Crown Sweets

8/6/2019 Crown Sweets

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Introduction

In the Indian Scenario as it is seen sweets areimportant may it be any festival or day to daylife. Due to which there are many sweets in

different varieties which cater to differentsegments.

The sweets industry is quite a profitableindustry and due to this reason has a highgrowth rate every year.


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Due to this reason sweet making is a profitable business, our groupundertook to venture into this profitable business and for thispurpose as our target market were consumers in Mapusa, wedecided to interact with the owners of General Stores who keepgoan sweets.

Therefore the demand forecast was done on the basis of theresponse given by the General stores Owners and the commissionwas negotiated and the stock was kept as per the consumersdemand and in excess it would be intimated a day prior.

The stock was kept in 3 Crowded General stores in Mapusa Area


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Products manufacture:

Batika

Bebinca

Bol Dodol

Doce

Bolinhos de coco(coconut cookies)


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The Vision

To build crown sweets as a globally trustedbrand in the Goan sweet domain and present it

as the best brand for Goan sweets in Goa, India,and overseas.

Our product promise to provide maximum

customer satisfaction and at same time plans toachieve maximum distribution without anyshortage of supply at any point of time.


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The Mission

To provide our customers with the original taste

of goan sweets,

We wish to serve people who are keen to buy theproduct, who feel our product is the solution tosatisfy their want of having traditional goansweets. Our vision is to become a market leaderand experience tremendous growth in ourproduct consumption


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Brand Essence

Core Brand essence is diligent and Crown

Sweets is driven by ethical and dynamicprocess for wealth creation.


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MARKET ANALYSIS


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Competitors

Local

Simonia stores

St Francis Bakery

Xaviers bakery

And other local players exist


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Demand

We approached around 7 General stores in the marketwho estimated that the demand is mostly 20 of eachsweet packets a day and sometimes people do need achange in a taste so they also ask for other sweetswhich is not available in the market

Thus the demand is 20 packets per store, but thecustomers interview were not satisfied by the taste ofthe sweets available and wanted the missing authentictaste of the old traditional made sweets


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THE PRESENT AND FUTURE SCENARIO

OF SECT

OR

The most important demand factors are the

increase in the disposable income of people as

well as the need for such type of sweets bythe consumers as told by the owners of

General stores


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FUTURE PLANS

The company wishes to expand its distribution

channels abroad after 3 years of the starting

of the business in India once they become a

recognized brand in India.


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Segmentation:

Geographically: Domestically and within the country, andInternationally ( after 3 yrs of starting the business)

Demographics

As CROWN SWEETS is not a necessity and considered as just a want,it is basically targeted to the middle income group which consists ofthe upper middle and middle class.

Basically families having an decent level of income and living abovepoverty line.

Any person in the family who is responsible for marketing decisionsin the house.


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Materials required and the cost of the

product:


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Labeling

Decide on a product name.

Determine applicable regulatory requirements. Ask yourstate regulatory officials for help and then Consulted the

FDA FoodL

abeling Guide. Determined the storage information that will be on our

package: refrigerate, refrigerate after opening, etc.

It will be one kg, half kg and quarter kg packets

Make test labels, or labels for small, initial, batches, to test

it Made health and nutrition index.

Regulation permit from nutrition and health care


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LICENCING AND DOCUMENTATION

Certificate of Origin (C/O): A document prepared bythe original manufacturer and certified by

Chamber of Commerce - stating the itemscountry of origin.

Exporting

Payment is due to the exporter before theimporter receives the goods, advance chargescan be added to the bill so the importer pays forthe goods along with the other charges.


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Electronic Export Information is the new

process of filing what was the Shippers Export

Declaration form 7525V. An EEI is filed online

and the Internal Transaction Number (Sample:

ITN X20091110000001) is applied to key

shipping documents, i.e., Invoice, B/L,

verifying the actual filing.


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Promotion plan

Communication Objectives

We basically intend to reach out to majority of

the consumers in India and overseas a span of6 months. And soon target other major cities

like which will help in getting popularity for

our product and thereby increase in the

consumption.


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Marketing Strategy

Advertising will be basically done by posting one banner outside eachGeneral Store. The Banner will be kept to serve the purpose of attractingthose consumers visiting the General Stores and those passing by fromthere.

Television Ads Tie-up with some famous goan hotels and food joints

Print Media

Radio AdsCities where Radio will talk about crown Sweets.

Mumbai

Bangalore

Pune Delhi

Online Media

Printing Pamphlets


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Advertising message

Preemptive strategy to come up with something which already

exists in some other product; in our product it is the authentic

taste that has been followed by the ancestors which caters the

Goan taste.

USP The authentic Goan taste be a unique in our product

of offering and second is the convience and availability to

the sweets domestically as well internationally.

Brand image To be the leading company and a well known

brand of sweets nationally as well as internationally.


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Market Objectives

Increase market penetration every quarter.

Continue to cultivate Crown sweets image asthe premier.


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Marketing Mix

Crown sweets marketing mix is comprised of the following

approaches to pricing, distribution, advertising and

promotion, and customer service.

Pricing-We have priced our sweets at a very reasonable rates

which will

Place: Goa (Mapusa) and other local supermarkets, and othersates within India.


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Advertising and Promotion- Print Ads, Radio Ads, Tie-ups, a

comprehensive website will be used.

Customer Service- The Crown sweets will operate on the

principle that it is imperative to achieve total customer

satisfaction if the business is going to succeed.


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Human resource plan

Position No. of Staff Salary

General Manager 1 40,000.00

Managers of the Top Level 25,000*3 75,000.00

accounts 15000*1 15000

Crew 3500*15 52500

Total number employees 20

Total Salary to be paid 182500


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Pricing of the product


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Financials

Financials

Commission: 10% on each product and 5% onexceeding the target


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Thank you

Crown Sweets

Documents

Transcript of Crown Sweets