Crowdfundsw1 launch event 21.03.12

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CrowdfundSW1 launched a new initiative to help support local charities and community groups by providing them with a platform to promote their projects and increase awareness at Microsoft HQ in London Victoria on 21 March 2012. The aim is to enable funding to reach into the heart of the local community where it is most needed.This is the first crowd funding platform in the world to focus on fundraising for grassroots charities in a specific locality. The event (organised by CrowdfundSW1, Microsoft and Time & Talents Westminster) will be hosted by Steven D'Souza, internationally renowned speaker and author of the bestselling book Brilliant Networking.

Transcript of Crowdfundsw1 launch event 21.03.12

  • 1.CrowdfundSW1 Launch EventFeaturing: Pimlico Toy Library Caxton South West Fest In-Deep The Abbey CentreTwitter hashtag:#IloveSW1

2. #IloveSW1Welcome To the first crowd funding platform in the world to focus on fundraising for grassroots charities in a specific locality. An exciting evening in which to discover how technology can be used to deliver innovative and impactful campaigns 3. Agenda6:05 What is CrowdfundSW1 & Why its important- Cliff & Jane6:15 Microsoft: Creative Storytelling - James Hayr6:25 Featured Charities- Introduction Tweets!6:35 Crowdsourcing- People Bingo, Food and Drinks7:30 Online Fundraising Campaign- Success story- Simon Gill7:45 Logo competition7:50 Action Cards- How you can join the campaign8:00 Informal networking 4. Power of TogetherExtraordinary things can happenwhen networks of local people cometogether and harness technology to helpthose most in need. CrowdfundSW1 isenabling that to happen 5. Life is tweet as readers rescue bookshop Evening Standard- 8th March 2012 6. A recipe for success- Food Cycle 7. Power of connecting Think of blended campaigns. Eventuallythe best online relationships come off line. You never know who may be able to assistyou. Think broadly not only deeply. Reachout and connect. Identify your champions and reward them!Event Tweet hashtag: #IloveSW1 8. Microsoft Advertising 9. Where are we heading? 10. The lines are blurringif notdisappearing 11. Is there a new lineemerging?The Story Line 12. Harry Potter 7Deep Zoom connecting fans online and offline 13. LINK 14. CrowdfundSW1 Provides charities and community groups a platform to promote their projects and ask for support from the wider community. Provides an easy way for people to make targeted donations to causes right on their doorstep. 15. South Westminster Action Network Aims to improve services for residents living in SW1. It brings together statutory, voluntary and business sectorsto work together to provide more opportunities forresidents most in need. 16. SW1: The Area Google Maps 17. Change to the landscape Many small organisations, charities & communitygroups no longer get the support they need. All competing for the same pots of funding Told to look elsewhere but how? How can SWAN continue supporting the SW1community? Scoping exercise - Consulted with residents -Interviewed service providers, partners & keystakeholders. 18. Crowdsourcing & Crowdfunding Crowdfunding is a method of raising a relatively small amount of money from a large number of people within a defined time scale. It is a casual, yet powerful, approach based on crowd participation. 19. The Crowdfund SW1 WebsiteCrowdfund SW1 helps you to support charities and communitygroups in south Westminster. It enables you to targetdonations and support to where it is most needed, in excitingcommunity focused projects that need your help.With only a couple of clicks you can help a grass roots localproject get off the ground and make a real difference tothose it 20. PartnersCrowdfund SW1 would like to thank the following partners for their support. special thank you to L&Q for providing the initialstart up Communication tools to the 3rd Social Enterprise specialising in EmployerChanging behaviour for good. Supported 21. Much more than a Crowdfunding Platform! We are Local We focus on a defined locality We provide a full package of support A relatively small percentage feeCharities Support for charities throughout their campaign Continued support after the campaign Capacity building, Encouraging charities to use technology, sign posting to furthersupport.Businesses - A simple CSR solution We provide a range of options Reporting to suit the needsStrengthening the SW1 Community 22. SW1 needs you! Whether you are an individual, an organisation, school or business, you can play a part. Does not need to be financial... 23. Featured Charities-Intro Tweets!