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Mark A. Cruz DDS

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Ncreative GOAL

...a visionary & upbeat world leader who is uniquely qualified to articulate & take action on the many opportunities that exist in medicine in general and dentistry specifically.

To present MARK A. CRUZ DDS as...

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creative OBJECTIVES

LOGOLOGO & tagline re-designed KEYNOTEKEYNOTE presentation electronic BROCHUREBROCHURE build 3 BUCKETS3 BUCKETS videotaped & edited LECTURELECTURE extensive e-mail marketing

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a symbol of the brand that is immediately recognizable

Create Logo & Tagline

MOVING PEOPLE ALONG WITH MEDIA

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Re-design existing presentation to reflect quality of brand...

Be consistentDesign Toward The AudienceUse images Intelligently & MetaphoricallyBreak Complex Data DownKeep It Simple (Use A Handout for Detail)

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ALE

SDesign Electronic Brochure for Course Offering

A Clear Articulation of the Problem Readers/Viewers Have Show General Benefits Present Credentials & Video Testimony Show Personal Benefits Provide Testimonials Make a Clear Concise No-nonsense offer Use A Metaphor to Overcome Price Objections

Provide The Solution

Use Scarcity

Use A Strong Call To Action

Compile a strong list of e-mail addresses for video based e-

mail campaign

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Taping & Editing of Live Event

ExtendedMedia-RichE-mailCampaign

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5 to 10 Page Scalable Web-site WITH 3 BUCKETS

PROMOTIONPROMOTION DIGITAL STOREDIGITAL STORE ON-LINE FORUMON-LINE FORUM

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Mark A. Cruz DDS

Mark A. Cruz DDS

Mark A. Cruz DDS

Mark A. Cruz DDS

Mark A. Cruz DDS

Mark A. Cruz DDS

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Mark A. Cruz DDS