Crusader Solutions Marketing  

C S

Expect  the  Unexpected  

Los  Angeles  

Boston  

Houston  

Chicago  Bal8more  

NYC  

LFC  

LFC  

Toronto  

Each  loca8on  Will  be  Announced  with  a  Spontaneous  Running  of  the  Balls  Down  

a  Well-­‐Known    Street  in  that  City  

The  Seemingly  Random  and  Absurd  Nature  of  the  Event  

Will  Generate  Na8onal  Media  Buzz  

Unexpected  Outbursts  of  Theatrics  in  Common  Social  Hubs  to  Create  Curiosity  

and  Intrigue    

All  Flash  Mobs  Will  be  Posted  on  YouTube  for  Convenient  Viewing  and  Easy  Sharing  

 

#NeverWalkAlone!

All  Par8cipants  in  Both  the  Flash  Mob  and  Running  With  The  Balls  Events  Will  be  Given  LFC  Summer  Tour  T-­‐Shirts  and  Sunglasses  

Summer Tour

Toronto July 21, 2012

The  Progressive  Ad  Will  Be  Featured  Everywhere  including:  

Billboards  Subways  Buses  Taxis  

Newspapers  Magazines  Facebook  Youtube  

Compe88ons,  Contests  and  Connec8ons  That  Will  Generate  Ac8ve  Fan  

Evolvement    

Fans  Tweet  Responses  to  the  Ques8on:  What  Does  “You’ll  Never  Walk  Alone”  

Mean  to  You?  Followed  by  #NeverWalkAlone  

 

It’s knowing you’re apart of something great John @JohnSmith

Sarah @SarahJones To me, it means family, strength and togetherness. And most important: never giving up

College  Aged  Athletes  can  Submit  Videos  Sta8ng  Why  They  Deserve  to  Play  With  Liverpool  

 

June  9  

Want  to  play  with  the  professionals?  

Enter  the  compe88on  on  our  web  page:  h\p://www.lfctour.com/  

Send  us  a  video  telling/showing  us  why  you  should  be  chosen  to  par8cipate  in  a  scrimmage  with  Liverpool  FC  

For  Every  Pair  of  Cleats  Sold,  an  Iden8cal  Pair  Will  be  Donated  to  a  Child  in  Need  

 

Establishing  Roots  

Celebrity  Endorsement  from  True  Liverpool  Fans  

 

Caroline  Wozniacki  -­‐  Athlete  

Angelina  Jolie  -­‐  Actress  

(Disclaimer:  These  are  Not  Real  Tweets,  but  They  Very  Well  Could  be!)  

Dr.  Dre  -­‐  Musician  

LeBron  James  -­‐  Athlete  

Celebrity  Fans  Will  A\end  the  Grand  Opening  of  the  New  Stadium,  Concert  

and  Party  that  will  Follow  

Clive  Owen  -­‐  Actor  

Ian  Rush  Robbie  Fowler   Steve  McManaman  

Liverpool  Will  Gain  an  Addi8on  on  Their  Website  and  Page  as  Well  as  a  New  “Home  Away  From  Home”  Jersey  for  

Games  in  Their  New  Stadium

Once  Again,  Liverpool  Will  Leave  its  Mark  on  America