CROWN MEDIA HOLDINGS, INC. INVESTOR RELATIONS

CROWN MEDIA HOLDINGS, INC. 1

INVESTOR RELATIONS

CROWN MEDIA HOLDINGS, INC.

September 1, 2015

NEWS

IN THIS ISSUE:

Programming Updates- pg 2

Ratings & Subscribers- pg 3


PROGRAMMING September 1, 2015

When a female radio host (Alison Sweeney) abruptly gets

dumped by her boyfriend on-air, she needs to quickly put the

pieces back together in her life. But just when things can’t get

worse for her, she discloses her story to a co-worker (Jonathan

Scarfe), not realizing that he is a shock jock that exposes her

humiliating story on air. Now, the enemies must work together

and may just find they have more in common than they first

thought.

Love On The Air premieres September 26 at 9/8p on

Hallmark Channel

Love On The Air

Hallmark Channel

Hello, It’s Me

Hallmark Movies & Mysteries

A woman (Kellie Martin) coping with the loss of her husband

and the task of raising two children on her own meets a

handsome rich man (Kavan Smith) but doesn’t feel right about

pursuing the relationship. That’s when she begins receiving

messages from her deceased husband urging her to move on

and heal.

Hello, It’s Me premieres September 27 at 9/8p on


Hallmark Channel*

Cedar Cove, Season 3—September 5, 12, 19, and 26

New Episodes

Lead With Your Heart—September 19

A Hallmark Channel Original Movie World Premiere

Love On The Air—September 26

A Hallmark Channel Original Movie World Premiere

Hallmark Movies & Mysteries*

Signed, Sealed, Delivered: Truth Be Told—September 13

A Hallmark Movies & Mysteries Original Premiere

Hello, It’s Me—September 27

A Hallmark Movies & Mysteries Original Premiere

Marathons every weekend all month long

* Titles and premiere dates are subject to change.

September 26, 2015

at 8/7c

Hallmark Channel

Season Finale of

Cedar Cove

September 13, 2015

at 9/8c

A Hallmark Movies & Mysteries Original

Signed, Sealed,

Delivered: Truth Be Told


RATINGS & SUBSCRIBERS September 1, 2015

Home & Family

Hallmark Channel

Season 3 premieres (M-F 10a) for Home & Family are

up 68% among Women 25 to 54, 77% among Women

18 to 49, 47% among households and 49% among total

viewers versus its Season 2 Final.

Season 4 commences on September 21st

Source: The Nielsen Company. Season 3 to-date (9/15/14-8/21/15) vs Season 2 Final

(9/30/13-8/21/14). Live+SD.

Original Movie Premieres Continue to Soar


Hallmark Movies & Mysteries’ movie mystery premieres

continue to resonate with viewers ranking among the top

ten ad-supported movies of the day and week in their

respective timeslots. Love Under Stars premiered on

August 16th to a 1.4 household rating, making it the 2nd

highest Hallmark Movies & Mysteries original movie

premiere of 2015 to-date.*

Source: Nielsen, 8/16/15 Live +SD. * At time of air, among households, W25-54,

and A25-54 delivery.

Hallmark Channel

90.5 million subscribers


62.5 million subscribers

September 2015

Hallmark Channel increased 5.1 million

homes from September 2014, primarily due to

the addition of AT&T U-verse subscribers.

Hallmark Movies & Mysteries also

increased 7.9 million homes from September

2014, primarily due to the addition of AT&T U-

verse subscribers.

Cedar Cove

After six episodes, Season 3 of Cedar Cove is averaging a 1.6

household rating with 1.6 million viewers, making Hallmark Channel

the #1 rated and most watched cable network in the Saturday

8pm time period.*

Source: Nielsen (7/18-8/22/15) weight average of Sat 8-10p for ep. 1 and Sat 8-9p for ep. 2-6; Live+SD coverage area

ratings, Hallmark Channel program avg rtg for “Cedar Cove” vs. competitive time period ratings for all ad-supported

cable networks. Top 10 networks shown.


CONTACT US September 1, 2015

Corporate Headquarters

Crown Media Holdings, Inc.

12700 Ventura Blvd.

Studio City, CA 91604

Phone: 888-390-7474

Investor Contact

Mary Dzabic

SVP, Financial Analysis, Reporting & Compliance

[email protected]

818-755-1261

Transfer Agent

Computershare Investor Services

P.O. Box 30170

College Station, TX 77842

Phone: 1-800-522-6645

Website: www.computershare.com

Accountants

KPMG LLP

1225 17th St, Suite 800

Denver, CO 80202

Phone: 303-296-2323

Fax: 303-295-8829

Legal

Leslie Park

Assistant General Counsel

[email protected]

818-755-1217

http://ir.crownmedia.net

For more information,

please visit our website

This newsletter has been prepared by the Investor Relations group of Crown Media Holdings, Inc. solely for the information of

shareholders of the Company. It is not intended to be a recommendation with respect to investment decisions. All information

contained in this newsletter is presented as of the date indicated above, and the Company assumes no duty to confirm, revise, or

update the information. Certain statements in this newsletter may constitute “forward-looking statements” within the meaning of the

Private Securities Litigation Reform Act of 1995. These statements are made on the basis of our views and assumptions regarding

future events and business performance as of the time the statements are made and we do not undertake any obligation to update

these statements. Actual events may differ materially from those expressed or implied. Such differences may result from actions taken

by the Company, as well as from developments beyond the Company’s control. Additional factors are set forth in the Company’s

most recent reports filed with the Securities and Exchange Commission. Reconciliations of non-GAAP financial measures to

equivalent GAAP financial measure equivalent GAAP financial measures are available on Crown Media Holdings, Inc.’s Investor

Relations website.

CROWN MEDIA HOLDINGS, INC. INVESTOR RELATIONS

Documents

Transcript of CROWN MEDIA HOLDINGS, INC. INVESTOR RELATIONS