Crs Berger Paints
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Transcript of Crs Berger Paints
![Page 1: Crs Berger Paints](https://reader038.fdocuments.net/reader038/viewer/2022102604/557211f5497959fc0b8fca90/html5/thumbnails/1.jpg)
COMPANY REVIEW SESSION
ONBerger Paints India Ltd.
Presented by – RUPAM DEB(20076)
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• Paint industry• Company profile –BERGER PAINTS INDIA LTD.• PESTEL Analysis• STP Analysis• Product Range• Marketing & Promotions• HR Strategies• Financial Strategies• SWOT Analysis• CRM• Survey , Data & Customer Feedbacks• Recent Issues• Courtesy
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PESTEL ANALYSIS
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PAINT INDUSTRY
MARKET STRUCTURE
COMPOSITION OF PAINT INDUSTRY
MARKET PROFILETYPES OF PAINTS
AVAILABLE IN INDIA
COST STRUCTURE
MANUFACTURING PROCESS
FEATURES OF PAINT INDUSTRY
FACTORS DRIVING GROWTH IN PAINT
INDUSTRY
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Industrial30%
Paint Industry
Product Sector
Decorative70%
Organized70%
Unorganized30%
Coil Coatings
Powder Coatings
Coil CoatingsAutomotive Paints
Marine Paints
High Performance
Distempers
Coil CoatingsEmulsions
Exterior Coating
Wood Finishes
Enamels
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TYPES OF PAINTS
Acoustic Paint: It is specially designed for acoustic tiles Alkyd Resin Paint: Best suitable for trim, doors, faux finishes and other maximized use areas.Dripless Paint: This paint is thicker and is most suitable for application on ceilings Latex Paint: The applicability of this paint is easier than most other and it dries much quickly. It is also easier to be washed. One-Coat Paint: It is the more expensive version of the latex and alkyd paints and is mostly chosen for surfaces that require flawlessness in color.Primers: This paint is the initiation for all interior paint works.Rubber-Base Paint: This is best for concrete and bricks.Textured Paint: If need is to cover any flawed surface in your house get this paint. It works well on ceilings.
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COMPANY PROFILE• Established in 17th Dec,1923 (Hadfiled’s(India) Ltd.)• British Paints(India)Ltd. to Berger Paints India Ltd.(1983)• 2nd largest paint manufacturer• LOCATION :7 manufacturing facilities,> 82 depots,
>15000 dealers , >2500 employees• Mission & Vision• Philosophy• Quality Policy & Awards• Landmark Projects
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OPERATIONS
RAW MATERIALS1)Pigments2)Solvents3)Binders & Additives
MANUFACTURING PROCESSDispersionAdjustmentPackaging
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SUPPLY CHAIN
BACKWARD INTEGRATION
STRATEGIC SOURCING
CHANNEL PARTNERS
REGIONAL DISTRIBUTION CENTRES
BRANCHES
DEALERS
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SWOT ANALYSIS
Strengths Imp of brand image as barriers to new entrantsExtensive Dealer Network
WeaknessRaw materials – scarcityRequirement of high working capital & skilled laborReal estate depression phase.
OpportunitiesFiscal incentives provided by Government.Rise in Home LoansRise in disposable income
ThreatsEnvironmental RegulationsIncreasing Brand Loyalty of Competitors
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Metallica Weather Coat All Guard
IllusionsRangoli Easy CleanBreathe EasySilk
Weather Coat Exterior Wall Primer
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MARKETING STRATEGIES
STP
SEGMENTATION : DECORATIVE & INDUSTRIAL Income/Usage Rate/Brand Loyalty
TARGETING: Both MIG & Premium Segments
POSITIONING: As a Brand which is offering Quality Products at Competitive Prices As an Innovative Brand
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MARKETING MIX
PRODUCT : Variety ( For All Segments) Quality
Brand Name Packaging
PRICE : Competitive Pricing
PLACE : Manufacturing Units -> Depots-> Dealers-> End Users
PROMOTIONS : TV , Newspapers , Magazines Sales Promotions Trade Promotions PR
LOGISTICS : Own Logistics
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HR STRATEGIES
Talent AcquisitionEmployee RetentionTraining and DevelopmentIDT(Inter Departmental Transfers)CompensationGood Performance AppraisalDiversity Management
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FINANCIAL STRATEGIES
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