Cruise north magazine 2014 cruise northern norway and svalbard cnns

Turnaroundon Top ofThe World2-15

Svalbard:Heavy fuel oil ban createS new opportunitieSPage 6-9

Shorex 2014:13 portS,1,000 StorieSPage 18-19

northern norway:arctic cultureand eventSPage 20-23

daylight 24/7:cruiSe callSat MidnigHtPage 24

cruiSe nortH2014 Ed

ition

CEntrE sPrEad: CnnS Map & faCTS

www.nordkapphavn.no/turnaroundport

The Arctic Porsanger Fjord

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o: A

nnel

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contents

2 cruice nortH 2014 cruice nortH 2014 3

5 Editorial: Arctic delights

6 Heavy fuel oil ban in Svalbard: New cruise opportunities

12 North Cape Turnaround Port: Arranging for turnaround port in the north

16 Facts: CNNS Ports & Destinations

18 Innovation: Shorex 2014 – new shore excursions

22 Northern Norway more than beautiful scenery: Events in the north

26 Creative itinerary planning: Double capacity, no cost and no congestion

27 Winter cruising: Exotic for the passengers and profitable for the cruise lines

30 Capacities at the ports in the CNNS region

31 About Cruise Northern Norway & Svalbard (CNNS)

Meet cruise northern norway & Svalbard at cruise Shipping in Miami, March 11th – 13th 2014, at booth # 831. all cruise ports in our region will be represented and will answer your questions about port facilities and shorex.

Editor: Erik Joachimsen (Cruise Northern Norway & Svalbard), [email protected]: Krysspress AS, Tromsø, NorwayEnglish translation and proofreading: Gavin Tanguay Oversetting og språkvasking, Tromsø, NorwayPrint run: 2,000Printing: Skipnes, Trondheim, NorwayPaper quality: Multiart Silk, 130 grE-publish edition: cnns.no/download/Ecolabel: The SwanCopyright: Cruise Northern Norway & Svalbard SA (cnns.no)Cover photo: Ole J. Liodden/naturfokus.no

Turnaroundon Top ofThe WorldPage 12-15

Svalbard:Heavy oil ban createS new opportunitieSPage 6-9

Shorex 2014:13 portS,1,000 StorieSPage 18

northern norway:arctic cultureand eventS0

daylight 24/7:cruiSe callSat MidnigHtPage 24

centre spread: CnnS Map & facts

cnns.no

cruiSe nortH

2014 Edition

Bodø

Brønnøysund

tromsø

arctic delightsThe Arctic autumn and winter in Northern Norway is a stunning adventure with magical light during the day and night alike. Even in December and January, when the sun is below the horizon and we only have a few hours of twilight, we are amazed by the beautiful, natural, Arctic colours.

For us living up here in the north, we have experienced that our well kept magical treasure has been discovered by others. Hotels have been fully booked by adventurous people from all over the world wanting to experience the breathtaking Northern Lights (Aurora Borealis), Arctic days and snow.

In Northern Norway we always celebrate the first day that we can see the sun rising above the horizon again, giving us a brief glimpse of sunshine. As the days get brighter, we enjoy longer and longer days and by the end of April the sun shines around the clock in Svalbard. On the mainland we have to wait a few weeks longer, but it is a clear sign that summer months are here and the Midnight Sun is back! Full of energy with 24 hours of sunshine a day, we can do the same outdoor activities both day and night.

Norway is a nature-based cruise destination. This means that nature also provides unique culinary experiences. Exquisite ingredients from both sea and land may be enjoyed fresh straight fresh from the nature or transformed into delicious dishes by experienced chefs.

International media has discovered the magic of the north too. Documentaries from Northern Norway have been shown on TV all over the world. Even Walt Disney got inspired by our region and made “Frozen” .

This year Tromsø has cruise ships calling 10 months of the year. This provides a clear indication that several cruise lines see possibilities with the variety of the different seasons along the magical and nearly untouched coastline of Northern Norway. Through “Shorex 2014”, CNNS has contributed to developing new products at the different cruise destinations in our network. CNNS wants to emphasize that Northern Norway is “a different story”.

Turnaround operations have been performed in Arctic Norway for years. Svalbard and Tromsø both have several explorer ships changing passengers every year. Other destinations in our region have also facilitated turnarounds. Starting or ending a cruise in Northern Norway offers cruise lines the possibility of offering their guest the chance to experience the top of Europe and North Cape in seven days.

Compared with other cruise destinations, Northern Norway and Svalbard is virtually untouched by cruise traffic. Only one percent of the European cruise traffic comes to Arctic Norway. This gives cruise lines a unique possibility to sell a new cruise to their repeat customers.

We look forward to wishing you a warm welcome when you come to explore the Arctic delights of Northern Norway and Svalbard!

Harriet WillassenChairpersonCruise Northern Norway & Svalbard

Erik JoachimsenManaging DirectorCruise Northern Norway & Svalbard

Experience Nordkapp 71°10’21’’Visit us at www.visitnordkapp.net

Hotel & local food

www.rica.no/honningsvaag www.destinasjon-71nord.no www.birdsafari.com www.fishingland.no www.articoicebar.com www.evart.no

KingCrab Safari BirdSafari Fishing IceBar Local Gallery

vizuelli.no Photo: A

une forlag. Illustration: Bjørn H

olthe

©SixSidesMidnattsol

Welcome to the northernmost point of Europe and enjoy the wealth of facilities at Nordkapp

The North Cape Hall offers:• New film, Nordkapp Panoramafilm shown in a 160° widescreen portraying the four seasons at Nordkapp• Exhibition from the long history of North Cape as a travellers’ destination• Chapel of St. John - the northernmost ecumenical chapel in the world• Exciting gift and souvenir shop with a rich varity of beautiful items• Restaurant, cafe and bar with a fantastic panoramic view of the Arctic Ocean• Northernmost post office with at special North Cape mark

NEW ATTRACTION!

“Cave of Light”


«6 cruice nortH 2014 cruice nortH 2014 7

The ban on heavy fuel oil in the Svalbard region from 2015, combined with other challenges, has forced the industry to think on its feet.

The fjord of neW opporTuniTieS

i S f J o r d e n

longyearbyen

teMpelfJorden

bill

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barentsburg

pyramiden

ShoreX iSfjordenn the abandoned russian mining settlement of pyramidenn fantastic glacial terminuses, including nordenskiöldbreenn geological formations, including templet and Skansen mountainsn bird cliffsn cultural relics, including trygghamna, Skansbukta, brucebyen, Svenskhuset and gipsvikan the mining settlement of barentsburg, inhabited by russians and ukrainians

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Cruise port Longyearbyen on Spitsbergen is without doubt the world’s northern most destination for ordinary cruise ships. In recent years the maritime traffic to the Arctic region has been limited by environ-mental measures in various areas.

From 2015 larger cruise ships using heavy fuel oil will not be able to call at the classic highlights in Ny-Ålesund and Magdalendafjorden, however ships that use light fuel will still be able to visit these attractions. This means that new thinking is required by everyone working for a positive development for the larger overseas cruises to Svalbard when it comes to sailing patterns and shore excursions.

isFJordEnThe Tourism Manager at Svalbard Reiseliv, Ronny Brunvoll, says the tourism industry is meeting the challenges by looking at what is on offer in the Longyearbyen areas, such as Isfjorden (see map). This large fjord in the middle of Spitsbergen’s West Coast is not covered by the ban on heavy fuel oil. It extends far into Svalbard, surrounded by picturesque mountains and glaciers.

