand out at the 2014 editionof EAG International, Harding immediatelydrew attention to the new batch of CategoryC games that will take centre stage at theExCel show, but he also said operators needto be confident that the major manufactur-ers are able to provide regular new B3 prod-ucts for their most successful platform

Looking ahead toa year of growth

Following a challenging2013, the industry is off toa much better start to theyear, according to NickHarding of Praesepe.

OPERATORS

terminals.“I am also very keen to see some really

innovative pushers,” he stated. “I do feel thatpusher design has of late tended to be ‘sameold, same old’, with not much new and withold ideas simply being given new graphicsand ‘go- faster’ stripes. I am eager to try any-thing that demonstrates that the manufac-turer is thinking outside the box.

“It is fundamental for AC and bingo oper-ators to continually refresh their productportfolio. You have to continually give your

customers new products and new choices,fail to do that and you might as well fix thedate when you close your doors and closeyour business.”

Discussing his thoughts on the forthcom-ing Category C prize uplift, Harding said thenew legislation is positive news for theindustry. “My machines team, led by NigelDavis has been in constant dialogue withmanufacturers and game designers and weare enthusiastic about what we hear. Canthey deliver? I hope so!”

SEASIDEAMUSEMENTS

EAG 2014 PREVIEW

TThe IOA is a nationwidegroup of 14 operatorswho have joined forces

to boost machine income fortheir customers. They headinto EAG with not only a dis-play of new machines, but apackage of divisive issuesthey are keen to debate withleading industry figures.

“The challenge we all faceas operators is the rising costof purchasing machines,”said Peter Weir, chief execu-tive of the group. “Manufac-turers cite the costs ofdevelopment and innovation,but these can only be borneby the industry as a whole,including the pub companies,and not just by the operating

sector.”As pressures mounts on

pub owners to shift towardsfood and ambiance, the allureof the gaming machine for atypical pub customer haslapsed. Weir notes that, in thisenvironment, it would be illog-ical to expect takings not totake a hit. Manufacturers, headds, must lower their costs ifthey want the industry toflourish. “Equally,” adds Weir,“if we need to reduce costswe also need to review thecapital investment and theservice levels we provide.”

Away from this debate, theIOA will use EAG as an oppor-tunity to identify profitablenew machines for their cus-

tomers. “As an operator weare always looking for newideas, new products and newways of using the latest tech-nology,” said Weir. “The EAGprovides that platform.”

In particular, the changingrules surrounding stakes andprizes for Category Cmachines has put this class ofmachine in the limelight.“From our perspective the keyfocus will be the new Cate-gory C products,” said Weir ofhis group’s EAG presentation.This includes not only newgames, but those that per-formed particularly wellduring 2013. Weir singled outThe Big One from BFG as atitle which brought the col-

lected IOA members highsales during the past 12months.

Looking beyond this year’sexpo, the IOA has been work-ing in concert with gamesdevelopers to monitor Cat Ctitles that will be coming tomarket in the new year. “Wehave been in close dialoguewith the manufacturing com-munity for many months,”said Weir. Putting a challengeto game creators, he addedthat, “manufacturers need toprovide a quality experiencefor existing players and acompelling proposition fornew and lapsed players,”when the new machineslaunch later this year.

IOA to challenge manufacturers at EAG

As representatives from everycorner of the leisure andgaming industry gather inLondon, the Independent

OperatorsAssociationare hoping tofoster debateover risingcosts for their

members.

2351supp-p20-21-viewpoint_Coinslot NEW 14/01/2014 11:12 Page 1

21

‘Attracting international buyers is crucial’

EAG 2014 PREVIEW

EAG ORGANISER


Coinslot: Do you have any pre-liminary data in terms ofexpected visitors to EAG 2014?

Karen Cooke: With four EAG Interna-tionals behind us, and taking intoaccount pre-registration numbers,we anticipate that the 2014 showwill attract around 5,500 industryprofessionals. Registration data hasnot been validated at this stage so wewill not release statistics. In line withpast shows we can expect a broadspectrum of attendees covering allindustry sectors.

CS: EAG continues to grow its inter-national audience. Has this been anatural evolution, or have you beenramping up your overseas market-ing efforts?KC: It’s been a combination of both.Many UK exhibitors operate in theinternational arena and others have adesire to expand into new markets.Conversely, we attract many overseasexhibitors who are interested in the

UK. From a visitor perspective, theywant to see the latest and most innova-tive products to drive their businessesforward, wherever those products maycome from. Many of our exhibitors tellus that attracting new internationalbuyers is crucial for their businessesand our marketing activity reflects this.Our direct mail and email campaignsare driven by qualified visitors, and soare truly international. For 2014, ouradvertising and press releases were tar-geted at 13 UK-based publications and25 from overseas. I would stress, how-ever, that the vast majority of the UK-based publications have a totallyinternational perspective.

CS: Which product sectors are setto stand out at the 2014 edition ofthe ExCel show?KC: This year, exhibitors are promis-ing a record number of new products,across all sectors so it would not bemeaningful to differentiate. It’s worthmentioning that many manufactur-

ers will be showing £100 AWPs forthe first time, in line with the trien-nial review.

CS: Does the Bett show, which runsparallel with EAG at ExCel this year,pose any problems for EAG or itsdelegates?KC: ExCel is a truly world-class venueand will have no difficulty in copingwith the increased number of visitors.On the plus side, visitors will have amuch wider choice of food and bev-erage outlets at ExCel. There is nodoubt, however, that hotel accommo-dation on the ExCel campus will beunder pressure. In anticipation of this,many visitors have opted to stay athotels which are slightly further afield,but readily accessible via the Dock-lands Light Railway.

CS: It is now half a decade sinceEAG’s inception. Are you noticing anytrends developing on the show floor?KC: Certainly the exhibitor base is

broadening, with new additionsfrom the attractions and indoor playsectors. Increasingly, trade associa-tions and other industry groups arechoosing to hold their own eventsaround the show, for the conven-ience of their members. Another veryimportant trend is the increase inentirely new products being shown,with manufacturers choosing EAGInternational as their Europeanlaunch platform.

CS: What is the biggest thing youhave learned in the time you havebeen driving EAG forward?KC: I guess it’s that in an age wherebusiness is increasingly carried outelectronically and remotely, there isstill a real need for an annual eventwhere people can get together, faceto face. After all, many of our partici-pants are in the business of deliveringan experience so they need to physi-cally see and try the products on show.There is really no substitute for this.

Karen Cookereflects on halfa decade of theUK’s premiercoin-op showand discussesit’s growinginternationalperspective.

2351supp-p20-21-viewpoint_Coinslot NEW 14/01/2014 11:12 Page 2


politics

The British Association of PoolTable Operators (BAPTO) aremaking their annual trip toEAG this year, joining 6,000members of the amusement

and leisure industry as they gather atthe ExCel arena. The group, which rep-resents the game of pool and the oper-ators who provide it, have beenattending the expo for a number ofyears since first being invited by organ-isers BACTA.

“The main reasons we keep going is

to be there for our existing membersand also to attract prospective newmembers,” said treasurer Bob Blakebor-ough. The association values thechance to keep its current membersupdated with rules and regulatorychanges and to canvas for additions toits ranks.

BAPTO’s research indicates thatthere are 2,000,000 regular pool play-ers in the UK, with 64% of them play-ing three times a week. Yet despitethese numbers, the pool sector has suf-fered in recent years. “In addition topub closures, the trend toward food-led operations and the smoking banhave hit the game hard,” said Blakebor-ough. “Our members’ tables suffered a30% revenue decline after the intro-duction of the smoking ban alone.”

BAPTO was created back in 1975 topromote the game of pool in pubs andto negotiate favourable trading termsfor its members. With so many UK pooloperators still without membershipthere remains great potential forBAPTO to add to their numbers at EAG.Hundreds of operators will passthrough the exhibition hall during theshow and the association will be look-

ing to attract many of them in withlucrative members-only offers.

“We’ve got a series of discounts setup for members,” said Bob, “and therewill be very few, if any, that won’tenjoy more discounts than their mem-bership fee.” Both new and prospectivemembers can gain an insight into thesedeals at a 2pm drinks reception at theBAPTO stand on the second day of theshow.

With many pubs still suffering theafter effects of the smoking ban, Bobbelieves that pool can play a vital rolein driving profits. “We believe that pro-motions will drive revenues, especiallywhere licensees are engaged. In addi-tion to delivering valuable incrementalrevenues, pool can increase both foot-fall and dwell time, translating toincreased bar takings.”

In addition to membership offers,BAPTO are hoping to attract visitors totheir stand with a selection of newproducts. Bob Blakeborough toldCoinslot that the display will feature a“uniquely designed cue that is totallydifferent and very difficult todescribe,” which has been created asan teaching tool for new players.

BAPTO seeks newblood at EAG

Britain’s poolassociation is looking to help operators throughdifficult market conditionsunveiling fresh ideas at EAG.

With the apparent economicrecovery underway following areasonably good 2013, the

attractions operators represented byBALPPA can expect an interesting yearahead, according to chief executivePaul Kelly.

He said: “Most of our membersreported a good season last year

with plenty of good weather. Butthere’s a lot of catching up to doin terms of refurbishment andinvestment in new equipment. Anumber of operators have been

holding back over the last fiveyears because of the economic

situation and there’s quite a lot ofold product out there. That’s why I thinkthere’s going to be quite a lot of busi-ness from attractions operators at EAGthis year.”

A trend that is definitely rolling backin is the VFM - value for money - propo-sition.

“Operators want to use their attrac-tions, including their equipment, to givemore to the customer in return for aslightly higher price,” said Kelly. “Thatcan be anything from a ‘behind thescenes’ look at the petting zoo or visits tomaintenance areas; there are lots of pos-sibilities and the public really like it.”

It’s value for money for the operatortoo, squeezing just a bit more revenueout without having to put any more in.

Another trend is traditionally indooroperators finding ways to exploit out-door space - giving the customer moreoptions when dealing with our some-times unpredictable, often less than glo-rious weather.

BALPPA itself will have a lot on its

plate this year. “We are not pleased withthe triennial review,” said Kelly. “We willbe working a lot more closely with offi-cials at DCMS to help them understandthe industry and the pressures that areon it. We will be spending a lot of timewith them. But there are also otherthings on the horizon, such as the con-sultation on zero hours contracts,which the leisure sector relies on signif-icantly, and the deregulation bill thatcould see summer holidays reduced tojust four weeks.”

He added: “Attractions have done agreat job in keeping people in the UKspending in the UK over the last four orfive years, and that’s to do with qualityof product and value for money. We nowneed to make sure they can do thesame when the economic pressure isnot so high.”

Keeping the UK entertained in 2014Any underinvestment bythe attractions sector inrecent years should berectified this year - andEAG exhibitors could seethe benefit CoinslotReview discoversfrom BALPPA bossPaul Kelly.

POOL

ATTRACTIONS

EAG 2014 PREVIEW

BAPTO MEMBERSHIP OFFICER KENHUSSEY (RIGHT) WITH TREASURERBOB BLAKEBOROUGH AT THIS YEAR’SEAG INTERNATIONAL EXPO

PAUL KELLY, CHIEFEXECUTIVE OF BALPPA

2351supp-p22-23-politics_Coinslot NEW 14/01/2014 11:50 Page 1


Emboldened Bingo Associationpresses the boost button

Whe Bingo Association is kicking off 2014 with a bang,launching a huge petition-based campaign to “BoostBingo”. Bingo operators want the government to

reduce their tax rate from 20 per cent to 15 per cent and beable to claim back VAT on investment and refurbishment.

“Bingo is a social activity at the heart of our communi-ties,” association chief executive Miles Baron told Coinslot

Review. “Even before the launch of the campaign at clubsacross the country on January 17, we’ve been getting hun-dreds of people signing up. A lot of people play bingo in thiscountry: we want one million signatures on our petition.”

He added: “We’ve also been getting big support from MPs,I’m pleased to say. 50 MPs have pledged to attend the launchevents at clubs in their own constituencies.”

The last year has been a busy one for the Bingo Associa-tion, which more than doubled its membership in the earlypart of last year when it allowed any operator offeringlicensed bingo to join.

“It’s a lot more complex than before,” said Baron, “but italso means that we have a more influence and a greater fundof experience to draw on. The highlights of the last year havebeen getting agreement on how to run the national gameand move it on, and also bringing everyone together to agreea common message on the tax situation.”

The Boost Bingo campaign and its crystal clear message isthe tangible result of that agreement. With EAG starting justa few days after the launch, the association will have a goldenopportunity to gather support from other sectors of thegaming, leisure and entertainment industry.

Baron added: “We’ve also got a great deal else to look for-ward in 2014 with the launch in March of the National LiveBingo Game, which will be the first time that the industrywill be linked together for a mechanised cash bingo game.”

EAG 2014 PREVIEW

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MILES BARON (CENTRE) WITHMEMBERS OF A BINGO CLUBFROM ELEPHANT AND CASTLE

2351supp-p22-23-politics_Coinslot NEW 14/01/2014 11:50 Page 2

The keyproducts at ExCeLthis year

EAGInternationalExpo 2014


Taking up the largest stand at this year’s show, the company willexhibit a range of exciting new titles plus 11 current hit games.In addition to an impressive line-up of amusements games, visi-tors can expect to see the latest licenced and proprietaryplush, consumer electronics for prize games and redemption

counters, spare parts, as well as Sega’s new Turn Key Division. Welcoming visitors to the Sega’s stand 360 will be a 16-foot tall statue

of ‘Bumblebee’ - one of three stars in Sega’s brand-new action adventuregame, Transformers Human Alliance; which sees players saving the world

from the evil Decepticons! With the instantly recognisablebright yellow cabinets complete with Bumblebee 3D topflash on the 55” theatre and chrome finish guns on the 42”Deluxe, combined with exciting gameplay, intriguingstory line and HD graphics, Transformers is set to be one ofthe biggest launches in video amusement games for a longtime.