- Each charity uses 150 characters tosummarise their work and give a quick intro 24. Crowdfund target: 6,980Pimlico Toy Library53% of children 10 minutes walk away areliving in poverty. Pimlico Toy Library makestheir life better with play opportunities & toyloan 25. In- Deep Community Task ForceIn-Deep is a charity run by 25 volunteersencouraging friendship for isolated olderpeople via social breakfasts & dinners inSouth LondonFollow us:@InDeepLDNCrowdfund target: 4,200 26. Crowdfund target: 22,500 SouthWestFest@SWFest: celebrating and strengtheningcommunity life in SW1 through art,music, laughter and fun since 2004 27. Crowdfund target: 1,185Caxton Youth OrganisationCaxton Youth Organisationworks with disabled youngpeople aged 11-25 who areresident in the City ofWestminster. 28. Crowdfund target: 830 The Abbey Centre#theabbeycentre - together we are buildinga vibrant healthy active community in theheart of Westminster. 29. Duration: 40 minsCrowdsourcing ActivityPeople Bingo Each person gets a bingo card (5 to choose from) Cards have facts about groups Aim is to be first person to complete card All participants to hand cards in Winner gets a small prize 30. Duration: 40 minsCrowdsourcing ActivityPeople Bingo Each person gets a bingo card (5 to choose from) Cards have facts about groups Aim is to be first person to complete card All participants to hand cards in Winner gets a small prize 31. Simon GillSimon Gill,Executive Creative DirectorLBis resident weirdy beardy, northern poster boy and meat-lover goes back to his roots with hisbeard up for the chop.Simon started his career in 1994, designing the UKs first fashion site. Since then he hastransformed three start-ups into well respected digital agencies, and won many industry awards.Educated in the UK and Germany, Simon has two degrees in Design and a PhD in Multimedia. Heloves mixing brilliant creativity with technical innovation, to create thought-provoking andbeautiful digital pieces.Follow Simon on this epic adventure and tweet your support @Beardy_walk 32. LBi campaign for Oxfam scoops Creative Showcase28/11/2011A campaign to raise money for Oxfam created by LBi Executive Creative Director Simon Gill hastaken top honours in Octobers IAB Creative Showcase award.As part of the campaign, visitors to the Man Walks into a Barber Shop website were prompted tovote for their favourite beard which Gill would then sport on a 100km non-stop walk across theYorkshire Dales. The Northern Monkey beard design was a clear winner ensuring Gill lookedsuitably silly in the Dales.The fundraising campaign captured peoples imagination, whipped up interested and smashed theinitial fundraising target figure by a staggering 300% - and making a lot of people smile in theprocess.Praising the campaign, Sophia Amin Director of Marketing and Communications, said: "This highlypersonal campaign shows what can be done with a bit of imagination and a sense of humour. Thelearnings even from a small fundraising effort like this can be applied to bigger campaigns -creatives take note." 33. A global marketing andtechnology agency, blending insight, creativity andtechnology to createbusiness value 34. A few charity campaigns 35. What did we (re)learn? You have to do something different to get noticed To get donations youve got to put something on the line Social media gives you a big leg up A distinct tone-of-voice adds personality Being a bit cheeky gets you press Charities want good stories The press want good stories 36. AndDont take yourselftoo seriously 37. What can you do? Concentrate on a good fundraising idea Be more idea less execution Make it social by design So by using it people also advertise it Use network effects Its about total reach Learn and improve 38. Dawn Newton and Ella MutchCHARITY SUPPORT 39. EmployerSupportedVolunteeringCreating partnershipswith employers andcharities 40. + free supportprovided to over 60community partnersIncluding:Migrants resource centreMeanwhile gardensIn-DeepCardinal Hume CentreMarylebone ProjectWest London Day CentreWestminster Befriend a FamilyThe Abbey Centre 41. MatchingNeed established for launch event support Designed opportunities & advertised to staff Time & Talents Broker supportedStaff signed up to volunteer as a taskforce The project throughout the processEmployee VolunteerSupport included: event hosting, planning, agenda creation, bake sale, promotion 42. For more informationVisit our stand & pickup brochureOur website: 43. The Bake Off 44. Let the baking begin 45. Several emails + 13 competitive interns + a lot of cakes= 198.84 46. Cards - help us plant seeds#IloveSW1 47. Cards - help us plant seeds 48. #IloveSW1Together we can improve our community