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Consulting andResearch

Undertakingat XLRI

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Q uestion 1

One of the most aspiring AutomobileBrand has used one of the legendaryselling line At 60 miles an hour theloudest noise in the new ----- comesfrom the electric clock . The linesometimes is referred as the mostfamous tagline in advertising history.

a) Audib) Rolls Roycec) BMWd) Porsche

e) Mercedes

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Q uestion 2

Which of the following is theCORRECT way to record anunrealized holding gain on a trading

investment? An unrealized holdinggain is recorded as:

A. a receivable on the balance sheet.B.an increase to current liabilities.C .a gain on the income statement.D.an adjustment to stockholder s

equity.

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Q uestion 3*

Which of these is not a part of 7sframework?

A. Structure

B. Style

C. Skill

D. Society

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Q uestion 4

"Work expands so as to fill the timeavailable for its completion. Whichprinciple/law?

A. Dilbert's law

B. Parkinson's law

C. Peter's principle

D. Murphy's law

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Q uestion 6

The marketing plan is the onlytype of plan that adds materialand value to a full business plan.

A) TrueB) False

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Q uestion 7

______ is when a firm sells itsproducts in a limited area, for alimited time.

A) R & D ventureB) Pioneering businessC) New entrant businessD) Test marketing

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Q uestion 8

The quick ratio EXCLUDESwhich of the following?

A. Accounts ReceivableB. Inventory

C. CashD. Marketable Securities

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Q uestion 9

Which company coined the term "BornGlobal" firms in the year 1993?

a) A.T. kearneyb) Booz & Companyc) BCGd) Mckinseye) None of these

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Q uestion 10

Use the following information to answer items 10-11:

For the year 2010 a company had Sales (all oncredit) of $830,000 and Cost of Goods Sold of $525,000. At the beginning of 2010 its Accounts

Receivable were $80,000 and its Inventory was$100,000. At the end of 2010 its AccountsReceivable were $86,000 and its Inventory was$110,000.10 - The inventory turnover ratio for the year2010 wasA. 8.3B. 5.25C. 7.9

D. 5

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Q uestion 11

Use the following information to answer items 10-11:

For the year 2010 a company had Sales (all oncredit) of $830,000 and Cost of Goods Sold of $525,000. At the beginning of 2010 its Accounts

Receivable were $80,000 and its Inventory was$100,000. At the end of 2010 its AccountsReceivable were $86,000 and its Inventory was$110,000.11 - . The accounts receivable turnover ratio for

the year 2010 wasA. 10.3B. 9.65C. 10D. 11

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Q uestion 12

The process used to collect information aboutthe duties, responsibilities, necessary skills,outcomes, and work environment of aparticular job is called:

A. Job Analysis

B. Job Evaluation

C. Job Description

D. Job Specification

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Q uestion 13

______ is NOT an idea that goodmarketing strategy focuses on

A) Harvesting the business planB) Overall strategy your firmpursues in the marketC) The sales planD) The longer-term competitiveplan

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Q uestion 14

Strategic Groups are a cluster of firms that share similar strategieswhich one below is not one of the characteristics of that group:A. Breadth of product andgeographic scopeB. Price and Q ualityC. Location

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Q uestion 15*

X said, ""the study of crippled, stunted, immature,and unhealthy specimens can yield only a cripplepsychology and a cripple philosophy." Hence, hestudied only top 1 % of college population for hisresearch. Inspite of its narrow research base, themotivation theory proposed is one of the mostwidely used. Identify the theory.

A. Maslow's Heirarchy of need

B. Alderfer's ERG theory

C. Manfred Max Neef's Fundamental human needs

D. Herzberg's two factor theory

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Q uestion 16

______ is a statement that isnot expected in the business

plan.A) Balance sheetB) Income statement

C) SEC filing statementD) Cash flow statement

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Q uestion 17

In the wake of destruction in firstworld war, X was formed toestablish universal lasting peacebased on social justice.Identify XA. WTOB. UNC. GATTD. ILO

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Q uestion 18*

Which Category/Brand of Product ?

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Q uestion 19

Two unassailable assumptions of industry:No two organizations are totally differentand, ______________________

A. No two are the sameB. The customer selects the company(advertising does not influence)C. Price and quality dictate your business

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Q uestion 21*

Brand X was first created byMatsushita Electric Industrial Co in1955. for the American regionbecause their best selling brand Y inAsia had been registered byanother company.

From March 2010 every product of company is sold under the brandName X.

Identify X &Y

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Q uestion 22

If a company's share price falls, then its P/Eratio and dividend yield:A. P/E ratio: increase; Dividend yield:

decreaseB. P/E ratio: decrease; Dividend yield:decreaseC. P/E ratio: increase; Dividend yield: increase

D. P/E ratio: decrease; Dividend yield: noeffectE. P/E ratio: decrease; Dividend yield:increase

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Q uestion

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Q uestion

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Thank You!