“We are really proud to be working with Hasbro on thisiconic franchise and to bring this high quality, high energyentertainment brand to the amusements market,” saidJustin Burke, general manager at Sega. “As the release datefor the next film draws closer the buzz, energy and excite-

ment to play Transformers Human Alliance will be even greater.” Another major launch title will be Sega’s Plants vs. Zombies™ The Last

Stand; a video redemption game based on the multi-award winningvideo game Plants vs. Zombies. Using the cabinet-mounted Peashooter,players have to fire peas - that’s right, peas - at advancing waves of zom-bies. Destroy all of the zombie waves to win the jackpot, but let anyzombie cross the last line of defence, and its game over.

Some of the other major new redemption titles, from leading manu-facturer ICE, will be Down the Clown, a follow up from last year’s hit car-nival theme game Milk Jug Toss. Keeping with the carnival theme isWhack N’ Win where players have to whack the mallet to stop the lightsin the bonus zone. Monopoly based on the infamous board game, andCut The Rope, a famous app game where players slide their finger on thetouchscreen to cut the ropes to feed candy to the green monster calledNom Nom. Some of Sega’s own hit redemption games such as DoubleSpin, Pirates of Monster Island, Snakes and Ladders and Super Monkeyball will also be on display. Following up from the award-winning KeyMaster, Sega’s new Axe Master will once again raise the bar on prizevending games. Here players use the controls to position the axe and ifthe axe chops the wood, the player wins the prize.

Visitors can experience super-fast motorbike racing like neverbefore with Storm Rider and take arcade racing to new limits

with Strom Racer. Both games feature 42” HD displays,graphics that give a sense of high-speed racing, attrac-tive fully lit cabinets, over ten tracks and cars, or bikes,to choose from.

Sega Prize Europe will unveil its exclusive range ofcollectable plush toys such as; the global phenomenonPlants vs. Zombies, equally popular Doodle Jump andHello Kitty Ballerina. Expanding its range of consumerelectronics they will launch the eagerly awaited TokioWireless – stylish new wireless headphones; TokioSound - portable speaker system with built in Bluetooth;and Tokio Active - a versatile high definition sports

action camera. While Sega’s customer service and sparesdivision, Sega Total Solutions, will exhibit Redemption Tickets,

Change Machines, the Galileo Ticket Eater, as well as a selection ofSega and third-party spares, and LCD retro fit kits.

Massive showfor Sega

Sega is pulling out allthe stops for theforthcoming EAGshow in London.

SEGAAMUSEMENTS

EAG 2014 PRODUCT PREVIEW

amusements

2351supp-p24-25-CashHandlingCatC_Coinslot NEW 14/01/2014 17:37 Page 1


Cashflow 9500 has the best acceptance rate, most secure frauddefence technology and lowest cost of ownership in the indus-try. Designed for maximum machine uptime, it offers easy

maintenance and fast upgrades. Combined with its advanced coin-sensing technology and automatic coin population adjustments,

these are the features that help operators deliver the bestcustomer experience, ultimately increasing their profitability.

Additionally, Cashflow 9500’s quick and easy product con-figuration provides operators with the efficiency they needand expect. Firmware upgrades can be easily implementedon site without any changes to the hardware, reducing down-time to the simple flip of a switch. Version four (V4) and five(V5) units in the field are also already equipped to upgrade toccTalk and DES Encryption, the industry’s highest standardof fraud protection. These adjustments can be made withoutremoving the unit to reduce the time spent on site makingupdates.

Show methe money

MEI will beshowcasing theCashflow 9500 coinacceptor on theBrent Electronicsbooth at EAGInternational 2014.

MEI

Both the Microcoin and GBA val-idators are well establishedproducts, with a strong pres-ence in various markets acrossthe world. The versatility of the

solutions on offer ensures that a widerange of industries are supported, withthe amusement sector prefectly suitedto the mutitude of benefits provided.The EAG 2014 show in London will pro-vide a perfect opportunity for manufac-turers and operators to further discoverthe benefits of AstroSystems’ market-leading currency validation portfolio.

Microcoin coin acceptors continueto strengthen their position in the globalamusement marketplace. The Microcoin

SP has enjoyed great success, par-ticularly in the UK, where itis the default coin product forthe pool table industry andalso has an increasing pres-ence in the jukebox andkiddy ride markets. Theextremely high levels of reli-ability from the SP, togetherwith a unique jam releasemechanism, have made this a

very attractive product to operators

and service technicians alike. Additionalfeatures of the SP include a uniqueBonus credit system, and remote down-loading of firmware and software.

SP now also benefits from the newTop Entry Faceplate. This exciting buildoption allows fitting of the validator tostandard door assemblies, providing an

excellent opportunity for video gameand crane machine suppliers, amongstothers, to utilise the unsurpassed fea-tures and reliability of this model.

Heading AstroSystems’ note validatorrange at EAG 2014, the stackerless GBAST2 banknote reader has been particu-larly successful in the challenging Euro-pean gaming and amusement markets -especially with its 85mm note widthacceptance. Ease of servicing and cost-effectiveness, along with impressivelevels of reliability, have been the majorcontributing factors. Software andfirmware can be downloaded via USBstick, or via ccTalk and RS232 interfaces,to further enhance the simplicity ofoperation.

Completing the range are the highlysecure and impressively modular GBAGV1 note vault and the award-winning,10 coins per second-accepting Micro-coin QL coin validator. In addition,another innovative new offering for theamusement industry – the MicrocoinRE1 rotary transactional coin escrow. Allof the note and coin validation solutionsavailable from AstroSystems will be onshow on stand 632.

Validating a strong positionin the marketplace


ASTROSYSTEMS

cash handling

Astrosystems specialises inthe design, manufacture anddistribution of currencyhandling products, under theMicrocoin and Global BillAcceptors (GBA) brands. Itwill be heading to London’sEAG in confident mood.

2351supp-p24-25-CashHandlingCatC_Coinslot NEW 14/01/2014 17:38 Page 2


Jolly Roger Amusement Rides isbreaking new ground at this year’sEAG with the unveiling of theworld’s first 4D kiddie ride. JungleJive simulator lets customers

choose from four different onboardvideos to create a unique adventure, as

the motion of the ride follows theon-screen action to create a four

dimensional experience.As part of their EAG stand,

Jolly Roger will also be demon-strating the colourful CandyVan, which comes equipped

with eighteen sweet dispensersand two capsule toy dispensers. It

will be showcased alongside itssister product, the Candy Shop, whichfeatures an Edwardian style sweet andtoy machine that can be purchased inthree different formats.

Jolly Roger are hoping that these prod-ucts will be prove to be an attractiveproposition for visiting operators thanksto their unique status in the sector.“Candy Van sweet and toy dispenser hascreated a new revenue stream for manylocations that would not have consideredthis service previously,” said a companyspokesperson.

EAG attracts a lot of visitors fromaround the world and UK-based JollyRoger are particularly keen to use theshow as an opportunity to build on theirsuccess in European markets. Over the

past year the com-pany has

madeprogress inbringingtheir prod-ucts toFrance,Switzer-land, Ger-many,PortugalandBenelux.Lookingfurther

afield, JollyRoger are

also hopingthat the Jungle

Jive and Candymachines will court

interest from Asian, Ameri-can and African attendees.

A new dimensionof kiddie rides

Jolly Roger is bringingthe fourth dimension toEAG as they announcetheir pioneering newkiddie ride.

In addition to their nine-game CatC £100 collection, ‘Game Swap’ isbeing introduced to take the riskout of investing in new products,as managing director Tony Boul-

ton explained: “Category C £100 jack-pot is the single biggest opportunitythat the AGC and Bingo sectors have todifferentiate themselves on the highstreet and we believe that it’s veryimportant the industry hits the groundrunning rather than waiting and watch-ing. However, we recognise this is newterritory for the industry and our GameSwap pledge allows buyers to swapgames within what is a large dedicatedcollection for a nominal charge of£100/swap. The promotion, which runsthrough to May 1st and is valid for 90days from purchase, will allow opera-tors to achieve first mover advantageand get their Cat C £100 games work-ing from day one.”

Project is describing its nine-strongcollection as ‘Amusement With £100Prize’, with the emphasis on Amuse-ment, and the delivery of what playersfrequently refer to as ‘a good game’.

“The motive for many players is notso much to win money but to have timeon a machine and to enjoy the game,”stated Tony Boulton. “Our strategyacross all of our six slots and threepokers is to deliver value-for-moneygaming for players, many of whom haveexperienced a decrease in their dispos-able income and who play to a budget.”

He added: “The Project games visi-tors we’ll see at EAG are not baby B3sbut amusement games with a £100 jack-pot, and to this end all of our slot gamesare three reels in order to appeal to thetraditional AWP player, and to segre-gate our Cat C and B3 offers.”

The stake/prize point identifiedby Project is 30p/£100, which hasbeen established to deliver a value-for-money gaming experience.

Tony Boulton concluded: “Ouraim is to deliver the best possibleoffer for the player and 30p offersboth affordability and sufficientstake to ensure £100 is a significantpart of the game profile. 2014 is a

massive year for the industry andwith a nine-strong range, coupled

with our Game Swap initiative, we aredoing everything in our power to make£100 work.”

Project take the riskout of purchasing withGame Swap initiative

Project head to EAG with aunique proposition whichallows operators to changegames after purchase…

PROJECT


children’s ridescategory c

JOLLY ROGER

2351supp-p28-29-Children'sRides_Coinslot NEW 14/01/2014 17:41 Page 1


SB Machines is the primary UKand Ireland distributer forkiddie rides from Italian manu-facturers such as Cogan, Motoiand Franchini Mauro. This year

they are bringing a wide selection ofnew products to EAG, with a focus onthe double rides that proved such asuccess twelve months ago. A series ofnew non-licensed rides will be on show,including Double Pony, Twin MotorBikes and Twin Racing Cars.

“Double Disney Cars was the star ofour stand at last year’s EAG,” said PaoloSidoli, managing director of SBMachines. “This year we have threemore fantastic double rides to add toour range. They all have a compactfootprint but offer operators twice theopportunity to earn from the sameride.”

During 2013 the company saw anincreasing number of operators replac-ing their ageing machines with newerdesigns that are more durable and com-mand a higher fee per play. Those cus-tomers who opted for double rides havereported very positive results.

“We are very much looking forward toEAG,” said Paolo. “Our site trials for thenew rides have yielded spectacularresults and many operators whoinvested in the first models from us arenow interested in further investment,thanks to the rising incomes they haveencountered.”

SB Machinesdoubles down


SB MACHINES

The MEI CASHFLOW® 9500e offers unparalleled security with both ccTalk® and DES encryption. Designed with flexibility in mind, version four (V4) and five (V5) units in the field are already equipped with the capability to upgrade.

The DES implementation process can be easily completed onsite with the simple flip of a switch and firmware upgrade.

Call +44 (0) 845 094 4380 to contact an MEI representative to access the firmware required to upgrade your units to DES.

meigroup.com

Proven performance.Increased profits.

One product. Unlimited security.

MEI is ISO 9001:2000 certified. ©2014 MEI. All rights reserved.

The star of the show forSB Machines at lastyear’s EAG was its rangeof twin kiddie rides, so it’sno surprise to see thatmore are on the way for2014.

2351supp-p28-29-Children'sRides_Coinslot NEW 14/01/2014 17:41 Page 2


After many years of design andresearch a gap in the market forself-adjusting crane processorswas identified. There are manybenefits of a self-adjusting crane;

increased revenue, reduced setting time,increased reliability and improved payoutcontrol.

Sales manager, Michelle Andrews, com-mented; “We saw excellent sales in 2013;building on highly successful test trials,most major operators in the UK are nowusing TheWon. The stake and prize levelincrease the Gambling Act changed hasboosted crane machine revenue andattracted more customers. Amusementarcades’ ability to vend higher value prizescan really increase their appeal and encour-age customers to pay more per play. Withhigher value prizes, it is now more impor-tant than ever that prize payout is accuratelycontrolled, to avoid excessive and expensivepayouts by badly adjusted cranes.”

“A summer full of holidaymakers willmean an increase in the amount of plushbeing restocked or changed, with somecranes being attended to more than once aday. With the pressures of busy hotsummer’s days, the last thing you want to bedoing is worrying about the payout of yourcranes, or having to adjust the cranes with adifferent line of heavier or bulkier toys.Using sophisticated computer control, thepayout of the crane is controlled in the samemanner as a fruit machine, with just a singlesetting Plays per Toy to adjust. As the crane isplayed, the grab strength will be constantlyadjusted to ensure the crane maintains its

payout target. Not only does thisprovide the confidence to

place any toy in the cranewithout the need to adjustany settings, it also reducestime spent adjusting. Youcan also be rest assuredthat in-experienced staffcan now load toys into thecrane without a disas-trous payout occurring.

As the strength of thegrab is now so preciselyadjusted, the player

becomes teasingly close towinning each game, encouraging them tospend that little extra, chasing the win andalso reducing customer complaints.

Currently, the processor supports allmajor cranes available in the UK, from thesmallest Chinese single player crane to thelargest fixed Mammoth cranes.

Big improvementsat Lotelle

Electronics companyLotelle designs andproduces a range ofproducts for theamusement industry.And, after an‘excellent’ 2013, it’s aconfident trip toLondon to EAG for thecrane processingspecialist.