Longyearbyen, the administrative centre of Svalbard, with a population of 2,100 people working in mining, earth observation, tourism, trade or research, is situated in this fjord. Longyearbyen has a good airport and a port, which is under-going positive development. The fjord is only ice-free, and thus accessible by ship, in the summer months.

The abandoned Russian settlement of Pyramiden at the head of Billefjorden, one of several arms of Isfjorden, is one of several ports of call now under consid-

eration. “There are vulnerable relics of culture in this area, and naturally we want this to happen without any environmental impact, as the authorities require,” says the tourism manager.

Pyramiden, which in its time was the large shop-window of the Soviet state, may be reached via Isfjorden. The cruise lines can tender their passengers ashore using smaller boats so they can experience this town that remains virtually intact after being abandoned in a hurry in 1999.

Another Russian settlement is Barentsburg, which is some distance further out in the same fjord. There is still an active mining community here comprising of several hundred Russian and Ukrainian workers.

Terje Aunevik, the Managing Director of Longyearbyen’s largest port agency, Pole Position AS, is in no doubt that Isfjorden is an extremely good alternative, quickly rattling off a variety of advantages. “The fjord is a compact experience of Svalbard, and has many of the qualities one finds elsewhere in the archipelago, such as the spectacular glaciers, cultural relics and abandoned settlements. In addition, emergency preparedness for safety and the environment will always be close at hand.”

Spitsbergen Travel, one of the largest operators in Longyearbyen, coordinates both turnaround and shore excursion services for cruise lines of all sizes. “We noted that there was a perception that capacity was a major issue for large scale shore excursions in Longyearbyen,” says Anika Paust, International Sales Manager at Spitsbergen Travel. “By improving the utilisation of transport options, imple-menting training courses for our guides,

will have a very short flight time for any rescue operations throughout the entire Isfjorden area.

In order to be better equipped to develop the cruise destination Longyearbyen, the industry is now developing a cruise network that will primarily engage in product devel-opment and marketing. “We can’t see why Spitsbergen will become less attractive. Isfjorden has many of the same qualities as other attractions further up along the West Coast. Consequently, we want to prepare for the large cruise ships also in the future, but with slightly different framework conditions than before,” says an always optimistic tourism manager of one of the world’s outposts, Ronny Brunvoll.

The Port of Longyearbyen has now drawn up a new strategic port plan and will invest Euro 25 million in new infra-structure. Port Director Kjetil Bråten is optimistic on behalf of the cruise traffic to Longyearbyen: “We are increasing the capacity and making the necessary preparations for overnight calls to Longyearbyen. The fenders at the port are being improved so the ships will be more stable when they are docked. In addition, a new port terminal is being built, which will offer better facilities for the public. As part of the environmental measures, all “dirty goods” will now be moved to the quays closer to the airport, while passengers and containers will use the so-called “town quay” near the town centre. Advance bookings for overseas cruises to Longyearbyen in 2015 are ahead of the normal level, so we don’t see any trend that the ban on heavy fuel oil will adversely affect the tourism industry in Longyearbyen,” says Bråten.

So perhaps the ban of heavy fuel oils is not so bad after all? heavy fuel oil prohibition:

In 2009 the Norwegian government introduced new regulations that prohibits the use of heavy fuel oils on vessels sailing within the three largest national parks on Svalbard. A general traffic prohibition has also been introduced, at eight protected cultural heritage sites.

The objective of these restrictions is to avoid major pollution from heavy bunker oil in the event of an accident at sea and to limit the environmental damage caused if it should occur. In 2007, a corresponding prohibition of heavy fuel oils was introduced in protected areas on the eastern side of Svalbard.

This new regulation will mean that heavy bunker oil will be prohibited within most of Svalbard’s territorial waters.

Protected areas where vessels are not allowed to bring heavy fuel oil (red lines) or carry more than 200 passengers (green shaded areas). For the cruise industry, this means that Magdalenafjorden and Ny-Ålesund will not be available for the largest ships powered by heavy fuel oil. The tourism industry in Longyearbyen will now exploit the opportunities available in Isfjorden, where Barentsburg, Pyramiden, Billefjorden and Tempelfjorden offer good shorex opportunities and slow cruising (blue line).

and exploring new options in Isfjorden, we can now offer a portfolio of shore excursions to well over 2000 passengers per day,” she says.

sLoW CrUisinGTerje Aunevik says that the Isfjorden concept was tested out on Phoenix Reizen’s “Albatross” in 2013, and that the feedback was extremely positive from the captain and passengers alike. In 2014 three of the cruise line’s ships will sail into Isfjorden: Albatros, Amadea and Artania.

The cruise lines can operate “slow cruising” in Isfjorden at a speed of less than 10 knots, enabling the passengers to relax and enjoy the spectacular nature and the cruise line to save both time and fuel costs.

The feedback from the pilots is also going in the same direction. They say that the captains on board are looking forward to sailing shorter distances when they have arrived in Spitsbergen. Sailing up the west coast is somewhat monotonous before you reach the destinations, while the weather can also be unstable. In Isfjorden one is guaranteed stable sailing conditions, while there is also a lot to see and experience. The many “hidden treasures” in Isfjorden will therefore be adapted for the cruise industry, thus providing cruise passengers an experience that is at least as good as before.

no dECLinE in 2015 The Governor of Svalbard, the Kingdom of Norway’s representative in the archipelago, now has two brand new rescue helicopters at his disposal. These

areas in Svalbard where the ban on heavy fuel oils applies

Photo: NordNorsk Reiseliv as Photo: NordNorsk Reiseliv as

Photo: Linda Drake

longyearbyen

barentsburg

pyramiden

ny-Ålesund

iSfJorden

Foto: Pål Jakobsen

Cruise to Narvik – The Region of contrast

• Polar Park–Theworld’snorthernmostwildlifepark

PortofNarvikP.Box627,8508NarvikTlf:+4776950370–Fax:[email protected]–www.portofnarvik.com

GretheParkerCruise-coordinatorTlf:[email protected]

•Ofotbanen –Twocountriesinoneday.TheonlyrailwayconnectioninNorway,northoftheArcticCircle.

•Narvik–“Withaviewtoakill”.FromNarvikMountaintoNarvikWarmuseum.

