Crowdsourcing Innovation: the role of UX
-
date post
21-Oct-2014 -
Category
Design
-
view
5.417 -
download
2
description
Transcript of Crowdsourcing Innovation: the role of UX
![Page 1: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/1.jpg)
Crowdsourcing innovation:the role of UX
Johanna Kollmann - @johannakoll
![Page 2: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/2.jpg)
All opinions expressed in this presentation are my own and do not necessarily represent the official view of Vodafone.
![Page 3: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/3.jpg)
Crowdsourcing
Innovation
…realising that you can't have enough good ideas on your own…getting excited together
…a process that involves having lots of ideas …inventions that have an impact
![Page 4: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/4.jpg)
Photo: Silke Gerstenkorn / http://www.flickr.com/people/silkegb/
![Page 5: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/5.jpg)
Eric von Hippel Professor of Technological InnovationMIT Sloan School of Management
“Democratizing Innovation” (2005)
Photo: Jean-Baptiste Labrunehttp://www.flickr.com/people/jeanbaptisteparis/
![Page 6: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/6.jpg)
Lead users…at the leading edge of an important market trend, experiencing needs that will later be experienced by many users in that market.
…anticipate relatively high benefits from obtaining a solution to their needs, and so may innovate
Photo: horrgakx http://www.flickr.com/people/horrgakx/
![Page 7: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/7.jpg)
Photo: Rona Proudfoot http://www.flickr.com/people/ronnie44052/
"Product developers need two types of information in order to succeed at their work: need and context-of-use information (generated by users) and generic solution information (often initially generated by manufacturers specializing in a particular type of solution). Bringing these two types of information together is not easy.” – Eric von Hippel
Need and solution information
![Page 8: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/8.jpg)
…collaboration between Vodafone, China Mobile Limited, Softbank and Verizon Wireless
…a platform to develop mobile services
…aims for applications to run seamlessly on different phones and operating systems across different mobile operators
Joint Innovation Lab
![Page 9: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/9.jpg)
JIL Website (Beta)
![Page 10: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/10.jpg)
Redesign: UX design guidelines
![Page 11: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/11.jpg)
UX as enabler and educator …how to get started building widgets
…advocating a user-centred design approach
…UX design guidelines, resources
Joint Innovation Lab
![Page 12: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/12.jpg)
UX as facilitator of and participant in technological innovation
…improving online community and collaboration platform
…showcase apps
…usability of APIs, framework, tools
Joint Innovation Lab
![Page 13: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/13.jpg)
“Users’ ability to innovate is improving radically and rapidly as a result of the steadily improving quality of computer software and hardware, improved access to easy-to-use tools and components for innovation, and access to a steadily richer innovation commons." – Eric von Hippel
Improving solution information
Photo: Jack Wolf http://www.flickr.com/people/wolfraven/
![Page 14: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/14.jpg)
Photo: Isolino Ferreira http://www.flickr.com/people/isolino/
But what about needs informationwhen developer lead users are not designing for themselves?
![Page 15: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/15.jpg)
…UX-driven project about sustainability, focus on mobile technology
…goal: develop concepts for tools and services that can help individuals and communities understand their impact on the environment, and to take action to lessen that impact
…co-design: collaborating with lead users, aka progressives, to work on ideas with potential
![Page 16: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/16.jpg)
Co-design workshops
![Page 17: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/17.jpg)
Online community
![Page 18: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/18.jpg)
24-hour hackathon
![Page 19: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/19.jpg)
UX as facilitator of idea generation and collaboration
…bringing needs and solution information together
…collaborated with lead users in the field of sustainability, the niche experts, and connected their ideas with developer lead user projects
…project facilitated a collaboration between the providers of data and APIs
![Page 20: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/20.jpg)
Collaborating to create is hard
Photos: Dana & Ron http://www.flickr.com/people/danaron/
![Page 21: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/21.jpg)
![Page 22: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/22.jpg)
Photo: Kevin McDonagh http://www.flickr.com/people/appletv/
charityhack.org
![Page 23: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/23.jpg)
…the formats of open innovation are changing
Designer as participants…
Meaningful ideas as the goal…
![Page 24: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/24.jpg)
Photo: jd508 http://www.flickr.com/people/jd508/
So…conclusion time
![Page 25: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/25.jpg)
“The direction in which an artifact (a product, for example) evolves depends very much on the meanings that different “groups with a problem” construct for it.”
Social Construction of Technology (SCOT) model of technological evolution (Pinch and Bijker 1987)
![Page 26: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/26.jpg)
“Technology isn't moving that fast. What's fast is how we adopt and adapt it.”
Nicky Smith, @nickycast
![Page 27: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/27.jpg)
Crowdsourcing
…bring ideas from different (lead user) communities together
…crowdsource the effort to turn ideas into inventions
…designing for participation, openness and collaboration
…facilitation is a key UX skill
![Page 28: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/28.jpg)
Innovation
…UX and design play a key role, as they make inventions meaningful and useful
…UX and design play a key role in the small steps of innovation: improving current experiences, spotting how lead users adapt products
…UX should play a bigger role in technological innovation
![Page 29: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/29.jpg)
Human behaviour drives both the invention and adaptation of technology.
![Page 30: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/30.jpg)
Photo: technosurf http://www.flickr.com/people/technosurf1/
It’s not walking on water. But pretty close.
![Page 31: Crowdsourcing Innovation: the role of UX](https://reader035.fdocuments.net/reader035/viewer/2022062613/5446aea1b1af9fdc3a8b468a/html5/thumbnails/31.jpg)
Thank you. Questions?
Books: Eric von Hippel: ‘Democratizing Innovation’Scott Berkun: ‘The myths of innovation’Jeff Howe: ‘Crowdsourcing’Charles Leadbeater: ‘We-Think’
Vodafone: Martina Joisten (JIL)Franco Papeschi, Tory Dunn (ecomo 09)
Thanks: Betavine and the ecomo 09 hackers, Paypal and the Charityhack crew, and the large number of clever people who blogged, presented, talked, questioned, shared