Highlights of theBrent/Namco stand this yearinclude Mach Storm; a dome-screen, full blown flying sim-ulation and shooting game,

placing the pilot (player) within a realis-tic all-encompassing cockpit, engaged inrealistic dog fighting manoeuvres over the skiesof Miami, Tokyo, Washington DC, Dubai andParis.

Other leading titles will include Alpine Racer -the massively popular ski simulator is back witha huge 55” screen, offering tremendous game-play. The result of co-operation between BandaiNamco and Raw Thrills, this game offers all thatthe original had to offer with additional tricksand gameplay that will leave the players breath-less as they race through the gates on the down-hill courses!

Mario Kart benefits from upgrades resultingin constantly increasing tracks and featuresthroughout the long life of this family favourite.Nam Cam and a 42” screen, complete this impres-sive new approach to video gaming.

On the redemption side, Pac Man Swirl is a

The future inyour hands

Brent/Namco willshow a total of 28 top-earning machines atEAG. The ‘Future in yourHands’ range of gamesinclude 12 brand-newtitles which make theirEAG debut, 11 of whichhave not been seen inEurope before.

LOTELLE BRENT NAMCO

Crown will be taking a strong line-up toLondon next week as it unveils its2014 portfolio at EAG.

Dean Harding, managing director,explained to Coinslot Review the key prod-ucts that will be making their mark: “Wehave been operating the Wizard of Oz gamefor three seasons now but the introductionof the two-player version in 2013 really hada strong impact. The size of the machinemakes it fit perfectly among the othergames we offer, with it mirroring the dimen-sions of a two-player crane. The income hasnot been as strong as the six-player, purelydue to having less play positions, but theutilisation and overall play time per positionare up so cash box, in ratio to level of invest-ment, has been fantastic.”


CROWN LEISURE

cranes distributors

Elaut’s Wizard of Ozgame was the bestperforming redemptionmachine in CrownLeisure’s FEC estatein 2013. So it’s nosurprise that it will behitting the stage at EAG.

WizardsCrown’s agreat year

2351supp-p30-33-distributors_Coinslot NEW 14/01/2014 18:06 Page 1



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colourful four-player ball drop

game, extensivelytested in Europe and with

proven high levels of income.Leading titles from Raw Thrills, avail-

able exclusively in Europe throughBrent/Namco, include Batman, which ishoused in an impressive ‘Batmobile’ stylecabinet and crowned with a dominatingBatman logo. Players can choose whichcrime boss to battle – from Mr Freeze,Bane and one of ten Batman cars, rangingfrom Adam West’s original car from the1960s’ TV show - right the way through toChristian Bales’ armoured tank in The Riseof the Dark Knight.

Aliens Armageddon is a new shootinggame in 55” DX and 42” standard cabinets.

Based on the cult film franchise, playershelp to save the world from an alien inva-sion. The game contains four chapters ofintense fast-moving, action-packed game-play with realistic force-feedback gunswith clip reload and alternate fire button.

John Crompton, head of sales UK & Ire-land, said; “Showtime in London providesa wonderful opportunity to offer prod-ucts for sale that we believe will generatethe necessary level of income for our cus-tomers during 2014. Following thoroughevaluation, the games that make it throughour procedure are at EAG with back-ground information providing knowledgeof performance, in some cases for morethan 12 months prior to an EAG launch.

“This is extremely important in ensur-ing we are able to recommend to themarket, the best games, with the best per-formance, secure in the knowledge theywill meet our exacting and varied market-place and the highest expectations ofoperators, ‘The Future in your Hands!’ iscertainly true of our EAG 2014 line-up.”

The Wizard of Oz is a uniquegame offer. The closed-loop systemis used to fire tokens onto the playfield which then move the Wizard ofOz-themed cards over the edge tothe player. These can then beredeemed at the prize redemptionshop by the player, or collected forbigger prizes.

Harding continued: “We havefound that players love the collecta-ble element of the game. By collect-ing all seven Wizard of Oz cards, itallows them to redeem for biggerprizes. We have seen customersreturn week after week to play theWizard just to win the last card tocomplete their collection.”



Electrocoin goes into EAG2014 with a range of newproducts aimed at all sectorsof the amusement andgaming market.

“We are looking forward to the2014 show with great enthusiasm andexpectation,” said Electrocoin’s KevinWeir. “The implementation of the£100 jackpot in the Category C sectoris really exciting for us. We produce arange of Cat C products for all marketsand believe that the increase in Jack-pot presents real opportunities to takegames to a new level.” The companyrecently announced an increasedcommitment to the development ofnew models to fit the updated stan-dard.

“This process is already under wayand will coincide with the roll out ofproducts for the new prize level,” saidWeir. “In addition, we will be showingbrand new products for the AGC andbingo markets specifically developed

for the new jackpot. These will be inmulti-player format at EAG, however

single games will also be developed in duecourse.”

Electrocoin’s Vegas Strip product contin-ues to evolve and will be presented in a newalternative format at the show. Weir said: “Itmay well be that the new jackpot presentsdigital Category C with its biggest opportu-nity to date. The flexibility that this formatoffers may well give the player choices thatare less obvious than in analogue games.”

Electrocoin will also be unveiling a newBAR X tablet system, a totally new projectfrom the Park Avenue team. Whilst this is thefirst public viewing of the system, site trialshave already been completed and ordershave already been placed to roll the systemout across a large number of locations.

On the amusement front, Stern Pinball hasproduced two new exciting licensed games.Star Trek and AC/DC Luci, will both bemaking their UK debut at EAG. Electrocoin’srange of Ticket Redemption managementsystems from Elmac continues to grow, withthe development of Galileo EVO, a two sidedticket eater and Winkiddy, a new ticketpayout mechanism for kiddie rides. Thisyear’s show will also see the launch of a brandnew skill prize game, Target Hunter. The prizecapacity of this game is substantial and istherefore ideal for single site operations.

Another first for the Park Avenue companyis the tie up with Andamiro, which hasappointed Electrocoin as its UK distributor.

New Year, new jackpot,new opportunities

Electrocoin reveals itsexcitement at the increased£100 jackpot limit forCategory C machinesahead of EAG: so much so,it can’t contain the launchof a series of new productsat the London outing.

RLMS Sales is bringing an array ofgaming machines to this year’sEAG, with a focus on new and

improved Category C machines.

“2014 will be the year for Cat C,” saidMartyn Allsop, sales and marketingrepresentative for RLMS. “With the

implementation for new stakes & prizesunderway, our manufacturer partnershave risen to the challenge and we will beshowing no less than 28 new Cat Cmodels across our five core manufactur-ing brands.”Those brands include the likes of theBell-Fruit Group, with their Deal or NoDeal (DoND) licence. RLMS are reportingthat both the Powerplay and Turbo DoNDtitles have seen a large amount of pre-commitment heading into the new year.Also in the Cat C sector, a series of lo-tectitles for the bingo and arcade sectors

will be on show. Themachines cover awide variety ofstake and prizecombinations,including singleplayer, multiplayer,arena style andreel-based.Beyond CategoryC, all of the compa-nies partnered withRLMS will havenew products toshow during 2014and a number ofthese will be ondisplay at EAG,among them therebooted ver-sion ofPharaoh’s Goldfrom SuperNova Games.

Ticket Redemp-tion machines willbe a prominentfeature of theRLMS stand,including newtitles such as SkillBall Grab-It. Thecompany are alsoexpecting a lot ofinterest in theforthcoming F5Vortex, the world’sfirst coin-op ticketbooth.

Cat C and beyond forRLMS at EAG

The manufacturershave stepped up to theplate and delivered, sayRLMS, who arelooking forward todelivering their wareson the ExCeL stage.

ELECTROCOIN RLMS


distributors



The Ultimate Fanwill be delivering aunique offering at EAGnext week with theSVR virtual horse-racing game debutingin London’s Docklands.

Gaming distributors The Ulti-mate Fan are bringing aselection of games to EAG,including output from theirrecently created sister com-

pany, Syco Gaming. Among these isthe Revolver suite, which featuresnine separate games in machinesdesigned to match various differentcategories.The Category C and B4 versions areavailable in a twin-screen variety, withthe Cat C machines ready for theswitch to a £100 jackpot during 2014.Each of these is a variant on Syco’s newAdept cabinet, with a third B3 versionfeaturing a trio of 19 inch screens.On-site tests have been underway onthese games for the past six weeks,with The Ultimate Fan reporting posi-tive results. “The B3 £500 jackpot hasbeen out with a major arcade chain forthe last 6 weeks and that’s doing verywell,” said company director DeanGourlay. “All in all, going into the show,we’re quite chuffed with how thingsare going.”Alongside these products, UltimateFan hopes to draw in attendees withtheir unique SVR virtual horse racinggame. “As far as I’m aware, we will bethe only people at EAG with that styleof game,” said Gourlay. The game is theresult of a collaboration between Sycoand content developers Fat Spanner.Initially the cabinet will only supportthe new racing game, but Fat Spannerare at work on a selection of newvirtual sports titles which operatorswill be able to add to the machine at alater date.

Associate companiesbolster The Ultimate Fan


THE ULTIMATE FAN



The development of Starlight followson from the success of Reflex’s rangeof reel-based games for the low stake,low prize sector, also housed in theeye-catching Mini Cabinet.

“The reel-based Mini Cabinet has beenextremely popular with arcade and bingo oper-ators as it is extremely attractive and fits well ina central position,” said Reflex Gaming manag-ing director Quentin Stott. “It was a natural pro-gression to create a digital compendiumproduct in a similar cabinet and we areextremely pleased with the high quality graph-ics which have turned it into a stunning centre-piece for arcades and bingo halls.”

Starlight comes with four of Reflex Gaming’smost popular AWP games with variable stakesand jackpots: Lady Luck, Bank Raid, Lady LuckAround the Clock, Poker Mania.

The versatile Mini cabinet comes with a qual-ity touchscreen and a note acceptor asstandard.

“The strategy behind Starlight is to offervalue-for-money, low-stake low prize gaming,which appeals to the traditional demographicof arcade and bingo customer,” added Quentin.

EAG will also see the launch of the long-awaited ATOM cabinet – the first time

Reflex will have its own dedi-cated Category C reel-basedvehicle for single sites to con-tinue growth within the sector.

Reflex Gaming is also show-ing a range of new Category C

machines designed especiallyfor the new £100 jackpot,

which will be introduced inmid-January.

In addition, the Newark-based company will be takingthree brand-new B4 machines,kicking off the New Year with adiverse and dynamic range of £2

stake, £400 jackpot clubmachines.

“EAG will be especiallyimportant for us this year,

with the Triennial, andthe launch of our

ATOM cabinet, andReflex Gaming, to

mark a new era,”concludedQuentin. “Welook forward to

welcoming ourcustomers and industry

friends to stand 230.”

Add some sparklewith Starlight

Reflex Gaming willunveil Starlight at EAG; avideo-based, four-gamecompendium, targetedsquarely at the AGC andbingo sectors withCategory C content.

REFLEX GAMING


manufacturers merchandise

Ahighlight of the plush range will be thenew Pac-Man and The Ghostly Adven-tures collection, based on the newglobal TV Show already airing in over40 countries worldwide, which pre-

miered in the UK on the Disney XD Channel. The brand support for this range is immense

with Namco Europe supplying a number of titlesbranded in the new artwork, including Pac-ManSmash, Pac-Man Swirl and Pac-Man Basketballmachines. Bandai is also producing retail toysand Bandai Namco Games are making homegames on all of the hit formats. There is also aglobal promotion that will roll out across BurgerKing restaurants this year.

The gift range featuring Classic Pac-Man isbigger and better than ever this year, with every-thing from the classic plush through to mugs,money boxes, speakers and alarm clocks.

The plush range from Namco Prize Europe isfurther bolstered by the Trash Pack plush line -gross little guys that live in your garbage! Thesecharacters are well established stock in Toys RUs, Argos, Amazon and other leading retailers.

Also available at EAG will be the Shaun theSheep Summer 2014 range. This is one ofNamco Prize Europe’s best-selling characters,created in association with Aardman Anima-tions, with wide customer appeal, thanks to theTV show on the BBC.

The Nam-Gear range of industry-leadingconsumer electronics developed for the leisuremarket has been updated to follow the con-sumer trends, and most of the range of currentand future products is now available in brilliantwhite.

New to EAG this year is the Dual Core Android7.85-inch tablet, ‘7 Plus’, which is the size of aniPad Mini. Also available is the Bluetooth smartphone watch, similar to those produced bySamsung and Sony (and shortly Apple). Therange includes Bluetooth wireless headphonesand a Power Bank Charger.

In addition, the Nam-Gear phone has had afurther update to include four coloured backsallowing people to customize their products;therefore expanding the appeal.

Finally, the Namco Prize range of novelty andconfectionery has further expanded to includeadditional low-cost lines that have been testedand proven in the summer 2013 season and nowinclude new low-cost fashion items.

James Anderson, Namco Prize Europe gen-eral manager, said; “We are looking forward towelcoming customers to our stand at EAG tosee our most comprehensive range of prizeitems. Namco Prize Division has grown year onyear and we expect this trend to continue in2014.”

Biggerandbetterat EAG

Namco PrizeEurope will unveil itslargest ever range ofplush, electronics,confectionery andnovelties at this year’sEAG.

NAMCO PRIZEEUROPE

2351supp-p34-35-ManufMerchandise_Coinslot NEW 14/01/2014 18:24 Page 1


Teddy Mountain will be adding to itsrange of bear-stuffing products atEAG 2014. This year’s show marks

the launch of the Party Animals portablestuffing machine, which provides asmaller and more cost effective way ofbringing the Teddy Mountain experi-ence to kids around the UK.