Welcome to Vesterålen and Sortland

68°41´53”N15°24´49”E

The Blue City

Vesterålen welcomes you year round to whale safaris under the midnight sun and winter fishing under the northern lights.

www.sortland-havn.no

• Midnight Sun Adventures• Nature and bird Safari• Sami Culture and

Salmon fishing• Boattrip to Trollfjorden• Kayaking Eagle Safari

• Northern lights adventures • Lively fishing villages• Boat and fishing trips• Whale watching• Bird and seal Safari• Museums

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178x124mm-sortlandhavn-CruiseNetwork-febr2014.indd 1 12.02.14 09:28

Spitsbergen Travel are the most experienced tour operator and turnaround coordinator in the Svalbard region. We work directly with cruise lines of all sizes and provide tailor-made solutions designed to suit your clientele. Be it a visit to our huskies at Camp Barentz, an exclusive Cham-pagne tasting, a challenging hike or a thrilling open boat trip, Spitsbergen Travel’s portfolio of high quality excursions has been developed to surpass the expectations of visitors to Long-yearbyen. Many of our locally sourced and knowledgeable guides have foreign language skills, and our eff ective coordinators are able to provide an exciting excursion program for well over 2000 passengers over an 8 hour period. Let Spitsbergen Travel ensure that your guests experience all that this unique area has to off er!

[email protected]: +47 7902 6100www.spitsbergencruise.no

YOUR SHORE EXCURSION OPERATOR IN LONGYEARBYEN

Hikes and guided walks Arctic landscapes Authentic experiences Is ord safaris

Spitsbergen Travel – the local experts

SpritsbergenTravel_CNNS_178x124_Feb-2014.indd 1 20.02.14 11:30

It’s all about people, comfortand experiences in goodcompany.

www.boreal.no

Out travelling?Let us give you anunforgettable experience in our majestic landscape.

All over NorthernNorway


»

lakselvalta

Vardø

Kirkenes


nortH cape turnaround port (nctp):

Turnaround on Top of The WorldTurnaround operations are predicted to be the future of cruise traffic to northern norway and Spitsbergen. There is a demand from passengers for shorter cruises and the cruise lines wish to reduce fuel consumption and offer new itineraries and destinations. This is a win-win situation.

It is estimated that the Northern European cruise market will grow by 8-10 percent annually, and that passenger numbers will double by 2023. New and larger cruise ships will bring greater volumes of guests for each call, and the cruise lines will need to look for new destinations to satisfy the curiosity of repeat customers.

The North Cape is a very attractive destination for many, and is a “once in a lifetime” experience for cruise passengers. More than 80,000 passengers disembark and visit the North Cape Hall each year. This cruise traffic accounts for 35 percent of the total traffic to this outpost.

FLY and CrUisEAlthough the cruise traffic to Norway and Northern Norway has increased in recent years, Northern Norway lost market shares due to stronger growth further south. “Implementing turna-round operations in Northern Norway will be an important strategic move to recapture market shares, as well as create new traffic into a region that has many exciting elements to offer,” says Managing Director of Cruise Northern Norway and Svalbard, Erik Joachimsen.

There is a great potential for calling at ports east of North Cape, such as Vardø and Kirkenes on the Norwegian

side and Murmansk and Arkhangelsk on the Russian side. By sailing out of the Norwegian customs zone, the cruise lines will avert the cabotage laws and at the same time create an opening with new sailing patterns and exciting new products for the passengers.

Svalbard is also outside the Norwegian customs zone, even though technically the archipelago is subject to the Kingdom of Norway. Consequently, cruises to Longyearbyen are an attractive destination for cruise lines that wish to implement turnaround operations in mainland Norway.

Honningsvåg, where all transit calls occur, is 35 km from the North Cape Plateau and 166 km from one of the

world’s largest airports in the northern hemisphere, Lakselv Airport Banak (see illustration). The biggest passenger aircraft can land at this airport and, as there is generally a low level of activity here, there is significant capacity available for larger operations.

It is in the axis North Cape, Honningsvåg and Lakselv Airport (see map page 16) that the project North Cape Turnaround Port

saw the light of day in 2012. It is based on the infrastructure that already exists in the region, as well as the investment opportunities that are available. Lakselv is a favourable place to implement cruise & fly combinations, when “half the journey” is complete passengers have experienced the North Cape. This means that after calling at Honningsvåg, the cruise ships sail into the Porsangerfjord to implement

the turnaround operation as close as possible to Lakselv Airport Banak. The driving time between the port and airport is just 10 minutes.

PULLMantUr in 2015The first booking for a turnaround operation here has already been received. The Spanish cruise line

Tromsø

Svalbard

hammerfesthonningsvåg

barenTS Sea

ruSSia

europe

Murmansklakselv

bergen

copenhagen

oslo

tromsø

bodø

barents Seanorth cape

norwegian Sealofoten


north Cape turnaround Port (nCtP) is planning to invest an estimated noK 40 million in a seaWalk, a patented solution to bring passengers safely ashore without quay facilities or tendering the passengers in smaller boats (pictured).

the project has found seaWalk to be the best docking solution. the seaWalk is a folding floating dock. the benefits of seaWalk over the traditional dock systems include lower costs, environ-

Pullmantur will sail from Malmo and up to the North Cape throughout the summer of 2015. The cruise line has good experience with similar operations in Trondheim in 2012 and 2013. The cruise ship “MS Empress” will implement three such operations in Bodø and two in Lakselv in 2015.

“Norway offers one of the most beautiful landscapes and shore excursion opportunities in the world,” said the Vice President of Pullmantur, Eduardo López-Puertas, during Cruise Norway’s summit. He added that the shore excursions in Western Norway were rated extremely highly by the passengers.

“MS Empress”, with a capacity of 2,020 passengers, will make history in 2015 when it becomes by far the largest cruise ship to complete a turnaround operation north of the Arctic Circle. “The distance between the airport and the port in Bodø is extremely short. It is actually within walking distance,” says Port Director Ingvar M. Mathisen of the Port of Bodø. “Bodø also has an extremely broad shorex offer and good hotel capacity.”

European Cruise Service will oversee the process, ensuring that Bodø and Lakselv deliver in terms of both shorex and land transport. Bodø already has most of what is required to handle MS Empress. Much of the remaining work will involve arranging sufficient guides and coaches and also putting the minor details in place. “The Port of Bodø and all our local partners are very enthu-siastic about achieving this and our ambition is to exceed the expectations of both Pullmantur and European Cruise Services,” concludes Mathisen.

ModiFiEd sEaWaLKNorth Cape Turnaround Port in Lakselv wishes to invest in a so-called SeaWalk in order to develop satisfactory infra-structure (see separate article). This would be a modified version that can handle luggage as well as the passengers. However, some are asking themselves why the facilities in Honningsvåg near the North Cape are not used for turnaround operations.

“The reason is simple,” says the Marketing Manager of NCTP Hege Jernsletten. “It’s all about logistics. By localising the SeaWalk at Lakselv, the coaches will have a 10-minute drive to and from the airport, enabling us to run an extremely efficient shuttle service. If we were to drive to and from Honningsvåg, a distance of 166 km, we would require a significant number of coaches and guides.”

The challenge for Lakselv is to create a sufficient shorex program for the region, and there is a lot on which to base this. As well as the North Cape, Sami culture, coastal culture, fisheries and the local history are relevant themes for shorex products. The critical point now is to order the SeaWalk by June so Pullmantur’s voyages in 2015 may be implemented on the basis of the new turnaround port in Lakselv.

