Crowdsourcing and the Intersection with Consumer Engagement
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Transcript of Crowdsourcing and the Intersection with Consumer Engagement
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#SocialShakeUp@bunterberg
Crowdsourcing &the Intersection with
Consumer Engagement
Bastian Unterberg
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#SocialShakeUp@bunterberg
Hello #SocialShakeUp
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#SocialShakeUp@bunterberg
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#SocialShakeUp@bunterberg
Founding Idea
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#SocialShakeUp@bunterberg
58.000+ creative talents
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#SocialShakeUp@bunterberg
Jever / Harley Davidson
Broad spectrum of challenges from Future Living to
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#SocialShakeUp@bunterberg
Coke CrateExploring the art of the possible in product design
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#SocialShakeUp@bunterberg
Jever / Harley Davidson
to launching new brands
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#SocialShakeUp@bunterberg
300+ challenges for large enterprise businesses (1bn+)
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#SocialShakeUp@bunterberg
The Kickstart with a community of creative talent
The Brief The Social Creative Process
The Art of the Possible
The Filters
Standard process design
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#SocialShakeUp@bunterberg
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#SocialShakeUp@bunterberg
tweet to: @bunterberg At your #SocialShakeUp presentation about #crowdstorming and
@jovoto. I am interested in reading the #Crowdstorm book.
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#SocialShakeUp@bunterberg
Crowdsourcing &the Intersection with Consumer Engagement
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#SocialShakeUp@bunterberg
Consumer Engagement
&the Intersection with
Crowdsourcing
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#SocialShakeUp@bunterberg
The one that has to take part in designing my
brand & product.
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#SocialShakeUp@bunterberg
Casesfor those who are not
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#SocialShakeUp@bunterberg
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#SocialShakeUp@bunterberg
Image Courtesy: The Meta Picture
Great fans but ...
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#SocialShakeUp@bunterberg
The creative canvas
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#SocialShakeUp@bunterberg
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#SocialShakeUp@bunterberg
1000+ ideas
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#SocialShakeUp@bunterberg
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#SocialShakeUp@bunterberg
Get the filter right
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#SocialShakeUp@bunterberg
A record selling edition
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#SocialShakeUp@bunterberg
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#SocialShakeUp@bunterberg
Understand motivation to engage
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#SocialShakeUp@bunterberg
Relevant storytelling
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#SocialShakeUp@bunterberg
Content to explore possible futures
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#SocialShakeUp@bunterberg
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#SocialShakeUp@bunterberg
Existing successful marketing campaign
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#SocialShakeUp@bunterberg
Jever / Harley Davidson
Extending the marketing campaign
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#SocialShakeUp@bunterberg
Jever / Harley Davidson
Great content to fuel the existing campaign
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#SocialShakeUp@bunterberg
Keep your promises
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#SocialShakeUp@bunterberg
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#SocialShakeUp@bunterberg
The problem
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#SocialShakeUp@bunterberg
A solution?
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#SocialShakeUp@bunterberg
Greenpeace Energy rEvolution
Lets change theworld
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#SocialShakeUp@bunterberg
Thank you for your attention.
Now is a good time to ask questions.
Bastian [email protected]
or
@bunterberg on various channels
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#SocialShakeUp@bunterberg
You don’t have any questions right now?
Then I have some for you!
Bastian [email protected]
or
@bunterberg on various channels
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#SocialShakeUp@bunterberg
End