The machine allows children to selectan unstuffed teddy and watch through aperspex screen as the machine automat-ically fills the toy. Bears are given a birthcertificate and kids can then choose toaccessorise them with shoes, sunglassesand sporting gear.

Party Animals and the popular StarterKit will be on special offer at TeddyMountain’s EAG stand. The portablestuffer is designed for use in small kiosksor as an accompaniment to one timegatherings. Party Animals is small enoughto fit into almost any venue, measuringjust six feet tall and two feet wide. It canbe separated into two parts and is com-pact enough to fit into a car, making it

easy to transport for kids birthdays orother special events.

The same industrial motors used byTeddy Mountain’s large stuffer are atwork in its smaller sister product. Thesedirect drive shaft, industrial forced airmotors have very few moving parts andare designed to reduce downtime andrepair costs. Stuffing machines fromTeddy Mountain are made to order, with

customers able to tailor colours andgraphics to their own requirements.

Teddy Mountain currently providestheir creations to over 300 customers inthe UK & Ireland, including Alton Towers,Chessington World of Adventures andCenter Parcs. The company prides itselfon the breadth of its product range,something only made possible by theconstant release of new lines.

New portable stuffing machinefrom Teddy Mountain

Teddy Mountain is tobolster its range of toy-stuffing machines with anew smaller footprintdevice that will makes itsdebut at EAG.

TEDDY MOUNTAIN


PMSINTERNATIONAL PMS aiming to excel in London

Included in an impressive portfolio ofproducts due to be unveiled at EAGnext week will be the highly popularPeppa Pig, the gaming sensationSkylanders swap Force, Sesame

Street, Animal Planet, Forever Friends,Cut the Rope, Yoohoo and Friends,Gremlins and WWE along with manyothers.

Mister Maker, the hit pre-school chil-

dren’s show, will be previewed and willbe launched later in the year. In additionto the extensive licensed collections,PMS will be introducing Monster Party,one of many of its own new genericdesigns based on current trendsfocusing on fun and playful soft brightneon fabrics.

Urban Zombie, a collection ofhideously humorous living dead poly-

stone figures in full colour gift boxes, willfeature as a part of a new collectiblestheme. Soft toy zombies will also sitalongside the figures to complete thestory. Many new generic premium beau-tiful and soft plush designs will be pre-sented in conjunction with sometraditional new value items.

PMS’s John Costi-Mouyia com-mented: “It is true to say that we arealways seeking to improve the quality ofour ranges by using the latest fabricsavailable as this is what our customersare demanding. We understand that dif-ferent amusement environments havediffering expectations of the type ofproduct required, therefore we continueto reflect this in our new value rangesalso. Redemption is a very important cat-egory and we have begun to introduce amore varied product offer with bluetoothtechnology items playing an increasingrole. Soft toys will always be central inthe amusement category, but we mustbe at the forefront of market trends byoffering technological innovation alongwith fun and playful toy items.”

PMS International willbe showing many of theirnew soft toy licences atLondon’s EXCEL.

2351supp-p34-35-ManufMerchandise_Coinslot NEW 14/01/2014 18:26 Page 2


Soundnet is set to revolutionise the UK juke-box industry with its new soundjack app.Rather than making their way through thecrowds to a static terminal, customers will beable to simply download the app to their

smartphones and make a selection from their owndevices.Visitors to EAG will be able to see how users can turntheir phones into mini-jukeboxes, using them

to playing songs remotely while keeping an eye onthe queue of tracks. “Based on figures released by

those operating similar systems in the US, webelieve that soundjack will enable operators tosee an uplift in music revenue of around 30 percent,” said commercial director James Luck.Soundnet believes the app will expose them toan entirely new section of the population.

“Smartphone penetration is predicted to rise to75% of the adult population in 2014 according to

IAB,” said company director Simon Davis. “We areconfident that an app will bring a new demographic topay-per-play music. Our research shows that morewomen will use it and a greater number of under-34s.”Following demonstrations at EAG, the app will becomeavailable in early 2014. Operators looking to getinvolved with Soundnet’s digital future can do so at noextra cost, so long as they are already using one of thecompany’s online Milestones in Music, Starburst orVhub jukeboxes. Soundnet will simply take a small per-centage of the extra mobile income when songs arerequested using the app. Customers will pay for theservice through a partnership with mobile paymentspecialists PayForIt and web-based company Paypal. “Based on figures released by those operating similarsystems in the US, we believe that soundjack willenable operators to see an uplift in music revenue ofaround 30 per cent,” said James Luck. The company hasbeen conducting detailed research into the success ofsimilar mobile launches around the world. They cite fig-ures from Juniper Research, which indicate that retail-ers who have introduced a paid-for mobile service haveseen their average transaction value rise by 40 per cent.Soundjack also plan to integrate data gleaned from

their exclusive deal with the OfficialCharts Company to help users choosethe songs they want to listen to.“Soundnet is embarking on a extensivemarketing campaign via traditional andsocial media to ensure that consumerawareness and acceptance of soundjackare maximised,” said Davis. “We tried tolaunch a similar concept back in 2007as we could see this was the future.However, the idea was too far advancedfor the user. Now is the time for sound-jack and we will provide the only cross-platform app that is fully supportedwith both retail promotions and totalconsumer engagement.”

Soundnet putsthe music inyour hands

Soundnet will showvisitors to EAG how itsnew mobile app brings thejukebox to the palm oftheir hands.

SOUNDNET


music

Get ready as V-arrives on a new

V-Hub, the mostsophisticated digitaljukebox currently onthe market, willbenefit from a turboboost with its nextgeneration softwareupdate, due to beunveiled at EAG bySound Leisure.

V-Hub 2nd gen will com-pletely overhaul thedesign and look of the userinterface of the jukebox,making it much more intu-

itive for the customer. It is based ona new software platform thatspeeds up the processes, to create aslicker, quicker experience that alsomeans Sound Leisure can addgreater functionality moving for-ward.

The new software updateincludes two major new apps:

Twitter: this allows a pub or clubto have their own Twitter feed, witha dedicated hashtag, which can beaccessed on the jukebox as a time-line and via a full-screen advert. Thisis a fantastic way for a site to pro-mote their presence by encourag-ing customers to tweet theirlocation, and that of their friends,while out having fun.

Flickr: another huge social mediaphenomenon, this time based onimages. Customers to the site areencouraged to upload their photosonto the site’s Flickr feed. If they tagtheir pictures #fs, they will be ableto see their pictures full screen inthe pub!

“People in pubs and clubs arealready tweeting and taking pic-tures with their phones – our appsallow them to display their picturesand messages via the jukebox and

SOUNDLEISURE

2351supp-p36-37-MusicPrizesPushers_Coinslot NEW 14/01/2014 18:32 Page 1


Redemption on theagenda for WhittakerBrothers

Players roll down coinsthrough the swivel coin entryand attempt to guide coinsthrough the mouths of thecomic character heads. On

both the Skittles and Greedy Gobsgames, tickets are paid out from underthe top sign, rather than low down,which gives extra play appeal to familymembers of all ages.

These two redemption games caneither be operated individually, orgrouped together for maximum effect.Placed back-to-back (in groups of two,four or six machines), they can makean attractive arcade centrepiece at a

much lower cost thanthe average centre-piece model. Greatsound effects andLED lighting on bothgames make themodels ideal andproven money earn-ers for the family

redemption arcade.All The Fun Of TheFair six-player push-

ers continue toenjoy popu-

larity in thecentre-

piece

pusher market and are available withall cash payout, or cash payout, withticket bonus. With its superb lightingand graphics, this model offers excel-lent value for money in arcade centre-pieces and is offered alongside thealternative Surfers Paradise or Big TopCircus pushers.

Camptown Races is a compactsmall-deck redemption eight-playerpusher with cash payout and a ticketbonus that can be used in even smallnarrow arcades. It is a proven moneyearner with a popular horseracingtheme.

Whittakers can also supply one-player cash payout pushers in Big TopCircus and and Surfers Paradise ver-sions. The company has a range of usedmultiplayer machines, available fromthe company at various price levels.

Three-seater carousel children’srides on £1 play continue to be verypopular in both seaside arcades, andinland play centres. The latest HorseCarousel features two horses thatmove up and down as the carouselrevolves with a fixed carousel foryounger children . The Coffee CupCarousel has three cups that revolveindividually as the whole base revolvesand both models are fitted with cas-tors for ease of movement around thearcade.

Whittakers always have a selectionof nearly new or used rides availableto suit all budgets.


pushers

WHITTAKERBROTHERS

Following the successof the one-player RollN Win redemptionskittle game last year,Whittaker Brothersare now producing anadditional game in thesame cabinet based onthe highly successfulGreedy Gobs gamesupplied a few yearsago.

as V-Huba new platform

tell the whole world what a greattime they are having in the venue.It’s a win/win situation,” says man-aging director Chris Black.

EAG will also see the unveiling ofthe flagship HD V-Hub. This has gotto be seen to be believed – it bene-fits from the new interface, and asecondary HD screen that showsthe news feeds, Twitter timeline andFlickr photos local to the machine.The incredibly popular Dance Mefeature will always be on display onthe secondary screen as well. Thishas been further improved in thenew V-Hub software update for allV-Hub jukeboxes.

“V-Hub has broken records forincome in some sites. However,others felt the interface was a littlecomplex. We have addressed theseissues with the V-Hub Gen 2 soft-ware update, which will be availableto all V-Hub customers free ofcharge following the show,” saysChris. “Few companies in the indus-try support their existing hardwareto this extent.”

“In addition to the smootherinterface and social media apps,there is soundjack and Opweb com-patibility built in, as well as teamviewer technical support and aCredit Countdown feature. Thissoftware update will take V-Hubcustomers to a whole new destina-tion.”

2351supp-p36-37-MusicPrizesPushers_Coinslot NEW 14/01/2014 19:02 Page 2


theexhibitorsEXHIBITOR GUIDE

ADRENALINE

Stand No: 725www.udc.co.uk

Key Contacts: Mark Horwood

AFFORDABLE LEISURE UK

Stand No: 635Key Contacts: Shane Mayers

ALL THINGS NICE VENDING

Stand No: 320www.atnvending.co.uk

All Things Nice Vending are a UK basedcompany, that distributes for products,vending machines and spares in the Ukmarket, for the leading European capsulecompanies. We deal in capsule and sweetvending machines, toy capsules contain-ing gadgets and little toys of all sizes,tattoo vending machines and tattoos, li-censed and generic kiddie rides, redemp-tion games and many other productswhich like every year we will presentthem at EAG.

Key Contacts: Christian Del Malvo, director

AMG LEISURE

Stand No: 440www.amgleisure.co.uk

AMG leisure can be found a stand 440.There will be a large variety of new prod-uct for every sector of the coin industry.AMG will be exhibiting products from SGGaming, LAI Games, Bell Fruit Group, Em-pire Games, Blueprint Gaming, John Fer-guson, G Squared, Concept Games andDiamond Games.

Key Contacts: Mark Sowray, Director • IanPawson, Sales Director

AMUSEWIND

Stand No: 568

ANTRIM CARPETS

Stand No: 713www.antrimcarpets.com

Antrim Carpet has recognised the grow-ing requirement for rapid turn-around;hence the introduction of Antrim’s FastTrack bespoke manufacturing service.With a strong emphasis on quality ofboth product and service, Antrim Carpetsweave all carpets in-house by means ofthe most modern of computerised man-ufacturing at our factory in Belfast.Antrim Carpets can ensure that quality iscarefully maintained at all stages frommanufacture to delivery, by using onlythe highest quality of materials includingpure new British wool. We specialise inbespoke Axminster carpets in any de-sign, any colour in a variety of qualities.With our friendly interactive design re-

colour and room-set software package, itis incredibly easy to generate a com-pletely unique carpet design/ colour-wayin minutes.

Key Contacts: Danny Heaver

ASTRA GAMES

Stand No: 330www.astra-games.com

Astra Games will use the show to launcha range of new games which, in thecoming year, will be released across thebusiness on all platforms including on-line. We will be showcasing our brandnew £100 products, which are ready tolaunch in line with implementation ofthe Triennial. We have worked hard toreach this deadline so that our customerscan experience £100 at the earliest pointpossible. We will have an abundance of£100 products, both updated existinggames and brand new games developedspecifically for £100 jackpots. There issomething for all customers on our standthis year.

Key Contacts: Alan Rogers, Sales and Marketing Director

ASTROSYSTEMS

Stand No: 632www.globalbillacceptors.com

AstroSystems Ltd manufacture and dis-tribute the award winning Microcoinrange of coin mechanism, and the GlobalBill Acceptor (GBA) range of note valida-tion equipment. Used across the gamingand amusement sectors, both GBA andMicrocoin have attained a reputation forlow cost, high performance currency vali-dation. At EAG 2014, AstroSystems willbe displaying the entire range of cur-rency validation products, including theMicrocoin SP coin validator that is a pop-ular choice in pool tables, juke boxes andkiddie rides globally. Skilled staff will beavailable to demonstrate the features andbenefits of the product portfolio, in addi-tion to an array of peripheral devices thatcan greatly reduce both time and moneyspent on product integration.