“The success of the project depends on us having the facilities in place prior to the 2015 season, so we can handle the cruise ship, passengers and luggage in line with the project requirements. We will manage this,” concludes Jernsletten.

a Walk on the Sea

Turnaround port in the land of the Midnight Sun

north Cape Turnaround port

A turnaround port for cruise ships is a solution where the combi-nation of a port and airport allows the passengers on a cruise ship to be switched. The passengers who disembark from the cruise ship are flown home, while the new passengers are flown in via the nearby airport. A turnaround operation involving around 2000 passengers may be implemented in 10 to 14 hours.

The Municipality of Porsanger

and the North Cape Regional Port Authority have since 2012 been working to establish a turnaround port for cruise ships in Lakselv. The aim is to make possible a week-long cruise to the land of the Midnight Sun, in line with market demand.

In order to realize the turnaround port by the summer of 2015, North Cape Turnaround Port AS (NCTP) has now been established. NCTP will own and operate the dock solution SeaWalk and in time other infra-

structure in Hamnbukt in Lakselv. The Spanish cruise line Pullmantur

has booked two calls in June 2015. The goal is to have the quay and infrastructure ready for the first scheduled arrival in early June 2015. The cruise ship “MS Empress” will also call at Tromsø, the North Cape and Bodø. In addition to Lakselv, turnaround operations will also be implemented in Bodø (picture to the left).

Port and airport of Bodø. Photo: Port of Bodø

lakselv airport banak

bodø airport

port of bodø

honningsvåg

hamnbukt (port)

north Cape

10 min by coach

mentally friendly, short delivery time and the possibility of moving it to other locations.

Cruise Venture Ltd. is now designing a completely new type of seaWalk, which is 7 m wide, for north Cape turnaround Port. this will enable it to handle both passengers and luggage. there are currently two seaWalks in norway, one in skjolden and one in Geiranger.


CruiSe in The arCTiC region of norWayThis map provides an overview of all the cruise destinations connected to our network, Cruise northern norway and Svalbard (CnnS.no).

Tromsø

Svolværleknes

bodø

narvik

Vesterålenharstad

alta

hammerfest

honningsvåg / north Cape

Vardø

Kirkenes

7

1111

12

brønnøysund13

10

98

longyearbyen1

6

5

4

3

2

13 brønnøysund unique Selling points: world Heritage

area, geology, where northern norway starts/ends and trade history

number of quays: two Quay 1: “gårdsøya”: 250 m/25 m Quay2: “central port – town centre”:

140 m/6.2 m Shorex contact: charlotte grøtheim

olsen, [email protected] port contact: port Manager Sølvi H.

kristoffersen, [email protected]

4 honningsvåg / north Cape unique Selling points: unique Selling points: north cape,

the ultimate place to see Midnight Sun and northern lights, life in the fishing villages, catching the red king crab, seabirds, the Sami life and the reindeer migration

Quay north: 100 m/12 m Quay 1: 150 m/10 m Quay 2: 70 m/10 m Quay 3: 125 m/10 m Quay West: 115 m/10 m Quay South: 80 m/10 m Quay east: 80 m/10 m Shorex contact: arctic guide Service,

[email protected] og artico ice bar, [email protected]

port contact: keth lokke pettersen, [email protected]

11 lofoten - leknes unique Selling points: the lofoten

seasonal fisheries and spectacular nature and viking history

Quay 1: 290 m/10 m Shorex contact: arctic guide Service,

[email protected] or farout, farout.no

port contact: port Manager ann-Helen ernstsen, [email protected]

11 lofoten - Svolvær unique Selling points: the lofoten

seasonal fisheries and spectacular nature and viking history

Quay east: 214 m/6 m Quay West: 122 m/10 m Shorex contact: arctic guide Service,

[email protected] or farout, farout.no

port contact: port Manager kjell H. Hanssen, [email protected]

12 bodø unique Selling points: coastal culture,

trade history, defence history, the “spy city”, the modern service centre and the Saltstraumen Maelstrom

Quay1 + 2: city centre 150 m/7 m and 200 m/7 m

Quay rønvika: 1: rønvika 300 m/8 m 2: 150 m/9 m 3: 210 m/8.4 m 4: 200 m/8.5 m

Shorex contact: erlend a. willumsen [email protected]

port contact: port Manager ingvar M. Mathisen, [email protected]

9 Vesterålen (Sortland) unique Selling points: amazing nature

and wildlife, whale safaris year-round, life in and by the sea and fisheries (historically and present day)

Quay: 450 m/.,5–12 m Shorex contact: bengt Jaegtnes,

[email protected] port contact: port Manager

Hugo næss, [email protected]

10 narvik unique Selling points: polar park, the

ofoten line railway / iron ore industry and world war ii history

Quay “fagernes”: 250 m 15 m Quay “pier 1”: 140 m/15 m Shorex contact: grethe parker,

[email protected] port contact: Maritime Manager

Øistein kaarbø, [email protected]

8 harstad unique Selling points: viking and

medieval history and military history Quay “City centre”: 300 m/9.3 m Shorex contact: gro dagsvold,


ivar Hagenlund, [email protected]

6 alta unique Selling points: northern

lights, the Sami and alta river Quay Terminalkaia: 265 m/10.2 m Quay Marinekaia: 63 m/12.5 m Shorex contact: Henriette b. eilertsen, [email protected] port contact: port Manager arnt trygve nilsen,

[email protected]

1 Svalbard / Spitsbergen - longyearbyen

unique Selling points: High arctic nature and wildlife, explorers, adventurers and polar history

Quay “bykaia”: 300 m/9 m Quay “gamlekaia”: 90 m/5 m Shorex contact: Svalbard tourism,

[email protected] port contact: port Manager kjetil

bråten, [email protected]

7 Tromsø unique Selling points: where your

arctic adventures begins, northern lights, arctic adventures, arctic capital powered by nature, university city, the “paris of the north” and gateway to the arctic ocean

Quay breivika: 102 m/11 m , 104 m/11.5 m, 150 m/11.5 m

Quay prostneset – City Centre: 200 m/8 m and 300 m/9 m

Shorex contact: arctic guide Service, arcticguideservice.no or farout, farout.no

port contact: Marketing manager Harriet willassen, [email protected]

5 hammerfest unique Selling points: the world ‘s

northernmost town, from pomor trade to energy city (5 energy sources ) and meridian / land surveying history

Quay 1: 220 m/9 m Quay 2: 120 m/8 m Quay 9: 300 m/12 m Shorex contact: knut arne iversen,


per-Åge Hansen, [email protected]

3 Vardø unique Selling points: witch burning,

pomor trade and bird watching Quay Svartnes: 196 m/9 m Quay Vardø: 195 m/7 m Shorex contact: ingolf eriksen,


ingolf eriksen, [email protected]

2 Kirkenes unique Selling points: world war

ii history, proximity to russia and pomor trade

Quay “hurtigrutekaia”: 104 m/6 m Quay “industrikaia”: 120 m/9.3 m Quay “dypvannskaia”: 94 m/13.8 m Quay “Sentrumskaia”: 52 m/6.2 m Shorex contact: barents Safari, Hans

Hatle, [email protected] port contact: port Manager

eivind gade-lundlie, [email protected]

lakselv

wide body aircraft

Medium body aircraft

cnnS cruise-destination

SValbard

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hern

nor

Way

norThern norWay

lofoTen


ShoreX 2014

13 porTS 1000 STorieSWhen Cruise northern norway & Svalbard was established in 2011, it was in recognition of the fact that there was a need for the region to strengthen our shorex program.

