Crystal Light Digital Media Campaign
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21-Oct-2014 -
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Technology
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Transcript of Crystal Light Digital Media Campaign
![Page 1: Crystal Light Digital Media Campaign](https://reader036.fdocuments.net/reader036/viewer/2022081412/5445a8c2b1af9fd7068b460f/html5/thumbnails/1.jpg)
Alexandria Shesterkin
![Page 2: Crystal Light Digital Media Campaign](https://reader036.fdocuments.net/reader036/viewer/2022081412/5445a8c2b1af9fd7068b460f/html5/thumbnails/2.jpg)
Crystal Light
Low-calorie powdered beverage mix
Endless flavor
choices
GoalsSell more product
Grow digital media presence
![Page 3: Crystal Light Digital Media Campaign](https://reader036.fdocuments.net/reader036/viewer/2022081412/5445a8c2b1af9fd7068b460f/html5/thumbnails/3.jpg)
Audience
Women 22-45 years
who
Value health and fitness
Challenges
Many competitors
Lack of SEO
Criticism for use of artificial sweeteners
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Savor your Flavor without the
guilt….
What’s your Crystal Light favorite flavor recipe?
A digital marketing campaign aimed to engage customers, highlight product flavors, and establish Crystal Light as a leading product in fitness and health.
![Page 5: Crystal Light Digital Media Campaign](https://reader036.fdocuments.net/reader036/viewer/2022081412/5445a8c2b1af9fd7068b460f/html5/thumbnails/5.jpg)
What’s your favorite flavor Crystal Light recipe?
Upload a two minute video to the Crystal Light YouTube page.
One tutorial featured on Facebook and Twitter page each week.
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“Social Media Cocktail Theory”
Not the place to pitch the product.
Ask questions that matter to the target market.ex. “We know what
you’re up to, pie – but it’s NOT going to work. Our glass of Crystal Light beats
you every time. What flavor helps you say, “no”?”
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Sponsor a low-calorie food and drink blog.
Feature guest writers: nutritionists, Doctors, chefs.
Become a resource in the health and fitness.
Support other relevant blogs…
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Keyword title tags
-”Low-Calorie”
Update blog regularly with fresh material
Each page of the website should have distinctly different content.
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Metrics
-Observe how many clicks-How long spent on website
-Monitor number of Facebook likes-Monitor responses to posts
-Monitor re-tweets
-Monitor and record responses to blogs.-Positive or Negative?
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Blog and blog sponsorship 40% of budget. Twelve months
Website/SEO 30% of budget. Six months
Social Networks 30% of budget. Six months