Key Contacts: Debbie Malin, General Manager• Manuel Alves, Business Development Man-ager • Leo Bateman, Sales Executive

ATRAXION MAGAZINE

Stand No: 222

AUTOMAT

Stand No: 759

B & B EXPORTING LIMTED

Stand No: 934www.bb-exporting.com

Key Contacts: Bonnie Xu

TheEssentialGuide to theEAG 2014exhibitors

EAGInternationalExpo 2014

2351supp-p38-49-Exhibitor list_Coinslot NEW 14/01/2014 21:06 Page 1


EXHIBITOR GUIDE

BACTA

Stand No: 603 and BACTA Member’sLoungewww.bacta.org.uk

BACTA is the voice of the British Amuse-ment Industry. BACTA represents all di-visions of the British AmusementIndustry, including large manufacturers,small seaside arcades, machine suppli-ers to pubs and clubs and operators ofadult only arcades. BACTA provides as-sistance and support in the followingways: Lobbying Government and inde-pendent organisations regardingchanges in legislation and other mattersProducing guidelines and Codes ofPractice to regulate procedures Offeringadvice and information on a range ofmatters Encouraging members to be so-cially responsible and offering trainingprogrammes and support Having a ded-icated national compliance team In-forming members about industrychanges, events and news Supportingthe community through its partnershipwith Rays of Sunshine Children’s CharityListening to the needs of the industryand reacting accordingly BACTA servesthe interests of the industry and itsmembers.

Theresa Risby • Parveen Mankoo

BALPPA

Stand No: 32www.balppa.org

BANDAI NAMCO GAMES

Stand No: 530www.namco.co.uk

Key Contacts: John Mckenzie

BAPTO

Stand No: 651

BAPTO is a Trade Association establishedin 1975 to promote the game of Pool asa major Pub Sport. Nearly 40 years on,the Association continues to major onthe game of Pool whilst also paying at-tention to Machine Operators needs ingeneral. To this end most Members enjoya series of discounts totalling far in ex-cess of their Membership Fees. Added tothis is Free Entry for their Pool Champi-ons to the longest running Major Poolevent in the Calendar, this year’s Compe-tition being the 38th annual event.

Key Contacts: Ken Hussey, Bob Blakeborough

BILLARES SAM S.A./SAM LEISURE

Stand No: 145www.billaressam.com

Key Contacts: Gary Drage

BRENT ELECTRONIC


Brent Electronic has been servicing theamusement since 1992, providing aftersales support for Namco’s coin-operatedgames as well as some of the top manu-factures worldwide, we support equip-ment throughout the UK & Europe andacross the Middle East. We stock a widerange of spares and components repre-senting such names as Deltronic, Embed,MEI, Comestero and Hainsworth. Ourrange of stock and customised edemp-tion tickets offers quality and a competi-tive price to suit all types of businesses.Our range of dedicated parts and sup-port includes Raw Thrills, Apple Indus-tries, Jennisons, and 5 Star Redemptionand, of course, our parent companyBandai Namco Games.

Key Contacts: Steve Short, Darrell Simmonds

BRENT SALES/NAMCO EUROPE


Brent/Namco will show a total of 28 top-earning machines at EAG in 2014. The‘Future in your Hands’ range of gamesinclude 12 brand new titles which maketheir EAG debut, 11 of which will nothave been seen in Europe before. High-lights include Mach Storm - a flying sim-ulation and shooting game, Alpine Racer– a skiing simulator , Mario Kart with42inch screen and Pac-Man Swirl a four-player ball drop game. From partner RawThrills, there is Batman in spectacularcabinet and Aliens Armageddon - an-other top film franchise title. Barrel ofMonkeys from Raw Thrills is a redemp-tion hit based on the Hasbro game.

Key Contacts: John McKenzie, John Brennan,John Crompton, Kjeld Erichsen, JulianGoicoa Darius Kaskelis, Chandy Raval

COINSLOT INTERNATIONAL

Stand No: 722www.coinslot.co.uk

As the UK’s longest established amuse-ments & gaming title and the industry’sonly weekly print publication, CoinslotInternational is delighted to be support-ing its customers and readers at EAG2014. Coinslot has served the industry asa standalone publication for more thanfour decades, during which it has pro-duced over 2,000 editions. The industrybible, which is circulated throughout theUK, is received by all members of BACTAand read by politicians, financial analysts,opinion-formers and regulators alike.Publisher GB Media Corporation Ltd isthe biggest publisher of titles to thegaming, betting and amusement sectorsin the world, including the multipleaward winning International Casino Re-view and Betting Business Interactive inaddition to Coinslot. All of the titles sharethe same objective which is to accurately

report and responsibly represent the in-dustries they serve and to provide adver-tisers with a reliable, professional andcost-effective route to market.

Key Contacts: John Sullivan, Publisher • AlexLee, Editor • Kathryn Norris, Senior Sales Executive

CONCEPT GAMES

Stand No: 720www.conceptgames.co.uk

Concept Games will be showing theirnew and innovative "Speeding Ticket" kitto fit existing pushers. This game addsticket payout plus a whole new excitinginteractive game feature. Also showingare the successful "Golden Winner" 3-player Cat D & C rebuild a & the 3-player"Wizzard of Odds" Ticket Fruit. Concepthas three new Cat C £100 Jackpot re-builds - Bullion Club 100, Random Club

100 and Jackpot 7's - To herald the ar-rival of the new triennial jackpot nextmonth. Also on show a range of £100Jackpot software conversions for theElectrocoin & Concept reel based casinorange. Finally - a new Cat C horse racing/ Cat C games terminal designed for theAGC market in the Lara Cabinet will beon display for sale or rental.

Key Contacts: Diana Garforth, Dave Garforth,Tim Stayman

CROWN DIRECT

Stand No: 520www.crowndirect.co.uk

At EAG Expo, Crown Direct will displayUK gaming machines Cat B3, Cat C andCat D from Astra, Barcrest, Blueprint, Em-pire, JPM, Project Coin, and Reflex. Fornovelty and amusement machines theline up will include cranes from Elaut,pushers from Harry Levy, video gamesfrom Sega and redemption from Baytek,Benchmark, and ICE.

Key Contacts: Dean Harding, Managing Director

DEAL

Stand No: 751www.themeparksdubai.com

DEITH LEISURE

Stand No: 520www.deithleisure.com

Deith Leisure will display UK gaming ma-chines Cat B3, Cat C and Cat D fromAstra, Barcrest, Blueprint, Empire, JPM,Project Coin, and Reflex. For novelty andamusement machines the line up will in-clude cranes from Elaut, pushers fromHarry Levy, video games from Sega andredemption from Baytek, Benchmark,and ICE.

Key Contacts: Kevin Temple, Sales Director

DIGITAL CENTRE SL

Stand No: 500www.digital-centre.com

Digital Centre this year has focused onproviding extra products to allow ourPhotobooth owners to earn more money.More bang for the buck! Increase profitsby attending more patrons per hour,along with incorporating other newproducts to sell at the Photobooth.

Key Contacts: Josep Tarres, CEO • RicardoRobles, Sales Manager • Jordi Segura, President

D P LEISURE

Stand No: 840Suppliers to the fairground andamusement industries of large and smallsoft toys.

Key Contacts: David Pearson • Jonathan West

... PACKING A PUNCH

Keep thesermons forSunday - notthe planningcommittee!


theexhibitors


EXHIBITOR GUIDE

E -SERVICE

Stand No: 950www.eurocoin.co.uk

Once again E-Service – the service,spares and support company – will beexhibiting at the EAG exhibition in theirusual position – stand 950 – next to thebar area. The company are proud to havesupported the show since it began andhave always embraced both the impor-tance of the exhibition and the great at-mosphere it generates. This year,E-Service has even more to celebrate -their 10 year anniversary!! Throughoutthis time they have steadily grown interms of their service offerings, generalspares and pool equipment. To com-memorate this milestone, there is oppor-tunity to win various prizes throughout2014, totalling over £3,000. Pop along tothe stand to find out more!!

Key Contacts: Mike Clokie, Managing Director• Paul Smith, Sales Director • Nick Holmes,

Sales Manager • Paul Scott, Sales Executive

ELAUT SALES

Stand No: 425www.elaut.com

Key Contacts: Helga Verstraeten

ELECTROCOIN

Stand No: 630www.electrocoin.net

Electrocoin is a manufacturer and distrib-utor of amusement and gaming ma-chines. The 2014 EAG show will see ahost of new products being exhibited forthe first time, including two new pinballmachines from Stern, namely Star Trekand AC/DC Luci. In addition, new prod-ucts from Elmac include the new GalileoEVO and Winkiddy, which are excitingnew ticket redemption concepts. Thenew CAT C £100 jackpot has resulted in avariety of new models in both single and

multi player formats as well as a newtablet gaming gaming system which isbeing shown for the first time.

Key Contacts: John Stergides, GabinoStergides, Kevin Weir, Andrew Murden

EMBED UK

Stand No: 342www.embedcard.com

Embed is a worldwide leading supplier ofmanagement applications, machine mon-itoring solutions and debit card systemsfor the amusement, leisure and entertain-ment industries. As a leader in the mar-ket, Embed delivers a well-rounded rangeof products designed to manage all areasof any entertainment facility, with focuson revenue management and enhance-ment, using monitoring and data cap-ture, guest loyalty programs, cashlesspayment systems and redemption man-

agement.

Key Contacts: Steven Wooley, Sales Execu-tive

EMPIRE GAMES

Stand No: 820www.empiregames.co.uk

Craig Beer and Steve Young will be onhand to welcome both new and existingcustomers and will be happy to demon-strate a wealth of new products for thecoming year including new develop-ments on Cat C, Cat D B3 and B4.

Key Contacts: Craig Beer, Steve Young

ENTNET

Stand No: 225www.entnet.co.uk

Connect SWP/ AWP (£70/£100) TerminalsConnect Manhattan AWP (£70/£100) Ter-minal Connect Manhattan Dual Screen

AWP (£70/£100) Terminal Connect MonteCarlo AWP (£70/£100) Terminal Gold CupRedemption Terminal AstroBlazer Play ForFun Terminal.

Key Contacts: Clive Barrett, MD • Lee Timmins, Product Support Manager

EUROSLOT

Stand No: 327www.euroslot-online.com

Key Contacts: Jonathan Swift

FAIR GAMES UK

Stand No: 640www.fair-games.com

Now entering our ninth year, Fair Gameshave established a core business in pro-ducing the highest quality of games inan ever changing market place. We havesuccessfully introduced additions to ourTimeless Range of games in recentmonths and will be unveiling a numberof new concepts, including a New Singleand Twin Screen Timeless, B3 Machine,Wall Mount Machines and lots of newCat D, C and B3 Titles. EAG will see theReturn of Blue Monkey Gaming as a salesdivision of Fair Games. Blue MonkeyGaming will be showing a number ofnew and diverse games.

Key Contacts: Graham Gonzalez, Fair GamesDirector • Mark Lewis, Blue Monkey GamingDirector • Mike Smith, Blue Monkey GamingSales

FIAM AUTOMAZIONE

Stand No: 705www.fiamautomazione.it

Key Contacts: Roberto Marches

FORMULA K

Stand No: 324www.formulak.com

Key Contacts: Graham Liddle

FOS GAMES

Stand No: 753www.fosgames.pl

Key Contacts: Daniela Wisniewska

FUTURELOGIC EUROPE LTD

Stand No: 323www.futurelogic-inc.com

Celebrating 30 years in business, FutureL-ogic is the leading developer of innova-tive ticket printing and couponingsolutions to gaming technologyproviders and operators around theworld. As the premier supplier of super-robust thermal ticket printers to theglobal gaming industry, FutureLogic has

shipped more than 1.5 million printersfor casino gaming, video lottery, AWP,LPM, SWP and kiosk applications world-wide. For the first time at EAG, FutureL-ogic will exhibit its Ticket2Go™ cashlesssystem module. Ticket2Go has been de-veloped especially for the UK gamingmarket and offers cashless gaming acrossall AWP and LPM gaming platforms.

Key Contacts: Anette Jauch, Sales & Market-ing Director EMEA & LATAM • Nik Novak, Regional Sales Manager

G3

Stand No: 564

GAMBLING COMMISSON

Stand No: 560www.gamblingcommisson.gov.uk

GAMCARE

Stand No: 567www.gamcaretradeservices.com

GIOCO NEWS

Stand No: 815www.gioconews.it

Key Contacts: Alessio Crisantemi

GORDON MOODY ASSOCIATION

Stand No: 563www.responsibleplay.org.uk

We provide advice, education and highquality and innovative therapeutic sup-port to problem gamblers and those af-fected by problem gambling, throughresidential, online and outreach services.Gordon Moody Association offers aunique and intensive residential treat-ment programme in the UK for thosegamblers most severely addicted as wellas online support and advice to problemgamblers outside the UK.

Key Contacts: Elaine Smethurst, Managing Director

HARRY LEVY AMUSEMENTS

Stand No: 540www.harrylevy.com

Key Contacts: Harry Levy

HAZEL ELECTRONICS

Stand No: 200www.hazelelectronics.co.uk

Cashless Operation: Forget wastingmoney on endless paper and servicingprinters with ‘ticket in/ticket out’. Gostraight to the more sophisticated andmore affordable, Site Manager CashlessSmart Card system. Hand Pay Cashless,

... PACKING A PUNCH

PATIENTS TREATED FORPUSHER ADDICTION


If you are in the amusement industry then you belong with

BACTA represents the British Amusement Industry and is the most influential voice to Government and key stakeholders with members

ranging from small family businesses to large corporates

Membership of BACTA brings a number of benefits including:

Advice on Tax including Linneweber and MGD using PWC

Individual support for political lobbying with your local MP and at Westminster, supported by external public affairs advisers

National and local press support including crisis management through Hill & Knowlton

Legal and compliance support, an independent complaints and disputes procedure, LCCP training and test purchasing

Working groups will take up your issues from regulation to taxation

Join BACTA to help protect your business and

save 50% on your first years’ membership

Please come and visit us on stand 603

theexhibitors


EXHIBITOR GUIDE

part Cashless or full Cashless, all fully in-tegrated with the other great Site Man-ager Enterprise modules. Cashless andPlayer Tracking in one. Come and see afull demonstration on Hazel Electronics’stand. The perfect DIY solution for pro-gramming all your old coin mechanisms.Program the new 5 & 10p coins yourselfand give your mechs a new lease of life.Also, NEW £100 Jackpot back-lit andedge-lit signs.