Hammerfest: What could be more appropriate than a guided tour of the town’s history while riding on an electrically powered bicycle or e-bike?

Phot

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The primary feature of Northern Norway and Svalbard is beautiful panoramas and breathtaking scenery that you won’t find anywhere else on earth. These areas, which stretch all the way up to the ice edge in the Arctic, are inhabited by a civilization that offers rich cultures, vast natural resources and an infrastructure that opens for all forms of tourism. It is nothing short of a paradise.

However, the feedback from the cruise lines was that the destinations in the north had an insufficient range in their shorex program. “This was a challenge we wanted to do something about,” says Managing Director of CNNS, Erik Joachimsen.

nEW sHorEX oFFErs“We initiated the project Shorex 2014 with the purpose of creating new, market-oriented cruise offers at all of our 13

member ports. Our objective is to reach the more active guests as well as guests who want to hear the good stories about what life was like and still is like in this northern part of the world.”This initiative has generated major enthusiasm in the region, contributing to strengthened cooperation between the cruise destinations. The totality of the product North Norway and Svalbard has become clearer, and it has also led to the shorex offerings now being presented in an identical manner.

tHE storY oF tHE nortH“The story of Northern Norway is now presented in a clearer and more consistent manner, and each destination is now more aware of their unique selling points, as well as the strengths of the other destinations. The identity of each destination has been strengthened

and our collaboration has also been strengthened. We’re not competing, but rather complementing each other in a positive way. This is something that the cruise lines and cruise passengers will experience.”

From 2014 and onwards, the individual port and CNNS will continuously launch new shorex offers to agents and cruise lines. The campaigns will target the shorex coordinator at the cruise lines as well as cruise agents and other providers of cruises to Northern Norway and Svalbard.

The map on pages 16 and 17 provides an overview of all the ports that are members of the CNNS network. The fact boxes state the unique selling points for each destination. This is the result of a joint effort for the CNNS network.

innovations resulting from Shorex 2014here is a selection of the new shorex products that have been developed through CnnS’s innovation project:

Hammerfest: A bike ride through history. Hammerfest produces energy from five different sources. What could be more appropriate than a guided tour of the town’s history while riding on an electrically powered bicycle or e-bike?

north cape: The North Cape Café Theatre - Our Northernmost Life – The Show on Top of the World. A cruise passenger wrote the following after experiencing this show: “Brilliant! Entertaining and enjoyable, better than the cruise ship!”

lofoten: “Full Steam” in Henningsvær. Producing cod liver oil has a long history in Lofoten and “Full Steam” gives you the chance to see how this happens. You will also get to taste from a shot glass. Most people are surprised how good it is. An unforgettable experience.

narvik: For calls at Narvik during the Narvik Winter Festival in March, a guide will come on board with “Rombaksmusikken” and explain the history of the migrant workers and play their music. Known in UK as navvies and in Norway as rallar, these workers built the railway line between Narvik and Kiruna and maintain an important place in Narvik’s history.

polar park: Socialized wolves. The guests visit the world’s northernmost wildlife park, Polar Park, and can experience “howl night” with the Northern Lights, wolf howls and visiting the socialized wolves at Wolf Camp – a close-up experience with wild animals.

“the 19 ports that the Holland america Line call at in norway are simply too

similar to each other. We want you to encourage creativity and develop new shore

excursions.” Stein Kruse, President and CEO, Holland America Line

! CNNS’ Shorex database provides a complete overview of all the offers

at all the destinations in Northern Norway and Svalbard. Please visit cnns.no/shorex-store/ to read out the traditional products as well as the new ones.

!It’s about delivering what we are actually doing:• Fromthespectaculartothe

everyday and meaningful• Frominformationtogood

storytelling• Fromdesignedattractionstowarm

human encounters

norThern norWay− a differenT SToryThere is far more to northern norway than sea and mountains. The region offers a rich array of events spanning entertainment, culture and sport. here is an overview of events that are relevant to include on a cruise to our part of the world – during summer or winter.

Tromsø is Northern Norway’s largest city, with a population of around 70,000. Known as the “Gateway to the Arctic”, Tromsø has a significant international community linked to the world’s north-ernmost university as well as a varied trade and industry sector. The city has experienced rapid growth and its cultural life has grown accordingly.

Among the city’s many festivals, it is important to mention the annual Northern Lights Festival. For 25 years, the city of Tromsø has been submerged in a musical extravaganza during the last week of January. In 2014 the festival was visited by no less than the Bolshoi Ballet. The Tromsø International Film Festival is another popular event during the Polar Night (the sun is below the horizon here from November 21st to January 21st). The Tromsø International Film Festival lasts a full week, screening challenging quality films for a local, national and international audience.

Another event worthy of mention in Tromsø is the annual Sami Week. The Sami population celebrates the national Sami day on February 6th, part of a week-long cultural programme also

featuring competitions in lasso throwing and reindeer racing.

arts FEstiVaLSlightly further south is Harstad (population 24,000), where the Arts Festival of Northern Norway takes place at the end of June. This festival has been held annually in Harstad since 1965. What began as a musical event with a particular focus on the meeting between amateurs and professionals is now a top-class international event.

Harstad is also the place where the seeds were sewn for the first inter-national multiple stage cycling race in Northern Norway. The inaugural Arctic Race of Norway from Bodø, via Lofoten to Harstad took place over four magical days in August 2013. The race generated unsurpassed international media coverage of the North Norwegian landscape and people, and everything indicates that this success will grow. Many of the world’s leading road cyclists competed in the inaugural race, and in 2014 even more leading international cyclists will take part in the spectacular

route from the North Cape to Tromsø. Another major sporting event,

Finnmarksløpet, takes place in Alta in March. Stretching 1000 km across the majestic Finnmark Plateau, this is Europe’s longest dog sled race. Fred Olsen’s “Marco Polo” and Cruise & Maritime’s “Discovery” both called at Alta in conjunction with the start of the race – and amid great enthusiasm some of the cruise passengers got to partic-ipate in the prologue. An unforgettable experience, one would imagine!

WintEr FEstiVaL WEEKCanteen cook Anna, known in history as Svarta Bjørn (Black Bear), fed the migrant workers who built the first Arctic railway line – from Kiruna in Sweden to Narvik in Northern Norway. Svarta Bjørn worked hard, died young and was one of many women who gave everything during the construction of the Ofoten Railway. The annual Narvik Winter Festival is held each March, in honour of Svarta Bjørn and the Navvies. The festival, which has a broad programme focusing on cultural history, is one of the region’s most popular.

LoFotEnLofoten hosts several major festivals during the summer months. The Lofotr Viking Festival takes visitors back to the Viking Age with appropriate food, clothing, stalls and activities. The festival takes place at the beautiful Lofotr Viking Museum, which is built on the site of an ancient chieftain’s house dating from the Viking Age.

The Cod Fishing World Championship is the major event of the year in Lofoten. The competition based in Lofoten’s “capital”, Svolvær, attracts thousands of leading fishermen for several days of competition in late March. In typical North Norwegian style, the festivities

overshadow the actual competition. To put it bluntly, there is a three-day party!

