Crowdsourcing
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Transcript of Crowdsourcing
Crowdsourcing Community Involvement
Build Consensus!Contemporary Tools & Techniques For Engaging the Public Sponsored by:Committee on Public Involvement in Transportation (ADA60)
How it helps build consensus• Creates “conversation” instead of “one-way
communication”• Involves individuals that typically do not participate• Generates creative solutions• Peer-vetted contributions• Open and transparent communications
Suggestions for effective use• Use process to design/refine the process• Target individuals that provide diverse participation• Consider using multiple modes/technologies• Provide incentives and awards if possible• Strive for a simple design
Winners• 1st – “Folding Bus Stop” – 3.30– Thessaloniki, Greece
• 2nd – “Stop to Move” – 3.05– Mumbai, India
• 3rd – “Smart Stop” – 2.89– Sioux Falls, South Dakota
Final Breakdown• Stats• 29,855 visitors• 316,141 page views (10.6 pages/visit)• 3,187 registered users• 260 bus stop designs• 11,058 votes cast
• Building an online community happens with plateaus and tipping points
Final Breakdown• Countries/territories
visiting: 127– Top: US, UK, India,
Greece, Canada• U.S. states visiting:
50, plus D.C.– Top: NY, CA, UT, TX,
LA
Final Breakdown• Users were riders– 48% rode bus “more than once a week” or “every
day”– 57% rode bus at least once a week
• Users were new to the process– 2/3 had never attended a public meeting
• Diverse ages– 13-85 years old– 9% teens, 49% 20s, 21% 30s, 21% 40+
Words of advice• Clearly define your problem and the solutions you seek• Determine your level of commitment to the outcomes• Understand what motivates users• Invest in a web site that is usable, interesting, and designed
well• Have a promotional plan and a plan for growing the
community
If you like this tool/technique, you might also be interested in…• crowdsourcing.org • “Crowdsourcing the Public Participation Process for Planning
Projects” by Daren C. Brabham (http://dbrabham.files.wordpress.com/2010/04/brabhamplanning.pdf)
• urbangems.org• minecraft.org (Block by Block)• Kickstarter.com (Crowdfunding)