Key Contacts: Ray Hazelton

HEIGHWAY PINBALL

Stand No: 132Key Contacts: Andrew Heighway

HOLIDAY PARK MANAGEMENT

Stand No: 33www.holidayparksmanagement.com

Holiday Parks Management is the‘Ultimate Suppliers Magazine and WebsiteDirectory’ for Holiday Parks, Caravan Parks,Campsites and Leisure Industries. Our goalis to help clients source supplies andservices, providing a professional websiteand magazine, with B2B suppliers to theholiday park industry. Our experiencedstaff, offer a service that is designed toimprove performance and help withholiday park management. The Bi MonthlyDigital Magazine offers a great chance toshowcase products and services to allindustries. HPM mails out to over 3,500,Caravan Parks, Holiday Park Operators andManagers, in the UK and in Europe.

Key Contacts: Nina Blanchard

HOT GAMES

Stand No: 101www.agisgame.com.tw

Hot Games, established in 1996, is areputable coin-op magazine publisher inAsia. We are specialized in exploringpotential market and participatingworldwide exhibitions, dedicate to

promoting your exquisite and high qualityproducts. With more than 18 years’experiences, Hot Games Seriespublications- Hot Games, Hot GamesAnnual, Hot Games Amusement & Park,and Selections, definitely to meet yourrequest. Create your own business withHot Games now.

Key Contacts: Heidi Fu, Overseas Dept. Spe-cialist • Cayenne Lee, Overseas Dept. Spe-cialist

INDOOR PLAY MAGAZINE

Stand No: 130

INNOVATIVE TECHNOLOGY

Stand No: 20www.innovative-technology.co.uk

Innovative Technology Ltd (ITL) has beenmanufacturing state of the art cash han-

dling solutions for over 20 years and is amarket leading supplier to the Interna-tional Gaming, Amusement, Vending, Re-tail & Kiosk Industries. At this year’sshow, ITL will showcase their ‘cuttingedge’ cash handling range of banknotevalidators, note recyclers & multi coinhoppers. Highlights on the stand will in-clude the marketing leading NV11 com-pact note recycler, the state of the artmulti-coin SMART Hopper and the unri-valled mixed denomination note recyclerthe SMART Payout. Founded in 1992, ITLwas the first company to manufacturelow cost multi-currency validators, whenit introduced the NV1 Smiley® to themarket - making banknote validators af-fordable to the AWP market. 20 yearson, the company’s philosophy of provingState of the Art, technologically ad-vanced validation products still remainsas the Company Ethos today. InnovativeTechnology prides itself on providing ex-ceptional value, intelligent validationproducts.

Key Contacts: Paul Curley, Senior BusinessDevelopment Manager • Ian Fuller, Business

Development Manager • Andy Bassam, Cus-tomer Support Manager • Laura Wallace,Sales Support Executive

INSTANCE AUTOMATICS

Stand No: 340www.maxgrab.co.uk

Instance Automatics Ltd is perhaps bestknown for manufacturing the industryleading range of Maxx Grab cranes,stunning machines using quality mechanics.But this is just one aspect of InstanceAutomatics as they are also UK and Irelanddistributors for other manufacturessupplying vending, redemption andamusement products: Spanish based OMVending and global giant, UNIS (UniversalSpace Video Game), as well as a hugesupply of capsule and crane vend prizes. Ianis a firm believer in the future ofredemption machines evidenced by thegames he is exhibiting at EAG, including agreat range of brand new machines UNIS.

Key Contacts: Ian Eason, Managing Director •Steve Perkins, Sales Executive

INTERCLUB LOTTERIES

Stand No: 326Key Contacts: Alan Branch

INTERGAME

Stand No: 325www.intergameonline.co.uk

INTERNATIONAL GAMES TRADESPA

Stand No: 223www.igt.sm

Key Contacts: Alessandro Grassi

ITM LEISURE (EUROPE)

Stand No: 247www.itmleisure.com

ITM & RH Trading have a wide and variedrange of products for 2014. Licensedproperties include: Me To You, Disney,Marvel, Dreamworks, Rastar amongstothers. We are pleased to have our largestrange of redemption & Bingo prizes todate with products to suit all categories.The mainstay of our plush range, remains,Me To You & My Blue Nose Friends and wehave some exciting new styles which wewill be launching at this year’s show. Asalways, we have our Mobile Showroomstravelling around the UK & Ireland,bringing new products to your door assoon as they arrive.

Key Contacts: David Cope, Sales Manager •Janet Kelly, Manager • Ryan Hilton, Sales Representative • Richard Harvey, Sales Representative

JABRO GAMES

Stand No: 935

www.jabrogames.com

Gaming machine manufacturer JabroGames will unveil a new line up ofproducts for 2014 in three cabinetstyles. Tony Brookes managing directorof the company explains that offeringthe operator a choice in cabinet styleshas proven to give Jabro the edge overrivals in a competitive market. Jabroslatest dual screen Category C machineshave 6 games on the menu all config-ured to the latest £100 Jackpots offeringRoulette, Casino and Hi tech slots,thelatest Category B4 machines also have 6games on the menu all configured tothe new £400 Jackpots. Jabro also spe-cialise in Category B3A lottery machinesand the latest products feature the new£2 stake options . Jabro will also belaunching a brand new 5 game packageClub B4 lottery £400 jackpot product atEAG. This year will also see the launchof a new analogue reel based modelfrom the company called RED ALERT invarious style cabinets, RED ALERT will beavailable in both Category C £70 andwith the latest £100 Jackpot also as Cat-egory D 10p Play £5 Jackpot. a widerange of SWPs also available, please askfor details. Jabro also offer in house subcontract build, wire harness manufac-ture and supply of vac formings. On thestand Products Jackpot 100 Cat C , Jack-pot 400 Cat B4 , Multo Lotto Cat B3A,Multi Lotto Cat B4, Red Alert Cat C, RedAlert Cat D.

Key Contacts: Tony Brookes, MD

JAKAR AKRADIUSZ ZIELINSKISP.J.

Stand No: 570www.jakar.pl

Key Contacts: Jarek Mlas

JAMMA

Stand No: 562www.jamma.it

Jamma is the name of Italy’s leadinggaming & gambling Newspaper and On-line Magazine. It is chosen by the mostimportant companies and online userswho want to stay informed. Jamma isproviding users the latest gaming techni-cal services and forums, with legislative,financial and commercial news every day.Jamma Magazine is also a popularmonthly Newspaper able to give moredetailed news from the experts concern-ing market and business analysis of gam-ing and gambling, trends, and all thelegislative information.

Key Contacts: Maurizio Brodo

JINGLE GAMES

Stand No: 140Key Contacts: Mike Ansell

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JNC SALES

Stand No: 350www.jnc-sales.co.uk

We will be exhibiting a number of newmachines - Clockwork Oranges StraightTicket Pusher, Kiddie Express Train KiddieRide, Power Storm Simulator and DuckHoops basketball, as well as a number ofmachines that have been very successfulover the last 12 months. These includeKiddie Submarine Kiddie Ride, Fast andFurious Supercars Conversion with 42”LCD, Galaxy Garrison whacker, Klobber theRobber whacker, as well as many greatused games at very competitive prices.The Thomas QUE change machine is greatalternative to a new changer, or the SlottoChange machine is a machine we havebuilt, tested and operated in house whichis great value for money.

Key Contacts: Gary Newman, Sales Consultant • Dave Columbine, Sales • ReeceNewman, Sales • Brian Marks, Sales

JOLLY ROGER (AMUSEMENTRIDES) LTD

Stand No: 233Key Contacts: Francois Defreitas

KALKOMAT BIS BAC

Stand No: 712www.kalkomat.com

Kalkomat has been on the amusementcoin-op machines market since 1997,contributing to the market growth and itsextensive development. Today Kalkomatoffers the widest range of strength testers,especially boxing machines (15 models),on the market. The company puts most ofits attention to quality, attractiveness ofthe games and service. This year at EAGKalkomat will present one entirely newmachine which’s premiere will be at theLondon show.

Key Contacts: Sebastian Grubicki, Sales Director, Robert Mucha, Owner

KAS SPORT

Stand No: 100www.boxer-cobra.eu

Key Contacts: Piotr

KIDDY RIDES

Stand No: 150www.kiddyrides.uk.com

Kiddy Rides, a trading division of North-ern Leisure Group was established in1986 and is the UK’s leading independ-ent manufacturer, operator, dealer anddistributor of children’s coin operatedrides. All Kiddy Rides products are man-ufactured in the UK from high qualityGel Coat GRP. Exhibiting at the EAG onstand 150, the company will be show-ing their officially licensed range ofPeppa Pig rides which include 2 newcarousels, a large 3 seater and a smaller

2 seater, to collaborate with the celebra-tions of the brands 10th Anniversarythroughout 2014.

Key Contacts: Wendy Townsend, Head ofOperations • Gareth Jones, Production Man-ager • Richard Pike, Technical Manager

KINDERBALL

Stand No: 813www.kinderball.es

Our company started in 1990 in Mar-bella, Spain, occupying an important po-sition in the vending machine industry,position reached thanks to the great in-novation achieved by the manufacturingof the Giant Super Ball vendor and the100mm ball. All our machines and eachof its components are developed andmanufactured in-house, because we havefront line workshops for producing bothmetal and plastic. Our quality is provenand continues being backed by the enduser day after day.

Key Contacts: Juan Reinaldo Puerta, GeneralManager • Miguel Reinaldo Puerta, Co-manager

KRISS SPORT

Stand No: 724www.kriss-sport.com

Key Contacts: Lukasz Bohosiewicz

KUPPER-AUTOMATY

Stand No: 965www.automaty-kupper.com.pl

We encourage you to explore our widerange of kiddy rides, which enjoy greatpopularity and are of the highest qualityavailable. Our game machines for childrenhave gained recognition all over theWorld. Our qualified personnel and high-tech infrastructure allow us to achieve thebest results.

Key Contacts: Krzysztof Kupper, Chief

LAIV S.L.

Stand No: 221www.laiv.com

Key Contacts: Christine Wate

LEISURE ENGINNERING

Stand No: 841www.leisureengineering.com

Key Contacts: Bill Hammett

LOTELLE LIMITED

Stand No: 220www.lotelle.com

Lotelle offer extensive expertise in designand manufacture of electronic products forthe Amusement and Entertainment

Industries. TheWon: With a proven trackrecord of an unsurpassed fully automatic,self-adjusting crane processor, TheWon fitsreadily to existing cranes. TheWon is easyto set-up and even easier for on-goingoperations. It is guaranteed to make yourcranes more profitable through improvinggame play. Gold View: A must have foramusement arcades with B3 machines.This will allow B3/Video based fruitmachines to be viewed and recorded onyour CCTV system. LED Illuminated DanceFloors: Lotelle has recreated the 1970'sDisco Dance Floor and has updated it forthe 21st century computing power.

Key Contacts: Michelle Andrews, Sales • Martin Lott, Technical Sales • Stephen Smele,Sales

LUCA SRL

Stand No:www.lucasrl.it

Key Contacts: Luca Serafin

MAGIC PLAY SP.Z.O.O

Stand No: 710www.magicplay.pl

Key Contacts: Richard Kusza

MARSAPLAY S.A.

Stand No: 133Key Contacts: Antonia Salinas

MEDIATHEME

Stand No: 655www.mediatheme.co.uk

Established in 2002 Mediatheme hasbecome the UK’s leading provider oftouch screen entertainment. TheCompany, whose HQ is in Stamford,Lincolnshire, is making its EAG debut in2014. Mediatheme's flagship product,The Entertainer™, is a PC based

touchscreen entertainment systemhosting best in class content withmusic, karaoke, bingo, pub quiz, racenights and much more. TheEntertainer™ has been installed invenues all over Europe, and is widelyused in pubs, clubs, leisure venues,cruise ships, nursing homes, militarybases and children’s play centres, TheEntertainer™ provides fantasticentertainment and significantly boostsrevenue stream.

Key Contacts: Ian Ball, Sales • Kerry Roberts,Promotions, • Steve Evans, Finance

MERKUR KIDS/GEWETE

Stand No: 250www.gewete.com

Key Contacts: Patricia Schender-Hoffmann

MONDO AUTOMATICO

Stand No: [email protected]

Key Contacts: Massimo Ranalli

NOVELTY WORLD

Stand No: 755www.noveltyworld.co.uk

Novelty World are proud to exhibit a hostof brand new ranges and vending ma-chines at this year’s EAG and many ShowSpecials. All new Novelty Vending ma-chines for 2014 include the InteractiveCrazy Car Challenge, Pet Shop Prize EveryTime Crane, Pinball Challenge, HockeyBaby air hockey table and the 4 in 1 cap-sule/bouncy ball/sweet vendor plus fan-tastic new soft toy ranges for Prize EveryTime and 12” plush and back by verypopular demand a brand new range ofPrize Every Time light-up puffers. Alsothe largest choices of bouncy balls from27mm all the way up to 60mm featuringfabulous new designs and Novelty toy,

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toy and lolly and inflatable toy capsulesin a range of sizes (from 27mm –100mm). Lots of new tattoos ranges, key-chains and confectionery lines plusmuch, much more. Our new IT systemfeatures state-of-the-art technologywhich ensures efficiency and service cou-pled with dynamic promotions for cus-tomers.

