Crowdfunding for filmmakers (K3)
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CROWDFUNDING -FOR FILMMAKERS
ununi.tv-session @ K3 short film festivalheld by Wolfgang Gumpelmaier
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WOLFGANG GUMPELMAIER
• New Media Consultant
• Blogger, Speaker, Coach
• Tags: Social Film Marketing,
Crowdfunding, Social Media
• CO-Founder of www.ununi.tv
• Member of www.ikosom.de
• Senior Consultant Social Media
• TrendScout at TrendOneSource: DOKVILLE 2011
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WHAT IS CROWDFUNDING?
„crowdfunding is about the financing of projects and people by (large) crowds.“
Source: Arthur Barbe
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WHAT IS CROWDFUNDING?
Crowdfunding Industry Report:
•Equity-based (for financial return)
•Donation-based (motivated by philanthropic or sponsorship incentive)
•Lending-based (P2P, P2B, and social)
•Reward-based (for non-monetary rewards)
Sources: Crowdsourcing.org,Sellaband
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HOW MUCH WITH CROWDFUNDING?
„In October (2011) we reached $100 million in pledges and had our one millionth backer.“
Kickstarter
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After collecting data from more than 170 crowdfunding platforms (CFPs) and other sources, the results revealed that CFPs raised almost $1.5 billion and successfully funded more than one million campaigns in 2011.
„As large sums can be raised via crowdfunding, it has become a viable alternative for capital formation for new commercial ventures, projects and both social and community-based initiatives,” said Carl Esposti, CEO of massolution and founder of Crowdsourcing.org.
HOW MUCH WITH CROWDFUNDING?
Source: Crowdsourcing.org
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HOW MUCH WITH CROWDFUNDING?
Ikosom Crowdfunding Studie
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WHICH PROJECTS?
general:
• social projects
• arts & culture
• politics
• journalism
• business ideas
• science
• architecture
• private use
film:
• production
• distribution
• marketing
• screening
• soundtrack
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CROWDFUNDING PLATFORMS
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CROWDFUNDING PLATFORMS
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Source: Intuit/Column Five
HOW IT WORKS?
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HOW IT WORKS?
Source: xkcd
PREPARATION:
¡ set campaign duration
¡ set target amount
¡ think of rewards
¡ plan communication
SPECIALS:
¡ all or nothing
¡ platform fees
¡ payment systems
¡ languages
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THE PIONEERS
The Age of Stupid Iron Sky
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This ain‘t California
SOME EXAMPLES
Just do it
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Bud Spencer Documentary
SOME EXAMPLES
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CHI L‘HA VISTO Capital C - how the crowd liberates itself
SOME EXAMPLES
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SOME EXAMPLESHomophobia
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SOME EXAMPLESGoodbye Promise
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SOME EXAMPLES
Vinylmania Sierra Zulu
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Hotel DesireStromberg
CROWDINVESTING
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The Yes Men Fix The World
OTHER ALTERNATIVES
Invasion of the not quite dead
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OTHER ALTERNATIVESBerlin Calling IndieKraut
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LINKS
•CROWDFUNDING-NEWSLETTER (German)
• VOLUNTEERING ON INDIE FILM PROJECTS - LUKAS MCNELLY ON "YEAR WITHOUT RENT"
•Crowdfunding from an European Perspective (Filmcourage)
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CONTACT
eMail: [email protected]
Web: ww.socialfilmmarketing.com
Facebook: /socialfilmmarketing
Twitter : /gumpelmaier
Slides: http://www.slideshare.net/gumpelmaier
Delicious: http://www.delicious.com/gumpel
Pinterest: https://pinterest.com/gumpelmaier/infographics-crowdfunding/
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THANK YOU FOR YOUR ATTENTION