Another festival worthy of mention is the Lofoten International Chamber Music Festival. It is marketed as the world’s most beautiful chamber music festival on the basis that the beautiful Lofoten scenery provides the backdrop for all the events. The festival is spread throughout the entire archipelago, and the many visitors it attracts can enjoy both world-class music and nature.

BodØ and BrØnnØYsUndClassical music is also paramount in Northern Norway’s second largest city Bodø (population 49,000), which is

located on the other side of the Vestfjord. The Nordland Music Festival is held in both summer (August) and winter (March). As an added bonus, the Bodø International Organ Festival takes place in April.

Our southernmost cruise destination is Brønnøysund, a small port with a large, beautiful and seemingly endless archipelago. Several music and cultural festivals linked to the Vega Archipelago World Heritage Site take place here. Worthy of special mention is the Torghattmessa, an annual trade fair with a lively atmosphere.

This is what natives of Northern Norway are renowned for – along the entire coast. Northern Norway – It’s truly a different story!


Northern Lights Festival, Tromsø. Photo: Visit Tromsø

north Capethe north cape festival

Month: Junecontent: Various activities like concerts, a local market and entertainment presented by the people from the North Cape.

north cape film festival

Month: Septembercontent: A five-day festival is packed with films, seminars and other exciting events like the world’s northernmost festival parade, and a huge party presenting delicious arctic seafood.website: nordkappfilmfestival.no

alta

finnmarksløpet

Month: March content: A dog sled race crossing the rough wilderness of Finnmark; from Alta to Kirkenes and back. Two distances: 500 km and 1000 km. Possibilities for tourists to catch a ride in the prologue. Website: finnmarkslopet.no

Tromsønorthern lights festival

Month: January / Februarycontent: The Northern Lights Festival is 25 years old, and presents each year top artists from a wide variety of genres ranging from early music to modern, from opera to jazz, from chamber music to symphonic orchestras.website: nordlysfestivalen.no

tromsø international film festival Month: Januarycontent: Norways biggest filmfestival and an important meeting place for Norwegian and international film industry. In the town square you can watch films in an outdoor cinema for free.website: TIFF.no

Sami week in tromsø

Month: February content: In addition to the Sami National Day, February 6th, Tromsø celebrates the Sami culture with various events for a whole week.

Midnight Sun Marathon

content: This road race in the bright Arctic night has existed in 25 years, and attracts marathon runners from all over the world. Month: Junewebsite: MSM.no

ridduriddu

Month: July content: This is an international indigenous people’s festival with a wide range of concerts, mostly from artists with sami or other indigenous background. website: riddu.no

tromsø open air festival

Month: Julycontent: Tromsø open-air festival, Bukta, is an annual rock festival, promoting rock’n roll and seafood in the bright midnight sun. Saturday the festival is open during the day, offering free concerts.website: bukta.no

harstadarts festival of northern norway

Month: June content: This festival was established in 1965 and is a top shelf international event that presents and produces a vast well of musical genres, as well as performance arts, visual arts, literature and cinematic arts.website: festspillene.no

arctic race of norway

Month: Augustcontent: This is a new international cycling race, throught different parts of the clean arctic summer. Several of the top international cycling teams partici-pates. The Arctic Race of Norway was a huge success already in its first year. In 2014 the race starts at the North Cape, and finishes in Tromsø. website: letour.com/arctic-race-of-norway

narvikwinter festival in narvik

Month: Marchcontent: This winter festival turns the city of Narvik upside down for a whole week with a wide range of concerts, celebrations and competitions. The inhabitants dress up in clothes from the turn of the previous century to honour the Navvis that constructed the Ofoten Railway.website: vinterfestuka.no

lofotenlofoten international chamber Music festivalMonth: Julycontent: This year the festival introduces a new piano festival with outdoor concerts outside in the spectacular scenery of Lofoten. It will take your breath away!website: lofotenfestival.com

cod fishing world championship

Month: Marchcontent: By day the famous Vestfjorden is crowded with fishing vessels, carrying participants from all over the world hoping to catch the biggest cod ever! By night we celebrate the catch of the day in all local pubs and restaurants.website: vmiskreifiske.no

lofotr viking festival

Month: Augustcontent: Learn about the Viking history from food, crafts, celebrations, games and competitions. Vikings from all over the world gather here each summer. website: lofotr.no

bodønordland Music festival – winter

Month: Marchcontent: Classical music that plays the main role in this winter festival, bringing top musicians from Norway and abroad to Bodø.website: musikkfestuka.no

nordland Music festival – Summer

Month: Augustcontent: In 10 days of summer, Nordland Music Festival presents a vast well of musical genres all throught the day, with various concerts in locations all over the city.website: musikkfestuka.no

bodø international organ festival

Month: Aprilcontent: Bodø International Organ Festival is a professional and social meeting place for church musicians and organists of all ages from home and abroad. This 5-day festival keeps a high artistic level in both the concerts and courses.website: biof.no

brønnøysundrootsfestivalen

Month: Julycontent: A popular music festival outdoors in the centre of Brønnøysund with headliners from both Norway and abroad. All concerts during the day are free. website: rootsfestivalen.no

torghattmessa

Month: Julycontent: Annual three-day trade fair in South Helgeland combining enter-tainment, information, sales promo-tions and amusement – and with a lively atmosphere right in the thriving Brønnøysund. website: torghattmessen.no

This overview includes all relevant large-scale festivals, sporting events and cultural events for cruise passengers. you will also find photos and links on our website: cnns.no

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inCreaSed CapaCiTy aT no addiTional CoST:

CreaTiVe iTinerarieS

northern norway and Svalbard is the land of the Midnight Sun. from the end of May till the end of july the region has 24 hours daylight, allowing us to exploit the capacity of the ports in a completely different way than is currently the case.

Avoiding congestion at a port is the most important action a cruise line can take in order to create a call that is as successful as possible. Berths at ports and access to buses and guides are often scarce when the largest cruise ships call. If several large cruise ships call at the North Cape, Tromsø and Lofoten on the same day, this creates dissatisfaction on the most hectic days.

“Fortunately there aren’t many such days during a season. But we have noticed that this can be solved in a relatively simple manner without major

changes in the sailing pattern,” says Remi Solberg at Arctic Guide Service (pictured).

He runs Northern Norway’s largest guide company, and each year observes that slightly more flexible exploitation of all 24 hours of the day would have solved many of the challenges everyone faces. “By dividing up the day, some cruise ships could call during the day and others in the evening. This should also form the basis for being able to negotiate port fees,” he says.

“In addition, this would enable the capacity for buses and guides to be used in a completely different way. I actually find it hard to understand that more agents and cruise lines don’t see this simple opportunity,” says Solberg, who has extensive experience with the implementation of cruise calls in Northern Norway.

The ports have little interest in investing substantial amounts to avoid a few peaks during the season. Solberg mentions an example that is rapidly approaching: “On June 6th 2014, there are three calls with a total of 6,000 passengers to Leknes in Lofoten. All of these are during the daytime. If we were successful in spreading these calls out over the entire 24-hour period, this would create a favourable win-win situation for absolutely all the parties involved.”