Key Contacts: Gina Fashioni, Sales

NRM GROUP

Stand No: 853www.nrmgroup.com

From our purpose built facilities in EastYorkshire NRM provide state of the arttechnology, networking and software so-lutions to the industry’s leading gamingorganisations. NRM have developed anexciting and proven range of Ticket onDemand bingo and lottery based prod-

ucts for the Bingo, AGC, Pub and clubmarkets. Bingo Express, a true ‘bingo in abox’ one-stop solution installed in wellover 100 UK high street locations isevolving the introduction of both bar topand self-serve terminals providing opera-tors with all the normal micro-bingo fea-tures including self-serve and pay-outfunctionality, but with the added benefitsof a lower capital outlay for the operator.

Key Contacts: Andrew Ludlow, Managing Director • Pete Fagg, Business DevelopmentManager • Ian Weatherill, Technical ProjectsManager

NSM MUSIC

Stand No: 655www.nsmmusic.com

NSM is launching seven new products atEAG: the Icon Ice jukebox is the ultimatesound to light experience, whilst the NSMbackground music system has beenrelaunched for the Smartphone age.SnapSho combines social media anddigital photography in a product designed

to promote brand exposure. Also featuredare two fascinating methods of deliveringmusic content, including an Interestingapplication for the catering trade. NSM’svirtual jukebox, Playmysong turns avenue’s music into a social media event.

Key Contacts: Martin Agabeg, General Manager • Bob Cooney, USA Sales • JamesPulford, SnapSho • Alex Kirby, UK Sales •Rakesh Desai, Development

ONLINE-LEDS.COM

Stand No: 258www.online-leds.com

Key Contacts: Colin Watkins

PL MEDICARE

Stand No: 569www.plmedicare.com

PL Medicare is dedicated to bringing arange of high quality healthcare brands tothe UK market. Our portfolio includesVapourlites electronic cigarettes andEnergy Shisha, the world’s first caffeinatedelectronic shisha. Vapourlites is the leadingelectronic cigarette vending machinebrand offering consumers a high qualitycertified product with a low RRP. EnergyShisha is the first flavoured electronicshisha that not only offers a great tastingvape it also delivers a zero nicotine energyhit. Both brands come complete with theirown vending machines, each of whichoffer a wow factor that certainly grabsattention - generating fantastic returns inhigh footfall areas.

Key Contacts: Paul Boote, President • NeilHargill, European Brand Directo • Kat Watson,Marketing & Creative

P.W. SALES

Stand No: 441P.W.Sales will be taking up a veryprominent and central location in theexhibition hall. The full range of leadingmanufacturer Blueprint Gaming’s Hi-Tech

Cat C products will be on show, Includingthe recently approved models PaddysPayDay and Viva Las Vegas. Also onDisplay will be the very popularS.G.Gaming B3A Terminal Rainbow RichesLotteries, as well as latest B4 club productsfrom both Bell Fruit Games and JPM.

Key Contacts: Paul Wilson, Sam Tindale

PINBALL HEAVEN LTD

Stand No: 852www.pinball.co.uk

Suppliers of everything pinball!

Key Contacts: Phil Palmer

PLAY MACHINE EUROPE

Stand No: 234

PMS INTERNATIONAL

Stand No: 450www.pmsinternational.com

Key Contacts: Helen Breeds

POSITIVE GAMING

Stand No: 321www.positivegaming.com

Key Contacts: Glen Budgen

PPHU RITTER

Stand No: 400www.ritter-polska.pl

Key Contacts: Michael

PROJECT COIN MACHINE LTD

Stand No: 845Introducing the 100 Series. Value formoney is at the heart of this range. The30p price of play on our slots is designedto give players time in your sites withoutit costing them a fortune. The games aredesigned to be true AWP’s enhanced bythe new £100 prize. Shuffles, holds andfeatures have been built in to differentiatethem from a B3 offer. In most cases wehave used 3 reels to deliver the wins,which provides familiarity to existingplayers and a contrast to the experience ofplaying a £500 game.

Key Contacts: Anthony Boulton, MD

Q2000 LASER GAMES

Stand No: 911Key Contacts: Steven Jennings

R H TRADING

Stand No: 816www.itmleisure.com

Key Contacts: David Cope

THE REDEMPTION SOFTWARECOMPANY

Stand No: 714www.redemptionsoftware.co.uk

The Redemption Software Company willbe exhibiting its latest version of TicketManager; a software solution designed forfamily entertainment centres operatingredemption machines. The system is usedto control the operation of theredemption prize shop and stock. Theeasy-to-use touchscreen system alongsidewireless barcode scanning technologyoffers a wide range of functions allowingstaff members to quickly serve yourcustomers. The system integrates with allmajor ticket eaters including TicketStation, Ticket Eater, Galileo and SmartTechnologies. Tickets not redeemed arereturned to the customer in the form of asecure bar-coded receipt or Loyalty Card.

Key Contacts: Joe Sheeran, Owner

REFLEX GAMING LTD

Stand No: 230www.gamingdevelopment.co.uk

Reflex Gaming is anticipating a landmarkEAG in 2014, with its most comprehensiverange of machines to date. 2014 will seethe unveiling of the long-awaited ATOMcabinet – the first time that Reflex willhave its own dedicated Category C reelbased vehicle for single sites to continuegrowth within the sector. Reflex Gaming isalso showing a range of new Category Cmachines designed especially for the new£100 jackpot, which will be introduced inmid-January. In addition, the Newark-based company will be taking three brandnew B4 machines, kicking off the NewYear with a diverse and dynamic range of£2 stake, £400 jackpot club machines.

Key Contacts: Surj Stott, Sales Manager, •Steve Clark, Sales Executive • Paige Bingham,Sales Co-ordinator

REGAL

Stand No: 660Key Contacts: Neil Peters

RLMS

Stand No: 550www.rlms-sales.com

Team RLMS welcomes new and existingcustomers to stand 550 at EAG 2014. Ifyou’re looking for something different,RLMS is the stand to visit. RLMS Salescontinues to partner with the mostinnovative companies in the gaming andamusement industry, to offer the mostcomprehensive range of equipment to thepay to play market. Our experienced teamwill be on hand over the three days todemonstrate our extensive range ofproducts and advise as to how these cancomplement your business. In addition tothe new range RLMS carry a significantrange of refurbished equipment, offeringmachines to accommodate all budgetssupported by a quality after sales service.Traditional gaming, amusement,

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WINThe industry’s best weekly read is offering EAG visitors the opportunity to get their hands on a framed pair of Brazil and England football shirts signed by World Cup winners Pelé and Sir Geoff Hurst.Simply visit the Coinslot stand 722 at EAG and drop off your business card/details to enter our FREE prize draw. The winning entry will be drawn at 2pm on the closing day.

Stand #722 at EAG

T&C: Offer effective for the EAG Show from 21st January to 23rd January 2014. No further correspondence will be entered into.

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EXHIBITOR GUIDE

something different whether it is or newor used, don’t leave without visiting TeamRLMS on stand 550 at the EAG EXPO 2014.

Key Contacts: Phil Boulton, MD • TonyGlanville, Sales Director

SALYSOL. S.A.

Stand No: 757www.salysol.com

Salysol, S.A. is a modern producer ofcanned fine dried nuts and sweets. Onlythe finest raw materials are used. Thequality and variety of our product rangeand the innovative concept of automaticdistribution make us leaders in the nutsmarket. The sell by date of our products isfrom 3 to 5 years, depending on theproducts.

Key Contacts: Jose M. Romero, Export Manager

SB MACHINES

Stand No: 240www.sbmachines.co.uk

UK and Ireland sales and service for Ital-ian coin operated children’s rides. Newfor 2014: the fabulous Double Pony Ex-press and Twin Motorbikes.

Key Contacts: Paolo Sidoli, Gino Sidoli, JudithWilliams

SEGA AMUSEMENTS EUROPE

Stand No: 360www.sega-amusements.co.uk

Sega Amusements Europe Ltd. continuesto push the boundaries of the video andamusement industry year on year and2014 will be no different. Visitors to Segastand can experience games such asPlants vs. Zombies™ The Last Stand,Transformers Human Alliance, videoredemption such as Monopoly and Cutthe Rope; carnival themed games such asDown the Clown, Whack N Win, Milk JugToss; sports redemption games like Hello

Kitty kiddie air hockey, Ice Ball FX, videoracers such as Strom Racer and StormRider and so much more. Sega’s continuedcommitment in bringing the best brands,and tried and tested products to themarket place, allows operators to buy withconfidence when they buy from Sega.

Key Contacts: Justin Burke, General Manager •Steve D’arcy, UK and International Sales Manager • Martin Riley, International SalesManager • Maria Carmen Villarroya, International Sales Manager

SEGA PRIZE EUROPE

Stand No: 360www.segaprize.co.uk

This year is a massive year for Sega Prize,we are incredibly excited to share withyou 2 huge new licensed plush lines, thephenomenally popular iOS and Androidapp Doodle Jump and the multi-awardwinning Plants vs. Zombies™. On top of

that we are once again thrilled to expandthe ever-popular Tokio range by addingmore lifestyle technology to our cata-logue. As well as updating our TokioTablet 2.0 and Tokio Smartphone+ withfaster processing power and Android 4.2Jelly Bean, this year we have introducedthe Tokio Wireless Bluetooth head-phones, the Tokio Active Video Cameraand the Tokio Sound Bluetooth Speaker.

Key Contacts: Tracy Kemp, Sales Executive •Maxine Davison, Sales Executive

SEGA TOTAL SOLUTIONS

Stand No: 360www.sega-amusements.co.uk

Visit the STS stand to discuss Sega and 3rdparty spares and customer servicessupport. Also, we will be showing a rangeof high quality redemption tickets forwhich we are market leaders, and now sellthroughout Europe. We will also beshowing the STS Change Machines, Galileoticket eater and a selection of replacement

LCD/LED kits for various machines.

Key Contacts: Peter Murphy, General Manager• Adam Garrett, Sales Executive • Nathan Delmar-Addy, Sales Executive • Jay Knott,Product support manager

SOUND LEISURE / SOUNDNET

Stand No: 835www.soundleisure.com

Sound Leisure is the leading UK manu-facturer of digital and classic jukeboxesand will be exhibiting alongside itsmusic supply partner Soundnet. Onshow, will be the latest Generation 2software update for VHub jukeboxes, fea-turing a new simpler interface, Twitterand Flickr apps. In addition there will bea range of Classic jukeboxes and the dig-ital Music Milestones jukebox thatis based on the UK's favourite softwareplatform, Milestones in Music. Noveltygames Ol' McDonald and Buzzy Bee willalso be displayed. Soundnet will unveilthe innovative soundjack app that allowscustomers to choose and pay for jukeboxor background music using their smartphones. They will also demonstrate theimproved OpWeb management system.

Key Contacts: Chris Black, Mike Black, NigelFrench, Alastair Tevendale, Colin VernonSimon Davis, James Luck, Toby Hoyte

SPECIAL GAMES SRL

Stand No: 124Key Contacts: Mario

SUZO HAPP

Stand No: 930www.suzohapp.co.uk

Suzo-Happ Group are proud to presentthe Interactive Pro Table (IPT) to our cus-tomers at EAG this year in addition to thenormal line up of products from Pool &Snooker Accessories to Change Machinesand everything in between. We will alsobe promoting our Fast Track Repair serv-ice and have a VERY special offer for theUK Amusement Industry so please visitSuzo-Happ on Stand 930 @ EAG for de-tails on this offer and all of our amazingproducts. Our sales team are looking for-ward to welcoming customers old andnew to the Suzo-Happ stand.

Key Contacts: John Vallis, Sales Director •Charlie Sines, Operations Director • MatthewHarris, Regional Sales Manager • Norman Ri-dall, Regional Sales Manager • Chris Lomath,Internal Sales • Wayne Bean, Internal Sales •Owen Thomas, Internal Sales • Evelyn Wilkin-son, Export Sales

SYNDICATE UK

Stand No: 120www.syndicateprinters.com

Key Contacts: Kumud Mehra

TAIWAN SLOT

Stand No: 565www.taiwanslot.com.tw

Key Contacts: Pauline

TEDDY MOUNTAIN

Stand No: 743www.teddymountaindirect.co.uk

A magical and special teddy bear stuff-ing concept that provides a lasting andmemorable experience for all. Childrenchoose a teddy bear and get it filled byusing our child-safe stuffing machine orfilling it themselves by hand, theymake a wish for their new specialfriend, say the Teddy Mountain promiseand also get a birth certificate! Thencustomise their bear by picking outclothing and accessories. EAG ShowSpecials – New ‘’Party Animals’’portable stuffing machine. Fantastic forsmaller venues, for portability anduniqueness. Also our number 1 sellingStarter Kit, so make sure you come andvisit us.

Key Contacts: Tina Chiffers, Sales Manager

THE KIDZ PAINTING PARTY COM-PANY

Stand No: 224Key Contacts: Karen King

THE ULTIMATE FAN

Stand No: 740www.theultimatefan.co.uk

The Ultimate Fan are the leading dis-tributor of video gaming products inthe UK & Ireland. We are exhibitinggaming CatC, B4 & B3 products fromthe UK’s newest manufacturer - “SycoGaming”, housed in the new Adept cab-inet, which is available in twin & Triplescreens and is fully designed and man-ufactured in the UK. Also introducing anew Virtual Horse Racing gaming prod-uct, which is exclusively available fromThe Ultimate Fan. Come along andmeet the team and let us introduce toyou our specialists in design and devel-opment of gaming terminals to discussany of your gaming needs.

