Crowdfunding Tempe Chamber
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Transcript of Crowdfunding Tempe Chamber
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"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.
CrowdfundingMary Juetten, Founder & CEO
@maryjuetten @traklightJune 19, 2014
Tempe Chamber of Commerce
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L OVERVIEW
REWARDS BASED:Indiegogo, Kickstarter, Rocket Hub & 1500+ more
EQUITY BASED (non-accredited):Debt or Security
OTHER (accredited):Angel List, Lending Club, Prosper, MicroVentures
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Strategies:1.ID IP 2.Protect IP
WHY WHO
WHAT
WHEN
WHERE
✔
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IDENTIFY IP
PROTECT IP
PICK A PLATFORM
BUILD SOCIAL CAPITAL
CREATE A PITCH
CROWDFUNDING APPROACH
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Got Intellectual Property?Why Care…
• IP theft costs $250 billion annually
• 100% of all companies have IP
• Intangible assets are often more than 75% of company values; startups more than 90%
Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
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IP Misconceptions
• IP is just for Tech Startups or Tech companies & Patents are the only IP for inventors.
• Trade secrets are the easiest to protect because there is no registration.
• You can copy anything without a copyright ©
• You can copyright an idea.
• Domain = TM
• If I pay for it, I own it.
• Patents means right to make or sell.
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STEP 4: RAISE SOCIAL CAPTIAL
Success is directly related to Social Capital
Social Capital is more than Social Media
Quality not Quantity
social icon: creative nerds, iconarchive.com
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Seriously?... Try again?
• Lessons learned• New plan of action• New cause• New business
opportunity
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The new plan.
• Pre-Selling• HEAVY PR
– Social Presence– Local media
• Partnering• Get it in writing• New rewards structure• SCHEDULE
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Results?!
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ONLINE:
Campaign
Business Plan
Projections
Videos
Music
`
CREATE PITCH
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CONTENT IS KING
Expert
Blogs
Speaking
Social Media
PR
Start working on this
before you launch your
campaign.
Traklight blog
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JOBS ACT 2.0?????
Financial Statements ONGOING & ANNUAL REPORTS
Audit relaxed
Total raised to $3m
#releasetherules
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EQUITY CHALLENGES:
Business Plan
Financials
Attestation
Valuation
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Questions?
Mary Juetten
@traklight @maryjuetten
www.traklight.com
TAKE OUR FREE RISK QUIZ
http://hub.am/1n6zjlJ