Solberg is therefore encouraging all itinerary planners to keep this in mind when planning future sailings. “Remember that the weather is often much calmer in the afternoon and evening, so there is much to be gained here. The alternative is that one doesn’t get a berth at a port or that there is congestion, and obviously nobody wants this,” says Solberg.

Arctic

Adventures

26 CRUICE NORTH 2013

Longyearbyen is one of the world’s most fascinating towns. Located at 78 degrees north, it is offi -cially the northernmost town in the world. An unusual, modern and international tax free sett lement just 1300km from the North Pole. Longyearbyen welcomes visitors to our slice of the Arctic, a safe haven in the otherwise harsh and wild landscape, where polar bears roam and the elements rule. With our highly knowledgeable and well-trained guides, Spitsbergen Travel has been a vital force in the development of Longyearbyen as a ‘Mecca’ for adventure. Be it hiking or Champagne tasting, a fj ord safari in high-powered open boats or a guided visit to the prize-winning Svalbard Museum, Spitsbergen Travel ensure that your guests have the opportunity to experience all this unique town has to off er.

[email protected]: +�� www.spitsbergencruise.no

SPITSBERGEN TRAVEL, YOUR SHORE EXCURSIONS PROVIDER IN SPITSBERGEN

Trekking Icefj ord Safari Guides with expertice Exciting excursions

Cruise port Longyearbyen, one of the world’s most fascinating destinations

Operating from the real ARCTIC HUB

one contact point // arctic logistics port agencyyear around – 24/7 // we embrace the challenge

one contact point

arctic logistics

port agency

year around 24/7

we embrace the challenge

[email protected]+47 7902 4900Longyearbyen

Svalbard & Jan Mayen islands

Photo: Erik Joachimsen



STeady CourSe forWinTer CruiSe

The reason for this growth is the fact that there are no other places in the world as far north as this where one can travel on a safe and comfortable winter cruise right up to 71 °N and still sail in ice-free and safe waters.

Bodø, Narvik, Sortland, Tromsø, Alta and the entire voyage up to the North Cape received calls from four different

British shipping lines in February and March 2014. This accounts for a total 42 cruise calls. “However, the important thing is not the number of calls, but the number of days and nights the cruise ships spend at the various cruise destinations,” says Managing Director of Cruise Northern Norway and Svalbard (CNNS), Erik Joachimsen.

When p & o’s “oriana” visited northern norway with nearly 2,000 passengers on board in february and March 2014, this was a milestone for winter cruising in the region. She is namely the largest ship to ever visit the northernmost part of europe in winter. now, more cruise lines are sailing northwards.

«

The hunt for the northern lightsWhat makes cruise lines sail all the way up to latitude 70 °n in the middle of the winter, facing darkness and cold weather?

there are lots of other warmer and sunnier places to call at during this time of the year. the answer is: the northern Lights or aurora Borealis. this natural phenomenon has been a magnet for adventurous tourists in recent years, and the interest has skyrocketed.

Visiting the arctic to chase the northern Lights is now regarded as “the next thing to do”.

the northern Lights have become the unique selling point for winter cruising in the north. this natural phenomenon is not as accessible in any other parts of the world as it is in the north of norway. all ports are situated in the “aurora zone”, where magnetic fields play with the energy from the atmosphere.

EXotiC and ProFitaBLE “Fortunately, our destinations have a wide range of shorex alternatives and the capacity to give all the passengers exotic and unique experiences.”

The passengers are willing to pay well for experiences that fall into the “once in a lifetime” category. The likelihood that the passengers will return is low, although there is no doubt some passengers will return to the region.

The sale of shore excursions during winter calls is very high, and far above the figures for ordinary summer cruises. Winter cruise is profitable because it is a “once in a lifetime” experience.

“The passengers are willing to pay more per shorex, simply because it’s very exotic and because it feels much safer to buy an organized tour when moving around in the dark and cold. The passengers also have plenty of time since there are several overnight calls. They take the opportunity to buy several shore excursions during the calls,” says Henriette Bismo Eilertsen of North Adventure in Alta.

Most of the remaining cruise destinations in Northern Norway are now working to be in a position to supply winter adventures under a joint umbrella: “Chasing the Northern Lights”.

Bodø, which had not previously had a winter cruise call, received its three first winter calls in 2014. The North Cape is also a newcomer in winter cruise traffic. Moreover, Narvik and Sortland (Vesterålen) are both experiencing increasing demand from the cruise

Facts: aurora borealis – The northern lights

an aurora is a natural light display in the sky, particularly in the arctic and antarctic, caused by the collision of energetic charged particles with atoms in the high altitude atmosphere. in northern latitudes, the effect is known as the aurora Borealis. auroras seen near the magnetic pole may be high overhead, but from farther away, they illuminate the northern horizon as a greenish glow or sometimes a faint red. discrete auroras often display magnetic field lines or curtain-like structures, and can change within seconds or glow unchanged for hours, most often in fluorescent green.


lines during both the summer and winter seasons. “It has been a very positive, ripple effect for several ports, and we owe Alta many thanks for the effort being made,” says Joachimsen.

The total shorex value of winter cruising for the 2014 season was approximately NOK 50 million (Euro 6 Million), divided between six different ports. Most of this goes to Alta, with Tromsø as a solid number two.

But the others are following, both the destinations and the cruise lines. “We believe that winter cruise is here to stay and that the growth will continue for years. New milestones are steadily being achieved and I’m convinced that larger cruise ships will also head northwards in winter when they hear the experiences of the British cruise lines. Winter cruising has only just begun and many of the destina-tions have not yet been tested out for winter cruises,” says Erik Joachimsen.

Winter Cruise Calls to northern norway 2013 - 2014

port/destination 2013 number of calls

2013 number of

days/nights

2014 number of calls

2014 number of

days/nights

Alta 10 20/11 13 29/16

Tromsø 10 14/9 13 17/6

Narvik 7 7/0 9 9/0

Vesterålen (Sortland)

3 3/0 3 3/0

Bodø 0 0/0 3 3/0

Honningsvåg / North Cape

0 0/0 1 1/0

Total 30 39/25 42 62/22

Facts - Cruise lines and cruise ships with winter itineraries

• Fred Olsen Cruises: Boudicca• Cruise & Maritime: Marco Polo,

Discovery• Saga Cruieses: Saga Sapphire• Portuscale Cruises: Azores• Silversea: Silver Cloud• P & O: Oriana

“the guests praised the hospitality of the norwegian people and the wonderful arctic scenery.

all of the passengers who returned their questionnaire forms rated the cruise excellent or good.”

saga shipping Company after their first winter cruise to norway, March 2009

12 CRUICE NORTH 2013

The cruise port of Harstad offers wide variety of tailor-made excursions and activities for passengers visiting Harstad during both winter and summer. Schedule your turnaround operations in Harstad and uti-lise Evenes airport and the Port of Harstad. Our authorized guides will ensure your visit is a memo-rable one!