Key Contacts: Dean Gourlay, Sales Director• Ian Walters, Financial Director • WilfArnold, Area Sales Manager • Rex Sargent,South West Sales Manager

THE UNITED DISTRIBUTING COMPANY

Stand No: 620www.udc.co.uk

UDC celebrates thirty years in the in-dustry this year, after opening theirdoors all the way back in 1984. This ex-tensive experience allows UDC to selectthe best games from around the world

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Opinions expressed in this publication should not be regardedas the official view of GB Media Corporation Ltd, except wherestated. Views, opinions and recommendations contained in thispublication are put forward for consideration only. No actionshould be taken in reliance upon any such views, opinions orrecommendations. Neither GB Media Corporation Ltd norcontributors accept any responsibility for any loss occasionedto any person howsoever caused or arising as a result of or inconsequence of action taken or refrained from in realiance onthe contents of this publication.Notes for contributorsThe Editorial Board welcomes the submission of articles forconsideration by the editor with a view to publication. Articlessubmitted will not be returned and accordingly contributorsmaking submissions should retain copies. Submission of anarticle will be held to imply that the article contains originalunpublished work which GB Media Corporation Ltd maylawfully publish. All submissions are made at the owner’s risk.© GB Media Corporation Ltd 2014All rights strictly reserved. No part of this publication may bereproduced, stored in a retrieval system, or transmitted in anyform or by any means without the prior written permission isgiven, full acknowledgement of author, publisher and sourcemust be given.

CoinslotReviewEAG Preview 2014EDITORIALEditor: James WalkerEmail: [email protected] Tel: +44 (0) 1273699 900ManagingEditor: Ken Scott Tel: +44 (0) 1273699 900Email: [email protected]:Alex Lee, JosephEwens, NickNorton, DanTester, AlanCampbellADVERTISINGAdvertisement Manager:Marc LawtonEmail: [email protected]: +44 (0) 1204 396 397Fax: +44 (0) 1204 392 748Sales Executives:Kathryn NorrisEmail: [email protected]: +44 (0) 1204 396 397Fax: +44 (0) 1204 392 748PRODUCTIONDesigner:Gina Lloyd, Pete ShirleyEmail: [email protected] Production:Dave Roderick Email: [email protected] & Production Office: GB Media Corporation Ltd20 New Road, Brighton BN1 3UF, UKTel: +44 (0) 1273 699 900 Printed by:Stephens & GeorgeSUBSCRIPTIONSSubscriptions Executive:Sarah HaworthEmail: [email protected]: +44 (0) 1204 396 397Fax: +44 (0) 1204 392 748Web: www.coinslot.co.ukAdvertising & SubscriptionsGB Media Corporation LtdBolton Technology Exchange,33 Queensbrook, Bolton BL1 4AY, UKTel: +44 (0) 1204 396 397Fax: +44 (0) 1204 392 748PUBLISHERSGB Media Corporation LtdBolton Technology Exchange,33 Queensbrook, Bolton BL1 4AY, UKTel: +44 (0) 1204 396 397Fax: +44 (0) 1204 392 748Publishing Director:John SullivanEmail: [email protected]

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and bring them directly to you.Amongst the host of manufacturers dis-tributed include Benchmark Games,Adrenaline Amusements, Joymax, An-damiro, Paokai/WMH, Eurotek, MPGroup, Tecway and many more. UDCare experts in serving both the UK andoverseas markets and provides a onestop shop service for all your require-ments whether cranes, videos, kiddierides, change machines, merchandisers,vending, you name it, they’ve got itcovered. Just some must see items thisyear include: Tower of Terror, Stop TheClock, Skylanders Cloud Patrol FX, Jet-pack Joyride, the new Maxi-3 CoinChanger, Crazy Curves, Sweet Donut &Sailing Boat kiddie rides plus manyother current favourite games.

Key Contacts: Mark Horwood, MD • MichaelGreen, Sales Director • Paul Moriarty, Tech-nical Director • Derek Horwood, Chairman,

TOOL BILLIARD

Stand No: 752Key Contacts: Zuzana

TOYVEND

Stand No: 810www.toyvend.co.uk

ToyVend Plc is the UK’s longestestablished supplier of bulk sweet andnovelty vending machines. We are theUK distributor for Beaver vendingmachines, known throughout the worldfor their build quality. We are the OfficialUK distributor for Tomy Gacha licensedvending toys offering the largest rangeof licensed capsuled novelties. We arethe UKs largest one-stop-shop for allyour bulk vending requirements fromcapsuled toys through to bouncy balls,bubblegum and bulk sweets.

Key Contacts: Tracey Benger, Corpoarate Accounts Manager

UKIC LTD

Stand No: 925www.ukic.co.uk

Key Contacts: Steven Haslam

VDW INTERNATIONAL

Stand No: 255www.sbmachines.co.uk

Key Contacts: Paolo Sidoli

VENDING SABADELL

Stand No: 235Key Contacts: Dolors Casane

WESSEX COIN

Stand No: 830www .wessexcoin.co.uk

We will be offering a full range of newand used gaming and amusementequipment covering all categoriesincluding Cat D, C, B4, B3A, pull tablottery, jukeboxes, videos, redemptionand novelty. A wide selection of the new£100 AWPs and £400 club machines willalso be available to view. Alongside themachines we will be displaying a newlow energy lighting and signage productsuitable for maximising redemptionmachines and enhancing gaming andamusement venues. On the standProducts: Air hockey, coin pushers,cranes, electronic darts/scoreboards,jukeboxes, kicking machines, kiddiegames/rides, novelty vending, pinballtables, AWP/Cat B3/C/D machines,pool/snooker, redemption/noveltygames, SWPs, Table football, videogames, video gaming machines, bettingterminals, bingo equipment/solutions,bowling, boxing machines, cash handlingequipment and change machines.

Key Contacts: Chris Skelly, Managing Direc-tor • Karl Prismall, Sales Manager • HazelSkelly, Financial Director • Darren Curtis,Spares and After-Sales Support

WEXEL GAMING

Stand No: 328www.leisure-electronics.co.uk

Industry leaders in Total Bingo andgaming solutions harnessing traditionalequipment and a range of Electronicsolutions including handheld wirelessdevices and fixed based stations incor-porating the Bingo Blis family of prod-ucts including Bingo Plus, which givesoperators the tools to deliver LinkBingo games with attractive prizes froma relatively low customer base at eachlocation and the option to deliver asuite of AWP slot content with tourna-ment mode option, Bingo variants andPoker. Also the ‘GTAB’ kiosk... a selfservice system that allows the player tocredit and cash out, whilst enjoyingtheir gaming experience from all areasof the premises...

Key Contacts: Sean Young, MD • Chris Shipley, Sales Manager

WHITEHOUSE LEISURE

Stand No: 730www.whitehouseleisure.co.uk

Whitehouse Leisure is set to showcase anunprecedented number of new andexclusive licensed plush and redemptionlines at the EAG International. Theoutstanding hit of 2013 Despicable Me 2will feature prominently with anextensive new range of plush toys whichinclude purple Minions, Minions incostume as well as other characters Gru,Margot, Edith and the super cute Agneswith her Unicorn. The Disney rangecontinues to expand with many new andexciting designs including newproperties such as Doc McStuffins andHenry Hugglemonster, plus the familiarfavourites Winnie the Pooh and Friendsand Mickey and Minnie Mouse in avariety of guises ranging from dinosaur

costumes to trendy all-in-one outfits.These will add to an already impressiveline up of top draw licensed plushproducts also planned to be released atthe show, which include Talking Ted incostume, Teenage Mutant Hero Turtles,Mr Potatohead, Henry and Hetty Hooverplus How to Train your Dragon 2 - thebig summer film release of 2014.

Key Contacts: Phil Setter, Managing Partner• Mark Titterton, Partner • Ian Whittingham,Business Development Executive • GrahamSheridan, Area Sales Executive • Gavin Todd,Area Sales Executive • Robert Charlesworth,Area Sales Executive

WHITEHOUSE LEISURE

Stand No: 745www.whitehouseleisure.co.uk

Key Contacts: Philip Setter

WORLD OF RIDES

Stand No: 135www.worldofrides.com

World of Rides have chosen EAG tolaunch their new coin operated 24v MiniDisco-Dodgem Bumper Car for children!With twin drive motors controlled byjoysticks, and powered by two heavyduty 12v batteries, the new rides havealready been hailed as a huge success ontest sites across Europe during 2013! Likeall their rides they are supplied completewith batteries, a fully automatic batterycharger, and free delivery to most UKmainland post code addresses… and aresubject only to the addition of VAT!

Key Contacts: David Robinson, UK GeneralManager • Andrew Robinson, UK Sales &Customer Services Manager

ZONE LEISURE TECHNOLOGYLTD

Stand No: 125www.zoneleisuretechnology.co.uk

Zone Leisure Technology builds andsupplies laser game products and serv-ices to customers throughout Europe.Our customers include 40 laser gamecentres, 120 softplay centres and laserrides at Alton Towers and ChessingtonWorld of Adventure. We design andbuild laser game arenas. We supplylaser game products for all facilities in-cluding FECs, play centres, leisure cen-tres and outdoor activity centres.Additionally, we designed and supplyThe Raid, an exciting new coin-op lasermaze attraction. We also supply a num-ber of other high-tech attractions. Weare based in Leicester in the UK andlook after 200 customers throughoutEurope.

Key Contacts: Peter Davies


Try Coinslot for FREEVisit the Coinslot stand 722 at EAG and sign up to receive four complimentary issues of the industry’s best weekly read.

T&C: Offer effective for the EAG Show from 21st January to 23rd January 2014. No further correspondence will be entered into.

FREE TRIAL

Stand #722 at EAG


EAG 2014 EXHIBITOR LISTING & FLOORPLAN

AAdrenaline Amusements ..................................725Affordable Leisure UK .....................................635All Things Nice Vending....................................320AMG Leisure ....................................................440Amusewind......................................................568Antrim Carpets.................................................713Astra Games ....................................................330Astrosystems....................................................632Atraxion Magazine ...........................................222Automat ...........................................................759

BB & B Exporting ...............................................934BACTA..............................................................603BACTA Charitable Trust ....................................603BALPPA ..............................................................32BAPTO .............................................................651Billares Sam .....................................................145Brent Electronic ...............................................530Brent Sales........................................................530

CCharlier Brabo Group.......................................810CIAE 2014 ........................................................754Coinslot International ......................................722Concept Games ...............................................720Cool Things ......................................................223Crown Direct ...................................................520

DD P Leisure .......................................................840DEAL................................................................751Deith Leisure....................................................520Digital Centre SL ..............................................500

EEffeci................................................................245Elaut Sales ........................................................425Electrocoin ......................................................630ELSACO............................................................715Embed International ........................................342Empire Games .................................................820Entnet ..............................................................225E-Service ..........................................................950Euroslot............................................................327

FFair Games UK .................................................640Fiam Automazione ...........................................705Formula K International...................................324Fos Games........................................................753FutureLogic Europe .........................................323

GG3 ....................................................................564Gambling Commisson......................................560GamCare..........................................................567Game Time International..................................565GeWeTe ...........................................................250Gioco News .....................................................815Gordon Moody Association ..............................563

HHarem Leisure..................................................232Harry Levy Amusements ..................................540Hazel Electronics .............................................200Heighway Pinball .............................................132Holiday Park Management..................................33Hot Games .......................................................101

IIndoor Play Magazine .......................................130Innovative Technology.......................................20Instance Automatics .........................................340Interclub Lotteries ...........................................326InterGame........................................................325International Games Trade ...............................223ITM Leisure ......................................................247

JJabro Games ....................................................935Jakar Akradiusz Zielinski ..................................570Jamma..............................................................562Jingle Games ....................................................140JNC Sales .........................................................350Jolly Roger (Amusement Rides) .......................233

KKalkomat BIS Bac .............................................712Kiddy Rides......................................................150Kinderball ........................................................813Kriss-Sport .......................................................724Kupper-Automaty ............................................965

LLaiv ..................................................................221Leisure Enginnering .........................................841Lotelle ..............................................................220Lounge Lizard...................................................136Luca .................................................................320

MMagic Play .......................................................710Marsaplay S.A. ..................................................133Mediatheme.....................................................655Meno Electronics .............................................911Merkur Kids .....................................................250Mondo Automatico...........................................860Morton Michel Insurance.................................130

NNamco Europe .................................................530Namco Prize Europe ........................................530Novelty World ..................................................755NRM Group......................................................853NSM Music .......................................................655

OOnline-LEDs.com.............................................258

PPinball Heaven Ltd ...........................................852PL Medicare .....................................................322

Play Machine Europe........................................234PMS International ............................................450Positive Gaming ...............................................321Project Coin ....................................................845PW Sales...........................................................440

RR H Trading.......................................................247Redemption Software Company ......................714Reflex Gaming .................................................230Regal Arcades ...................................................660Ritter................................................................400RLMS Sales .......................................................550

EAG 2014floorplan

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EAG 2014 EXHIBITOR LISTING & FLOORPLAN

SSacoa Playcard System......................................134Salysol ..............................................................757SAM Leisure .....................................................145SB Machines .....................................................240Sega Amusements Europe ................................360Sega Prize Europe.............................................360Sega Total Solutions ..........................................360Sound Leisure / Soundnet ................................835Special Games .................................................124Suzo-Happ Group.............................................930Syndicate UK ...................................................120

TTeddy Mountain ...............................................743The Kidz Painting Party Company....................224The Ultimate Fan .............................................740The United Distributing Company ...................620Tool Billiard......................................................752Touch Hits........................................................122Toyvend ..........................................................810

UUKIC ...............................................................925

VVdW International ...........................................255Vending Sabadell..............................................235

WWessex Coin.....................................................830Wexel Gaming..................................................328Whitehouse Leisure .................................730/745World of Rides..................................................135

ZZone Leisure Technology Ltd ...........................125

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CS2351 EAG Supplement

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