Port of Harstad – culture, history and coastal adventures!Destination Harstad, PO Box 654, NO-9486 Harstad [email protected] www.destinationharstad.no Tel. +47 77 01 89 89 Port of Harstad, PO Box 193, NO-9482 Harstad [email protected] www.harstadhavn.no Tel. + 47 77 00 12 10

Harstad Havn KFSjøveien naturligst i Norge

The coast of southern Helgeland with over 12.000 small and big islands is the home of a unique nature and cultural heritage which makes the coastal scen-ery exceptional. The Vega Archipelago is on the UNESCO World Heritage List, in recognition of the fascinating interac-tion between the islanders and the eider ducks.

The famous Mythical Mountain Torghatten with its distinctive hole right through its middle must be experienced. You can walk a well-prepared path up to the hole, enjoy the fantastic view and walk through the hole.

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WELCOME TO BRØNNØYSUND - Gateway to the World Heritage Area

At the Norwegian Aquaculture Centre you can get a glimpse of the life in the sea, and learn about modern aquaculture, from fish-egg to ready products of high quality. The Centre offers underwater cameras, feeding of fish, information films and professional guiding.

Brønnøysund CruiseportP.o.Box 65

N-8901 BrønnøysundTel. +47 75 01 20 70

www.cruiseportbronnoysund.no

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cruice nortH 2014 2928 cruice nortH 2014

Winter Shorexes in northern norway- Chasing the Northern Lights- Dog sledding- Overnight stay in an Ice Hotel - Sami culture- Snowmobile safaris- All Terrain Vehicle (ATV) safaris - Cross-country skiing and snowshoeing- Winter expedition to the North Cape- Horse-drawn sleigh rides- Red king crab safaris- White-tailed sea eagle safaris (RiB)- Winter Festival- Polar Park – The Big Four- The Ofoten Railway – Narvik to Sweden- Nature trips / Photo safaris - A wide range of galleries and museums

founded: September 20, 2010

Vision: Develop CNNS into an innovative and attractive cruise region

Core business ideas Develop innovative and unique shorex offers so cruise lines and

agents are able to offer the best possible experience to cruise passengers as guests of Northern Norway and Svalbard

Prepare for turnaround operations by encouraging destinations to develop better facilities at airports and ports in the north and by informing decision makers at cruise lines about the various alternatives

The CnnS board of directorsHarriet Willassen (Chairperson), Åse Lill Barstad, Sølvi Kristoffersen, Ronny Brunvoll and Jan-Erik Kristoffersen

financial support: Membership fees and Innovation NorwayManaging Director: Erik Joachimsen, [email protected] visit our website cnns.no for: Image gallery, sailing distances, shorex database, port information, contacts, calendar, airports, statistics, turnaround and news

Cruise Statistics 2013

port calls passengers

North Cape/Honningsvåg 98 121,653

Tromsø 103 108,729

Lofoten 68 59,175

Longyearbyen 46 38,526

Hammerfest 23 24,112

Alta 16 10,641

Narvik 10 8,187

Bodø 12 5,187

Kirkenes 8 4,418

Vesterålen (Sortland) 4 3,500

Brønnøysund 8 2,781

Harstad 2 1,071

Vardø 0 0

CnnS Members and Contact peoplecnnS Member port contact e-mail address Shorex contact e-mail address

Port of Brønnøysund Sølvi Kristoffersen [email protected] Charlotte G. Olsen [email protected]

Port of Bodø Ingvar M.Mathisen [email protected] Erlend A. Willøumsen [email protected]

Ports of Lofoten

(Leknes and Svolvær)

Ann Helen Ernstsen (Leknes)

Kjell H. Hanssen (Svolvær)

[email protected]

[email protected]

Remi Solberg [email protected]

Port of Sortland (Vesterålen) Hugo Næss [email protected] Bengt Jaegtnes [email protected]

Port of Harstad Ivar Hagenlund [email protected] Gro Dagsvold [email protected]

Port of Narvik Øistein Kaarbø [email protected] Grethe Parker [email protected]

Port of Tromsø Harriet Willassen [email protected] Harriet Willassen [email protected]

Port of Alta Ketil Iki [email protected] Henriette Bismo Eilertsen [email protected]

Port of Hammerfest Per-Åge Hansen [email protected] Knut Arne Iversen [email protected]

Port of North Cape & Porsanger Leif Gustav Prytz Olsen [email protected] Åse Lill Barstad [email protected]

Port of Vardø Ingolf Eriksen [email protected] Ingolf Eriksen [email protected]

Port of Kirkenes Eivind Gade Lundlie [email protected] Hans Hatle [email protected]

Port of Longyearbyen Kjetil Bråten [email protected] Ronny Brunvoll [email protected]

Thon Hotels Christian Kahrs [email protected]

Rica Hotels Hans Paul Hansen [email protected]

AVINOR Iver Holter-Andersen [email protected]

Northern Norway Tourist Board John Steve Linløkken [email protected]

Norwegian Hospitality Association - Northern Norway (NHO Reiseliv Nord-Norge) Geir Solheim [email protected]

Postal address: P.O. Box 448, N-9255 Tromsø, NorwayVisiting address: Bankgata 9 – 11, N-9008 Tromsø, Norway

Website: www.cnns.no

Cruise destination - port capacity - Ship categories - passanger capacity

boutique ships0-250 pass

Small ships251-750 pass

Mid-sized ships751-1750 pass

large resort ships1751-6500 pass

arriving passengercapacity at time

Longyearbyen 3000

Kirkenes 1500

Vardø 750

Honningsvåg / North Cape 5500

Hammerfest 3000

Alta 3000

Tromsø 5500

Harstad 2000

Narvik 2000

Sortland (Vesterålen) 2000

Lofoten - Svolvær 4 000 *)

Lofoten - Leknes 4 000 *)

Bodø 3600

Brønnøysund 1000

Cruise ship category examples

Boutique ships Silver Explorer, Island Sky

Small ships Seabourn Quest, Saga Sapphire, Hamburg

Mid-size ships Boudicca, Rotterdam, Oriana

Large resort ships Queen Mary II, Costa neoRomantica, MSC Magnifica, Grand Princess

*) Lofoten = Svolvær and Leknes combined

cruise northern norway & Svalbard (cnnS)


Your Gateway to Northern Norway & SvalbardNorthern Norway and Svalbard offer ultimate cruise opportu nities. Our region is powered by breathtaking nature and offers a host of unique opportunities based on nature, culture and activities.

At Cruise Northern Norway & Svalbard (CNNS) we will do our utmost to facilitate the cruise lines and agents to provide an outstanding service for passengers who visit our cruise region.

We strongly believe that our future success will depend on our ability to constantly improve existing shore excursions and develop new ones.

CNNS also considers that turnaround operations in the northernmost part of Europe are the key to success.

On our website cnns.no you will find information about our shorex project, turnaround opportunities, winter cruise and port information. In addition, you will be able to read news and browse through our extensive photo gallery.

Please do not hesitate to contact us if you would like to discuss joint opportunities in Northern Norway and Svalbard. We will do our outmost to offer your cruise line or agency the best shore excursion opportunities and infrastructure in our cruise region to create unforgettable adventures for your passengers

Kindest regards

Harriet Willassen Erik Joachimsen Chairperon Managing Director

cnns.no

32 cruice nortH 2014

Cruise north magazine 2014 cruise northern norway and svalbard cnns

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